Vidico

BACKGROUND

Please describe your company and your position there.

Content Producer. Industrial software company working in the energy sector

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Vidico, and what were your goals?

The main goal for this was to be able to explain the product in a simple and intuitive manner. Since it's quite complex software, we wanted to try and be able to showcase this to someone with no tech background, and have them understand the main value drivers of the company and what we are trying to solve.

SOLUTION

How did you select this vendor and what were the deciding factors?

We liked the animation style and step-by-step commitment they had to the project. Since this was a first for us, we were allowed to have so many revisions and very open dialogues about what we liked and what we didn't like. The process was seamless.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

From scripting, storyboarding, and selecting a general theme, to first concepts, voice-overs, and final touch-ups, they encompassed the true vision of what we wanted to achieve with this video.

How many people from the vendor's team worked with you, and what were their positions?

There were 2-3 I believe that helped us with the initial project scope and the design. I believe there was a project manager, head designer, and a customer support.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Unified the company vision into what we believe was the best way to portray our narrative. That was the biggest value outtake. Ontop of that, we were able to recycle this video into several ads, use the the video on our social media channels and website.

Describe their project management style, including communication tools and timeliness.

They used a system of having everything on dropbox. A master file that allowed us to see all the previous revisions, suggestions, and information we have inputted from the beginning of the project.

What did you find most impressive or unique about this company?

The creative concepts were impressive. Although we went through various revisions, fine-tuning what was already done, we thought they pictured everything how we wanted in the end.

Are there any areas for improvement or something they could have done differently?

I was expecting a different style of animation. I suppose more fluid and less isometric. All in all, we were happy with the results.

BACKGROUND

Please describe your company and your position there.

Globally United is bringing together cultural spaces beyond geopolitical borders by harnessing the power of blockchain to foster positive environmental and social impact.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Vidico, and what were your goals?

Since we are merging two different industries, our product can come off a bit complex, so we wanted to create a video that could explain our company's ethos, values and mission through a one minute explainer animation video that will be placed on our website.

SOLUTION

How did you select this vendor and what were the deciding factors?

After a few dissatisfied videos that we have had made for us, we wanted to find a video production company that would really understand our ethos with their creativity, and thats how we stumbled upon Vidico. We had noticed that their clients are top-tier and the videos that they have produced in the past are high quality.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with a discovery meeting. They worked with us to understand our product before helping us create a script and storyboard. In the end, they delivered a one-minute animated explainer video with a professional voice over on the Globally United ethos and main highlights of our platform.

Who did you work with and what was the feedback process like?

We worked with a project coordinator who outlines the project and kept us on schedule. After each milestone we would give them feedback and they would communicate it to the relevant team. They shared their progress updates with us on a regular basis.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have not yet utilized the video but will shortly be adding it to our landing page and also on our socials down the line.

Describe their project management style, including communication tools and timeliness.

The project coordinator was easy to communciate with and provided us frequent updates. If something needed to be changed on our end, they would have it done.

What did you find most impressive or unique about this company?

They took the time to learn about our product, and that really translated into the video.

Are there any areas for improvement or something they could have done differently?

The pricing for small additional items that we needed (ex. change of file format) could have been lowered or wavered but they still did a good job communicating the key features in the video

BACKGROUND

Please describe your company and your position there.

I am the Marketing Coordinator at Next Payments. I help plan, develop and deliver our above-the-line and below-the-line marketing activities, plus support our sales team with any sales/marketing collateral they need.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Vidico, and what were your goals?

We are launching a new product - an EFTPOS terminal called Pago and needed a suitable media company that could help us create an AMAZING Pago demo/promotional video.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked at a few companies around the area and compared three of them. Price, package (what was offered and communication were most important to us when choosing who to go with. Vidico was able to offer us a great video/photo package deal that was within our budget and included everything we needed.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

- Welcome to the team introduction - Over the phone and online meetings to discuss the project which included a storyboard, script writing and filming - Lots of emails back and forth to discuss logistics of the photo shoot and video shoot days - Collaborative approach with great communication from the Vidico team and Rob

Who did you work with and what was the feedback process like?

