WEB CARROTS

BACKGROUND

Please describe your company and position.

I am the VP Business Development of Australia Travel Branch of Govis Group

Describe what your company does in a single sentence.

World leading travel technology firm providing, through a network of websites, a secure and easy way to submit travel document requests.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WEB CARROTS to accomplish?

• Identify missing high value keywords and topics competitors rank for
• Close gaps with optimized content to increase rankings traffic and AI visibility
• Strengthen topical authority to improve overall domain relevance and SERP dominance

SOLUTION

How did you find WEB CARROTS?

Referral

Why did you select WEB CARROTS over others?

• Pricing fit our budget
• Referred to me

How many teammates from WEB CARROTS were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope included understanding the business, defining the right strategy, onboarding and training the team on platform usage and features, and providing ongoing VIP support throughout the project. Key deliverables included competitor research, performance analysis, content gap identification, and clear action plans to execute and track results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered measurable improvements in content quality, stronger targeting, and better alignment with user intent. We initially saw increased search exposure in Google Search Console, followed about a month later by significant gains in AI visibility for the selected prompts we targeted, and then a noticeable increase in traffic. 
Based on that progress, we kept the subscription in place for ongoing maintenance, improvements, and continued content gap closure. This remains an ongoing process because competitors are constantly updating their offers, services, and information, so success also included consistently identifying and closing new gaps as they emerged.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent, and we were genuinely impressed by the team’s professionalism. They delivered on their commitments, responded to emails promptly, and provided consistent support throughout the engagement. While support was not instant, it was reliable and met our needs well, especially with the VIP support tied to the Agency Grade tier. 
What stood out most was their depth of knowledge and their ability to guide us toward a stronger, more successful online presence, which was one of the most valuable aspects of the project.

What was your primary form of communication with WEB CARROTS?

Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was the platform itself. The level of detail, accuracy, and thought behind each feature and option was outstanding, and it felt like almost everything we needed was already built in. It was clearly engineered with a deep understanding of real business needs. We were also very impressed by how consistently the company updated and improved the platform. 
When we first started, we were trained to research competitors manually, and just a couple of months later they introduced an additional platform that handled the process accurately and automatically, which showed a strong commitment to innovation and continuous improvement.

Are there any areas for improvement or something WEB CARROTS could have done differently?

Every system always has room to do more, but nothing critical comes to mind. Overall, we were very satisfied with the experience and did not see any major areas that needed improvement.  

BACKGROUND

Please describe your company and position.

I'm an executive at Govis.

Describe what your company does in a single sentence.

Online tourists docs services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WEB CARROTS to accomplish?

• Competition Analysis
• Tracking competitors’ web meta and data, prices etc.

SOLUTION

How did you find WEB CARROTS?

Online Search

Why did you select WEB CARROTS over others?

Pricing fit our budget

How many teammates from WEB CARROTS were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We faced fierce online competition and needed an automated solution to track competitor data monthly for pricing, advertising, and content strategy. Web Carrot's system and excellent support met our needs perfectly. Their service and pricing made them our top choice, and we’re happy with the results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The system allowed us to track price changes and special offers, enabling us to stay competitive. While exact numbers are hard to quantify, our marketing team has seen improved ad performance and conversions since leveraging the data from Web Carrot’s system.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Once we provided competitor URLs, the system handled scraping and tracking automatically, which was excellent. Any questions we had were answered promptly, and they also provided clear documentation with useful links for easy understanding and use.

What was your primary form of communication with WEB CARROTS?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The cost per competitor tracking and data scraping is unbeatable, but what impressed us most was the depth of the reports, exceeding our expectations. They come across as a young, energetic company, and during our use, they rolled out a significant update, showing their commitment to continuous improvement.

Are there any areas for improvement or something WEB CARROTS could have done differently?

The system efficiently fetches and scrapes competitor data, which is resource-intensive, so reports take 24-48 hours to process. While we're not in a hurry, a faster turnaround would be a great improvement. That said, we don’t see this as a problem, just a potential enhancement.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of MJT News Group, an IT company that manages a large number of websites, news, and information.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WEB CARROTS?

We needed to know exactly what topics and user intent to focus on for a specific project that is still in development. We also needed to run content gap analyses over a wide range of potential online rivals with high AI visibility for this new project.

SOLUTION

What was the scope of their involvement?

WEB CARROTS provides us with an AI-driven smart platform that automatically and intuitively scrapes web data, SERP, Google, and AI visibility checks. The platform is highly accurate and gets all the top competitors for the same user intent we are targeting. It also provides detailed content gap analyses with briefs and action items included.We use the Agency Grade tier, which is a great fit. We also have a senior support agent from WEB CARROTS, which feels like having another employee.

What is the team composition?

We work with a senior support agent from WEB CARROTS.

How did you come to work with WEB CARROTS?

We found them on Clutch and chose them over other options because they were a great culture fit.

How much have you invested with them?

We've spent less than $10,000.

What is the status of this engagement?

