vinille

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a development company that builds software solutions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with vinille?

We engaged with them for 10–12 development projects over the course of 2021.

SOLUTION

What was the scope of their involvement?

They were contracted to provide the full spectrum of services that a brand needs including app, content, and UI/UX creation, as well as 3D design. We intended for them to be a comprehensive digital partner.

What is the team dynamic?

There are three managers and a number of developers working on the team, as well as a couple of others, that brings the total to 16. I am still in contact with one, but the other two are not responding to me. There was also one project manager, but she had to leave the company because she was being blamed for many of the issues we were facing.

How did you come to work with vinille?

I found them on Clutch and looked through their references. Though I didn’t meet them personally, I sent them a 60-page proposal, and they thought we would work well with them.

How much have you invested with them?

We’ve spent around €100,000 Euros (approximately $113,000 USD).

What is the status of this engagement?

We’ve been working together since January 2021.

RESULTS & FEEDBACK

How did your relationship with the vendor evolve?

We stopped one project about 3–4 months ago. They made a lot of promises and then we delivered the down payment, but what they delivered didn’t come close to meeting our expectations. Their UI/UX resource is no longer with the company, so we are left with a technical environment but no design. It’s impossible to go to market.

How did vinille address the challenges that arose?

They said they’d cover our internal personnel and HR costs if they didn’t get the work done in four weeks. It’s been four months and we’re still in the same place.

Describe the impact this engagement has had on your business.

Beyond not delivering, they lost our files. We’d invested around 11,000 hours in developing this banking application, creating 150 screens and generating 200–3—comments, and they deleted the file. I’m moving forward to talk with a lawyer, currently. I’ve never encountered an agency like them.

How was project management handled?

They don’t perform well in this area, but it’s not the employees’ fault. Management can’t agree on the steps forward. There also isn’t a project manager assigned at the moment.

In terms of planning the application, they are very inexperienced. Most of the work has come from our team; we’ve had to show them how to do everything but they’re not preceding with our flows or roadmaps. I’ve stopped payments because they couldn’t deliver.

In what specific areas can they improve?

They are friendly, and therefore good at marketing, which is why we trusted them, but they can’t deliver what they promise.

What advice do you have for clients with similar needs to yours?

 Never make upfront payments. vinille may make you cost effective offer, but I can’t recommend them.

BACKGROUND

Please describe your company and your position there.

I am the CEO & Founder of UNICA BE. UNICA BE is a one-stop health store that provides affordable solutions for energy, immune system, bone support, whole body health, and blood cell formation that are designed to enable people to address and treat concerns and improve their overall wellbeing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire vinille?

Vinille has worked closely with start-up UNICA BE to develop a name, brand strategy, visual identity and tone of voice that positions the immune vitamins & supplements for everyday use as a lifestyle company unafraid to talk about sensitive issues.

What were your goals for this project?

Disrupt the Health & Beauty market with our new product - UNICA BE Vitamins.

SOLUTION

How did you select vinille?

We found vinille after a Clutch search and liked the fact that they work heavily in the FMCG, Health & Beauty sector and their portfolio shows a strong result in developing brands and unstable packaging.

Describe the project in detail.

UNICA BE uses a simple logotype to bring forth the idea of friendly vitamins, creating a fluid connection between the customers. The design team used a combination of extensive development and prototyping with a package printing manufacturer to achieve this distinct packaging. To give the brand a stronger presence and an immediate sense of recognition, we refined the identity and color codes without hard-to-pronounce or difficult-to-understand ingredients, helping UNICA BE become a healthy lifestyle.

What was the team composition?

It was a team of 8 specialists: Creative Director, Brand Strategist, Art Director, Client Manager, Graphic Designer, Illustrator, Motion Design & 3D Designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have just launched the new product. The design of the package was driven by two factors: it needed to be highly distinctive in order to launch the brand and it also needed to be sustainable and recyclable. Thanks to high expertise of vinille team we made it.

How effective was the workflow between your team and theirs?

Their project management was very effective in the workflow. All communication was done through a Slack channel and Monday.com task management. We also did a weekly check-in with Zoom to see the progress.

