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    Surry, VA
    757-943-1911

SEO + Web Development

4.8
14 reviews

W3 Affinity is a competitive rate digital marketing agency capable of managing a business'​ online presence from website development, SEO, SEM, Inbound Marketing, and Social Presence. Our projects range from under $1,000 and up and we are considered highly competitive with our rates and white-label digital marketing services for businesses in our industry. Our comprehensive plans are sure to get your business off the ground and growing.

We offer a free consultation to go over the entire plan you need to ensure you're ready to compete online.

READ MORE...
 
Undisclosed
 
$50 - $99 / hr
 
2 - 9
 Founded
2003
Show all +
Surry, VA
headquarters
  • 490 Poplar Lawn Road
    Surry, VA 23883
    United States
    757-943-1911
other locations
  • 712 Bancroft Rd #781
    Walnut Creek, CA 94598
    United States
    757-943-1911

Portfolio

Key clients: 

Jetters Northwest, Harvest Timber, Photobooth Supply Co, Pick a Bloom, Lilitab, Mattress sale store, Parkside Barbershop, Briggs HVAC, Six Penny Chimney, Whystle, Grady cabinets, Brew Trader, Simple Living Home, Ridgeline Mattress, Beds Unlimited, Blissful Sleep, Naya Clinics, LowVG, Seattle Pump, Bluewater Flooring, Port City Sound & Security, Air Specialty HVAC, Doggy Bath, Direct Outdoor Products, Chassis Liner Supply, Drop Tail Trailers, Lucky 7 Charters, Todd Dufour Charters

Education Franchise Website Design

This website is the peak of our projects. We're proud of the work both the team and client put into this one. Let us know your thoughts!

Beautiful Website for Local Landscaping Company

We hit our stride with this beautiful website. This is one of our latest designs and we're proud of it, tell us what you think!

Site Speed Increases Rankings to #1

Rankings Grew to 1st Position for ALL Target Keywords

We know that a fast loading website does a lot for a business. It allows the potential customers of the site owner a better experience, resulting in more conversions. It also results in higher rankings in the search engine. The site speed SEO work had put the nail in the coffin, A House on a Rock took 1st in all target keywords and is growing more through additional keywords gained as a result of the content SEO that Juan does for his business.

New Website for Mobile Friendly & Interactivity

We redeveloped https://www.caminobikeguide.com/ to be mobile friendly, fresh and interactive. We added a video background, redesigned the entire site around the color and feel of the clean logo they had redeveloped all at a low price.

SEO, Advertising & Marketing Automation on Shopify

Lilitab is a client we've enjoyed working with that makes Tablet Kiosks. They're need for SEO & Visibility is what brought us together. We optimized the site throughout and continue to make improvements based on what we feel is needed to keep them at the top. 

They currently rank in the top 3 for all keywords we work on with most of them at number 1.

We also do Google Shopping advertising and marketing automation for them to increase sales and visibility.

Under $1 Cost Per Acquisition Facebook Ads

Pick a Bloom wanted to grow their list of engaged brides on Facebook. We set up to develop an ad that would land their brides to be on a landing page with a calculator that requires an Email Address to utilize. 

We've been able to maintain a frequency of 1, with a relavance score of 9+, and the killer cost per acquisition of $0.38 on average with days as low as 25 cents per lead! 

We did this on a shoestring budget of $10/day and have generated over 420 leads in just 2 weeks and it's still growing and improving with a low frequency of 1. This ad has a lot more life in it and we look forward to updating this portfolio item in the months to come.

Shopify Web Design for a Local Barbershop

We converted Parkside Barbershop from a WordPress website to a Shopify website because they wanted to sell their products online while offering to schedule appointments for their local barbershop. 

We Designed their logo, helped in color selection and developed the Shopify site to have all the features they needed while keeping a clean and friendly look we recommended. 

Branding & Shopify Web Design for Home Goods Company

Simple Living was a full branding & Shopify web design/development project for us. We were able to come up with a bold color palete, awesome new logo that stands out and a website with custom features such as custom order forms, advance shipping rate features and marketing automation to support all of the work. 

This is a beautiful website and we enjoyed working on it with our client.