We worked with Rob for the video - he was great to work with and was very accommodating to our requests throughout the project. - The outcome of the video was great - We had the flexibility of the team to go back and make tweaks along the way which was handy - At no point did it feel conflicting/confronting - the project was quite collaborative

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were very happy with the video and content delivered by the team.

Describe their project management style, including communication tools and timeliness.

Great two way communication with the team. We appreciated the collaborative approach and insights which made it easy for us on our end.

What did you find most impressive or unique about this company?

Very friendly and professional people. The photoshoot/video shoot days were hectic but the Vidico team was able to act and make decisions on the fly which allowed for the delivery of high-quality assets for our Pago launch and marketing comms.

Are there any areas for improvement or something they could have done differently?

All great - just one area where things could have been tighter which was discussed and improved on early on in the project.

BACKGROUND

Please describe your company and your position there.

I'm the director of product management and marketing at a technology company. Our team created a SaaS product that enables teams to collaboratively manage skills.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Vidico, and what were your goals?

We wanted to create a product video that helps prospects understand what our solution is in short time. Since it was a new type of product in the market, it had been difficult to communicate the solution in few words. The goal was to drive product signup and sales.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked at few video production companies that has worked for software companies and selected Vidico based on its previous work and cost.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with a discovery meeting and then worked on completing the project document that covered the creative approach, production schedule, brand asset and product outline. We then worked on the script, storyboard, style frame, illustration and finally the animation. In each steps, Vidico presented their proposal followed by our feedback and sign-off.

Who did you work with and what was the feedback process like?

We worked with project managers and used collaboration tools like Dropbox Paper, Boords, Frame.io for the feedback process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are planning to use this video for our website, social media and trade show. The early feedback has been great.

Describe their project management style, including communication tools and timeliness.

The project managers were easy to work with and very responsive. We communicated over Slack and had few video calls.

What did you find most impressive or unique about this company?

We were impressed by the high standard of their creative work. We did provide some feedback to better reflect our messaging, but their response always exceeded our expectation. We were also impressed by how easy it was to provide feedback at each stage.

Are there any areas for improvement or something they could have done differently?

There might be some lessons we'll learn as we launch the video, but we think the Vidico did an outstanding job.

BACKGROUND

Please describe your company and your position there.

Virgo is a health tech start-up and I lead the company's marketing team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Vidico, and what were your goals?

We hired Vidico to create a 30-second video that clearly and simply explained our vision, product, and brand.

SOLUTION

How did you select this vendor and what were the deciding factors?

Our decision to choose Vidico began on the initial discovery call. Their team asked great questions and brought a lot of creative ideas to the table in a consultative way. Once we got started in the discovery process with them, it was a no brainer to move forward.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Discovery call, client completes briefing document including brand and marketing assets and messaging, scriptwriting, storyboarding, production. Several rounds of feedback between each session. Communicated on slack which was really easy.

Who did you work with and what was the feedback process like?

Abigail, Ashton, and Hattie. The team kept us on track and provided consistent updates on slack. The team gathered and documented a lot of information about our company at the beginning which was great because I never felt like our team was a bottleneck in the process. They were able to listen to what we were looking for and deliver at a really high quality. Genuinely really easy and pleasant working with this group!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are announcing a major strategic partnership/investment today and Vidico was able to make sure we received the final cut of the video to include in the press announcement and on social media.

Describe their project management style, including communication tools and timeliness.

Notion and slack were the main forms of communication, we also met on google meet a few times at the beginning in the discovery phase. The team did a great job keeping us on track and they always delivered when they said they would.

What did you find most impressive or unique about this company?

They became a natural extension of our team.

Are there any areas for improvement or something they could have done differently?

I'm really not sure

BACKGROUND

Please describe your company and your position there.

I'm the content marketing and communications manager at Eseye. We have recently rebranded and launched our IoT Platform called Infinity which allows businesses to manage the connectivity for their entire IoT estate through a single view and platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Vidico, and what were your goals?

We wanted to create a video which clearly explained the challenge of the global connectivity market and illustrate how difficult it is to manage multiple platforms, contracts and relationships. We also wanted to explain Infinity's product features and the key benefits for customers.

