WAYAMZ

BACKGROUND

Introduce your business and what you do there.

I'm a department VP for a company that provides innovative pet-friendly cleaning solutions for pet households, including a flagship pet hair dissolver that removes hair, stains, and odors from washers and pet items, ensuring effective and safe cleaning.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WAYAMZ?

We needed help enhancing our sales performance and brand awareness on Amazon and Walmart.

SOLUTION

What was the scope of their involvement?

WAYAMZ provides full operation and ads management of our brand on Amazon.com, Amazon.ca, and Walmart.com. The team also provides industry competitor analysis and dynamic insight for the categories our products are under. WAYAMZ's main deliverables include sales reports, ads performance analysis and action plans, competitor analysis reports, product listings, ads bidding and investment optimization, and omnichannel strategy advice.

What is the team composition?

We work with 2–5 teammates from WAYAMZ.

How did you come to work with WAYAMZ?

We found WAYAMZ through a referral and an offline event. We chose them over other options because they had high ratings, were close to our geographic location, had pricing that fit our budget, and had great feedback from other companies.

What is the status of this engagement?

We started working with WAYAMZ in September 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've seen more than 100% year-over-year (YoY) sales growth with an acceptable margin level. Additionally, WAYAMZ has optimized our ads investment plan, controlling the advertising cost of sale (ACoS) within a healthy level (30%) and improving the total sales quantity via ads.

How did WAYAMZ perform from a project management standpoint?

WAYAMZ delivers on time with great quality and abundant data. The AI automation level is also pretty high in the recent year. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

WAYAMZ's key team members have great experience in Amazon operations. They also focus on AI-driven tools to further improve efficiency and accuracy.

Are there any areas they could improve?

WAYAMZ's comparative advantage is on Amazon. Their skill set and experience on other platforms are on average level.

BACKGROUND

Please describe your company and position.

I am the Founder of Clink Design

Describe what your company does in a single sentence.

Clink Design is a pet product company focused on creating innovative and practical products for pet owners. We design and develop pet training products, including our 2-in-1 training clicker and treat dispenser, as well as pet treats and other training accessories.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WAYAMZ to accomplish?

• Optimize our Amazon listings and improve product visibility
• Improve PPC advertising performance and conversion rates
• Increase overall sales and grow our brand on Amazon

SOLUTION

How did you find WAYAMZ?

Referral

Why did you select WAYAMZ over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from WAYAMZ were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

WAYAMZ helped us manage and improve our Amazon business across several key areas. Their work included optimizing our product listings and keywords, managing and adjusting PPC campaigns, and analyzing sales and advertising performance. They also provided recommendations on pricing, promotions, and overall sales strategy. Key deliverables included updated listings, optimized advertising campaigns, regular performance analysis, and ongoing recommendations to improve sales and conversion rates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

 Increased overall Amazon sales by approximately 30%

 Improved PPC performance and reduced advertising costs 

Increased product visibility, traffic, and conversion rates

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was organized and efficient. They consistently delivered work on time, communicated clearly, and responded quickly whenever we had questions or needed adjustments. They were also flexible and proactive in addressing our needs throughout the project.

What was your primary form of communication with WAYAMZ?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most was their deep understanding of Amazon and their ability to quickly identify areas for improvement. They were very responsive, easy to communicate with, and always provided practical solutions based on our specific needs.

Are there any areas for improvement or something WAYAMZ could have done differently?

Overall, we had a very positive experience.