Venthio

BACKGROUND

Introduce your business and what you do there. 

I’m the owner of Rod Alan, a company that designs wardrobes for individuals. We also advise companies on what their employees and management communicate through the way they dress.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Venthio?

I needed help to rebrand my company. I’ve found that customers and clients had a difficult time communicating who they are through their dress. Clothes communicate a lot about a person. I was also preparing for a book series. I knew that I needed to build a foundation with my brand and communicate a message.

SOLUTION

What was the scope of their involvement?

Venthio led the full gamut of naming and branding activities. They worked on renaming my company so that it communicates what I do. They helped me establish my identity in the marketplace as an expert. They guided me to think about not only the things that I’m doing today but things that I will be doing 5–10 years from now. 

Venthio also designed the new logo and everything that goes along with merchandising that label in the clothing and retail business. The idea is that when customers see the logo, they know exactly where it comes from. They also worked with us on translating the brand to a new website concept. 

What is the team composition?

I primarily worked with Dean (chief creative officer, Venthio). He communicated to his staff that was doing everything from the physical design to the website concepts.

How did you come to work with Venthio? 

I’d known Dean for some time within the industry. He’d actually done business with my company. I reached out to him, and we started talking. I quickly realized that I was working with the right person for the job. 

How much have you invested with them?

I spent probably $100,000 altogether.

What is the status of this engagement?

The project took place a couple of years ago. It probably lasted an entire year, but the initial project was about six months.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Venthio helped to name my first book. Now it's literally become my signature and my tag line. The brand that we developed together has become my brand. It's like Nike’s swoosh where you know that it's Nike when you see it. When people hear “Extraordinarily You” they know it’s my brand. It really encompasses my whole concept. I have a feeling that this brand is going to bring success for the rest of my career. 

How did Venthio perform from a project management standpoint?

Their team was great. Dean always followed up to see what was effective, how was it received, was it confusing, or do we need to add something more. They kept in close contact especially in the beginning stages of developing the logo, the colors, and the content. They made sure that we were getting the response that we were looking for. 

What did you find most impressive about them? 

Venthio truly understands that it's about the customer and not about them. Their goal is not to create something that they like. They used their expertise to guide us. They know the market and what the market is looking for. Their expertise also comes in knowing how to fulfill the customer’s vision. Dean was able to come up with what was already in my head. He was able to pull all of the creative ideas out of my head and to get them down on paper or on a website. Now they exist as something that I can put into practice. My problem was deciding what should my message be and how should I communicate that message. Dean and his team helped me do that. 

Are there any areas they could improve? 

No, not really. Another company might have done things differently, but I don't know that it would have been any more effective. Venthio nailed it. 

Do you have any advice for potential customers? 

Be open-minded going in. Dean has many years of experience. His company is going to get results with your brand so that when people see the name, they know exactly what it means. Don’t go in thinking that you know everything. You may know everything about your business, but they know how to brand it and how to market it. That's where they’ll be of the most help.

BACKGROUND

Introduce your business and what you do there.

I’m the vice president of outreach and development for a professional liability carrier that insures a market share of lawyers in California.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Venthio?

We were celebrating our 40th anniversary of being in insurance and needed a company to rebrand us.

SOLUTION

What was the scope of their involvement?

After we hired Venthio, they conducted research on our organization and explored where our brand currently was and where they thought we’d want to take it. They interviewed numerous stakeholders, including board members, employees, and policyholders to better understand our culture and vision. From there, they developed a modified logo, providing a few different options. We selected our favorite, and they created the final version.

They followed the same process with our tagline, mission statement, and headlines. They created an entire pallet of working design features that we can implement in any of our ads. Finally, they developed a brand new concept for our company, which incorporates nature scenes into our messaging, and produced an accompanying video.

How did you come to work with Venthio?

We compared a few different firms and interviewed three of them. We selected one, who then introduced us to Venthio. Like us, they’re a relatively small company that focuses on high-quality work, so we decided to become partners.

What is the status of this engagement?

We worked on this project from December 2017–April 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re still in the process of releasing their work, but people have liked what they’ve seen, so far. They created a video that was succinct and powerful and impressed the viewers.

How did Venthio perform from a project management standpoint?

They had a thorough and efficient process; any delays were usually on our end. They were receptive of feedback and adjusted to our requests and concerns.

What did you find most impressive about them?

They were passionate about their work and took the time to get to know us and our business. They wanted to create a new brand that matched our goals and also appealed to the public.

Are there any areas they could improve?

They could do better at following up to see what else needs to be done.

BACKGROUND

Introduce your business and what you do there.

