WebFX

BACKGROUND

Introduce your business and what you do there.

I am the sales and marketing manager at Energex Corporation. We offer lines of heating and cooking pellets.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We engaged WebFX to help us build a website and manage our SEO campaigns.

SOLUTION

What was the scope of their involvement?

WebFX built a WordPress site that we could edit and maintain ourselves. We also relied on WebFX to create content for several website pages. We provided them with background information on specific topics, and they created pages upon pages of content. I wrote a few pages myself, but their team wrote most of them, which I later edited. We conducted extensive research into which keywords we wanted to target, so all of WebFX’s efforts were geared toward those SEO terms.

The site’s key feature that we didn’t have before is a dealer locator that shows users their three closest dealers for our products. We wanted the results limited to three so that our competitors couldn’t find an entire list of our dealers. That same feature disables if our website determines too many clicks had come from the same IP address. Additionally, we now have a tab on the site that provides information and forms for people who want to become dealers of our products.

Our other main concern was diversifying the layout of the site from one product to the next, so on each of the pages for heating pellets and cooking pellets, there is a different layout and color scheme.

What is the team composition?

We work with one website project manager and another manager for internet marketing.

How did you come to work with WebFX?

Our company had worked with WebFX in the past—before I took over in this position. I engaged them again to see if they could be of any further help for this new project. I felt comfortable selecting them because they have a lot of positive online reviews and an impressive portfolio. They are also local to the extent that I drive by their office every day on my way home. Being able to meet with them in person was a point in their favor.

How much have you invested with them?

We’ve spent approximately $30,000.

What is the status of this engagement?

Our engagement began in April 2018 and remains ongoing. The site launched in October 2018, and we have continued our SEO efforts and website maintenance since then.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our website has earned a new link every month or so, which has increased our domain authority, and we’ve seen significant increases in overall site traffic, leads, and forms that users complete. For example, from January 2018—before the site launched—to January 2019, we saw new users visiting the site increase by 416%. In terms of the design, the website has exceeded our expectations.

How did WebFX perform from a project management standpoint?

Our project managers were both very experienced and knowledgeable. I’m thankful they were able to pass down some of that wisdom to my team. We communicate very well through Basecamp, phone calls, and in-person meetings. Our team caused the only significant delay when we were trying to determine how to switch our domain to a new hosting company. WebFX, by comparison, pretty much met every deadline. We agreed to a few minor delays so that we could ensure everything was correct, but overall, I was never disappointed in our scheduling or felt that we were behind.

What did you find most impressive about them?

I was impressed by their experience and expertise in a field that I had no familiarity with before this project. We also found it beneficial to work with a larger company. There are a lot of different minds at WebFX that can help problem-solve. That’s something we may not have gotten at a smaller firm.

Are there any areas they could improve?

WebFX offers almost everything we could need except for email signature marketing. They do email marketing but not email signature marketing, which would include having a pretty signature, of course, but also a banner advertisement on the bottom to generate clicks back to the website. I’m surprised that they don’t currently offer that.

Do you have any advice for potential customers?

My team is now spending time adding keywords to target that we should have considered initially. My advice is to spend more time focusing on the ideal keywords at the beginning of the project to avoid a similar situation.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing & PR for B Floral, an event design and production firm. We focus on large events, designing anything from floral walls to photo moments.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We had been working with an SEO company that we weren’t able to communicate effectively with. After several miscommunications, we knew we wanted a team that truly understood our SEO goals, so we hired WebFX.

SOLUTION

What was the scope of their involvement?

We had a few kickoff calls and explained our needs. Once we laid out our goals, WebFX came back to us with plans that would work best specifically for our company. Currently, we’re doing a LinkedIn ad campaign. Their team is providing SEO and social media support. In addition to conducting keyword research, they also performed a site audit and are creating long-form blog content.

What is the team composition?