What did you find most impressive about this company?

Vinille's art direction for the photography also played a large part in shaping UNICA BE’s brand, ensuring that the images focus on all shapes, sizes and colour. Portraying positivity through portraiture and abstract shots of the human form, these images come to life on the website, where the user feels unafraid and confident to explore these issue

Are there any areas for improvement?

Nope.

BACKGROUND

Please describe your company and your position there.

I’m Member of Management Board at Kollo Finance. We are a financial car loan and payment consulting firm in Riga, Latvia.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire vinille?

Full brand identity and corporate image for Kollo Finance brand and company.

What were your goals for this project?

We engaged vinille agency to help us create a brand for our company with all collaterals and marketing materials.

SOLUTION

How did you select vinille?

I knew Vinille Managing Partner personally, and I knew they work as an excellent design agency with past experience and strong portfolio. They made the best offer on the market and we signed the papers with them.

Describe the scope of their work in detail.

Vinille agency defined the project task list and task plan with all meetings and discussion. Daily chatting and discussions that we are on a right way. It was a very nice organised process, starting from Brief session, Moodboard session, choosing design concept and direction; after implementation. We were happy with this professional attitude to the projects.

What was the team composition?

Creative Director, Client manager, Graphic Designer, Illustrator, 3D Designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are now one of the rapidly growing car loan company and finance consultancy firm in Riga, Latvia. Thanks to the good branding and design visibility we are on top of market with a big client portfolio size and market shares.

How effective was the workflow between your team and theirs?

They had a project manager that was assigned to me. They did a good job and I’m satisfied. They kept me well informed and hit their target dates. They exceeded my expectations.

What did you find most impressive about this company?

Their expertise was impressive and a lot of credibility, which was important to us. The workflow was great and it was great to have a team, who understood even when ideas weren't converging.

Are there any areas for improvement?

Nothing.

BACKGROUND

Please describe your company and your position there.

I’m a general manager of a wooden technology construction company that is transforming the industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire vinille?

Our previous name & brand were outdated and we were looking to rebrand and refresh our company. We need a new set of naming & branding for it and we decided to hire vinille to help us with the branding & strategy development.

What were your goals for this project?

To have one unified identity and branding for the wooden manufacturer company. The project encompasses brand strategy and messaging, iconography, promotional materials, packaging and livery, environmental graphics, website and digital applications, and a brand activation.

SOLUTION

How did you select vinille?

We heard about vinille from some common contacts and liked the fact that they work heavily in the branding services before, so they know the industry pretty well. Their portfolio shows a strong result in developing brands and strategy for the disruptive brands. We decided to move forward with our branding tasks with vinille.

Describe the scope of their work in detail.

Vinille client manager established project timelines. Then we had an initial briefing to discuss the ideas, goals, and values we wanted. They call it as a Brand Heart-book. We used mood boards to create a concept direction and vision. Then, vinille submitted a proposal for the whole project. We requested a few adjustments, and they made the changes.

What was the team composition?

Vinille team for the project was: Creative Director, Client Manager, Brand Strategist, Senior Designer, Graphic Designer and Illustrator.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Outcomes - we established brunch offices of the company in several markets, received a lot on inquiries and potential clients in first month after we implemented brand in live.

How effective was the workflow between your team and theirs?

Vinille worked closely with WoodWillen leadership on the project. Founded in 2012, the fast-growing company is no longer a SME it’s already one of the top frame house construction companies in Latvia, with a $20 M valuation and more than 100 employees and it wanted to look like an established brand. It also required a brand architecture that could expand along with it, as it moves into launching a portfolio of products that offer everything needed to deliver high-quality building projects.

The vinille team was effective at all aspects of project management. They used some Tasks Management tools, email and Google as communication channels.

What did you find most impressive about this company?

WoodWillen brand identity conveys the company’s design approach, linking creativity with customization. The vinille designers developed a system of custom icons that use the line weights, axes and the wooden lines have been extended into a series of different geometric patterns.

Are there any areas for improvement?

No, I really have nothing bad to say about them.