Shopify Web Design for Wedding Flower Company

Pick a Bloom is a unique company that needed a lot of customization that Shopify cannot do out of the box. We were able to incorporate everything they needed, including custom order forms, a product cost calculator, custom admin categories and advanced product layouts. 

This beautiful site is one of our favorites!

Shopify Web Design for Mattress Company

Ridgeline Mattress needed a website to showcase their Bed in a Box that they sell & ship nationwide. We did a framework that we felt would be successful and the client loved the look. We designed the logo, picked the color palette and design/developed this website on Shopify for the client.

Site Speed SEO on Wordpress

Problem: Harvest Timber's website was running very poorly after a website redesign.

Solution: Using our Site Speed Optimization expertise we identified all of the culprits for the slow site speed and optimized the entire site through compression, image optimization, JS, CSS & HTML minification, and prioritization.

Results: The website went from 7s+ load times to under 3s from our work. This has resulted in increased traffic from the search engine and a much better user experience. 

Shopify SEO - AMP Mobile Optimization

Problem: We set out to improve traffic on the website generated from mobile devices from mobile search on Google.

Solution: We took the time to develop out AMP on the Shopify website for the blog posts to rank for our high funnel, long-tail keywords. We had a goal of tracking this traffic in Google Webmaster Tools & Google Analytics.

Results: We launched AMP back in October 2017 on the blog pages only. It took a few months for this to be noticed, however once it was, we saw amazing growth month over month. In 8 months we saw 10x growth in mobile search traffic from Google. This has resulted in more blog subscribers and marketing automation leads for Pick a Bloom and has increased sales on the website. 

Reviews

4.8
14 reviews
Sort by

Digital Strategy for Financial Counseling Nonprofit

“We are now attracting qualified leads at an astonishing rate.”

See More

5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
July 2018 - Ongoing
Project summary: 

W3 Affinity is providing digital marketing services to improve lead generation. Their scope includes SEO integrations, PPC advertising, digital content creation, social media management, and web development.

The Reviewer
 
10-50 Employees
 
Columbia, Maryland
Helene Raynaud
CEO, CCCSMD
 
Verified
The Review
Feedback summary: 

In the aftermath of extensive rebranding, W3 Affinity’s SEO strategies prevented the foreseen decline in online visibility. Their solutions also increased social media following and improved lead generation. They leverage the comprehensive KPI reports to improve UX optimization in real time.

BACKGROUND

Introduce your business and what you do there.

I am the president and CEO of CCCSMD, a nonprofit that provides financial counseling services to the public. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with W3 Affinity?

Although we have been in the industry for 53 years, our online presence was barely existent. In addition to competing for new clients in a crowded market, we faced the chance of losing our existing customers after extensive rebranding. We needed to find a partner who could help us improve our visibility and generate more leads.

SOLUTION

What was the scope of their involvement?

We were initially concerned with site traffic, so they began the process by integrating SEO best practices into all of our marketing channels. They also redirected our old links and updated external directories to reflect our recent name change. As our goals shifted from visibility to conversion, they started to develop a full suite of marketing strategies to accelerate our business growth; this includes PPC and social media management, and social media advertising. They also rebuilt our Drupal website and optimized the layout for UX.

W3 Affinity currently assists our staff in creating content for our blog and social media accounts. They regularly compile extensive KPI reports to track our progress. We plan to roll out a few paid advertising campaigns soon.

What is the team composition?

We work closely with their founder, who has become our virtual CMO.

How did you come to work with W3 Affinity?

Our temporary marketing consultant was a veteran in the industry, so they were already aware of W3 Affinity’s work. We connected with them based on the glowing recommendation.

How much have you invested with them?

To date, we have spent between $10,000 ¬$60,000 for their services. They’re extremely affordable and always willing to modify their scope to accommodate our budget.

What is the status of this engagement?

Our partnership began in July 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After changing the name of our company, we expected to see a significant decline in our site traffic and search engine ranking; fortunately, W3 Affinity’s SEO strategies were efficient measures to maintain our status. While all of our early clients were slowly gained by word-of-mouth, we are now attracting qualified leads at an astonishing rate. Their digital marketing efforts have also helped us grow our social media following. Having access to their advanced web analytics allows us to follow our clients from the point of entry and use the data to optimize our site for user engagement.

