Visible Factors

BACKGROUND

Please describe your company and position.

I am the CMO of an IT services company. 

Describe what your company does in a single sentence.

An Insight company, is a cloud solutions in IT services provider.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Visible Factors to accomplish?

• Increase SEO ranking
• Help drive higher conversions

SOLUTION

How did you find Visible Factors?

Referral

Why did you select Visible Factors over others?

• High ratings
• Pricing fit our budget
• Referred to me

How many teammates from Visible Factors were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Visible factors was hired to help us improve SEO ranking and conversions, as well as helping improve our paid campaigns, driving more qualified leads that resulted in pipeline.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Visible Factors delivered significant, measurable impact on our organic growth and demand generation. They successfully overhauled our SEO strategy, driving substantial ranking improvements for high-intent, critical keywords and phrases in our space. The targeted traffic they generated moved seamlessly through the funnel, resulting in a consistent influx of qualified leads that actively converted into real sales pipeline.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Visible Factors runs a disciplined and responsive project management process. Every deliverable was scoped with clear timelines and consistently delivered on schedule. Their team communicated regularly and clearly, responded promptly to questions or feedback, and adapted seamlessly to our internal workflow.

What was your primary form of communication with Visible Factors?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What set Visible Factors apart was their focus on business impact over vanity metrics. Many SEO agencies stop at reporting clicks, ranks and search volume, but Visible Factors connected their strategy directly to pipeline generation and actual  intent.

Are there any areas for improvement or something Visible Factors could have done differently?

Nothing notable

BACKGROUND

Introduce your business and what you do there.

I’m the CPO of Nectar Allergy & Asthma. We offer a platform that connects allergy sufferers with physicians who will test and create personalized allergy treatment plans, aiming to eliminate allergy symptoms and improve the quality of life.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Visible Factors to accomplish for your allergy treatment platform?

We needed strong expertise in Google Ads and SEO to drive highly qualified patient bookings for our clinics.

SOLUTION

What was the scope of their involvement?

Visible Factors oversaw our paid and organic marketing on Google, including auditing our website for optimizations in structure, content topics, and keywords. They also put together and executed the paid search strategy, including managing ad content, landing pages, and reporting. Their deliverables included keyword reports, site structure recommendations, site content strategy, articles for publishing, Google Ads campaign management, and ongoing reporting on performance and recommended actions.

What is the team composition?

We worked with 2–5 teammates from Visible Factors.

How did you come to work with Visible Factors?

We found them through a referral. We chose them over other options because they had high ratings, a great culture fit, and good value for cost.

How much have you invested with them?

We spent close to $200k. 

What is the status of this engagement?

We worked together from December 2023–December 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Visible Factors’ work resulted in an increase in organic and paid traffic and conversions and a reduction in patient acquisition costs on Google and a better overall patient mix. We tracked these results through internal reporting and marketing dashboards.

How did Visible Factors perform from a project management standpoint?

They delivered on time and were highly communicative and dependable. We communicated via virtual meetings, Slack, emails, and messaging apps.

What did you find most impressive about them?

We were impressed by their depth of knowledge of online marketing trends and strategy, and their professionalism.

Are there any areas they could improve?

There’s nothing we can come up with.

BACKGROUND

Please describe your company and position.

I am the SVP Marketing of Casting Networks, LLC

Describe what your company does in a single sentence.

Builds software to help productions hire cast and crew. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Visible Factors to accomplish?

• Customer acquisition
• Customer retention

SOLUTION

How did you find Visible Factors?

Referral

Why did you select Visible Factors over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Visible Factors were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Visible Factors supported the build out and growth of our email marketing program, including template design, coding, testing & optimization, and results analysis. 

They also executed the strategy and management of our paid media program across Meta and Google for five years, including implenting our ad campaigns directly in the ad platforms, results analysis & optimization, and creative and strategic consulting. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our email marketing program infrastructure was built and grown at a time when our internal team was very lean, improving customer engagement and retention. 

We experienced top of funnel subscriber growth from our digital advertising across Meta and Google, introducing and converting prospective customers to our product. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The VF team was always prompt to answer questions, deliver campaigns, and proactively reach out with new ideas and strategies to help grow our business. 

What was your primary form of communication with Visible Factors?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Visible Factors was able to act as our "bench" and jump in to help across several different areas - including analytics, email marketing, and digital advertising - at a time when the internal marketing team was lean and resources were limited. 

Are there any areas for improvement or something Visible Factors could have done differently?

No, we were happy with our engagement. 

BACKGROUND

Please describe your company and position.

I am the VP of Technology of a specialty coffee roasting company.

Describe what your company does in a single sentence.

Roast and serve specialty coffee through a network of cafes and online.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Visible Factors to accomplish?

• Increase our SEO authority
• Improve our online marketing spend efficiency

SOLUTION

How did you find Visible Factors?

Referral

Why did you select Visible Factors over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Visible Factors were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Visible Factors to help get our SEO and SEM practice set up properly and optimize our internal technical and content development efforts.   We initially did an SEO and SEM audit, developed a set of recommendations for improving the site and content, and then did a series of experiments to implement changes and track metrics improvements

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Initially we established a schedule and detailed deliverables by date.   Visible Factors met and execeed our expactations on the schedule. 