BACKGROUND

Please describe your company and your position there.

I’m the Managing Partner of STW Goods for a company that manufacture and distributes active foams for car wash .

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire vinille?

We hired the vinille agency to develop the brand, implementing the brand strategy, and packaging design for all active foam products.

What were your goals for this project?

We wanted to achieve a fresh new look with our new Brand (before that we had a name Caviar d'Eden), in synch with our core company values. We wanted to convey more on the company culture and core values and better tell the story of who we are through our packaging design of products.

SOLUTION

How did you select vinille?

I chose to work with them because I had a chance to see them in the office before, when I was creating with them another project and I appreciated how hard they worked for their clients. I also felt like I had a personal connection. Finally, they were familiar with the services that we delivered. Our team liked their process and overall capabilities.

Describe the scope of their work in detail.

In the first phase of the project, I went to meet with them and I shared some background about my company, some of my goals, and an overview of my offerings. We also discussed what types of clients I was hoping to attract and briefing process about design and project scope.

After conducting those interviews, they came up with an overarching design strategy and message. They presented a simple but impactful brand message and how they thought it should be laid out.

From there, they worked with my manufacture associate to change the layout of our products labels to reflect the new messaging.

What was the team composition?

Creative Director, Project manager, Designer, Illustrator, 3D Product designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They put us on the shelves. Now our products are available on whole region of Baltic States and we are becoming in short time main supplier of active foam on a market. They did a good job.

How effective was the workflow between your team and theirs?

They had a project manager that was assigned to me. They did a good job and I’m satisfied. They kept me well informed and hit their target dates. They exceeded my expectations. They were highly communicative and were good about following up with.

As someone who has to manage a lot of different projects, staying on top of things can be a challenge. Vinille made sure that I kept certain tasks at the top of my mind so they could proceed with their work. We were able to meet in the office, but we also used Zoom calls to communicate.

What did you find most impressive about this company?

From the first time I spoke with them, I felt that they really put themselves in the customers’ position. They crafted a message based on my needs and understood my needs. They operated as an extension of our team. They’re extremely collaborative and immersive, making them a really fun team to work with.

Their expertise was impressive, as evidenced by their body of work, clientele, and portfolio. They had a lot of credibility, which was important to us. They were also really good listeners. Vinille listened to the ours feedback and always responded well to our requests.

They had a really good understanding of the marketplace in Baltic States.

Are there any areas for improvement?

No, I can’t think of anything. Even when we increased the scope of the project, they were very responsive and willing to work on weekends or holidays.

BACKGROUND

Please describe your company and your position there.

I am the head of business development in SeaFood d'Eden. We manufacture products such as caviar, red ikra, fresh salmon and sea food products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire vinille?

We hired the vinille agency to develop the brand, implementing the brand strategy, and design the new packaging for all our products.

What were your goals for this project?

We wanted to achieve a fresh new look with our new Brand (before that we had a name Caviar d'Eden), in synch with our core company values. We wanted to convey more on the company culture and core values and better tell the story of who we are through our packaging design of products.

SOLUTION

How did you select vinille?

They were recommended by our friends and shortlisted. Proposed the best solutions.

Describe the scope of their work in detail.

When we started, I had a super basic brand deck. I knew what colors and language I wanted to use and the new name of the brand. After short briefing and project plan - we worked on our logo, fonts, and honed in on the color scale. We determined our target audience — their age, income, location — and identified the most effective way to reach them by design and right packaging with what we can be outstanding on shelf. Finally, developed my website using Shopify.

What was the team composition?

I am closely working with the two partners - Andrey and Deniss. They are handling the day-to-day operations pretty carefully with a team of 4 people: Art Director, Designer, Illustrator & Brand Analyst.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It's unfortunately too early to share the outcomes of the project because vinille agency still works on a brand design and new packaging implementation. Even if not still live, we're very happy about the product packaging mockup and vinille have captured the essence of our brand in their design.

How effective was the workflow between your team and theirs?

The workflow was great, the daily check-ins were demanding, but the communication was very fluid and on a daily basis, so there wasn't any work going nowhere. And it was great to have a team, who understood even when ideas weren't converging.