How did W3 Affinity perform from a project management standpoint?

They have proven to be a formidable addition to our team. We were instantly impressed by their swift work pace and steady company engagement, which they have maintained throughout the entire project. Our team often makes last-minute requests, but they embrace the spontaneous changes without complaints. It never takes more than 24 hours for them to address our needs. In addition to our frequent email and text correspondence, we have a weekly agenda meeting that we hold over the phone. Delays are typically at the fault of our budget, but W3 Affinity is always able to pivot the ever-evolving schedule without interfering with our results.

What did you find most impressive about them?

W3 Affinity is a refreshing contrast to the digital marketers and PR professionals that we worked with in the past. Their team understands the complexity of the financial services industry, so their solutions are tailored to navigate through a crowded market space. They are always transparent about their strategies, but they never try to persuade us to get a service that we don’t want. It is great to have an effective creative partner who is genuinely invested in our success.

Are there any areas they could improve?

Our experience working with W3 Affinity has been incredible so far.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We have experienced a few delays, but they always informed us two days in advance if they anticipate a change in schedule.
  • 5.0 Cost
    Value / within estimates
    They customize their services to fit our budget, so we’re able to get a lot of work done for an affordable price.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    It’s rare to find a partner who is willing to work with a small budget, so we want to introduce W3 Affinity at the next nonprofit coalition meeting.

SEO for Web Design and Dev Agency

"The knowledge they possess and efficiency with which they work are outstanding." 

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
May 2018 - Ongoing
Project summary: 

W3 Affinity provides on- and off-site SEO in a highly competitive geographic region.

The Reviewer
 
1-10 Employees
 
Walnut Creek, California
Owner, Design and Development Agency
 
Verified
The Review
Feedback summary: 

Conversions and traffic (direct and organic) have improved thanks to W3 Affinity’s established processes. They’re an experienced team headed by an owner that makes themself constantly available. Customers can expect a quick-moving, results-oriented engagement

BACKGROUND

Please describe your company and your position there.

I’m the owner of a web development and design agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire W3 Affinity?

I'm located in the heart of one of the most competitive cities in the US, so I needed SEO services.

What were your goals for this project?

I wanted to see more traffic and conversions within six months.

SOLUTION

How did you select this vendor?

I found W3 Affinity on LinkedIn. After reading multiple reviews, all of which were 5 stars, I decided to meet them. After talking with John (Owner, W3 Affinity) for just a few minutes, I could tell he knew what he was talking about. He also came across as genuine and honest.

Describe the project in detail.

They provide a basic package including on- and off-site SEO and some basic marketing.

What was the team composition?

I speak to John on a weekly basis, and he handles my account directly.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

I saw organic and direct traffic growth to my site within two months. I’ve also received multiple quote requests that have then converted.

How did the W3 Affinity perform from a project management standpoint?

They always let me know how we’re doing, and John himself is always available. They’re highly organized and have strong processes in place.

What impresses you about the W3 Affinity?

The knowledge they possess and efficiency with which they work are outstanding.

Are there any areas for improvement?

I don’t have anything to say.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    We saw results in two months.
  • 5.0 NPS
    Willing to refer

Digital Marketing for Bed Frame E-commerce Business

"They're very versatile in terms of new technology."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
June 2011 - Ongoing
Project summary: 

W3 Affinity provided web development and e-commerce services, working first on developing an interactive website then later providing digital marketing and SEO assistance.

The Reviewer
 
11-50 Employees
 
Richmond, VA
Owner, Adjust 'N Sleep
 
Verified
The Review
Feedback summary: 

The services they provided produced excellent results, leading to a 30% growth year-on-year. The team communicated effectively and ensured they carefully scheduled all activities, allowing for a smooth workflow.

BACKGROUND

Please describe your company and your position there.

I'm the owner of an adjustable bed frame e-commerce store.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire W3 Affinity?

To develop a website and help us sell our product online.

What were your goals for this project?

We wanted to increase the visibility of our brand and sell more units through online channels.

SOLUTION

How did you select this vendor?

We found them through a Google search and vetted them through an interview process. They were able to provide excellent examples of their work during the interview which gave us peace of mind.

