Venthio

BACKGROUND

Introduce your business and what you do there.

I'm the president of Unitus, a Christian apparel company founded by an NBA athlete. He's recognized for taking a stand when the NBA took a knee for Black Lives Matter. His message was that he understood the problem but had a different solution: the gospel of Jesus.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Venthio?

When I joined the company, it was already in existence and had started to develop its brand messaging and logo. We felt it needed to go in a different direction or be elevated, so we hired Venthio.

SOLUTION

What was the scope of their involvement?

Initially, we hired Venthio to do a brand assessment. They redeveloped our branding strategy and advice, including the logo, brand language, and messaging. They also supported the website, product packaging, and anything visual to the brand. Venthio took the lead on all of that.

During a second engagement, we hired them to develop a complete brand guide. This included strategizing around the brand development and messaging. It also included a full logo redesign, brand language, and some initial messaging and visual design of some of our apparel.

Additionally, they supported our trademark process for certain logos, wording, and naming for specific products we trademarked, and they developed the name for our shoes and footwear.

What is the team composition?

We interfaced with two primary principals: Dean, the lead during the project, and their visual designer.

How did you come to work with Venthio?

I've known Dean for years. We've had both a professional and personal relationship for over 20 years.

How much have you invested with them?

We spent around $650,000.

What is the status of this engagement?

We worked together from January–June 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We grew to a user base of almost 60,000 emails. We saw our revenue increase and are still in the product development phase. We launched a website, but we don't have a lot of tangible metrics. However, we've experienced revenue growth, increased awareness, and a more elevated and professional look and feel of the brand with more creative messaging.

Overall, the new brand has been received very well. There's nothing negative about it. They mostly met but also exceeded our expectations in certain areas.

How did Venthio perform from a project management standpoint?

They did a great job meeting timelines and communicating milestones and dates. We were right on budget. We communicated regularly through email, Zoom, Google Meet, and phone calls.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Dean is uniquely gifted in branding and messaging. He also brings wisdom, and there's alignment from a faith element because that's what our brand is. And their designer was more focused on detailed designs and logo development.

What did you find most impressive about them?

They're highly experienced. If you understand the Christian faith element of products and branding, Venthio is significantly elevated in their communication without being cheesy. Everything was heightened from a professional, creative, and language perspective, creating curiosity.

Are there any areas they could improve?

No, they know what they're good at and what they deliver. They don't try to do things that aren't their core competency. They stay in their lane and provide excellent value.

Do you have any advice for potential customers?

Be clear on the scope of what you need and the level of performance you're looking for. Venthio is good at elevating brands to be highly professional. They're not inexpensive, but they focus on delivering something highly elevated and professional.

BACKGROUND

Introduce your business and what you do there.

I’m the former VP of marketing and communications of Current Lighting (formerly GE Current). 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Venthio?

We went through an acquisition integration of two major companies, and Venthio helped us put together our new company’s vision, mission, and brand guidelines.

SOLUTION

What was the scope of their involvement?

We had created the new company’s name, and Venthio was responsible for creating our branding. Initially, Venthio conducted interviews with our executive leadership team and myself. Venthio created our corporate branding and messaging from those interviews, including our brand guidelines, presentation templates, business cards, and digital materials. Venthio also created a two-minute animated brand video for our website. 

What is the team composition?

I interacted with 4–5 teammates from Venthio, including Dean (Chief Creative Officer), who was my main contact. We also worked with Venthio’s graphic designer and video producer. 

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I’d like to shout out Dean’s work. 

How did you come to work with Venthio?

I found Venthio online and interviewed them after reading their company’s referrals. We got quotes from four different agencies and chose Venthio because their quote fit our budget.

How much have you invested with them?

We invested around $250,000 with Venthio.

What is the status of this engagement?

We started interviewing agencies in November 2021, and our engagement with Venthio took place from January–June 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We launched our company’s new branding at a press conference and received tremendous positive feedback from our partners and agents. Venthio understood our industry trends and built an impactful brand that set us apart from competitors and resonated with our target audience.