Austin (Internet Marketing Specialist, WebFX) and Megan (Social Media Specialist, WebFX) are our main points of contact who handle specific processes in the project.

How did you come to work with WebFX?

We considered several vendors that we found online. After calls with three companies, WebFX stood out. They listened to our needs and came prepared with research on our business. Talking to them felt like working with an extension of our team, which was great and led us to choose them.

How much have you invested with them?

We’ve spent around $4,000 so far. Our engagement is on a monthly retainer.

What is the status of this engagement?

We’ve been working together since March 2019 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since we only recently began working together, we don’t have any specific metrics yet. However, we have seen more click-throughs to our site from LinkedIn ads. We see a strong potential ROI for our engagement because our website is more precise and cohesive.

How did WebFX perform from a project management standpoint?

WebFX was perfect in managing the project. They communicated expertly and were transparent throughout the process. They use Basecamp, and it connects to our Microsoft Outlook system, so it’s easy for me to get information as a client. We speak at least once or twice a week, and we always know where they’re at in the project.

What did you find most impressive about them?

WebFX understands our business and shows genuine enthusiasm about achieving our goals. They communicate exceptionally well and care about our work.

Are there any areas they could improve?

Although there has been a lot for us to learn, WebFX has done a great job breaking everything down for us. They communicate as best they can, so there’s nothing for them to improve.

Do you have any advice for potential customers?

Take your time filling out the questionnaires and be diligent in your responses. The more attention a client gives the work, the better WebFX will be able to speak to your needs.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager and events coordinator for Morefield Communications, a full-service technology company. We provide technology decisions that enable our clients to access IP services, such as cloud solutions, audio and video solutions, and both cyber and physical security.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We needed a partner to improve our SEO and PPC in order to drive more clients to our website.

SOLUTION

What was the scope of their involvement?

The first project WebFX worked on was building our landing page.  They then did market research to see what our competitors were marketing on and what our client base was searching for. They used those insights to align our marketing efforts with client needs, working on social media, website language, and technical aspects. SEO and PPC were a major factor of this marketing push.

They also managed a LinkedIn campaign and developed a video that we use to point potential clients to our website. WebFX did some of the artwork for the video design and implemented an email drip campaign that we’ll launch soon. We also have plans for them to revamp our website on WordPress.

What is the team composition?

I work with two people.

How did you come to work with WebFX?

I found a few firms online and also asked for referrals. I met with about four different companies and was impressed by the array of services that WebFX could offer beyond a website redesign. I realized they could help with our language, content, and statistical analysis, so I hired them.

What is the status of this engagement?

We’ve been partners since December 2018, and the work is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The results from our SEO work informs how we shape our website, and the PPC lets us see how people are finding us, which we can use to improve the UX. We have new leads coming in because of their work, and both the clickthrough rate and amount of time spent on the site have increased.

How did WebFX perform from a project management standpoint?

They have excellent communication, immediately responding to and following up on my requests. They provide summaries after all of our phone calls so that we can quickly see what we talked about and made plans for. They use Basecamp to track the progress, and we talk daily.

What did you find most impressive about them?

Their project management is probably one of the best I’ve ever seen. They understand that life can be hectic, so they proactively make sure the project continues to progress, no matter how long we take to get back to them. The team communicates well and is extremely friendly, fostering a partnership that’s thoroughly enjoyable.

Are there any areas they could improve?

They could expand the type of videos they’re able to offer.

Do you have any advice for future clients of theirs?

Keep the lines of communication open and give them as much information as possible. Don’t be afraid to lay out exactly what you’re looking for and how you want your brand to be represented.

BACKGROUND

Introduce your business and what you do there.

I'm the national sales manager at PsyTech Solutions, Inc., a company that provides cloud-based solutions for scheduling, billing, clinical records keeping, and other features to behavioral health, mental health, and substance abuse providers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We reached out to WebFX for SEO services to drive more leads through our website and organic search rankings. 