Describe the scope of their work in detail.

They were responsible for developing a stunning and interactive website for us. They set up and managed the e-commerce end of the business, while also managing our digital advertising and SEO campaigns.

What was the team composition?

We worked primarily with John (Owner, W3 Affinity) as well as some other members of his team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The results of the advertising started slowly but picked up quickly when we found our target market. This has resulted in year-on-year growth at an average rate of 30–35%. The traffic to the site has continually increased due to our good results in organic searches.

How effective was the workflow between your team and theirs?

It's great—the communication and scheduling are always done well.

What did you find most impressive about this company?

They're very versatile in terms of new technology. They keep us up to date with the latest tools and trends so that we gain the benefits.

Are there any areas for improvement?

They're always improving. The team knows that customers come first.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Marketing for Shopify E-commerce Business

"We currently rank on the first page for virtually every keyword."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Nov. 2015 - Ongoing
Project summary: 

W3 Affinity provide ongoing digital marketing services, working first on designing and developing the Shopify store for the company. They since worked on advertising, email marketing, and SEO.

The Reviewer
 
1-10 Employees
 
Williamsburg, VA
Paula Alvarez
Owner, Pick a Bloom
 
Verified
The Review
Feedback summary: 

Their efforts produce excellent results, with all their relevant keywords ranking very well and over 100 leads generated per week from online ads. The customer services is excellent and the project is always managed smoothly and effectively.

BACKGROUND

Please describe your company and your position there.

I'm one of the owners and founders of Pick a Bloom LLC. We're an online flower business, primarily for wedding flowers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire W3 Affinity?

We hired them for the design and development of our Shopify store, to setup advertising, develop email marketing and marketing automation, and for SEO.

What were your goals for this project?

We wanted to grow our visibility and increase our online sales through advertising, organic search, and email campaigns.

SOLUTION

How did you select this vendor?

We needed a professional capable of building in Shopify. They came highly recommended from a family member. We took their free consultation and hired them.

Describe the scope of their work in detail.

W3 Affinity designed and built our website on Shopify. We then moved to Organic SEO where they helped us create content for the website. They also set up a lead generation campaign that sends emails automatically to our subscribers and funnel targeted leads to our site through advertising.

What was the team composition?

I work with John (Owner, W3 Affinity) who manages our project entirely.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We currently rank on the first page for virtually every keyword that involves the cost of wedding flowers. Their advertisements bring us over 100 qualified leads a week at a cost of under $100 per week from Facebook ads. These generate over ten times their cost in revenue.

How effective was the workflow between your team and theirs?

It's awesome.

What did you find most impressive about this company?

Their customer service is top notch. John keeps us informed; he's very enthusiastic and interested in our business. Our traffic and sales have improved dramatically since hiring them.

Are there any areas for improvement?

I can't think of anything that stands out. We’ve been very happy with them and wouldn’t want to work with anyone else.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Excellent
  • 5.0 Cost
    Value / within estimates
    Affordable
  • 5.0 Quality
    Service & deliverables
    Excellent
  • 5.0 NPS
    Willing to refer
    Definitely!

Web Design and Development for Gym

“Their communication is really good. They put everything into layman’s terms and make their work easy to understand.”

See More

5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Oct. - Nov. 2016
Project summary: 

W3 Affinity built a new website for a gymnastics company. Working from outlines and existing information, they made design suggestions and delivered a site that fit the need after a short development period.

The Reviewer
 
1-10 Employees
 
Utah
Sandy Goodin
Owners, Inspire Gymnastics
 
Verified
The Review
Feedback summary: 

Though SEO was not a major focus of the project, the site is one of the highest ranked among its competitors. W3 Affinity was communicative and responsive. They listened and took time to understand the mission.

BACKGROUND

Introduce your business and what you do there.

I own a large gymnastics company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with W3 Affinity?

We hired them to design and launch a new website for us.

SOLUTION

What was the scope of their involvement?

They built our website from scratch. We gave them an outline with important information and scheduling and they took us through the whole process. They made suggestions for improvements and design ideas before sending us a sample site. We made a few changes, but most everything was right the first time. They listened to us and provided what we wanted.