I’m the president and CEO at Taylor Digital, a digital agency providing web, mobile, search, and content marketing strategies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Venthio?

We needed help providing a full solution to our clients, focusing on comprehensive branding services.

SOLUTION

What was the scope of their involvement?

The worked on two clients for us. For the first, they did a branding exercise in which together we named the new company and created a complete brand identity for it. We did the logo, the positioning statement, and the tagline, as well as the color pallets. The work breathed life into the website, the print materials, and the mobile application.

For another client, they worked on a rebrand, creating a new logo, color palette, website, brochure, advertisements, and the whole brand identity or brand book. We also produced a new custom video for them.

What is the team composition?

I work with Dean (Chief Creative Officer, Venthio) and John (Co-founder & CEO, Venthio).

How did you come to work with Venthio?

I’d been working with Dean for the past several years: he’s phenomenal at naming, branding, and strategy. When our clients had those particular needs, I reached out to him and brought them onto the project.

How much have you invested with them?

We’ve spent $150,000.

What is the status of this engagement?

We started working together in May 2017 and the work is ongoing. The work with the first client was completed in February 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their work was phenomenal, and we’ve had a really good experience. Both clients are very happy with all the deliverables that Venthio was responsible for.

How did Venthio perform from a project management standpoint?

The project management was excellent and flawless. There were no issues at all, which is unusual in our industry because clients often throw curveballs.

What did you find most impressive about them?

They’re active thinkers, extremely experienced, and they keep their word.

Are there any areas they could improve?

No.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of a consumer products company. We develop and market several different products under different brands

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Venthio?

We wanted to develop a brand for the new product we were launching.

SOLUTION

What was the scope of their involvement?

First, we discussed various aspects of our brands and how the new product fits into the market. Then, they developed the look and feel for our new product and gave us recommendations in terms of the colors and logos for our other brands.

What is the team composition?

I had one main point of contact.

How did you come to work with Venthio?

I found them online and read their reviews on Clutch. After I saw the work they had done for other companies, I decided they'd be able to give me exactly what I needed.

How much have you invested with them?

We spent about $27,000.

What is the status of this engagement?

I worked with them between October–November 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven’t launched the product yet, but we’re very happy with the look and feel Venthio has developed. I’d certainly work with them on other projects.

How did Venthio perform from a project management standpoint?

They met or exceeded our deadlines. We mostly used phone calls to stay in touch with them.

What did you find most impressive about them?

They're very experienced, so I felt I was in good hands.

Are there any areas they could improve?

No. I don't have any complaints.

BACKGROUND

Introduce your business and what you do there.

I own a psychotherapy clinic with multiple sites and practitioners.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Venthio?

I wanted to rebrand my business.

SOLUTION

What was the scope of their involvement?

Venthio interviewed me to capture my vision. After we settled on a solution, they redesigned my logos, website, and collateral to create a comprehensive image. The project is now completed.

What is the team composition?

I worked with Dean (Chief Creative Officer, Venthio) and the project manager.

How did you come to work with Venthio?

I had seen Dean’s work with other clients and I had known about him for several years. His portfolio impressed me.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

My business exploded after the rebrand. Venthio shifted the company image from feminine designs to a gender-neutral visuals. We received positive feedback from stakeholders.

How did Venthio perform from a project management standpoint?

We held several discussions on the designs and how they would be perceived. The team then produced multiple versions which helped me make my decision. Throughout the process, I was pleased with the team’s communication.

What did you find most impressive about them?

Their creativity is phenomenal and they also excel at marketing and branding.

Are there any areas they could improve?

No. There’s nothing that comes to mind.

BACKGROUND

Introduce your business and what you do there.

I’m the CTO of Diality. We're a relatively new medical device startup and we make a hemodialysis machine.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Venthio?

The company’s previous name didn't quite fit our vision of what we provide our customers. We wanted a new name and logo that were more appropriate from a branding perspective. We also wanted them to reflect our recent changes in management and vision.

SOLUTION

What was the scope of their involvement?

We had an initial meeting with Dean (chief creative officer, Venthio) to get to know each other. He came back a week later and did a brainstorming session. We gave him a lot of information about our priorities, our vision, and what we wanted the name to communicate. We explored what we liked about other companies in the medical device industry from a name and branding perspective. Dean went off to come up with ideas. Once he delivered them and we gave him feedback, he did some modifications before coming back to us. He did that two or three times until we picked a name.

We repeated the same basic process for the logo and new branding. He asked us what our priorities were and what we're trying to communicate. Then he reflected that back to us through different concepts until we got to the point where we had a logo. We engaged Venthio again to name the device that we’re developing as our first commercial device. Dean delivered a couple of versions and we’re trying to decide on the final name.

