What was the scope of their involvement?
John oversees and executes all of our SEO campaigns for Lilitab and TechFit Solutions. For the latter, he’s also supported the site launch and refined the content to be SEO-compliant. He currently manages our Google ad spend, Google Analytics, and online ratings. Every month, he makes recommendations to increase our digital presence and optimize our efforts.
Occasionally, we suggest different strategies and partnerships to further our digital marketing. John researches our options and provides insights. For example, we wanted to look into using HubSpot to further our outreach, but John noted that it wouldn’t work for us due to our CRM and accounting requirements.
What is the team composition?
We exclusively work with John.
How did you come to work with W3 Affinity?
A friend was working with John at the time and recommended him to me. I was looking for a consultant with John's level of expertise, we interviewed him multiple times and worked on a test project. After a few months, John was able to improve our site rankings by ensuring that our content was SEO-compatible.
How much have you invested with them?
We’ve spent between $25,000–$30,000 thus far.
What is the status of this engagement?
Their work began in October 2015 and is ongoing.