They put our schedule on the site and included paperwork for future clients. It’s easy to get in and make changes to our schedule, which needs updating every eight weeks. As a startup, we didn’t have a lot of information to work with, but they provided a site design that made us look well-established.

What is the team composition?

I work directly with the owner.

How did you come to work with W3 Affinity?

They were a referral from another business I worked for. I knew their work and felt they’d be a good fit for us.

How much have you invested with them?

We spent $300–$500 on development.

What is the status of this engagement?

We started working together around October 2016. They finished the site within about a month and we still engage them for maintenance.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Even though we didn’t work much with our SEO, we became one of the highest ranked gymnastics companies in our area. They did such a good job with the website and our keywords that we’re naturally high in search results.

How did W3 Affinity perform from a project management standpoint?

Their communication is really good. They put everything into layman’s terms and make their work easy to understand. Their responsiveness is often excellent.

What did you find most impressive about them?

They take the time to understand the business they’re working for.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Design and Social Media Aid for Health App

"Though the budget was smaller in the beginning, they did a fantastic job without a lot of resources."

See More

4.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Mar. 2018 - Ongoing
Project summary: 

W3 Affinity redesigned a website to make it more accessible by adding features and performing ongoing technical maintenance. They provide social media assistance and solutions to technical issues.

The Reviewer
 
1-10 Employees
 
Arlington, Virginia
Lauren Bell
CEO, Whystle
 
Verified
The Review
Feedback summary: 

The site that W3 Affinity redesigned has led to a user-friendly site with increased traffic. They take care of issues in a timely manner and their results match all expectations . They produce quality work even when resources are limited.

BACKGROUND

I'm the CEO of Whystle; we're a company that provides personalized product safety information to families.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with W3 Affinity?

We needed a website redesign that made our information accessible to users. To have a more functional site, we needed a company with the technical background to provide ongoing website maintenance.

SOLUTION

What was the scope of their involvement?

W3 Affinity redesigned our site to make it more user-friendly. They added multiple features, including a bio section, a contact form, social media links and more. They post our press coverage on the site to increase visibility and help resolve any technical issues that arise.

What is the team composition?

I work regularly with one project manager.

How did you come to work with W3 Affinity?

Our app developer recommended them to us after their experience. The fact that someone I knew and trusted had worked with them persuaded me to hire them.

What is the status of this engagement?

We are still working together and have upcoming projects.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since we’re early in the process, we don’t have a lot of metrics. The site's appearance is highly received, which speaks volumes because I used to be embarrassed when referring people to it. We're getting more site traffic each week and our confidence in it is much higher.

How did W3 Affinity perform from a project management standpoint?

They are great. We communicate mostly through email and any issues I bring to them are resolved almost immediately.

What did you find most impressive about them?

I know that when I ask them to do something, it will be done right, that can’t be said for every vendor. Though the budget was on the smaller side in the beginning, they did a fantastic job without a lot of resources.

Are there any areas they could improve?

No, I’ve been very pleased and that’s why we continue to work with them.

4.0
Overall Score We haven't worked with them long enough to give them a 5.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Dev and Design for Fitness Instructor

"John listened to me and understood my needs."

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4.5

Quality: 
4.5
Schedule: 
4.0
Cost: 
n/a
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. 2017
Project summary: 

Replacing an outdated site, W3 Affinity designed and developed a new website and provided training to the internal team.

The Reviewer
 
Entrepreneur
 
Seattle, Washington
Renae McCloud
Owner, McCloud Fitness
 
Verified
The Review
Feedback summary: 

The website is easy to navigate and customers love its look and feel. Responsive and professional, W3 Affinity went above and beyond to meet all needs, while their patience and ability to guide the process contributed to the positive experience.

BACKGROUND

Introduce your business and what you do there.

I own McCloud Fitness. We offer nutrition and personal training services via in person sessions or online coaching. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with W3 Affinity?

My old website wasn't generating any business, so I was looking for someone to help me create a new website.

SOLUTION

What was the scope of their involvement?

They built a more current website for me and assisted with content creation. They also improved navigation and organized the site so that it flows better.

What is the team composition?

I mostly worked with John (Owner, W3 Affinity).

How did you come to work with them?

I found out about W3 Affinity through my husband, who knew them professionally.

What is the status of this engagement?