What is the team composition?

We worked exclusively with Dean.

How did you come to work with Venthio?

They were recommended to our CEO. We looked at a couple of other agencies as well. We liked the examples of Dean’s previous work. It was easy to see that he had the creativity and experience needed to do this efficiently. Plus, he was willing to work with us even though we had a limited budget and a tight timeline.

How much have you invested with them?

We spent $10,000 on each naming exercise, for a total of $30,000.

What is the status of this engagement?

We worked together between August–October 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They produced a final name for our company by the end of August, and a logo by the middle of September. The tight deadline was driven by us wanting to get the company rebranded before a specific trade show, which they were able to do. That was really big for us. We then re-engaged them to name our new device and Dean delivered several names to us in October. We have everything that we need; it's on us to make a final decision.

We had a booth at the trade show that was branded with our new company name and logo. We got a lot of traffic and people were very interested. The new branding successfully spoke to how we were trying to portray ourselves. I feel confident in what they achieved.

How did Venthio perform from a project management standpoint?

It was great. Even with our tight timelines, they gave us what we needed when we needed it. They worked around the clock or over the weekend if needed. We mainly communicated through email and some in-person meetings. We were involved in every decision, which I appreciated.

What did you find most impressive about them?

Their depth of experience is so valuable. We were able to get a lot from them very quickly. They were also generous in giving us their thoughts outside of the scope of work. We didn't pay them to design our business cards, but Dean did a quick sketch for us. It was a great design that we ended up using. There were a couple of other things in creating our booth for the trade show that they helped with as well. I really appreciated that because we were limited in how much we could spend.

Are there any areas they could improve?

No, I wouldn’t do anything different. I'm very pleased with them and happy with the result.

BACKGROUND

Introduce your business and what you do there.

I'm the President and CEO of an online consumer/producer auto insurance company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Venthio?

We just started our company a few months ago, so we needed exposure and a story we could tell our customers. We were looking for a company to create a video and a website for us.

SOLUTION

What was the scope of their involvement?

We had several brainstorming meetings, including face-to-face meetings and conference calls, to help them understand our business and what we were trying to accomplish. After that, they put together a website for us, adding illustrations and the content. 

What is the team composition? 

We worked mostly with Dean Del Sesto [President, Venthio and one other person. 

How did you come to work with them?

They were a referral. I met with Dean and saw some of the websites he'd done, which I found impressive. 

How much have you invested with them?

We spent about $25,000–$28,000.

What is the status of this engagement? 

The project happened in June–October 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Because of the work they had done for us, we were able to sign a contract and are in the process of partnering with a 25-billion-dollar company.

How did they perform from a project management standpoint?

They did an excellent job trying to get the full grasp of our business. Usually, vendors charge you for a simple phone conversation, but Venthio met with us in-person, investing their own time, without charging us for it.

What did you find most impressive about them?

They put themselves in my shoes, trying to see my goals. That was one of the reasons the end result was so impressive.

Are there any areas they could improve?

I can't think of anything since I was extremely happy with what they had delivered. I would definitely refer them to other companies with similar needs.

Do you have any advice for potential customers?

Invest your time with them at the beginning because that's what Venthio will ask for. Let them understand you completely, and don't judge anything early on in the process.

BACKGROUND

Introduce your business and what you do there.

I'm a physician for Choice Care, a concierge medical office.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Venthio?

I wanted to create a high-end brand for the practice in order to reach the type of clients we wanted to attract.

SOLUTION

What was the scope of their involvement?

We began by having a lengthy conversation so they understood our philosophy, our approach to medicine, and our vision for the future for the practice. Once they understood all of that, we discussed whether they would be able to deliver a product that was adequate. We agreed to work together, and then they started the process of creating the brand.

It was a very interactive process. They delivered several design directions, and I was able to offer my opinion and pick from multiple options. Once I picked one, they created a logo, multiple taglines, and an entire look for the brand. Then they created a website and some marketing materials, such as business cards and letterhead.

What is the team composition?

I worked with Dean Del Sesto [principal, Venthio]. He used some contractors on the project, but I only worked with Dean.

How did you come to work with Venthio?

A referral by one of Dean’s previous clients. I interviewed him and decided to hire him for the project.

How much have you invested with them?

I spent $41,000.

What is the status of this engagement?

Work began in July 2017 and was completed in November 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Both the website and the entire brand has been well-received. I’ve had a lot of positive feedback from colleagues, current patients and potential patients.

How did Venthio perform from a project management standpoint?

