VIDEN

BACKGROUND

Please describe your company and your position there.

We are a in the arts and entertainment business in Miami, Florida. I am the Director Of Operations And Marketing

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Viden?

To manage our Google Adwords, Bing and Facebook paid campaigns

What were your goals for this project?

Our goal is to attract sales

SOLUTION

How did you select this vendor?

Found them on upwork.com

Describe the scope of their work in detail.

Since we started to work with Viden our sales were doubled. They manage copy, targeting, etc. In fact, after the second month we were seeing a ROI that we never had before so we passed the entire process for them to manage. All of our campaigns are successful under their management and this comes from someone who has been in online marketing. I have been looking for an agency for years until luckily I found Viden.

What was the team composition?

We communicated first with the Founder and Managing Partner and then we were assigned a great project manager, her name is Victoria.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Double sales within two months.

How effective was the workflow between your team and theirs?

Extremely effective. I receive an email within hours or even minutes to all of my inquiries. They are extremely detail oriented and they know how to listen.

What did you find most impressive about this company?

They have the skills and knowledge to manage small and large paid marketing campaigns and that is very hard to find in the industry. Again, I have years of knowledge in online marketing and I am able to tell when a company is legit and people have the skills needed to perform the job and make it successful.

Are there any areas for improvement?

It has been three years I hired them and I have to say, there is no improvement I would recommend, they are a great fit for our company.

BACKGROUND

Introduce your business and what you do there.

I’m the digital analytics and personalization owner at E.ON. We’re the biggest private energy supplier in Europe. I’m part of the SEO and digital technology department, where we take care of digital analytics data, online marketing, and anything digital inside E.ON.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Viden?

We were looking to find freelancers or agencies to help with our digital analytics tracking, implementation, and strategy.

SOLUTION

What was the scope of their involvement?

Viden worked on our digital analytics infrastructure end to end, from implementation and strategy to dashboard development. We’ve worked with them on a project called “Digital Tracker”, which is one of the biggest tickets we’ve had at the company for the last two years.

Our company integrated a digital assessor, acquisition funnel, and self-serve area for our energy customers. My role is to track the tool in terms of functionality and success, and I hired Viden to help us with it.

We collaborated using Google Analytics 360, Google Tag Manager, Google Optimize, and some Net Promoter Score tools like Qualtrics. They were helpful with the Data Studio dashboard implementation and the subsequent work.

I shared the dashboard built by Denis (Founder and Managing Partner) with the entire company, so that they could learn from it, share it, and build similar tools.

What is the team composition?

I mainly worked with Denis, who had other people in the background.

How did you come to work with Viden?

I found them on a freelancing platform. We worked with them directly because this project was too big for such platforms and our company also required signing NDAs.

How much have you invested with them?

The cost of their work was around €100,000 (approximately $112,000 USD).

What is the status of this engagement?

We worked with Viden between March 2018–July 2019. We had a six-month contract initially, then extended the job with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were able to use the tool to track all touchpoints with customers and optimize against those. We became more customer-centric as a result.

How did Viden perform from a project management standpoint?

This was a challenging project involving multiple agencies. Viden’s project management was aligned with our strategy. We met once a week to discuss priorities and tasks.

We had to work very quickly and deliver the first MVP in six months. We had a collaborative process. We worked remotely, with daily calls and emails. We were able to synchronize very well.

What did you find most impressive about them?

I shared our strategy with Viden on tracking all touchpoints, and they were really open to that. We’ve had many roadblocks, but they're experienced in the digital analytics and delivered really well.

Are there any areas they could improve?

They could get more experience in areas other than digital analytics, such as user experience. It would’ve also been helpful if they had the ability to travel to our location, but we’ve all learned that we can work from home, especially now, during the global pandemic.

Do you have any advice for future clients of theirs?

Clients should share their goals and expectations, but, at the same time, stay open to Viden’s suggestions. We learned a lot from each other.

BACKGROUND

Introduce your business and what you do there.

I’m the digital marketing director at MyTenNights, a donations platform. I manage the 2020 advertising campaign with a budget of £270,000.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Viden?

We needed to get a PPC campaign setup. We use Facebook, Instagram, Google, Twitter, and Bing Ads as our main advertising channels. The challenge was to get everything up and running in two weeks. There were probably 1,000 advertising assets.

SOLUTION

What was the scope of their involvement?

