Vidico

BACKGROUND

Please describe your company and your position there.

I'm Head of User Experience for Ocado Technology. We provide an end to end platform for grocery retailers around the world to expand their business online.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Vidico, and what were your goals?

We wanted to bring the vision for our product to life with a video, something more engaging than a slide deck. Our goals were to offer a short & condensed preview of our product strategy, in a format that can be easily shared around.

SOLUTION

How did you select this vendor and what were the deciding factors?

Found them on youtube when looking for animated videos and I selected them based on their portfolio.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We had an initial meeting and a rough quote. Then they provided their process through a dropbox doc, and we followed it: script, voice over, illustration, and video. With 2 rounds of feedback each time.

Who did you work with and what was the feedback process like?

I worked with Erin mostly, and the feedback process was super easy.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The video has been very well received amongst our teams.

Describe their project management style, including communication tools and timeliness.

Very clear, transparent and effective communications, especially needed as we are in London and they are in Australia.

What did you find most impressive or unique about this company?

The quality of the output was impressive. Still makes me shiver.

Are there any areas for improvement or something they could have done differently?

Perhaps be more realistic with timelines. The project ended up taking 2 months more than we initially discussed.

BACKGROUND

Please describe your company and your position there.

I'm the Digital Marketing Manager for a Warehousing company, we help businesses design and execute efficient warehouse networks, backed by data and supported by logistics expertise.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Vidico, and what were your goals?

Our warehousing platform is bit complicated, involving 4 product pillars and a lot of use cases. We partnered with Vidico to create a product explainer video to clearly communicate our product offering to potential customers in less than 90 seconds.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked at several Video production agencies and Vidico clearly stood out as one of the best in the business - working with some of the top B2B/SaaS companies in the space.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with a discovery meeting to talk in-depth about our goals of the project. The projects steps and stages of production were clearly defined and executed flawlessly.

Who did you work with and what was the feedback process like?

We worked with a project manager. The line of communication was very open and key milestone were clearly established and met.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are planning on sharing our product explainer videos across all programs (marketing and sales) to provide further clarity on our platform and product offering.

Describe their project management style, including communication tools and timeliness.

The project manager was very easy to communicate with with clear milestones. All steps in the process were completed in a timely fashion with unmatched quality.

What did you find most impressive or unique about this company?

The first few calls were focused on understand the product. This proved be very impactful in both the script and video production.

Are there any areas for improvement or something they could have done differently?

I wish we could have met them in person! But the did a fantastic job of communicating through the project and it turned out incredible!

BACKGROUND

Please describe your company and your position there.

I'm the Managing Director at Gauge, a tech platform that puts brands and organizations in conversation with leading cultural voices, to help drive towards better, more inclusive, more affirming products, services, campaigns, and creative content.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Vidico, and what were your goals?

We hired Vidico to create a brand spot for NXTLAB, our flagship product, which we launched in the spring of 2021.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was impressed by the quality of the samples on Vidico's website. The examples were fresh, clean, simple and dynamic -- exactly what we were looking for.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Vidico led us through a complete process, from conceptualization to actualization, including storyboarding, scripting, animation, social cut-downs, etc.

Who did you work with and what was the feedback process like?

I initially worked with Michael Eason, who helped us get started. I then worked briefly with Keith, and most consistently with Riley when we got into the details of execution. The only thing as impressive as Vidico's output was their process. Every step and stage is clearly laid out, and their communication is consistent and flawless. Each email includes a list of actions requested, what to expect next, and easy links for review/ commenting/ etc. Absolutely nothing felt clunky or inefficient. I was extremely impressed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We haven't publicly released the video yet, but will do so shortly. We're over the moon about the quality of the finished product, particularly given the complexity of the ideas we're looking to communicate.

Describe their project management style, including communication tools and timeliness.

Flawless. Timely, thorough, simple, excellent.

What did you find most impressive or unique about this company?

I was most impressed that their creative excellence equally matched their attention to process and detail. It's unusual to find both of these in the same package. It's one of the best vendor experiences I've ever had.

Are there any areas for improvement or something they could have done differently?

Can't think of a single thing! We found that we were better off doing the scripting portion ourselves, but this had been our expectation from the start.

BACKGROUND

Please describe your company and your position there.

I'm a marketing specialist for an online education provider.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Vidico, and what were your goals?

We wanted a more visually engaging way to reach and connect with potential students in an increasingly noisy world. We wanted to stand out from our competitors and provide information in an easily digestible manner while maintaining audience interest.

SOLUTION

How did you select this vendor and what were the deciding factors?

The quality of work within their portfolio was some of the best we had seen. They were flexible with our needs and open to any suggestions we put forward.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We had an extended process due to quite significant approval processes required throughout the entire process. I appreciate that Vidico were extremely understanding of this added level of difficulty.

Who did you work with and what was the feedback process like?

We worked predominantly with the animation producer. The approach to applying feedback was extremely easy through the programs they used, the only note I had was that at times the feedback wasn't stored from one version to the next so at times was a little difficult to confirm if all changes were implemented.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are yet to release our videos into the wild, so have no outcomes or results to share as yet.