How did Venthio perform from a project management standpoint?

Venthio met deadlines and stayed on budget. We often fell behind in providing them with feedback and other materials, and Venthio helped us keep the project on track. The team was easy to work with, and I had stand-up and weekly meetings with Dean and other team members.

What did you find most impressive about them?

I was impressed with Venthio’s creativity. The team showed a knack for listening and understanding our market through their interviews.  

Are there any areas they could improve?

I had a great experience working with Venthio, and I couldn’t think of anything for them to improve regarding branding and design. However, Venthio had an opportunity to expand into digital marketing and web design.

Do you have any advice for potential customers?

I recommend you be open and transparent with Venthio and let them clearly understand your project’s goals and challenges. Venthio is very creative in crafting messages and repositioning your company in a way that will help you improve. 

BACKGROUND

Introduce your business and what you do there.

I’m a managing member at Ellis M. Skinner Company. We’re a construction staffing company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Venthio?

We hired Venthio to rebrand our company. They also designed and developed our website. 

SOLUTION

What was the scope of their involvement?

Venthio initially did discovery sessions with my team and had calls with each individual. From there, we went through the design phase. They submitted three options, from which I picked one. Their team and I tweaked the chosen design as the project progressed. Moreover, the team created our logo, messaging, color scheme, values, and mission statement. 

For features and functionality, end users could use two screens in terms of our website: one to apply and one to request workers. The team worked on developing these two screens for us.

What is the team composition?

I worked with four teammates from Venthio throughout the process. There could be more resources working behind the scenes, however. 

How did you come to work with Venthio?

I found them using Google. 

What is the status of this engagement?

The project lasted from January–June 2023. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our brand awareness and engagement improved, and Venthio’s work was high-quality. 

How did Venthio perform from a project management standpoint?

Venthio stayed on budget and met our deadlines. In fact, they delivered some items ahead of schedule. 

What did you find most impressive about them?

Their branding services were impressive. The team’s creativity stood out in terms of our logo, mission statement, values, and brand messaging. 

Are there any areas they could improve?

No, there weren’t any. 

Do you have any advice for potential customers?

Communicate your requirements. If they send you something you don’t like, be open about it. 

BACKGROUND

Introduce your business and what you do there.

I’m a managing member of a construction staffing firm. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Venthio?

We hired Venthio for rebranding services and web design. 

SOLUTION

What was the scope of their involvement?

Venthio was responsible for a rebranding effort; the deliverables included messaging, a new logo, a color scheme, website design and development, and our mission statement. We started with a discovery phase where Venthio spoke to multiple individuals on our team. They submitted three designs, and we ultimately chose one and tweaked it as we went along. 

Regarding the website, Venthio created two screens that users can visit, one to apply and the second to request workers. 

What is the team composition?

We met with four different individuals from Venthio. 

How did you come to work with Venthio?

We found Venthio through a Google search. 

What is the status of this engagement?

We worked together between January–June 2023. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve seen an increase in brand awareness and user engagement. Overall, we’ve been extremely happy with the quality of work Venthio provided. 

How did Venthio perform from a project management standpoint?

The team stayed on budget and met deadlines. Venthio even turned some work in ahead of time. 

What did you find most impressive about them?

We were most impressed with Venthio’s branding and the creativity they brought to that piece of the project.

Are there any areas they could improve?

There’s nothing we can come up with at this point. 

Do you have any advice for potential customers?

Communicate your needs, and if you don’t like the direction the project is going in, let them know. 

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of Thinkpiece; we’re a B2B market research company focusing on quality research for technology, healthcare, and financial organizations. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Venthio?

Our brand was not attracting interest, and our marketplace is particular, so we wanted to brand ourselves in a clear and compelling way to attract new clients. We hired Venthio to understand our potential clients and their mindset to develop a strategy for us moving forward. 

SOLUTION

What was the scope of their involvement?

We started with a discovery phase where they interviewed employees in our company, potential clients, and our competitors. Then we went into business recommendations, where Venthio guided us regarding structural and operational changes to the business that they thought would be beneficial. 

