W3 Affinity

BACKGROUND

Please describe your company and your position there.

I’m the owner of a small home inspection business in Richmond, VA.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire W3 Affinity?

I hired W3 to modernize my website and improve our approach to SEO.

What were your goals for this project?

I was looking to increase site traffic and visitor conversions.

SOLUTION

How did you select this vendor?

I met John (Owner, W3 Affinity) at a networking event and was very impressed by his business.

Describe the project in detail.

John completely overhauled my website to optimize it for all devices. He modernized our UX/UI with a focus on our company’s brand. He also implemented SEO best practices to improve our search ranking across relevant keywords.

What was the team composition?

John was our primary contact and oversaw the process from start to finish.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

John showed me site metrics that immediately improved after the start of the project. A few months later, our ranks across a set of major keywords have risen to number one. John also continues to provide assistance on any issues that arise.

How effective was the workflow between your team and theirs?

John was very efficient in his process.

What did you find most impressive about this company?

I really appreciate their honesty. They never try to sell me anything that’s not needed, and they’re upfront with me if I suggest something that isn’t necessary.

BACKGROUND

Please describe your company and your position there.

I am the founder and CEO of a Harvest Timber Specialty Products. I oversee all of our business operations including SEO performance, web design, and marketing efforts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire W3 Affinity?

We needed limited web design services and guidance for our SEO and marketing campaigns.

What were your goals for this project?

We wanted to maximize the exposure of our products and services.

SOLUTION

How did you select this vendor?

I met a member of their team over 20 years ago at an industry trade exhibition. W3 Affinity’s name resurfaced in our search for potential partners through a mutual connection. After reviewing the company and offered services, I found they were a good fit for our project.

Describe the project in detail.

W3 Affinity made improvements on our website and developed new strategies for our SEO and marketing campaigns that prioritized exposure. They continue to maintain and manage my digital marketing efforts.

What was the team composition?

I collaborate directly with one representative, the same one I met at the trade event. He is responsible for understanding our vision and optimizing our marketing efforts to reach our goals.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Under W3 Affinity’s guidance, we now rank within the top five in every critical category related to our product and industry. We are on track to continue moving upwards and reaching our targets.

How did the W3 Affinity perform from a project management standpoint?

Our representative approaches each task with a creative mindset and determined work ethic. Our collaborations are consistently effective and productive.

What impresses you about the W3 Affinity?

They are motivated, eager, and professional.

Are there any areas for improvement?

We all have room for improvement. W3 Affinity could better balance their communications, but the issues are understandable given their heavy workload.