They set up the campaigns. I was doing the optimization requests, but they were also recommending optimizations and the optimization itself. Their team also monitored analytics, making sure Google Analytics and all of our social channel analytics were coming through. They did the general best practices as well with monitoring whenever there’s an issue to be flagged. 

They also gave us advice on what steps we should take. They were involved with the strategy part as well. They adapted the campaign based on the market condition that would change. When we hit the peak period, our competition increases. Viden was crucial in that stage in terms of what we need to do to be more aggressive with our bidding and how to be more competitive. They were a huge help in that period we were in. It was almost like a Black Friday and we needed to be extremely aggressive.

What is the team composition?

There was Alex (Data Scientist), who worked on the analytics side, Viktoryia (Media Manager), who was more from the execution side and campaign monitoring, and Denis (Founder/Web Analyst/Marketing Strategist) from a strategic side, who oversaw everything. 

How did you come to work with Viden?

We had someone else in the company who prospected a few agencies through Upwork. When it came to interviewing, Viden came across as very confident and experts in their field. They were very professional which was important to me because I didn’t have time to mess around. I had three weeks to get the ball rolling and get the campaign live. I was challenging them, and I wanted them to challenge me. They stood their ground, challenged me, were extremely professional, and they had a no-nonsense approach.

How much have you invested with them?

We invested between $10,000-$12,000.

What is the status of this engagement?

We worked together from March–June 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They were amazing. The success of the campaign wouldn’t have been achievable without their support. They had people working around the clock making sure that deadlines would be met. If there was an issue, we’d send them a message, and within 1-2 hours, there was a response with a solution in place. 

I had a session with the media expert, Denis (Founder/Managing Partner) and we worked together in making sure that our plan was bulletproof from a PPC perspective. They really helped the campaign. The team was flexible, responsive, and quickly delivered results and solutions. We made over $10.5 million within 5 weeks of the PPC campaign. I got a lot of praise from internal stakeholders. 

Cost acquisition on a peak day hit £0.87 (approximately $1 USD). An average transaction as over £100–£150 (approximately $125–$186 USD). The lowest cost acquisition achieved was £0.19 (approximately 25¢ USD). It was a huge success. We are definitely going to use them again for future projects.

How did Viden perform from a project management standpoint?

The project was clearly structured, and I always knew who to contact. Their project management helped me so much. They met intense timelines that I don't think another agency could have met. 

What did you find most impressive about them?

They’re a no-nonsense agency. They’re straight to the point and are very credible.

Are there any areas they could improve?

They could maybe jump on a call and make a bit more casual conversation to build rapport. I’d ask for a 15 minutes call to talk through the technical stuff, but sometimes you just want to have a chat.

Do you have any advice for potential customers?

Make sure you have a strategy ready to display and present.

BACKGROUND

Introduce your business and what you do there.

I’m a product manager at a company that transforms and modernizes legacy enterprise systems.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Viden?

We brought on Viden to help build out our analytics capabilities.

SOLUTION

What was the scope of their involvement?

They do all the configuration of our Data Studio to provide data visualization. Their team worked with us to set up custom variables in Google Analytics and GTM including custom tags. 

What is the team composition?

We work with two people. 

How did you come to work with Viden?

I was involved in the hiring process, but I believe we found them through an ad hoc hiring site. 

How much have you invested in them?

We’ve invested over $25,000 so far. 

What is the status of this engagement?

We started working together in October 2017, and the work is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’re experts in what they do and provide high-quality work. In addition, they’re also good at explaining their process and how things work which is very helpful for us. 

How did Viden perform from a project management standpoint?

They’re exceptional. Whenever I ask them a question, they typically get back to me within hours. We use email to communicate. 

What did you find most impressive about them?

They’re easy to work with, communicate well, and do great work. 

Are there any areas they could improve?

Not for us. They do exactly what we need them to do, and they do it quickly. 

Do you have any advice for potential customers? 

Give them a trial project and let them show you what they’re capable of. I think you’ll be impressed. 

BACKGROUND

Please describe your company and position.

I am the CEO of a hat design & retail company.

Describe what your company does in a single sentence.

We design and sell hats.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire VIDEN to accomplish?

• Google Ads
• Facebook Ads

SOLUTION

How did you find VIDEN?

Online Search

Why did you select VIDEN over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from VIDEN were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Creative strategy and media buying for Google and Meta platforms.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We continue to grow and scale our Google and Meta marketing while keeping our CPC in line with our target budget.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team has always delivered accurate reporting on time, and in great detail. Follow up questions are answered promptly in a way that shows expertise. 