What did you find most impressive about this company?

They know design better than any other vendor we've worked with in the past. We work really well together. It’s the balance between quality and cost. That is kind of rare.

Are there any areas for improvement?

I can’t think of anything.

BACKGROUND

Please describe your company and your position there.

I’m a marketing director for a financial loan and payment consulting firm in Riga, Latvia.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire vinille?

Our previous name & brand were outdated and we were looking to rebrand and refresh our company. We had a new strategy for the newly merged company, but we also need a new set of naming & branding for it. Since we don't have the capacity to do it in-house, we decided to hire vinille to help us with the branding & strategy development.

What were your goals for this project?

To have one unified identity and branding for the newly merged company.

SOLUTION

How did you select vinille?

We found vinille after a Google search and liked the fact that they work heavily in the fintech sector so they know the industry pretty well. Their portfolio shows a strong result in developing brands for financial industry. We shortlisted 4 agencies but based on the criteria above, we decided to select vinille.

Describe the scope of their work in detail.

After we established project timelines, we had an initial briefing to discuss the ideas, goals, and values we wanted. We used mood boards to create a cohesive look and feel. Then, vinille submitted a proposal for the whole project. We requested a few adjustments, and they made the changes.

Vinille team redefined the branding with their strategies, improving the digital process and the website interface. Their branding elements were also incorporated in company presentations, marketing collateral, and event materials. We continue to work with them to maintain these efforts.

What we received from vinille:

• Brand direction
• Key messages
• Brand guidelines
• Iconography
• Social media assets
• Email Signature
• Presentation Template (in Google Slides)
• Business Card template
• Letterhead
• Notebook design

What was the team composition?

We had a main point of contact with Project Manager, Brand Strategist, Art Director, Designer and Illustrator.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have just launched the new branding internally. The new identity really reflects what the new company stands for and believe in–and everyone agreed with it.

How effective was the workflow between your team and theirs?

All communication was done through a Slack channel and Monday.com task management. We can pop up any questions or updates there. We also did a weekly check-in with Google meet to see the progress. It was very effective.

What did you find most impressive about this company?

They really understand the fintech industry and, more importantly, what we are doing and trying to achieve. Vinille can nail it in a very short time due to their experience and exposure to some other financial companies that doing similar things with us.

Are there any areas for improvement?

No, the way they handled the project from start to finish is very professional.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Director of UNIQ GMBH. A business consultancy company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire vinille?

Full brand identity and corporate image for UNIQ brand and company.

What were your goals for this project?

We engaged vinille agency to help us create a brand for our company. We needed to completely fresh new ideas to better represent our brand and meet our clients’ needs.

SOLUTION

How did you select vinille?

The contact was passed through a mutual friend who had recommended vinille as an excellent design agency with past experience and big portfolio. After a quick Zoom video call consultation I understand that this matches our company needs and we wanted to work with them straight away.

Describe the scope of their work in detail.

First, I answered a brand discovery questionnaire. This was used as a basis to develop the initial branding idea and then workshop my brand concept. Then designed the new logo, website, business cards, and other collateral.

What was the team composition?

Head of the Project management lead the project, and he was my point of contact. It was great to have such expertise on-hand rather than get passed to junior members of the group. He was readily available and really understood what we needed.

I also worked with Art Director, Designer, Brand Strategist. They are handling the day-to-day operations pretty carefully and have divided the workload amongst themselves and use other people for help.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The branding has been very well received in our industry. I have been pleased with the result of the identity, colors, and professional look and feel of the brand.

How effective was the workflow between your team and theirs?

Extremely. It has been efficient. There have been no unnecessary meetings or queries throughout the process. Communication was great, the feedback was well incorporated and we had minimal rounds of review. As a client, vinille made me feel important. They simply understood straight away what we needed.

What did you find most impressive about this company?

I was impressed with how they transformed my preferences into visual representations of our company. I have no revisions at all. The ability to simply "get" what you mean. The turnaround time for work was extremely fast, as in days. It felt like I was their only client.

