AV Marketing Campaign for Charity Organization
- Marketing Strategy Other Marketing
- Less than $10,000
- Sep. 2023 - Apr. 2024
- Quality
- 4.5
- Schedule
- 4.5
- Cost
- 5.0
- Willing to Refer
- 5.0
“Vivantina helped us, shared their opinions and ideas, and went beyond their own business to do some good.”
- Other industries
- Slovakia
- 501-1,000 Employees
- Phone Interview
- Verified
A charity hired Vivantina to produce two AV marketing campaigns. The goals were to promote a Ukrainian aid event during Christmas and fundraising through tax returns from the general public.
Vivantina helped the client map the market and target new audiences, leading to an increase in engagement, donations, and support for the organization. The team was timely, hardworking, and communicative through WhatsApp, Viber, and phone calls. Overall, they were incredibly committed partners.
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
BACKGROUND
Introduce your business and what you do there.
I’ve been a marketing manager for Caritas Spis for the past three years. We’re a charity organization in Slovakia; we have a seat in the Spišská diocese and operate in three regions of Slovakia. We provide social services and are one of the biggest private social providers in the country.
We also operate in healthcare. We have ambulance cars, nurses who see patients in their homes, and institutional care, including a hospice for children and a hospice for adult patients in terminal stages of cancer.
Additionally, we operate a nursery school where we integrate children with disabilities such as cerebral palsy and other physical disabilities. Around 30% of our children don’t have any health problems, but we provide special care for the rest.
Finally, we’re active in humanitarian aid provision, especially for Ukraine. We also assist countries with natural disasters, like last year’s earthquakes in Syria and Morocco.
As a marketing manager, I’m responsible for the overall look of our company. We have several campaigns based on fundraising for all of our work and humanitarian aid.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Vivantina?
We needed help with two advertising and marketing campaigns last year.
SOLUTION
What was the scope of their involvement?
Initially, Vivantina read the materials and evaluated the state of our contact with the general public and several companies we had as sponsors or donors. Then, they provided examples of how to improve communication, find more donors and possible contacts, and create an AV campaign for our two projects.
The first project was introduced by the Slovak Bishop’s Conference, which was during the Christmas season. We welcomed Ukrainian mothers with children who had escaped the Russian Invasion in the homes of people from various cities in Slovakia who were members of the general public, not the charity.
The second project was a fundraising campaign. In Slovakia, each person can give 2% of their taxes to a charitable organization of their choice when they issue their tax return in March, which is the end of the fiscal year. Vivantina prepared this campaign for us; they started by researching NGOs doing similar work and their fundraising channels. Then, Vivantina made a competitive presentation, advised us on what steps to follow, and gave us new ideas to differentiate our company from the competition and gain more attention and funding from the general public.
What is the team composition?
We were in contact with four people, including the two CEOs: Ľubomír R. (Owner & Marketing Consultant) and Ľubomír Š. (Performance Marketing Manager). We also saw some of their colleagues who worked on the design of visual aids and the formal side of the advertising campaigns.
How did you come to work with Vivantina?
I’ve known Ľubomír R. for more than 12 years; we met at the Technical University, where we were employed at the time. However, I hadn’t contacted him for marketing before last year.
In January 2023, we started with more intense contact because I began my current position as marketing manager. I shared some of my ideas for cooperation with Vivantina. Since we weren’t in the same city, they visited us with some proposals, and we had a meeting where they saw the charity’s CEO and headquarters. Ultimately, we started working together.
How much have you invested with them?
As an NGO, our financial situation wasn’t the best. We spent less than €10,000 (approximately $11,000 USD).
What is the status of this engagement?
In September 2023, they started working on the first campaign, the one about Ukrainian families during Christmas. The campaign went online in November 2023, and then we had a practical phase in December 2023 and the follow-up in January 2024.