SOLUTION

What was the scope of their involvement?

WebFX initially helped us with paid advertising, but reevaluated its effectiveness and suggested we devote more resources to other marketing efforts. In the process, they've helped us create content and provided guidance on topics. They've also authored original content and had it backlinked from authoritative sites to boost our presence on Google, helped us identify keywords, and made changes to the site to improve its performance. 

What is the team composition? 

We've worked with two different project managers over the years and both were great to work with. They're very skilled and attentive to our needs. 

How did you come to work with WebFX?

One of my mentors in the area recommended a number of different firms, including WebFX. After speaking with their team, I felt they understood where we were coming from and offered the best skill set. 

How much have you invested with them?

We spend between $1,000–$2,100 per month.

What is the status of this engagement?

We started working with them around May 2016, and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

WebFX has significantly increased monthly leads from organic searches. We've gone from zero to about 20 leads per month. After the first year of investing in their services, we started experiencing a steady upward trend in results. They truly understand what it takes to get on the first page of Google, which is invaluable to a business. 

How did WebFX perform from a project management standpoint?

We don't set many deadlines, but they've been very proactive about driving the whole process for us and meeting our goals. They use Basecamp to share progress and report on all the great work they're doing each month. Overall, they've been very energetic and fun to work with. 

What did you find most impressive about them?

Out of all the SEO companies I've worked with in the past, they're the only ones that have delivered results. Their services have been well worth the investment; they know how to get results to help drive sales. 

Are there any areas they could improve?

I don't think so. There's more they could do for us, but we aren't taking advantage of everything they have to offer. We're happy they're able to work within our budget and still deliver such great results. 

Do you have any advice for potential customers?

Be patient. If another vendor claims they can provide results in just a few months, their SEO strategy is probably short-term, whereas WebFX takes a more strategic approach that generates more results in the long run.

BACKGROUND

Introduce your business and what you do there.

I’m a senior web developer for a global humanitarian organization. We provide relief and development to over 40 countries in need.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We engaged WebFX to assess and refine our website’s SEO. Our site provides a window into our organization, allowing users to learn more about what we do and how they can help. We wanted more people to find our organization and for search engine authorities to rank us correctly.

SOLUTION

What was the scope of their involvement?

WebFX first audited the site. They evaluated its current state and needs, and in weekly conference calls, they pointed us to quick fixes and helped us prioritize future work. Their team looked at key areas such as page structure, URL structure, and keyword optimization. They advised us where to condense or consolidate pages and how to target both full-text phrases and single-word keywords. 

WebFX also assisted us in link-building. Their team identified third-party websites that were already referring to our organization. We then reached out to those sites to ask for a link back to our content, improving our domain authority.

What is the team composition?

We’ve had an internet marketer dedicated to our account since we first brought on WebFX.

How did you come to work with WebFX?

We put out a request for proposal to several agencies. WebFX made us feel comfortable with their team from the get-go. Their team accommodated multiple questions and requests as we narrowed down the field to three finalist agencies. We appreciated their quick responses and willingness to train our staff in SEO to improve our long-term practices.

How much have you invested with them?

I’d rather not disclose that. However, WebFX has adapted well to our budget constraints as a non-profit. They make sure that we get the most out of our investment.

What is the status of this engagement?

We started working together in January 2018, and the collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our rankings and traffic have increased since we started working with WebFX. We’ve especially seen more high-quality traffic, which we’re thrilled about.

How did WebFX perform from a project management standpoint?

We’ve scaled our meetings based on our needs; the frequency has shifted from weekly to every two weeks or monthly. WebFX excels at listening to our priorities and even helping us focus them. Our designated internet marketer demonstrates diligence at every turn; from the start, he dug into our organization to learn more about our goals and needs. We communicate through Basecamp, email, and conference calls—either over video or phone.

What did you find most impressive about them?

WebFX offers a high level of customer service and expertise, making them a trusted partner. We value their recommendations because they’ve proven themselves to be reliable and knowledgeable.