I was very satisfied with the way they managed the project. They’re very reachable and responsive. They kept in close contact with me at all times.

They do a good job of both listening to the client and also directing a client towards a vision that they’ve created.

What did you find most impressive about them?

Their ability to combine experience and creativity helped me get the brand to a place where I wouldn’t have been able to get by myself. I had a vision of what I wanted, and they helped me put my thoughts on paper. Then they have the skills to translate that idea into a new design.

Are there any areas they could improve?

Nothing comes to mind.

BACKGROUND

Introduce your business and what you do there.

I'm the president of Conservant Systems Inc., an organization that develops energy conservation and relative humidity control technology for the Department of Defense and the broader Commercial, Industrial and Institutional (CII) markets. We solve problems associated with dehumidification and humidity control, cutting the energy costs by about 50% and eliminating mold growth caused by HVAC systems. Currently, we're commercializing the technology.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Venthio?

We started from zero and needed to pick up the pace quickly, so we were looking for a company to do branding for us. Initially, I hired Venthio for Enerliance, which was an energy efficiency, HVAC optimization system. Later, I also used them for Conservant Systems.

SOLUTION

What was the scope of their involvement?

They interviewed us to learn about our business, our market, and what we wanted to do, pushing us to think about other markets we might be interested in. Then, they gave us different options for company names and we filtered them out to decide which ones sounded best and which ones we could put on a graphic page. Enerliance was the name we chose for the first company – it gave us an image of a solid company rather than a start-up. They also created a tagline, a corporate logo design, a product logo, the look of our stationary, and PowerPoint presentations. When they were working on graphics and images, they usually sent us their ideas so that we could review them and make changes. It was a very collaborative process.

They built websites for both companies and helped us develop the content. As a start-up, we didn't anticipate to be recognized quickly within the industry. However, as we were working on Conservant Systems with Venthio, we were invited to speak at a large energy conservation conference fairly early on in the process. We had to accelerate the completion of the website by about six weeks because we needed to have it up and running before the conference. 

What is the team composition? 

We had one main point of contact, who had a team underneath him.

How did you come to work with them?

They were a reference from another business owner. We talked to a few other companies, but Venthio was the best fit for us.

How much have you invested with them?

We spent about $70,000

What is the status of this engagement? 

Our last project with them happened in October 2016–January 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The website is professionally done and everyone loves it. Our two goals are to serve our clients and to be an energy conservation guide, so Venthio combined those goals in creating our name and our branding. We have a lot of great material on our website and feel confident directing people to it. 

How did they perform from a project management standpoint? 

They were always on time and remained flexible when we needed to accelerate the project. They came to our meetings well-prepared and always had about 20 different options for us to choose from. We didn't have any issues except for a couple of typos on the website, which they fixed immediately.

What did you find most impressive about them?

They're very creative – they came up with a lot of amazing ideas which we would have never thought of ourselves. I've recommended them to a lot of start-ups and companies who're interested in rebranding. They created a solid tagline for us that describes our business – I can't imagine that anyone could do that better. 

Are there any areas they could improve?

Everything went smoothly. The cost could be lower, but it was definitely affordable and the quality was excellent.

BACKGROUND

Please describe your organization.

Zelegent is a medical technology start-up that is developing a new tool for otolaryngologists, sleep specialists that will allow them to treat snoring in a simple, minimally invasive office procedure that avoids all of the drawbacks of today’s snoring interventions.

What is your position?

I’m the CEO.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Venthio?

We were looking for a new name for the company and our product. Dean [Del Sesto, President at Venthio helped us with both. Our previous name we were operating under was Snorx.

SOLUTION

Please describe the scope of their involvement in greater detail.

I guess you would call it two projects, one for naming the company and the other for the product.

How did you come to work with Venthio?

I was referred to him by a mutual friend. I actually heard about him from several sources. Dean has a reputation as something of a branding guru. We did not do an exhaustive search of other branding companies, we felt very comfortable that he was a good fit for our project right off the bat.

Could you provide a sense of the size of this initiative in financial terms?

He was paid in equity, so if I value the equity that he was paid in, it would be between $10,000 and $50,000.

What is the status of this engagement?

We started this March 2015 and we were done by April 2015.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

The business has certainly grown since Dean’s work for us, but its hard to say exactly how much is attributable to Dean. We are certainly very happy with the names. Zelegent for our company, and Elevo for our product.

What distinguishes Venthio from other providers?

I haven’t worked with other branding companies, so it’s hard to compare that. Compared with just other vendors, I found Dean to be exceptionally easy to work with and always having a good attitude.

Is there anything Venthio could have improved or done differently?

No, I can’t think of any.