What was your primary form of communication with VIDEN?

Email or Messaging App

What did you find most impressive or unique about this company?

Extremely well organized. I have to worry very little about their work.

Are there any areas for improvement or something VIDEN could have done differently?

none

BACKGROUND

Introduce your business and what you do there.

I’m an executive at of A Closer Look, a customer experience market research and data analytics company. We collect and analyze customer journey data, offering services like mystery shopping, market analysis, and surveys to help brands improve loyalty and deliver exceptional customer experiences across various industries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VIDEN?

We needed help assessing our current Meta process for recruitment.

SOLUTION

What was the scope of their involvement?

The goal is to maximize our Meta presence for recruiting field resources. VIDEN assessed our current Meta process for recruitment and recommended improvements. The team fixed tracking, launched new campaigns, and incorporated best-performing ads while creating new copy and designs each month.

What is the team composition?

We’ve worked with two teammates from VIDEN.

How did you come to work with VIDEN?

We found VIDEN through a referral. They came highly recommended for their professionalism and expertise. They were also reasonably priced.

What is the status of this engagement?

We started working with VIDEN in May 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

VIDEN has helped us increase our clicks at a lower cost and conversions. The team has created fresh ad campaigns, more clicks, lower CPC, higher CTR, and more sign-ups. VIDEN sends a robust monthly report with stats to show progress. Last month, VIDEN generated 2,080 sign-ups (+35.9% MoM) at a cost per sign-up of $0.84, which is 14.2% lower MoM. The team also generated 6,050 clicks (up 37.7%), a CPC of $0.29 (down 15%), and a CTR of 3.24% (up 12.5%).

How did VIDEN perform from a project management standpoint?

VIDEN is organized, responsive, and always delivers on time.

What did you find most impressive about them?

The team at VIDEN are truly experts. The team is communicative and proactive. It's hard to find invested workers, but VIDEN has proven time and time again that they add value to the success of our business.

Are there any areas they could improve?

I don’t think there’s anything VIDEN can improve on.

BACKGROUND

Introduce your business and what you do there.

Cheney Brothers is a family-owned and operated broadline distributor offering over 64,000 stocked items, from gourmet to everyday.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VIDEN?

We were fairly new to the digital space and needed help expanding our online presence. We weren’t sure where to start or what would resonate with our audience, so we began researching social media marketing agencies to help guide us.

SOLUTION

What was the scope of their involvement?

We initially brought VIDEN on to manage our Facebook page. We wanted to post consistently but weren’t sure how to speak in a way that would catch the attention of local college students. VIDEN took over content creation and scheduling, and it quickly became clear they understood the tone we were aiming for. Later, we added Google Ads (AdWords) to the mix so they could also support our paid search efforts. 

VIDEN handled everything from content strategy to execution for our Facebook page. They created original, engaging posts tailored to our audience—mostly college students—using a mix of promotions and timely references. VIDEN took care of writing captions, selecting or creating visuals, and aligning each post with our brand voice.

On top of that, they built out a monthly content calendar so we knew what was going out and when. It helped keep our messaging consistent and ensured we stayed active without us needing to micromanage. VIDEN also managed the actual publishing and kept an eye on engagement, adjusting future posts based on what was performing well. Their ability to take initiative and still stay aligned with our tone and goals was a huge time-saver for us.

What is the team composition?

We work with 3–5 teammates from VIDEN.

How did you come to work with VIDEN?

We found VIDEN through Clutch and online search. The price fit my budget, and they were referred to me as well.

What is the status of this engagement?

We started working together in February 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve honestly been thrilled with the outcome. Since working with VIDEN, we’ve had college students coming in and telling us how entertaining our Facebook posts are. Before we partnered with them, we were relying on old-school methods like handing out flyers at bars, and we barely got any traction. Now, we’re reaching our target audience in a much more effective way. I haven’t lost a single dollar from this investment. In fact, we’ve seen clear gains. 

We saw some clear improvements after partnering with VIDEN. Within the first few months, our Facebook engagement rate nearly doubled—likes, comments, and shares all saw consistent growth. Our follower count increased by about 40% over the first six months, and the quality of our audience improved too—we were reaching more of the right people, not just random clicks. 