Next, we set up a series of tests with intented conversion targets.   Overall we met our intended targets. As expected, not all tests preformed as well as planned, but the analyisis of what happened and why was outstanding.   

We were very pleased with the engagement and made measurable progress on an agreed upon timeline. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

This was an area that worked very well for us.  The team from Visible Factors was timely and responsive, and I had confidence that they would delver what was agreed upon.  We provided lots of input throughout the proejct that was incorporated in our deliverables.   

What was your primary form of communication with Visible Factors?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We feel that the Visible Factors really works to understand our unique circumstances and tailor their program to our needs.  

The program was clearly designed for us, not simply a templated process, and from the first meeting it was clear they'd done their homework on our company and industry. 

Finally, the cost and timeline of the program were both very reasonable. 

Are there any areas for improvement or something Visible Factors could have done differently?

I felt they did an excellent, professional job.  

BACKGROUND

Please describe your company and position.

 I am the Owner of an e-commerce company 

Describe what your company does in a single sentence.

e-commerce business 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Visible Factors to accomplish?

• To help lower our CPA and to get better brand exposure across a competitive market.

SOLUTION

How did you find Visible Factors?

Referral

Why did you select Visible Factors over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Visible Factors were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To lower CPA

To accuire new customers

To increase brand awareness 

To capitalize on email campaigns and turn subscribers to growing repeat customers 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased our AOV by 20% and secured a 35% new customer return rate. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, everytime. 

What was your primary form of communication with Visible Factors?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

How closely you got to work with Visible Factors' founder is impressive, Tony, and his flexiblity to be able to piviot on changes on campaings to enusre hitting my KPI's

Are there any areas for improvement or something Visible Factors could have done differently?

Nothing that I think of at this time, but I will definitley work with Tony and his team again and can't recommend VF enough. 

BACKGROUND

Introduce your business and what you do there.

I’m an e-commerce consultant for Sundry Clothing. We design coastal casual clothing that blends French Mediterranean heritage with California beach culture. We focus on color, quality, and soft fabrics for a relaxed, chic lifestyle.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Visible Factors?

We wanted to grow new customer revenue by focusing on brand awareness and customer acquisition strategy.

SOLUTION

What was the scope of their involvement?

Visible Factors managed all our paid media channels, including Google, Meta, and Pinterest. They also made creative recommendations, managed campaign strategy, and provided campaign performance reporting.

What is the team composition?

We worked with 2–5 teammates from Visible Factors.

How did you come to work with Visible Factors?

We found them through a referral. We chose them over other options because they had high ratings, were close to our geographic location, their pricing fit our budget, and their company values aligned with ours.

What is the status of this engagement?

We worked together from 2016 to 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw a substantial lift in revenue coming from both acquisition and retention strategies. We were able to maintain a very strong ROAS across all media campaigns and saw a steady lift in traffic over the years.

How did Visible Factors perform from a project management standpoint?

They always delivered on time. We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

They were a pleasure and a joy to work with. I was impressed by their combination of strategic thinking, responsiveness, and genuine understanding of our brand. They quickly understood our goals and translated them into thoughtful, effective solutions while remaining collaborative and easy to work with throughout the process.

Are there any areas they could improve?

No, there weren’t any.

BACKGROUND

Please describe your company and position.

I am the former VP Marketing of a practice management software company. 

Describe what your company does in a single sentence.

Practice management software for therapists

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Visible Factors to accomplish?

• D2C patient acquisition

SOLUTION

How did you find Visible Factors?

Referral

Why did you select Visible Factors over others?

Referred to me

How many teammates from Visible Factors were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• SEO Audit
• Paid acquisiton across channels

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Leads, conversions, CPA

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, high touch responsiveness, in-depth monthly reporting, and ongoing communication!

What was your primary form of communication with Visible Factors?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were very in touch and adaptable to changing strategies.

Are there any areas for improvement or something Visible Factors could have done differently?

Not that I can think of, the shifts in strategy were more on our end.

BACKGROUND

Please describe your company and position.

I am a director of Cozzia USA

Describe what your company does in a single sentence.

we sale Massage chair and zero gravity chair 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Visible Factors to accomplish?

• High ROI
• SEO
• Marketing

SOLUTION

How did you find Visible Factors?

Referral

Why did you select Visible Factors over others?

• High ratings
• Close to my geographic location
• Good value for cost

How many teammates from Visible Factors were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Email Marketing. SEO. Advertising! 
need to deliver to the required ROI. Stay on budget. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Good ROI and growth over the years. 
staying on budget.  Delivering to the requirements on time. Communication.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes. Allways on time. We always communicate and understand and respect each other. 

What was your primary form of communication with Visible Factors?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Tony their CEO is very knowledgeable, and kind. All his employees are very well knowledged in their field. We trust their judgments and love working with them. 

Are there any areas for improvement or something Visible Factors could have done differently?

No