Are there any areas they could improve?

No, I can’t think of anything. I wish we had the budget to do more with their team.

Any advice for potential customers?

Ask questions; WebFX will answer every single one and explain processes. We value their willingness to educate our team on SEO and more effective practices.

BACKGROUND

Introduce your business and what you do there.

I’m the chief of strategy for McLaren Industries. We’re an international manufacturer and distributor of rubber tires and rubber tracks. We’re expanding into selling other industrial equipment to become a primary source for our customers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We wanted to improve our SEO efforts and boost our online presence. Our goal was to ensure the website was maintaining its rankings and targeting our audience effectively.

SOLUTION

What was the scope of their involvement?

At the start of the engagement, WebFX performed an overview of our website and existing SEO efforts. They identified areas that could be strengthened to improve our online presence. A customized slide deck was presented to us with foundational knowledge and insightful ideas for improvement. From there, they created a report with all of the upcoming tasks for the first month.

WebFX continues to create relevant keywords, produce and manage online content, and research best practices for our website. We recently expanded the partnership to include PPC campaigns. They focus primarily on Google and Bing for these efforts.

What is the team composition?

Ben (Internet Marketing Specialist & Account Manager, WebFX) has been my point of contact since the beginning. I’m able to contact him and his team whenever I need them.

How did you come to work with WebFX?

We did a long, thorough search for the right vendor over the course of two years. Our business tends to keep their partners for up to decades at a time, so we wanted to be sure the right candidates were considered. After using Clutch and other review platforms, we compiled a list of vendors and interviewed them.

Our decision was ultimately between WebFX and a more local company. After meeting with Ben and witnessing their professionalism, I chose them for our partnership.

How much have you invested with them?

We spend $1,500 per month on the SEO services, while the price of the PPC efforts is more percentage-based. In total, we’ve spent around $10,000 total.

What is the status of this engagement?

We’ve had an ongoing relationship with WebFX since October 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Even though we’re in the off-season for our industry, we’ve noticed a great impact from WebFX’s support. We see direct correlations between the SEO efforts and the number of leads we receive per month. For example, in January, we had twice as much traffic and leads than in the past. They’ve been doing a fantastic job for us.

How did WebFX perform from a project management standpoint?

Even before I was a client, they managed the process in a friendly, professional way. They’ve ensured their team is just an email or phone call away whenever I need them, which has been great. The work is always done quickly and up to our standards. Regardless of what I ask Ben, he brings me a solution faster than I imagined was possible. While they create detailed, personalized reports for me, Basecamp is also an option they offer for our project tracking needs.

What did you find most impressive about them?

Working with WebFX brings us great peace of mind—I know I’m getting top quality service from them. Everything they do is professional, clean, and effective. Unlike my in-house team that has to juggle multiple tasks at once, I value that they are entirely focused on one project for us.

Are there any areas they could improve?

As we grow in our PPC efforts, I am excited to see the ROI we'll receive. It’ll be great to see how WebFX combines the knowledge from both campaigns to help us grow even more.

Do you have any advice for potential customers?

Before picking WebFX, do your research and make sure they’re the right choice for your project. Listen to different proposals and truly understand the value each team brings to the table. Allow WebFX to guide you through the partnership and embrace their unique ideas.

BACKGROUND

Introduce your business and what you do there.

I’m a sales and marketing manager at Corporate Clean Services. We offer custodial and specialty services in the cleaning industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

My company had attempted to do SEO internally, but our team did not have the necessary skills. Therefore, we needed to outsource digital marketing. Our primary goal was to generate leads through our website and phone calls.

SOLUTION

What was the scope of their involvement?

WebFX began with keyword research. They are currently doing SEO and short- and long-form content-based marketing. They have enabled several tools and functionalities.

What is the team composition?

Our account manager is Colton (Internet Marketing Specialist, WebFX).