I worked with John in January of 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

My customers like the website and make nice comments about it. On the home page, the new website has videos that introduce who I am and what I do. That is an important aspect and livens up the site.

How did they perform from a project management standpoint?

John executed everything very well. He was always very responsive and easy to reach by email or phone. 

What did you find most impressive about them?

John listened to me and understood my needs. I wanted to learn how to make changes on my own, and he taught me that, remaining very patient throughout the process.

Are there any areas they could improve?

Nothing comes to mind. I appreciate what he did.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • N/A Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Dev & Marketing for Beer Company

“W3 understands our company and the type of customer we are trying to reach … .”

See More

5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June 2018 - Ongoing
Project summary: 

W3 created an engaging website to promote an app, then began tracking traffic and download metrics to determine the most profitable avenues. They continue to provide support, SEO, and advertising services.

The Reviewer
 
11-50 Employees
 
Washington, DC USA
VP of Marketing, Beer Company
 
Verified
The Review
Feedback summary: 

W3 Affinity’s efforts resulted in an instant bump in download rates. The design was well-received and their time-oriented workflow was appreciated. The team’s responsiveness and obvious interest in the project led to a lasting partnership.

BACKGROUND

Please describe your company and your position there.

I’m the vice president of marketing for a beer trading app that links together beer lovers and allows them to trade their favorite brews.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire W3 Affinity?

Initially, we wanted to develop a website for our app.

What were your goals for this project?

We wanted a website that looked professional and reflected the general style and aesthetic of the beer industry.

SOLUTION

How did you select this vendor?

A friend had been using W3 for SEO and recommended their services.

Describe the scope of their work in detail.

W3 developed a world-class, single-page website. Then, we expanded the scope to include analytics work. The team tracked our website traffic and download clicks to see which of our avenues are generating the most business. They also provided SEO and advertising services. The W3 team continues to work with us to increase our user base.

What was the team composition?

We mainly work with a single representative from W3, who communicated with his own team to ensure each project is completed in a timely manner.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After running a demo ad, we saw an instant bump in our download rates. W3’s website design is amazing and they finished the initial project early, which was refreshing.

How effective was the workflow between your team and theirs?

Our workflow is very simple and open. We use Trello to manage deliverable and the W3 team is very prompt to answer any of our requests. They are also very receptive to constructive criticism. The website went through a few revisions, but the finished product met all of our requirements.

What did you find most impressive about this company?

W3 understands our company and the type of customer we are trying to reach, they demonstrated that through their approach to the partnership. They provided valuable targeting strategies and helped us with various parts of our business.

Are there any areas for improvement?

Sometimes they completed stages of the project without updating Trello. We would be surprised to find a phase was completed. It is not a big issue, but I feel that it is worth noting.

5.0
Overall Score We look forward to working with them in the future.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We finished ahead of schedule.
  • 5.0 Cost
    Value / within estimates
    They were shockingly inexpensive for the type of work we demanded.
  • 5.0 Quality
    Service & deliverables
    We have a world class website because of W3.
  • 5.0 NPS
    Willing to refer
    Absolutely, we already have referred them.

Digital Marketing for E-commerce Home Goods Company

"They took the time to research our product and it shows in the success of our project.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Mar. 2015 - Ongoing
Project summary: 

W3 Affinity built an online shopping portal using Shopify. They increased the online presence of the portal on Google Shopping and Amazon. Additionally, they oversee SEO and advertising strategies.

The Reviewer
 
11-50 Employees
 
Jacksonville, Florida
Troy Burlingame
CEO, Simple Living Home
 
Verified
The Review
Feedback summary: 

Using W3 Affinity’s advertising strategies, product sales were 12 times the amount of the allotted advertising budget. Google Shopping and Amazon presence increased over time and continue to grow. Monthly progress reports keep the project on track.

BACKGROUND

Please describe your company and your position there.

I am the CEO of Simple Living Home, an online retailer for DIY-friendly products like fencing, flooring, cabinets, and paint.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire W3 Affinity?

We wanted a vendor to build a website from scratch, assist us with brand development, SEO, and advertising.

What were your goals for this project?

We wanted to create a DIY brand that sells exclusively online. We set aside an advertising budget and we wanted to break into the market quickly.