The fundraising campaign about taxes began in November 2023. It went live by the end of January 2024 and lasted three months. It ended on April 3rd, 2024, because it was the last day people could go to the tax office and send part of their taxes.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Before this, we’d never had a marketing campaign for our organization. We started from zero and launched the first campaign in 2023. In that sense, Vivantina’s help was essential. They helped us map the scene for the market.
Moreover, Vivantina’s teammates were experts in their field. They saw things we didn’t and advised us on these ideas. For example, Caritas Spis had Facebook and X accounts, and they created a LinkedIn account, which we didn’t have until then.
Similarly, Vivantina realized that our target audience was people who could only contribute small sums of money. However, it was better to advertise our company activities on LinkedIn, mainly targeting business-related people, CEOs, companies, and people from the media. This gave us bigger visibility; when we compared the number of visitors on social media and our central page, the numbers were much higher than ever.
Vivantina also helped create an image that bridged the Christian ideas we represented with people in the general public who weren’t believers. Then, they addressed those people who didn’t know about us. These people saw that we did much more than just help poor people and became our partners for the future. In the last two years, big companies have done a lot of volunteer work with our people and supported us in different cases, like when we needed to buy a wheelchair for a kid or furniture for a senior home.
We’re currently waiting for a follow-up meeting to see some reports and measure the impact of the fundraising campaign. We’ll review reports and statistics to see if the campaign was successful; we don’t have any immediate outcomes yet. We’ll see how much money we received from the tax campaign at the end of June 2024 or the beginning of July 2024.
Overall, Vivantina’s advertising and marketing campaigns reached the audience we couldn’t and helped us create the right way to address people.
How did Vivantina perform from a project management standpoint?
Vivantina delivered everything we agreed upon within the timeframe and the agreed conditions. We had critical numbers due to our low budget, but they finished the work anyway, which was like a bonus from a company like Vivantina.
Regarding the support, both CEOs were online through WhatsApp or Viber and picked up the phone at any time, which meant the contact was constant. Whenever we needed to discuss something or troubleshoot, they could do it in hours, so the timeframe was short.
Although it wasn’t a long-term project, Vivantina’s team was serious and got down to work. They didn’t hesitate or procrastinate; they worked really hard and were highly competent and timely, so they were a good choice.
Are there any employees from the service provider's team that you would like to give a shout-out to in this review?
As a marketing manager, I had an excellent relationship with both CEOs. We attended some marketing events, seminars, webinars, and workshops together in the past. It was great that they communicated with people in the same area and shared their experiences on these national and international forums.
Moreover, they came up with great ideas and were always open to discussions. It was great to brainstorm with them because we had things in common, although we usually worked on different projects.
What did you find most impressive about them?
What they advertised on their website was true: although they were businesspeople and had to produce some profit, they also saw beyond basic things. Vivantina helped us, shared their opinions and ideas, and went beyond their own business to do some good.
Are there any areas they could improve?
They’ve been in the market for several years and have become a Google partner, which is a great thing. They also have a nice turnover, as far as I know. They should keep doing their good work; I believe they can succeed in that market.
Do you have any advice for potential customers?
The most important thing is having realistic expectations. They aren’t wizards who can change and reach 100% from zero. However, they’re a great team that compliments each other. They come up with ideas and have brainstorming sessions to give you great advice.
Still, you have to think it over by yourself; you’re the one to choose. People sometimes succumb to the ideas of marketing gurus because they think they will know best. However, each organization is responsible for their own image.
Before contacting Vivantina or any other marketing agency, you must decide what you want to achieve between the PR and marketing teams and come up with clear ideas to present to the company. Additionally, it’s good to have choices; maybe one is better than the other, but it’s not good to have only one idea. Overall, you should make things clear from the beginning of the process.
RATINGS
-
Quality
4.5Service & Deliverables
-
Schedule
4.5On time / deadlines
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Cost
5.0Value / within estimates
"We made a compromise when the money was running out."
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Willing to Refer
5.0NPS
"We started talking about a new project yesterday.