How did you come to work with WebFX?

We found WebFX on a review site, where they were ranked number one. After we reached out, they responded quickly and provided a thorough explanation of their company and services.  

How much have you invested with them?

My company’s budget is $15,000. The initial fee was around $3,500, and our monthly budget is about $2,500.

What is the status of this engagement?

Our work together began in January 2019, and it is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Although it typically takes about six months to see results from SEO and content-based marketing, we have already begun to generate website traffic and leads. Large companies have expressed interest in our services; if we win just one account bid, we will see a high ROI for WebFX. Long-term content has generated click-throughs.

How did WebFX perform from a project management standpoint?

WebFX is very engaged and willing to extend the project scope as needed. For instance, they reset all of our directory passwords, which saved my team time. Colton coordinates their whole team. We receive multiple daily emails.

WebFX deploys Basecamp, which shows our project on a calendar and details which aspect of our project that each WebFX team is working on.

What did you find most impressive about them?

Even though we are a small company on a tight budget, WebFX treats us with the same respect as a large company. They offer a wide range of services, from huge national SEO to local content-marketing, the latter of which we use. Their team educates and trains my team at every step. They’ve gone above and beyond to show us how specific AI tools work, such as a tool that tracks our website traffic and that of our competitors. The insights that we gain from these tools drive our strategy.

WebFX’s team provides sage advice but ultimately allows us to make decisions.  We are very pleased with the results thus far. Communication is a strong point.

Are there any areas they could improve?

No, none that I can think of.

Any advice for potential customers?

If you are a smaller company and do not think you can afford high-quality digital marketing, give WebFX a try. My first conversation with WebFX was very enlightening and gave me new ideas about what I wanted to do with our strategy.

BACKGROUND

Introduce your business and what you do there.

I’m the COO of Dryden Group, a small niche cost-reduction consulting firm. I oversee our social media, marketing, and website.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

Many years ago, we hired WebFX to redo our website. Now, we engage with them to help with modernizing our site. They’re focused on driving more users, getting an increase in signups to our mailing list, crafting content on our blog, and improving our organic search.

SOLUTION

What was the scope of their involvement?

WebFX developed a standard WordPress site with a menu bar and subpages. Users can navigate through the website, filling out our contact form and signing up for our email distribution list. To drive traffic, they created pop-ups that appear throughout the site that convince users to sign up. Their team set up integration with MailChimp and write all of our email content. They researched topics to write about, and we provided them with input. WebFX also helps with search. They craft keywords, and we give them approval. From a strategy standpoint, their team suggested we stop using Google Ads and focus on organic search. We’re a small company in a competitive market with billion-dollar organizations. We plan on using our savings from Google Ads to go into other services they offer.

What is the team composition?

We’ve had about three account managers since we started working with them. Jordan (Internet Marketing Analyst, WebFX) is our current account manager.

How did you come to work with WebFX?

I wasn’t involved in this process.

How much have you invested with them?

Recently, we spend about $2,000 a month.

What is the status of this engagement?

We began working with WebFX in 2012, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Due to changes on the website, we experienced an increase in signups. We’re paying more now, but if we receive a new client, it pays for years of WebFX’s service. With every report, we’ve seen a substantial increase in traffic. Year after year, there’s been a monthly increase of 70%–80%.

How did WebFX perform from a project management standpoint?

All of their communication is done through Basecamp, and all of the reporting is done through Google Data Studio. We can effectively communicate and visualize our results using those tools. They’re excellent at staying on top of everything. We’ve had no complaints about any of the account managers we’ve worked with. Jordan is consistent and helpful. We have a monthly call scheduled. I asked him to set deadlines for us when they need our feedback. He makes sure everyone does their job, even us, effectively. Jordan adjusted how he works with us, based on how we work back with him.

What did you find most impressive about them?

WebFX works hard to take time off of me. Jordan is a pleasure to work with. He’s organized and kind. WebFX cares about improving our business.