After this, we started a branding phase where they created a new brand, including visuals, voice, and point of view. Venthio worked with us to crystallize our mission and values as well. They also developed and implemented a new website from scratch. 

What is the team composition?

We worked with three people, including Dan (Chief Creative Officer), a writer, and an individual who interviewed everyone and wrote our initial recommendations. 

How did you come to work with Venthio?

I found them on Clutch. We liked Dean when we met with him, and felt like Venthio could appreciate that our company had a unique offering. 

What is the status of this engagement?

We worked together between May–November 2022.  

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Recently, we made a business development trip, and the messaging and branding that Venthio created for us stood out to the people we spoke to. We are confident that this new brand will be a big help to our company in the long run. 

The new site is beautiful, and Venthio did a wonderful job of making it user-friendly and interesting. The site is different from everyone else in our marketplace, and we’re very happy with the navigational features they implemented. 

How did Venthio perform from a project management standpoint?

They provided excellent project management, and we couldn’t speak more highly about it. Venthio was communicative, they kept to the schedule, and they were proactive. We typically communicated via email, phone calls, and Zoom. 

What did you find most impressive about them?

We were impressed with their guidance and how they advised us to communicate our differentiator to the marketplace. They were also knowledgeable about the pieces of our business model that we should lean into and what we should stop focusing on to help clarify our direction as a company. 

We were impressed with how they combined strategic thinking with branding and passion. We appreciated that it felt like Venthio wanted us to succeed and grow, and they had the talent to brand our company in an appropriate and compelling way.

 Are there any areas they could improve?

We wish we were a bit more aware that Venthio only focused on branding, not advertising. However, they gave us recommendations and resources to move forward with advertising and gave us a lot of support. 

Do you have any advice for potential customers?

Give them all the information that you can. Working with Venthio is a professional service, so they need to know everything about your company to do their job to the best of their ability. 

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing at a loan readiness company. We help people who aren’t eligible for loans become eligible. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Venthio?

We needed to build a brand and online presence for our company.

SOLUTION

What was the scope of their involvement?

To start the engagement, they were responsible for putting together our brand messaging and positioning while also building our brand look and feel. Several weeks into the project, we found out that there was another company using our desired name. We expanded the scope of our engagement with them to include renaming our company. After this, we also had them build our marketing website pages and implement our branding materials into our UX and UI.

What is the team composition?

I worked with Dean (Chief Creative Officer), their brand positioning and messaging specialist, and their art director.

How did you come to work with Venthio?

We evaluated several different marketing agencies but chose to work with them due to the level of professionalism and quality that they showcased in their initial presentation to us. They set themselves apart from their competition.

How much have you invested with them?

We spent about $150,000 with them.

What is the status of this engagement?

We worked together from December 2020–May 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Building a company from the ground up requires a lot of attention to detail and swift timelines. They were able to produce a best-in-class look and feel for our brand and a high-quality brand strategy in a short period of time under a high level of pressure. This output met our needs exactly.

How did Venthio perform from a project management standpoint?

They met all our deadlines, and their communication was very clear.

What did you find most impressive about them?

As far as I’ve seen, they’re the best at what they do.

Are there any areas they could improve?

I can’t think of anything.

Do you have any advice for potential customers?

It can be difficult to find significant differences between marketing agencies. However, when you work with Venthio, you get high-level creative output as well as an insightful strategic partner. They’re the ideal partner for high-stakes marketing endeavors.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Kyro Digital, a video production agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Venthio?

We needed clarity on our branding, brand positioning, and messaging.

SOLUTION

What was the scope of their involvement?

Venthio helped us with our marketing messaging, customer profiling, and brand positioning.

What is the team composition?

Dean (Chief Creative Officer) was my only point of contact.

How did you come to work with Venthio?

I met Dean at a CEO's meetup and did some research into his services. One day, I was telling him about the different struggles that we were having. He came back to us with different solutions to our struggles and offered to help us.

How much have you invested with them?

I spent around $30,000.

What is the status of this engagement?

