Verta Marketing

BACKGROUND

Introduce your business and what you do there.

I’m the VP of business development for Airlux Heating & Air Conditioning, a company that manufactures, sells, and installs energy-efficient heating and cooling products across Canada. We help customers reduce utility costs with affordable solutions for residential, commercial, and government projects.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Verta Marketing?

We needed to design and develop a new website and increase organic and paid advertising leads.

SOLUTION

What was the scope of their involvement?

Verta Marketing has designed, built, and written the copy for our new website. The team has also done all the SEO work for the site. Verta Marketing manages our Google My Business profile and continues with SEO and media buying to manage our ads on Google and Meta.

What is the team composition?

We work with 2–5 teammates from Verta Marketing.

How did you come to work with Verta Marketing?

Verta Marketing was referred to me. I chose them over other options because they had high ratings, their pricing fit our budget, and they offered good value for the cost.

What is the status of this engagement?

We started working with Verta Marketing in January 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since working with Verta Marketing, we’ve seen a 40% increase in website traffic and a 200% increase in lead volume. Our overall revenue has also doubled.

How did Verta Marketing perform from a project management standpoint?

We’ve been assigned a dedicated account manager and project manager. Verta Marketing delivers on time and has clear communication and expectations. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Verta Marketing’s ability to work with us so that we feel like they’re part of our team is impressive. The team provides valuable strategic insight into our overall marketing strategy to drive performance.

Are there any areas they could improve?

No, there aren’t any.