We started working with them in January 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've gotten about 500 potential content gap topics across a wide range of potential competitors. Using a top targeting firm, we've worked out the top user intent topics, which is quite amazing how WEB CARROTS' system has identified them.Moreover, the system has helped us contribute to the scopes of about 150 pages of different aspects. 
We've also considered their user intent-driven possible content gaps. In addition, their positioning tool has been a good guide.That has been a big surprise. The positioning tool has literally made us create specific focus content and some pages to cover more widely the subject we're working on right now.

How did WEB CARROTS perform from a project management standpoint?

WEB CARROTS' project management is top-notch. The senior support agent assigned to our project is one of the most professional people I've worked with. Moreover, their email support is absolutely excellent.

What did you find most impressive about them?

WEB CARROTS' system is impressive. It feels like there's a brain inside it.

Are there any areas they could improve?

They focus on content gap tools. If they could also add a content writing assistant, I would hire them for that too.

BACKGROUND

Introduce your business and what you do there.

I'm the marketing manager of Locksmith4U Denver, a 24-hour emergency locksmith and security company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WEB CARROTS?

We needed help with our SEO to get us on ChatGPT, Perplexity, and other AI search engines.

SOLUTION

What was the scope of their involvement?

We subscribed to WEB CARROTS' agency-grade plan, which included VIP email support and a dedicated analyst. We used WEB CARROTS' platform for scraping competitor data and SERP (search engine results page) for each top competitor. The analyst helped us map the competitor list based on AI search so we could analyze the correct competition. Then, we did a content gap analysis and used other sophisticated tools like competitor comparison to see how they compete with each other. We also received a full web page synopsis and compared our site with a ranking score. Finally, we ran a tool that helped build trust with suggested FAQs from authoritative sources.

What is the team composition?

We worked with 2–5 teammates from WEB CARROTS.

How did you come to work with WEB CARROTS?

I found them through an online search, a referral, and the Clutch site. I chose them because they were referred to me, and I saw their results.

What is the status of this engagement?

We started working with them in October 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After not showing up at all in AI search terms, we're now showing up on ChatGPT and Perplexity. We started to see these sources in Google Analytics about a month after starting and about two weeks after the first update of the website with WEB CARROTS' action items and filling the content gaps. Today, almost two months after we've started with WEB CARROTS, AI search referrals are about a third of other traffic, mainly paid advertisements. If this continues to increase, we're likely to reduce paid advertisements.We've also seen some changes in Google's SERP, but this wasn't our goal. On AI, we've gone from 0 to showing up as options 2–4 in AI searches, and we continue with this project every month. We're analyzing some same for tracking, but new competitors are showing up on AI search apps, so we've updated and continue to close content gaps and try to outrank every possible topic.

How did WEB CARROTS perform from a project management standpoint?

WEB CARROTS is a top-notch company. They're doing everything they can to accommodate us. First of all, their system makes us feel they're thinking of every detail. They keep updating the system; the trust tool, the competitor grouping, and more were added after we started the subscription. Also, their agency-grade VIP support is very good, as well as the documentation in terms of guides. Above all, the analysis they dedicated to us for 30 days was the key to our success, as we had no idea where to start with the correct way to find competitors on AI apps.

What did you find most impressive or unique about them?

I can say in one word: focus. They're only focused on closing content gaps, and apparently, their formula works to get people on AI search. There's nothing else they offer, no crazy colorful reports no one uses. This is it: their focus.

Are there any areas they could improve?

No, they've gotten us what we wanted.

BACKGROUND

Introduce your business and what you do there.

I’m the manager of an emergency home services company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WEB CARROTS?

We wanted to outrank our competitors, specifically on AI search chats.

SOLUTION

What was the scope of their involvement?

WEB CARROTS provides us with detailed information and intel on our competitors. They scrape raw data from the SERP and provide us with a practical to-do list. The team has delivered a content gap report for each competitor, comparing all of them to benchmark shared topics. They’ve also provided a detailed report with a synopsis of our website’s content and how it’s doing, covering content gaps and suggesting what to do to fill or outrank them. Moreover, they’ve given us online tools to manage and track everything.

What is the team composition?

I work with one teammate allocated to my project, but the rest of the work is done automatically.

How did you come to work with WEB CARROTS?

I found them through a referral. I got an example of a content gaps report over competitors.

How much have you invested with them?

We spend $250 a month.

What is the status of this engagement?

We started working together in May 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We show up in AI searches, whereas before, only our competitors did. We also ask clients how they found us, and a significant number now say ChatGPT.

How did WEB CARROTS perform from a project management standpoint?

Everything works perfectly, and we’re satisfied with the personal support. It’s been a good experience.

What did you find most impressive about them?

They use top technology and are focused on content gap analysis and closing. Other systems have endless bells and whistles, and you can get lost. With WEB CARROTS, we get a clear list of things to do and online interactive tools to manage the project.

Are there any areas they could improve?

No, there’s nothing I can think of.