Vincodo

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing for Dale Carnegie, a business services company. We provide in-person and online training solutions focused on leadership, communication, sales, and personal development. We help individuals and organizations improve skills, boost performance, and achieve positive performance change.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Vincodo?

We needed help driving performance-based marketing through digital channels. Generating leads and revenue for our franchise network within North America. 

SOLUTION

What was the scope of their involvement?

Vincodo manages our paid media portfolio, including PPC, social media, and display ads. Our focus is on driving the most relevant buyer-ready traffic to our website and converting them into an inquiry or shopping cart conversion (direct revenue). Vincodo also offers reporting dashboards to help us understand offline conversions and recommendations on landing page optimization.

What is the team composition?

We work with 2–5 teammates from Vincodo. When needed entire team is available depending on expertise.

How did you come to work with Vincodo?

We had a past relationship with Vincodo. We chose them because of their unique ability to act upon large data sets to create a performance marketing engine.

How much have you invested with them?

N/A

What is the status of this engagement?

We started working with Vincodo in September 2019, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve been able to increase our sales-ready leads and maximize our direct revenue contribution even in the face of fluctuating ad budgets. We’ve also seen improvements in our cost per lead, cost per conversion, revenue, leads, and ROAS.

How did Vincodo perform from a project management standpoint?

Vincodo is dedicated to delivering solutions in a timely manner. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Vincodo is always willing to dig in and find a solution. Their approach is very hands-on. Senior leadership is always available with a team backing them on the day-to-day execution.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

BACKGROUND

Introduce your business and what you do there.

I’m the former CMO of The LASIK Vision Institute, a health services company that provides LASIK services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Vincodo?

We needed help reviewing, rebuilding, and optimizing our search campaigns to leverage the channel and grow our business.

SOLUTION

What was the scope of their involvement?

Vincodo provided Google Ads and Microsoft Ads management, SEO, strategic guidance, and analytics. The team set up ad campaigns, managed ongoing optimization, provided reports, and deep analysis/recommendations. They guided us on landing page and microsite optimization.

What is the team composition?

We worked with 2–5 teammates from Vincodo.

How did you come to work with Vincodo?

I was familiar with the founder’s reputation for being the best at what he does, his commitment, and the results he was capable of providing.

What is the status of this engagement?

I worked with Vincodo from roughly 2009 through when I left the industry in 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Vincodo’s work enabled us to quickly grow and take over industry leadership. We became the highest volume LASIK provider in the US with Vincodo’s assistance.

How did Vincodo perform from a project management standpoint?

Vincodo’s project management was strategic, detailed, and timely. The team worked all night if they had to in order to meet goals. One of the reasons we valued them so much was that they were available 24/7, and we believed they were always thinking about how they could help us. We communicated via virtual meetings, emails, and messaging apps. And they were always available by phone and responded quickly.

What did you find most impressive about them?

Vincodo’s accountability and passion for how they operated were impressive. The team was competitive and accepted nothing but peak performance.

Are there any areas they could improve?

I didn’t think there was anything they could improve on.

BACKGROUND

Please describe your company and position.

I am the CMO of a home services company.

Describe what your company does in a single sentence.

Home Services platform

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vincodo to accomplish?

• Paid Media PPC, LSA

SOLUTION

How did you find Vincodo?

Referral

Why did you select Vincodo over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from Vincodo were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Campaign management, performance, spend management and optimization  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased campaign performance and lead production over 25%; Increased LSA leads over 30% and opened new mktg channels

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was very responsive to our requests.  Provided feedback and worked with us to improve results.

What was your primary form of communication with Vincodo?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

It was easy to get the owner engaged to support growth initiatives.  

Are there any areas for improvement or something Vincodo could have done differently?

Balance company needs with best practices.  It may not make sense from a marketing standpoint however it's important to incorporate feedback quickly and test.