Are there any areas they could improve?

I think they’re doing an excellent job. I review and look for a price or service benchmark every few years, and they seem to be competitive. I don’t think there’s anything that I would suggest as far as what they’re doing with us. I can’t comment on the other services they perform.

Do you have any advice for potential customers?

It’s helpful to set up an expectation level with the account manager, regarding how much the client should be involved. WebFX will know what to expect and will adjust their schedule and timing accordingly.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing specialist at a medical device manufacturer that produces lasers for things like pain management and fat loss. I work with branding and advertising as well as directly with some of our clients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

The original challenge was to improve our SEO. That evolved to creating one website and redoing another.

SOLUTION

What was the scope of their involvement?

WebFX built a WordPress website with multiple pages, including a blog. They integrated numerous features, such as contact forms and plugins that manage Facebook reviews. SEO and paid ads are also part of their work, which incorporates keyword research and content creation.  Most of the work is on Google Ads, and WebFX guides the internal team on how to improve the websites and SEO functionality. 

What is the team composition? 

We’ve interfaced with three different people.

How much have you invested with them?

We spent $10,000 on the websites and about $60,000 on SEO and PPC.

What is the status of this engagement?

We partnered in July 2018, and the work is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Year over year, our SEO metrics have grown tremendously, reaching up to 110% for some pages and months.

How did WebFX perform from a project management standpoint?

They provide weekly updates, and I can track their exact progress through Basecamp. They help us with tasks that aren’t even part of their contract.

What did you find most impressive about them?

They’re knowledgeable and always find answers to our questions.

Are there any areas they could improve?

They’re sometimes hard to get a hold of, but it hasn’t been a huge problem.

Do you have any advice for future clients of theirs?

Keep track of the project and know what you’re responsible for.

BACKGROUND

Introduce your business and what you do there.

I’m the communications and PR manager at the trade association that supports co-operative businesses within the US. We have memberships that span across various industries including credit unions, food co-ops, insurance, and more. We also have an international development arm that works in food security, agriculture, and co-operative development.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We hired WebFX for a website redesign.

SOLUTION

What was the scope of their involvement?

WebFX redesigned our WordPress platform. Our association spans across different industries. We wanted our site to tell and clarify our story about what we do and who we serve in the simplest manner possible. Their team recently started delivering SEO services that include keywords, content creation, and lead generation.

What is the team composition?

For the web design process, we worked with a project manager. We now work with their SEO and digital marketing teams and engaged with their point person.

How did you come to work with WebFX?

Our team engaged in an RFP process and compared different vendors. WebFX seemed to be the best value for our money, so we went forward with them.

How much have you invested with them?

We’ve spent between $50,000–$200,000.

What is the status of this engagement?

We started working with WebFX in May 2018, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Throughout the process, WebFX has been easy to work with. About a month and a half ago, we launched the site. It’s working well, and our membership is pleased to see that the defined resources are easily accessible. Visitors to those pages increased within the first month of launch. The website tells our story cohesively now. Their team was able to understand our story as an organization and provided the best practices. Since we just started using them for SEO, we’re hoping to see improvements with Google Ads and other search elements. We’re happy with what we see so far.

How did WebFX perform from a project management standpoint?

Their transparency regarding the scope of work made them great to work with. WebFX is communicative, keeping us updated on each phase of the project. We have a weekly phone call and use Basecamp or email for everything else.

What did you find most impressive about them?

WebFX is solution-oriented. Vendors we’ve worked with in the past were more reactive than proactive. Their team came to the table with different options and practices that we were able to go back to our team with and decide upon. They constantly provide support.

Are there any areas they could improve?

We’ve been extremely pleased.

Do you have any advice for potential customers?

I think what makes our partnership amazing was that we were organized going into it, which helped their team understand our goals moving forward. Clients should know where they’re headed to help WebFX give the best options to make goals a reality.