We worked together from February–April 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Venthio came up with some different ideas that were really outside of the box. I don’t have metrics on the impact of their work. However, we now have new and different ideas that we can start implementing.

How did Venthio perform from a project management standpoint?

Venthio’s project management was fantastic. They always met deadlines and had things done when they said they would be done — all their deliverables had top-notch quality. We communicated via email, text, and phone calls.

What did you find most impressive about them?

The quality of their services distinguishes Venthio from other companies. They’re geniuses when it comes to branding.

Are there any areas they could improve?

I can’t think of anything they could improve on — it all went super well.

Do you have any advice for potential customers?

Don’t restrict Venthio too much. They’re very creative, so allow them to do the creative thinking — it’s what they do best.

BACKGROUND

Introduce your business and what you do there.

I’m the president of JBI Interiors LLC. We’re a family business that designs, engineers, builds, and installs interiors for quick-service restaurants, high-end restaurants, hospitals, hotels, educational facilities, medical facilities, and more.

We have operations on the west coast and the east coast, with multiple factories where we can engineer and produce interiors to the same exact specifications, which differentiates us in the marketplace.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Venthio?

We were looking to reimagine our brand and communicate with our customers and prospects about what we are and who we are. We were also looking to refresh our mission and vision statements. Another goal was to reword our core values and make them part of our presentation at our facilities, in the form of a branding wall, in our presentations to customers, and then on our website.

SOLUTION

What was the scope of their involvement?

We started the process by creating a timeline for Venthio to get to know our executive leadership team and our owners, which is a group of 10 individuals. Venthio came in and ran meetings, getting us to talk about our experiences, ourselves, our customers, and what was important to us. Through that process, we gained more clarity on the details of our core values and where we wanted to head. Venthio also interviewed some of our customers and prospects to gain direct feedback, which they then implemented into the way we portray ourselves.

Moving forward, they developed content that we could use in marketing pieces, as well as developed our new presentation to prospects. This included setting up a model for us so that, depending on who we were marketing to — a hospitality group, a restaurant group, etc. — we would have an optimized template.

Venthio collaborated with our internal IT department to work through the different options for our website and presentation formats. They also did photography, including aerial shots, for print delivery and our website.

What is the team composition?

Dean (Chief Creative Officer) and John (Strategic Advisor) were both very involved. Dean was active in crafting the wording of our core values and in the website creation. John led a lot of the discussions with our team.

How did you come to work with Venthio?

I have a business network, and we also looked to the internet for someone who could help us review our branding. We found Venthio online and considered them alongside a couple of other vendors that we found. Dean came in, and we immediately felt comfortable with him. He was very approachable and easy to speak with; they seemed to be a great fit for the style of our leadership team as well. Dean, specifically, was very good at word-smithing and coming up with a way for us to talk about ourselves.

How much have you invested with them?

We spent around $70,000.

What is the status of this engagement?

We started with them around August 2019, and the core project, which included the website, finished in the early Spring of 2020 right before COVID-19 hit.

Right now, we’re looking at their video services that we may need to tell our story.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Because we have a long cycle time to pick up a new client — our average project lasts 6–9 months for us — clients test us before they commit to working with us. Our website, wording, presentation templates, and wording have shortened this process of new client acquisition from one year down to 90–120 days. We’re able to build trust with prospects faster than we used to.

A couple of our prospects and clients — one in particular, a large client — said that the quality of our culture as portrayed by the website made them want to work with us. That didn’t happen with our prior website. The same things happen with our presentations now as well. The tangible results are that we’ve earned more new business as a result.

How did Venthio perform from a project management standpoint?

We started out by following their process pretty strictly since our company hadn’t gone through a rebranding exercise, but it became more collaborative as grew comfortable with the project.

Both Dean and John were very good communicators. They wanted to get the output right, so they came in and learned our business quickly. They were quick learners and asked good questions, which helped them ramp up quickly.

Communication happened through email and in-person conversations. A lot of the work was done in person. We didn’t use Gantt charts or any kind of smart sheets. Often, Venthio provided information in extensive, 50-page Word documents. They also compiled customer feedback they gathered into presentations, which they sent me ahead of time so I could ensure they were ready for our full executive team.

