V2 Communications

BACKGROUND

Introduce your business and what you do there.

I’m the CMO of Thrive, an IT outsourcing services company. We help SMBs and mid-sized companies optimize and secure their technology for growth, innovation and delivering business outcomes.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with V2 Communications?

We needed help building our global brand and generating demand through thought leadership, education, and meaningful conversations around technology outsourcing.

SOLUTION

What was the scope of their involvement?

V2 Communications provides PR services for us. The team has created a quarterly plan and measures the results in real time. V2 Communications also drafts and distributes announcements, manages the review and approval cycles, and handles the schedule of news with key stakeholders. Moreover, V2 Communications conducts storyline workshops twice a year to fuel pitching efforts. The team focuses on business press, IT-specific trade press, and key vertical press in North America. V2 Communications also tracks and qualifies relevant, high-impact awards and speaking opportunities for our consideration. Additionally, V2 Communications drafts bylines secured from media outreach and manages content syndication. The team also tracks and submits award nominations and speaking nominations.

What is the team composition?

We work with 6=5-7 teammates from V2 Communications.

How did you come to work with V2 Communications?

CMO had worked with them in the past at two other companies. We chose them over other options because of their focus on business outcomes and metrics driven approach.

What is the status of this engagement?

We started working with V2 Communications in December 2023, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

V2 Communications has helped us earn media and exceed targets with clear metrics, brand development, and messaging. The team consistently meets or exceeds targets for bylines, earned media, and content syndication. Overall, V2 Communications consistently performs above industry benchmarks.

How did V2 Communications perform from a project management standpoint?

V2 Communications delivers on time and is always consistent, professional, and forward-thinking. The team is always aligned with our business goals. We communicate via in-person meetings, virtual meetings, and emails.

What did you find most impressive about them?

V2 Communications’ team listens and they care. They are very strategic in their approach. They always deliver. V2 Communications has a high level of professionalism which is evident in their media relations. The team is very creative, smart, and on task.

Are there any areas they could improve?

We are always pushing for top tier earned media to tell our story!

BACKGROUND

Introduce your business and what you do there.

I’m the head of US marketing at an IoT networking company.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Version 2.0 Communications?

We hired them to help with PR and communications.

SOLUTION

What was the scope of their involvement?

They do byline articles and press releases for us. They take the initiative to find publicity opportunities through their contacts with industry analysts and journalists. 

What is the team composition?

I work with a team of four people: Victoria (Account Manager), Kristen (Vice President), Amanda (Account Executive), and Caroline (Assistant Account Executive). 

How did you come to work with Version 2.0 Communications?

They were already with us when I started at the company. 

What is the status of this engagement?

I started working with them in January 2018, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’re helping us increase our US presence and establish us as a thought leader and game-changer in the industry. They’ve done a remarkable job. 

How did Version 2.0 Communications perform from a project management standpoint?

They’re very communicative and proactive. They always let me know when one of the teammates is going to be out of the office, and they provide backup contact information in case of an emergency. They provide weekly recaps of the articles we’ve appeared in and competitive analysis. We have calls twice a month too. 

What did you find most impressive about them?

They make me look so good. Their reports really impressed our team and motivated our employees to dig deeper to remain competitive in our industry. 

Are there any areas they could improve?

No, they’ve been great. 

Do you have any advice for potential customers? 

They're very flexible and open to ideas. Let them know what verticals you want to hit, give them ideas about who your competitors are, what’s important to you, and what milestones you want to hit. If you want a private investor relationship, they can position you for that. You just have to be upfront about it.

Also, treat them like they’re a part of your team and share information with them.