SOLUTION

How did you select this vendor?

We searched various directories including Shopify experts, where we found W3 Affinity. They had great reviews which made them stand out. We picked them out of three vendors because of the free consultation.

Describe the scope of their work in detail.

W3 Affinity oversees all digital aspects. They come up with the strategy, branding, platforms we work on, advertising budget, and email campaigns.

What was the team composition?

We worked directly with John, who is our project manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our Google Shopping advertising profile increased, which increased our sales by 8 to 12 times what we spend on our advertising budget. W3 Affinity developed the cost per acquisition and scale our sales on what we want to spend per month.

How effective was the workflow between your team and theirs?

We primarily communicated through phone calls and email. Their team kept the projects organized even without the use of project management software and handle feedback well. They provided a monthly overview of the completed work, which helped plan the direction we wanted to take the project.

What did you find most impressive about this company?

They are talented in terms of brand development and using Shopify to launch an e-commerce store. The Google Shopping ads and Amazon connection work well for us. Their team understands our product well and knows how to target customers. They took the time to research our product and it shows in the success of our project.

Are there any areas for improvement?

We would like to improve our social media presence.

5.0
Overall Score Their quality of work is what led to the success of our company.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They always met their deadlines and all projects were planned in advance and launched on time.
  • 5.0 Cost
    Value / within estimates
    They are cost effective compared to their competitors.
  • 5.0 Quality
    Service & deliverables
    We're very proud of our brand and website, they did an amazing job.
  • 5.0 NPS
    Willing to refer
    I am very likely to refer them.

SEO and PPC for Manufacturing Firm

“W3 Affinity has a personable owner. He responds quickly, and I appreciate the accuracy of his work.”

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4.0

Quality: 
4.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Oct. 2015 - Ongoing
Project summary: 

In addition to helping launch a site, W3 Affinity is responsible for all SEO and digital marketing efforts. They primarily track Google ad spend and provide crucial insights into SEO strategies.

The Reviewer
 
10-50 Employees
 
San Rafael, California
Michael McCloud
Vice President of Business Development, Lilitab & President, TechFit Solutions
 
Verified
The Review
Feedback summary: 

Since their initial involvement, W3 Affinity has established a strong digital presence within a competitive market. Their ability to push search rankings to the top of the page is a testament to their expertise. Responsiveness and open communication are hallmarks of their work.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of business development for a Lilitab. We manufacture tablet kiosks and security enclosures. I am also the founder and President of TechFit Solutions, a business development and education consultancy.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with W3 Affinity?

We hired John (Owner, W3 Affinity) in two capacities: to handle our SEO for both companies in addition to supporting our new website launch for TechFit Solutions.

SOLUTION

What was the scope of their involvement?

John oversees and executes all of our SEO campaigns for Lilitab and TechFit Solutions. For the latter, he’s also supported the site launch and refined the content to be SEO-compliant. He currently manages our Google ad spend, Google Analytics, and online ratings. Every month, he makes recommendations to increase our digital presence and optimize our efforts.

Occasionally, we suggest different strategies and partnerships to further our digital marketing. John researches our options and provides insights. For example, we wanted to look into using HubSpot to further our outreach, but John noted that it wouldn’t work for us due to our CRM and accounting requirements.

What is the team composition?

We exclusively work with John.

How did you come to work with W3 Affinity?

A friend was working with John at the time and recommended him to me. I was looking for a consultant with John's level of expertise, we interviewed him multiple times and worked on a test project. After a few months, John was able to improve our site rankings by ensuring that our content was SEO-compatible. 

How much have you invested with them?

We’ve spent between $25,000–$30,000 thus far.

What is the status of this engagement?

Their work began in October 2015 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

For over two years, John has provided excellent SEO work. Despite the competitive nature of our business, John was able to increase our search rankings, generally landing us within the top five spots.

How did W3 Affinity perform from a project management standpoint?

We primarily communicate by email or phone, and he provides monthly updates.

What did you find most impressive about them?

W3 Affinity has a personable owner. He responds quickly, and I appreciate the accuracy of his work.

Are there any areas they could improve?

Everyone can always improve, but there’s nothing in particular that stands out.

4.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer