The Value Engineers

BACKGROUND

Please describe your company and position.

I am the Director of Faculty Marketing of an education company 

Describe what your company does in a single sentence.

University

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Value Engineers to accomplish?

• Better understand our prospective student audience
• Understand our current brand positioning
• Gain insight into appeal of different positionings and communication styles

SOLUTION

How did you find The Value Engineers?

Referral

Why did you select The Value Engineers over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from The Value Engineers were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Deep dive into the university's brand perception and positioning, followed by an exercise asking key stakeholders, current and prospective students about a range of possible directions of travel. Outputs included a full research debrief and strategic recommendations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Better understanding of our own and key competitors' positioning has informed further brand development and successful new product development.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was responsive and proactive.

What was your primary form of communication with The Value Engineers?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Deep level of strategic thinking, combined with long experience of our own and adjacent sectors, and the ability to apply well-honed strategic tools to our issues.

Are there any areas for improvement or something The Value Engineers could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the A&I Director of a retail company 

Describe what your company does in a single sentence.

Luxury audio

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Value Engineers to accomplish?

• U&A Research

SOLUTION

How did you find The Value Engineers?

Referral

Why did you select The Value Engineers over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Referred to me

How many teammates from The Value Engineers were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

U&A among luxury audio consumers in 3 markets

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Timely and quality delivery

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great research partner

What was your primary form of communication with The Value Engineers?

Virtual Meeting

What did you find most impressive or unique about this company?

We appreciated their quick delivery and strong data analysis and visual storytelling skills.

Are there any areas for improvement or something The Value Engineers could have done differently?

none