What did you find most impressive about them?

Venthio’s experience is broad. Dean and John have worked with a lot of other companies, and they brought those experiences to bear for our benefit.

Are there any areas they could improve?

We couldn’t be happier with the results and the impact of the project.

Do you have any advice for potential customers?

Meet with them upfront and have an extensive conversation around what your business is and what your needs are. The more upfront work done, the greater success any client will have.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing and communications manager of a defense company. We manufacture and design vehicles for military customers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Venthio?

When I came into my company, one of the main things I wanted to do was a complete plan to visually rebuild and rebrand the entire company. Two of the major aspects we needed to work on were the logo and website. We brought on Venthio to rebrand and rebuild all of our visual identity.

SOLUTION

What was the scope of their involvement?

The first phase was designing the logo. After an initial and second meeting with Venthio, they got a feel for our business and how we run. We got started on the logo project after those discovery meetings. Their team delivered our logo, slide deck templates, business cards, and stationery. From there, we engaged with them for the website.

What is the team composition?

Our primary point of contact is Dean (Chief Creative Officer). There were three team members who worked on the logo and five team members on the website.

How did you come to work with Venthio?

I found them through Clutch. We liked their previous design work. After several phone calls and an in-person meeting, I knew they’d understand what our goals were and what we wanted; we had the same way of thinking.

How much have you invested with them?

We’ve invested around $65,000.

What is the status of this engagement?

Our ongoing engagement started in February 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their deliverables, including the logo, have made a huge impact on our brand and relations with customers. It has elevated our work visually and is more representative of what we’re trying to be as a company, all through the new logo and visual design.

How did Venthio perform from a project management standpoint?

Dean is always very timely and makes himself available. He follows up a lot and answers our questions. We’re more of a difficult client to work with because we slow things down a lot. However, Dean is super patient. He’s very easy to work with and does a great job. There’s a portal where we can see visual updates of the website design.

What did you find most impressive about them?

I’m most impressed with the interpersonal relations. Dean is communicative and attentive. He resolves all our issues and goes above and beyond.

Are there any areas they could improve?

No, nothing comes to mind. Any hurdles we had to jump came from my organization’s side.

Do you have any advice for potential customers?

Go ahead and do it, engage with them. Dean is good at understanding what you want so do your best to explain it. He’ll pick up from there. You won’t have to say much. I’d highly recommend Venthio.

BACKGROUND

Introduce your business and what you do there.

I’m the principal of a leadership growth coaching and facilitating firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Venthio?

I wanted to develop a brand and build a website based on that brand.

SOLUTION

What was the scope of their involvement?

They assisted with the whole branding process, including naming, graphic design, logo creation, color selection, and marketing collateral development. In addition, they built me a website using Adobe Business Catalyst. The custom site showcases the different areas of focus of my business using imagery that they implemented. The site also includes email collection functionality.

What is the team composition?

I worked with Dean (Chief Creative Officer) and one other member of their team.

How did you come to work with Venthio?

I gathered contact information from people I knew who had worked on similar projects and spoke with several different companies. After my conversation with Venthio, I felt they were the right people to deliver what I needed. Dean had some background in branding, which appealed to me.

How much have you invested with them?

I spent around $25,000 with them.

What is the status of this engagement?

We worked together from June–October 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I was most concerned about the overall aesthetic of the brand and site rather than any hard metric. I was truly delighted with the branding that was developed, the design that we arrived at, and the site they delivered.

How did Venthio perform from a project management standpoint?

They communicated well with me throughout the process. I always felt like I knew what was going on, and they kept me aware of all deadlines. We communicated via phone and email.

What did you find most impressive about them?

Their sharp ideas and creativity make them stand out.

Are there any areas they could improve?

I can’t think of anything. Their processes worked very well for me. We didn’t face any significant challenges.

Do you have any advice for potential customers?

Trust them to do what you hired them to do. It’s easy to micromanage a creative firm, but I think it’s important to listen to them if you want the best product possible.