More importantly, we started seeing a direct uptick in foot traffic and sales, especially among college students, which was our primary target. Before VIDEN, we’d occasionally get a student or two who heard about us from a flyer. After their campaigns rolled out, we had a steady stream of new customers who mentioned seeing us on Facebook. 

Overall, the combination of better targeting, consistent posting, and creative content made a real impact. I monitors the numbers more closely, was really happy with the ROI and the increase in local conversions.

How did VIDEN perform from a project management standpoint?

Even without much direction, VIDEN kept things running smoothly. They continued managing our campaigns and nailed the tone and content of our social media posts without us needing to check in. It was such a relief during a stressful time. VIDEN responded on time to emails.

What did you find most impressive about them?

What stood out the most about working with VIDEN was how in tune they were with our brand and audience right from the start. They didn’t just throw generic marketing tactics at us—they really took the time to understand who we were trying to reach and how to speak their language. 

VIDEN’s creativity and tone were spot-on, especially when it came to crafting content that resonated with college students. On top of that, their responsiveness and consistency made them feel more like a partner than an outside agency. Even during times when we couldn’t be super hands-on, they kept everything running smoothly and made smart decisions on our behalf. 

It’s rare to find a team that’s both strategic and easy to work with—VIDEN really delivered on both.

Are there any areas they could improve?

Honestly, I don’t have any complaints. VIDEN has been wonderful from start to finish.

BACKGROUND

Please describe your company and position.

I am the CMO of a resort hotel

Describe what your company does in a single sentence.

Resort Hotels

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire VIDEN to accomplish?

• Brand awareness
• Analytics
• Revenue scale

SOLUTION

How did you find VIDEN?

N/A

Why did you select VIDEN over others?

• High ratings
• Data Analytics skills

How many teammates from VIDEN were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Hired VIDEN to run all paid media for the brand. In addition, VIDEN's scope included GTM and GA reporting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over 200MM impressions and 4x traffic grownth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

On-time delivery, open communication. Readyly available as needed. They were quick to respond and execute or change direction.

What was your primary form of communication with VIDEN?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Data analytics skills. Understanding campaign performance data.

Are there any areas for improvement or something VIDEN could have done differently?

NA

BACKGROUND

Please describe your company and position.

I am an executive at Watercolor Mastery

Describe what your company does in a single sentence.

We teach people to paint watercolors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire VIDEN to accomplish?

• Run paid advertising
• Create and test new ad creative

SOLUTION

How did you find VIDEN?

upwork

Why did you select VIDEN over others?

• High ratings
• Company values aligned

How many teammates from VIDEN were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Test and scale ads (primarily FB & IG)
• Create and test new ad creative / copy ( this will be collaborative with me and my creative team )
• Carefully track metrics and ad performance
• Meet weekly (via Zoom or Google Meet) to discuss campaigns and metrics

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Running profitable ad campaigns for our company.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Viden is continually testing and scaling up or down our ad sets as well as testing new ad creatives. They continually keep us in the loop on how things are going. Their communication is fantastic and they are always quick to reply to any questions that I have.

What was your primary form of communication with VIDEN?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their communication and proactive approach to managing our ads and ad spend is really great. I feel I'm in good hands and being taken care of as an individual, not just another business.

Are there any areas for improvement or something VIDEN could have done differently?

NA

BACKGROUND

Please describe your company and your position there.

I am the CEO of an e-commerce eyewear brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Viden?

We were looking for a team to manage our Facebook and Google Ads.

SOLUTION

How did you select this vendor?

We chose to work with Viden due to responsiveness, organization and experience. We knew the team had experience in managing FB ad accounts successfully.

Describe the scope of their work in detail.

We initially started working with Viden on Facebook ads. Since the performance was great, we added Google ads. This year we are also using their services to work on Amazon Ads and Tik Tok ads. We have monthly meetings to go over the previous month and plan for the future. We get all our questions answered and we feel confident in our stagey moving forward.

What was the team composition?

I oversee Facebook, Google and Tik Tok ads.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Prior to working with Viden, we didn't see any success with Facebook ads. Now, we see that there is a lot of potential. We have been very successful with finding a strategy.

How effective was the workflow between your team and theirs?

We have very open communication, and they can always adjust to meet our preference of workflow.

What did you find most impressive about this company?

They have a great ability to adjust to the ever-changing Facebook algorithm. They are always honest and communicative with their marketing efforts.

Is there any area for improvement or anything that could have been done differently?

We could have implemented creative strategy feedback earlier. We now have better coordination with creative/asset department and Viden.