This video was designed to support the launch of the platform in May. It is used across our website and on our social media channels to build brand awareness and drive sales.

SOLUTION

How did you select this vendor and what were the deciding factors?

I looked everywhere online for a video production agency. I wanted to work with a company who produced smart, polished animation videos at a competitive price point. We are based in the UK so I looked further afield to Vidico after discovering them on YouTube.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Vidico took the time to really understand what our objectives were for the video. As our industry is quite complex we decided to look after the scriptwriting and asked for Vidico's opinion. We then moved into storyboard presentation which was a really collaborative stage.

I really loved the frame illustration stage where three frames were illustrated for us before proceeding to illustrate all the frames. This made a lot of sense and ensured we were completely happy with the look and feel, and our brand application.

Voiceovers were made super easy with so many artists to choose from - this was an absolute breeze and our VO artist nailed it. Vidico then went away and animated the video and brought the illustration drawings we'd seen to life!

They offered two soundtracks - both of which were very good. It was a pleasure working on this project with Nathan and Ashton, and I'm really proud of the finished result.

Who did you work with and what was the feedback process like?

It was a pleasure working on this project with Creative Project Manager Ashton and Animation Producer, Nathan. Both were super professional, exceptionally organised and always very aware of the time difference - keeping our project on track.

Our feedback was always taken on board, and they took the time to make sure they'd understood the intricacies - Nathan even recorded videos for us running through the feedback and discussing next steps. Boords is a great tool - it made the feedback really easy.

We simply added comments and they were actioned. Likewise once it was animated we could have provided feedback to the exact timestamp.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We launched the video yesterday so can't report on this just yet!

Describe their project management style, including communication tools and timeliness.

Nathan and Ashton were incredibly responsive and provided regular updates. We mainly communicated over email which worked well for us.

What did you find most impressive or unique about this company?

The project management was just superb. They nailed their process and everything works seamlessly step by step. I felt supported the whole time through and in totally safe hands, knowing we were going to produce a fantastic and visually appeasing animation that fit our product brand guidelines.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

I'm the marketing director at Domotz, a company that develops a network monitoring software for IT Departments and Service Providers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Vidico, and what were your goals?

We hired Vidico to produce an Animation Video that could represent our product, and explain it to our audience. We wanted to create a Video that could be also a Brand tool to use on all major social media and video advertising channels.

SOLUTION

How did you select this vendor and what were the deciding factors?

I have searched online and I did my initial shortlist based on the website, the videos of other brands available on the website, and the names of the other brands that Vidico already worked for. Then, I finally selected Vidico, after having the first calls with them, for their professionalism, their clear structure of the workflow to follow for the video production, and their collaborative and helpful approach.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Vidico worked on an Animation Explainer video. The work has been organized in 3 phases: - creation of the script based on a brief - creation of the Illustrations - Animation.

Who did you work with and what was the feedback process like?

I worked with the Associate Video Strategist and the Creative Project Manager. The process was very smooth, very transparent and it has been managed with the right tools at each stage. After the initial sharing with us, there would rounds of feedbacks in order to fine-tune the work and achieve what we had in mind.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The video is being successfully delivered on all major social media and video advertising platforms. The video is having a very positive reception and it has generated over 500,000 views si far.

Describe their project management style, including communication tools and timeliness.

The project management style is very informal, collaborative and helpful. The communication and sharing tools used by Vidico worked well at every stage of the project and they helped streamline the overall process.

What did you find most impressive or unique about this company?

Vidico had a very structured and well-established working process, which was the key to reaching great results. On top of that, the animation team is very talented and creative and they really helped us focus on the key elements to better define our product and brand, and then they delivered a beautiful video.

Are there any areas for improvement or something they could have done differently?

I can't think of any particular area of improvement. Overall things went very well and the result was excellent.

BACKGROUND

Please describe your company and your position there.

I'm the Head of Product Design at a software company that allows small independent business owners to run their business seamlessly with the best client experience.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Vidico, and what were your goals?

We were launching a reimagined version of the core of our platform and we needed a video to get our existing customer base excited. Its hard to get our customers to re-learn things and so we wanted them to be teased by a high-quality production video.

SOLUTION

How did you select this vendor and what were the deciding factors?

