Urban Marketing | Agencia SEO y Paid Media

BACKGROUND

Please describe your company and position.

I am the Law Firm of Abogados Inmobiliarios

Describe what your company does in a single sentence.

Real estate law firm

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Urban Marketing | Agencia SEO y Paid Media to accomplish?

• SEO Web Design
• Organic Positioning

SOLUTION

How did you find Urban Marketing | Agencia SEO y Paid Media?

Online Search

Why did you select Urban Marketing | Agencia SEO y Paid Media over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Company values aligned

How many teammates from Urban Marketing | Agencia SEO y Paid Media were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

In mid-2023, we began working with Urban Marketing for the complete development of our website abogados-inmobiliarios.cl, with a technical and strategic approach focused on organic positioning from the outset. The team designed a professional, fast, mobile-friendly, and search engine-optimized website, considering key factors from the outset such as URL structure, use of relevant keywords (such as "real estate lawyers in Chile," "real estate law," among others), load times, and user experience.

After the site was published, we initiated an ongoing technical SEO, on-page SEO, and content SEO strategy, with periodic adjustments and content generation focused on attracting qualified traffic. Urban Marketing was also responsible for implementing EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) best practices, which has strengthened the domain's authority in the legal sector.

Key results to date:

• Sustained increase in monthly organic traffic.
• Improved Google rankings for strategic terms such as "real estate lawyers" and "inheritance lawyers Chile."
• Increased contact form engagement through the website.
• Consolidation of our online presence as a specialized law firm.

I highlight the agency's ongoing support, its ability to identify opportunities for improvement, and its clear focus on concrete results. Without a doubt, they have been a fundamental ally in our digital strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• +220% increase in organic traffic since the launch of the new website, consolidating sustained month-over-month growth.
• Top 3 on Google for key searches such as real estate lawyers in Chile and law firm specializing in inheritances.
• More than 40 monthly inquiries via the contact form, directly stemming from SEO positioning.
• Improved domain authority (DR) according to tools such as Ahrefs and SEMrush, reflecting a solid content and link strategy.
• 40% reduction in bounce rate, thanks to an optimized architecture and clear, user-centric navigation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Urban Marketing's project management has been highly efficient and structured. From the beginning of web development to the current SEO phase, they worked with a clear plan, establishing milestones, deliverables, and regular reviews.

All articles and content optimizations were delivered on time, following the agreed editorial calendar and swiftly adapting to our changing priorities as a law firm.

Their responsiveness has been remarkable: every request—from technical adjustments to strategic suggestions—has been addressed quickly, with judgment and a focus on results. We especially value their proactive communication and constant willingness to clearly explain each step, which has allowed us to make informed decisions throughout the process.

What was your primary form of communication with Urban Marketing | Agencia SEO y Paid Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I'm impressed by their ability to communicate and deliver results in the short term.

Are there any areas for improvement or something Urban Marketing | Agencia SEO y Paid Media could have done differently?

Although everything was very good, they could expand in other areas such as branding to provide a more comprehensive solution.