Describe their project management style, including communication tools and timeliness.

The animation manager had been wonderful in communicating progress, expectations, next steps and timelines. They always offered to jump on a call for topics that required deeper discussion but most of the time email was all that was required.

What did you find most impressive or unique about this company?

I appreciated they had multiple animation styles on offer and that level of quality that was produced regardless of which style was chosen was impressive.

Are there any areas for improvement or something they could have done differently?

The only thing I would flag is ensuring the clients are aware of all that's involved, how things operate, and all the finer details. Some client's who are new to this may not know about what questions to ask or what to confirm, so Vidico as the experts should ensure there is understanding and transparency.

BACKGROUND

Please describe your company and your position there.

I'm the Marketing Director of a B2B SaaS business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Vidico?

We wanted to create a case study video to better communicate customer success with one of our newer products.

What were your goals for this project?

Greater brand awareness from prospects and partners; understanding of our product's value prop and differentiators.

SOLUTION

How did you select Vidico?

We previously worked with Vidico to produce our product explainer video.

Describe the video(s) and the process in detail.

We completed Vidico's brief which contained all the necessary information they needed to know. In terms of telling the story, it helped that I had already interviewed the client and we had a written version of the case study. Vidico right away understood what style we wanted, the impact we wanted to create and the story that needed to be told.

What was your vendors' project management or feedback process?

It was easy to provide clear feedback on the video cuts using the Frame.io app.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have had amazing feedback internally, with the client organization and through our partner's organization. This case study really stands out as top quality. Our partners have been very keen to promote their video for us and drive a campaign to extend its story.

How effective was the workflow between your team and theirs?

Great - everything ran on track on their end!

What did you find most impressive about this company?

It's a tie between the quality of their work and how they are to work with - very easy and responsive.

Are there any areas for improvement?

can't think of anything

BACKGROUND

Please describe your company and your position there.

Manage the marketing team at Juni.co, the worlds first digital bank made for media buying and online advertising.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Vidico?

We worked with Vidico to produce educational and promotional videos for our company.

What were your goals for this project?

We aimed to create a visually stunning and educational video for our business that could serve both as an explainer and a high performance youtube/facebook ad. Vidico delivered above & beyond expectations.

SOLUTION

How did you select Vidico?

After searching online and checking their portfolio we booked a meeting with Vidico to see if they would suit our needs.

Describe the video(s) and the process in detail.

The creation process was made very easy with a back and forth feedback loop that made sure our demands and wishes were incorporated into script, production and animation at every step of the way.

What was your vendors' project management or feedback process?

The creation process was made very easy with a back and forth feedback loop that made sure our demands and wishes were incorporated into script, production and animation at every step of the way.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have immediately received tons of new business thanks to people viewing our videos on social media and youtube. The video ad Vidico produced outperformed our old ads by 75%. The video is also a great tool to send to potential clients to give them an easily digestible way of understanding our services.

How effective was the workflow between your team and theirs?

Very good. We had the opportunity to give feedback in each step of the production process and Vidico went the extra mile to make sure they understood what we wanted at all times.

What did you find most impressive about this company?

High level of professionalism, ease of adapting to feedback.

Are there any areas for improvement?

We are overall super happy with the experience. The only thing would be that we wish it could've been done faster.

BACKGROUND

Please describe your company and your position there.

We are a SaaS company that needed an explainer video. My role is Content Marketing Manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Vidico?

We needed an updated explainer video that highlights what our company does and why people should care in 60 seconds.

What were your goals for this project?

Creating a sleek video to help us with brand awareness that can be used on our website to educate prospects as well as gain attention via paid campaigns.

SOLUTION

How did you select Vidico?

My manager at the time did research to find Vidico. I believe we were referred.

Describe the video(s) and the process in detail.

We told Vidico what we were looking for and they gave us three options as a proposal. We went with the option we thought would fit us best, and then we gave them what they needed to complete the script. We went back and forth a few times with edits. They then storyboarded the video. We shared edits, and then we got to see a prototype of the finished video and made final comments before getting the entire package.

What was your vendors' project management or feedback process?

I was so impressed by the project manager. We worked with multiple people throughout the process and I never felt like there was a drop off in responsiveness or quality of work. They took all of our critiques and turned out a really great product.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Not yet. We still need to start getting it out there.

How effective was the workflow between your team and theirs?

Extremely effective. I feel like we had a lot of great communication, and we were able to effectively keep the project going primarily over Slack.

What did you find most impressive about this company?

I was impressed at first by the breadth of examples they gave us and the range of options we had. As we continued, I was most impressed by their project management abilities and how they kept us moving at every point in the process. Some vendors make you feel forgotten, but I feel like Vidico stayed on top of everything for us.

Are there any areas for improvement?

None that I can think of.

BACKGROUND

Please describe your company and position.

 I am the IT Manager of a supply chain, logistics, and transport company 

Describe what your company does in a single sentence.

Airfare wholesaler for travel agents

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vidico to accomplish?

• Create a promo video for a new app feature

SOLUTION

How did you find Vidico?

Online Search

Why did you select Vidico over others?