I worked with Vidico in the past and was very pleased with the outcome, process, price and people.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with a rough idea and some example videos with what we wanted and described our goals. We then got an initial script from their writer. We worked together to iterate on it and improve the script. We then got a storybook and iterated on it to nail the story down. After we felt good about the story we had a few of the key frames styled and we gave feedback there. Then we moved into the animation stage. Vidico was receptive to feedback throughout.

Who did you work with and what was the feedback process like?

We worked with a project manager and director. The feedback process was great! Vidico was very supportive and helped us make the right decisions. We had a lot of feedback on the early stages so the latter stages were silky smooth without much feedback needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Internally we got feedback that the video best explains what HoneyBook does so far from all of our videos. We've also seen an 8 point gain in people signing up to our waitlist when running an a/b test of this video vs one we made internally. That's a big difference!!!

Describe their project management style, including communication tools and timeliness.

Communication was great! It was hard at times because we had to deal with 3 time zones and many stakeholders but Vidico is very accustomed to that and helped us throughout.

What did you find most impressive or unique about this company?

Vidico was understanding of our feedback and strive for perfection and helped us get to where we needed! Their creativity and fresh approach was also huge for this project.

Are there any areas for improvement or something they could have done differently?

I think that expected turnarounds for 3 time zones should be longer than 2 days for feedback.

BACKGROUND

Please describe your company and your position there.

I'm the Senior Director of Growth & Brand Marketing at LawVu

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Vidico, and what were your goals?

Our goal was to launch a video to convey our product's unique value proposition and category

SOLUTION

How did you select this vendor and what were the deciding factors?

I googled and found Vidico and their proposal and meetings were the most confidence inducing

Describe the video(s) and the process in detail, including the project steps and all stages of production.

After a few meetings to align on the scope, objectives, timelines and process we started working on the script with their writing team, then moved on to storyboarding with the producer, and picked location/actors/music. It was really quite seamless.

Who did you work with and what was the feedback process like?

We worked with script writers, and the producer Lauren, mainly. Great to work with, consistent and frequent communication, with clear process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have had people book a demo after seeing our brand ad, have received feedback that it accurately depicts the problems that our audience experiences, and is of a high quality.

Describe their project management style, including communication tools and timeliness.

We used Google Meet for our calls, Slack for in between communication, and a Dropbox collaboration document to align on the script and various other assets.

What did you find most impressive or unique about this company?

I was impressed with the way they ran a tight process and kept us on track with deadlines.

Are there any areas for improvement or something they could have done differently?

The motion animations weren't quite at the same high standard as the rest of the video so we ended up removing some of them

BACKGROUND

Please describe your company and your position there.

I'm the marketing executive at WLTH, a digital lending and payments fintech.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Vidico, and what were your goals?

Our payments product is multifaceted, so we wanted to create a clear and concise video that could explain our product's features as well as the sustainability messaging. Our main goal was to utilise animations to highlight the message, but incorporate our actual product dashboard in a visual representation. This is the first of many videos we will produce to showcase the features and we intend to use the animations across our digital infrastructure as well as paid ads.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were recommended this vendor due to the professionalism and process plus had read great reviews. We decided to proceed as at the introductory meetings we had a great synergy and felt it was a perfect fit based on our intended outcome.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We honestly couldn't fault the entire process. The team completely knew our product from the discovery call and incorporated Dropbox Paper (plus other tech enablement tools) which reduced the need for back and forth meetings. The project steps and all stages of production were so clear and concise, and we felt we continually moved forward.

Who did you work with and what was the feedback process like?

We worked with Alice, Ashton and Riley. We couldn't fault the feedback process. It was seamless. Utilising boords, with the comments ensured we didn't miss anything.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

All parties that we've shown the video have been super impressed with the quality but also struck a lightbulb moment in them to understand clearly what the product is.

Describe their project management style, including communication tools and timeliness.

Mentioned above. The power was in Dropbox Paper, boords, and slack.

What did you find most impressive or unique about this company?

Clear and concise feedback, professional approach to a complex task with no issues with our feedback being adopted.

Are there any areas for improvement or something they could have done differently?

No, nothing that is worthy of noting.