Are there any areas for improvement?

There's always what to improve, but I’m happy with the team’s work. I found their level of service very high level.

BACKGROUND

Please describe your company and your position there.

I’m Managing Partner at Monnera. We have a new product that’s a financial service suite for small and medium-sized companies, like payment gateway, P2P lending platform, online banking, white label cards and money transaction services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire vinille?

The new product of our main business, so we needed a new name, brand, logo and UI/UX design for the launch.

What were your goals for this project?

Simple: create a new fabulous brand.

SOLUTION

How did you select vinille?

I knew Vinille Managing Partner personally, and I knew his work. I saw a campaign that Vinille had worked on and I thought they did a fantastic job.

We decided that, because we’re a new financial bank and services provider, we wanted to start with the best, so we hire vinille agency team.

Describe the project in detail.

Vinille developed our brand from scratch. They worked in tandem with our marketing department, but they did all of the heavy lifting.

In terms of branding, they came up with logo, branding information, tagline, marketing tools, and visuals.

Talking about web-page & mobile app UI/UX they proposed and developed revolutionary design ideas. Vinille guided us through a very through, multi-step process.

What impressed me the most the very significant investment that the vinille team made in reviewing a tremendous amount of background material on our company and our process.

What was the team composition?

We worked with a total of five teammates, including Founder & Creative Director, Project Manager, Strategist & Analyst, Senior Designer and UI/UX Designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They put us on the map. We also ended up with the resources to introduce potential clients to our brand with great confidence and conviction. They did an outstanding job.

How effective was the workflow between your team and theirs?

The vinille team was effective at all aspects of project management, because they used Monday.com, email and Google Meet as communication channels.

What did you find most impressive about this company?

Vinille is creative and collaborative. The team’s energy is amazing, non-stop with new ideas and feelings.

They’re very customer-oriented. I’ve never felt like any concern I had wasn’t immediately addressed.

Are there any areas for improvement?

No, I really have nothing bad to say about them.

BACKGROUND

Please describe your company and your position there.

Based in the Baltic States, Primo Studio Art OÜ main line of services is about building multi functional/sports facilities from inception. i.e, from 3D design to building the facilities with the highest quality materials.

Examples, are tennis courts, football stadiums, basketball courts, children playgrounds etc.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire vinille?

We hired vinille to create the branding and full 3D design of a very particular sports complex project on water.

What were your goals for this project?

As the concept was something very unique, the branding had to match the whole idea of the elements of how have a sports complex on water. Branding, collaterals, 3d design, outdoor signage and landing page for the investors.

SOLUTION

How did you select vinille?

We selected vinille as a they were referred to us by one of our business contacts within the baltic states. We needed a team who had the eye for attention to detail, and a good execution. As they showed us their previous projects, we convincewd to move forward pretty quickly with them.

Describe the scope of their work in detail.

We started the process by examining the submitted business plan of the concept and broke down all the main elements of the idea to create the essence of the brand identity. Following that the designers came with 3 very distinct proposals which was difficult to choose from as they were very well designed. We finally choose the one which stood out of them all and started building the whole brand vision around it.

My role was mainly having a feedback on the concept and ideas whereas the MD of our company was the materials to be chosen etc. Final deliverables was : Brand identity, marketing collaterals, complete 3D design, materials selection for building the project.

What was the team composition?

Creative Director (Principal) Project manager Designer (3D / Illustrator) Architect Industrial designer Prototype specialist

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We didn't expect to receive such a high quality of work from this project. The investors involved were pleasantly surprised with the outcome.

How effective was the workflow between your team and theirs?

We used a very nice project management software to keep up with the evolution of the project timelines and were always keep informed in due time of the main milestones agreed from. Even though our investors took a very long streak to deliver the decision, they managed to keep the momemtum for delivering the final designs.

What did you find most impressive about this company?

Their attention to detail and their responsiveness was always very much appreciated. They are a very dynamic team, so very energetic!

Are there any areas for improvement?

We were happy to work with them and they were very dedicated and patient, not sure what other areas of improvement I would find for them in our case.