Provided video app services we were looking for

How many teammates from Vidico were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Provide an exciting video of a new major app feature being introduced into an existing website application to showcase the feature to travel agent clients

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Video shorter than 1 minute. Animating screens.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Items all delivered on time and listened to all feedback

What was your primary form of communication with Vidico?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Professionalism. Great structured process. The process was well communicated and easy to follow. Delivered quickly.

Are there any areas for improvement or something Vidico could have done differently?

none

BACKGROUND

Introduce your business and what you do there.

 I'm the director of software development for Curavel, a technology platform that streamlines healthcare transportation, enabling care organizations to manage rides more efficiently and improve outcomes by reducing workflow complexity and costs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Vidico?

 We needed help creating an engaging marketing video to play in our tradeshow booth at a big conference where we would be launching our software.

SOLUTION

What was the scope of their involvement?

 Vidico handled the full production of our marketing videos. In the end, we developed two videos, a hype video and an app video. The team also created three cut-downs of each video. Additionally, Vidico helped create the visual look of our tradeshow booth and provided artwork for a brochure of our software product. The team also provided design assets for our business website and business cards. Moreover, Vidico collaborated with us to provide assets for our business website. The team even created a unique sound for our branded mobile app notification sound. Vidico provided much more than their initial scope. 

What is the team composition?

 We worked with four teammates from Vidico directly, but I'm unsure how large the team was behind them. 

How did you come to work with Vidico?

 I found Vidico by searching in Microsoft Copilot. Before finding them, I was looking for a gig worker to build a marketing video based on a script we had written. When I searched Copilot, I asked it to give me some reputable companies that could create engaging marketing videos. Vidico came up as the number one choice. I interviewed a few different companies, but Vidico stood out as the most engaged and the best value. Additionally, their salesperson had a great personality that made me feel comfortable and truly feel like this would be a partnership. 

How much have you invested with them?

 We spent a very reasonable amount for what we were provided.

What is the status of this engagement?

 We worked together from March–September 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

 We're a startup, and Vidico helped us push out a complete and brilliant brand that was all interconnected and professional. I had multiple people come up to me at my tradeshow and ask, "Who did your marketing?" We measured success based on the feedback we received at the conference. Many people who visited us didn't realize we were a startup because our brand and appearance were very mature. In past experience, it would take weeks, if not months or years, to work leads received at the conference. But for Curavel, within one week of the conference, we were already on the phone with a prospective client talking about next steps. Additionally, we saw an increase in traffic to our website and social media accounts during and immediately after our tradeshow. Our sales team mentioned that the new materials gave them a lot more confidence when selling our product at the tradeshow because the brand looked beautiful and the videos were engaging. Everything that branched out from the work we did with Vidico changed the entire sales engagement since people who approached our booth thought we were a mature company and not a startup. 

How did Vidico perform from a project management standpoint?

 Vidico's project management was amazing. The team gave us weekly updates, provided timetables, and stuck to them. Vidico delivered on time every time. We had a very strict timeline when we first signed up with them. We knew we had the conference at the end of September, and several things had to be done to get to the conference. We knew the videos needed to be created first so we could pull assets and design from them to build out our website, booth, and brochure. Vidico fully understood why we needed to meet strict timelines to get everything done before September, and they delivered on time and with amazing quality. We met weekly with our production team and monthly with the leadership. We measured progress based on the timeline, the delivery of the content, and the quality of the content. 

What did you find most impressive about them?

 Vidico's partnership was amazing. Being a startup comes with fighting for people to recognize your vision. Because the vision hasn't become a reality, it can be difficult for people to take you seriously. But from the beginning, Vidico took us seriously and treated us like a big player in the industry. The team shared in the vision and even helped us craft it. Vidico went beyond just providing a service to us; it felt like they genuinely cared for our success. For example, we were on a call with them showing our UI in preparation for the app video they were creating. The producer messaged me privately and said he had some UI experience and offered a few pointers. After reviewing his suggestions, we completely redesigned our UI. It more closely matched the brand and looked fresh, sleek, and clean. UI consulting wasn't in Vidico's scope of work, but they just wanted us to succeed. They cared. 

Are there any areas they could improve?

Would’ve loved more GIFs and memes in Slack, but Vidico gave it a solid shot... and that counts for something.

BACKGROUND

Please describe your company and position.

I am the Product Designer of a software company 

Describe what your company does in a single sentence.

Software for nonprofits

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vidico to accomplish?

• Raise brand awareness
• Increase demo signups

SOLUTION

How did you find Vidico?

Online Search

Why did you select Vidico over others?

• High ratings
• Good value for cost

How many teammates from Vidico were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A 90 second product video explaining what problems our product solves and how it provides value through feature highlights.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Immediate increase in web traffic and demo sign ups once the video was used in social ads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The work was delivered perfectly on time, and our project manager clearly communicated at each point how we were doing within the timeline and what effect various decisions would have on the deadline.

What was your primary form of communication with Vidico?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Vidico was communicative, professional, creative, and clearly understood what we sought. 

Are there any areas for improvement or something Vidico could have done differently?

N/A