Upsimpl is a founder-led product design studio for B2B SaaS and AI products. We design agentic experiences, product UX and design systems that dev teams can build and users actually adopt.
We validate before we design. Every engagement starts with discovery: user research, workflow mapping and stakeholder alignment. What we find decides what we design, whether that's a UX overhaul, an agentic AI workflow, a design system or a rebrand.
How we engage:
Agentic experience design: AI agents and copilots users trust, with approve, undo and hand-back built in
Product redesign: fix the flows users struggle with, without a full rebuild
MVP design: test the idea with real users, then design the version that ships
Team extension: senior designers in your Slack and sprints, monthly
UX audit: a scorecard against your competitors and a ranked fix list
Industries: AI and agentic products, SaaS and cloud, maritime and logistics, fintech, supply chain, retail and CX, and EdTech.
Selected results:
DuploCloud: agentic redesign of DevOps workflows, backed by a design system. 50% lower dev cost.
Harmony: project management SaaS. 1,000 users in the first month.
Skiddlz: MVP and design system, sold for ₹50 lakh.
FuelSense (Icon Technologies): agentic fuel monitoring for maritime fleets. Zero training cost for crews.
Kumbh: distributor-first fintech app and admin, designed in 3 months.
Founded in 2025 by Neelam Dhanani, who spent 19+ years designing enterprise products at Amdocs, Hitachi Vantara, BMC Software, TCS and REAN Cloud. We're a 7-person team with no account managers and no handoffs: you work directly with the designers doing the work.
Upsimpl offers competitive pricing that fits clients' budgets, with project costs reported under $10,000. Clients appreciate the value for cost, effective communication, and timely delivery, indicating overall satisfaction with the financial investment relative to the quality of service received.
Upsimpl was chosen by clients for their competitive pricing, which fit well within client budgets while still delivering quality outputs.
Impressive Research and Design Clarity
Upsimpl's thorough research and design clarity were commended by clients, leading to well-informed and creative design solutions that aligned with client needs.
No Identified Areas for Improvement
Clients reported no significant areas for improvement, indicating satisfaction with Upsimpl's current service delivery and quality of work.
Effective Website Redesign
Upsimpl successfully redesigned websites for IT companies, integrating new features, which significantly improved user experience and reduced time for tasks such as profile-building and candidate shortlisting.
Strong UI/UX Design Skills
Clients praised Upsimpl for their ability to deliver comprehensive UI/UX redesigns that enhanced usability and understanding for both new and existing users, demonstrating a high level of expertise in this area.
UX/UI & Web Design Services for IT Services Company
BrandingUX/UI DesignWeb Design
Product branding
Less than $10,000
Apr. - Aug. 2026
4.0
Quality
4.0
Schedule
3.5
Cost
4.0
Willing to Refer
4.0
"The team met their deadlines and contributed meaningfully to the project."
Oct 12, 2026
Product Head, IT Services Company
Anonymous
Verified
Information technology
Mumbai, India
11-50 Employees
Online Review
Verified
Upsimpl redesigned an IT services company's website. The team built new vertical UX/UI designs and integrated new features.
Upsimpl reduced the client's profile-building time by over 85% and introduced a community module that connected over 2,000 maritime professionals. The team delivered complete Super Admin coverage in just five months. Moreover, they met all deadlines and contributed meaningfully to the project.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Product Head of an information technology company
Describe what your company does in a single sentence.
Service based company
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Upsimpl to accomplish?
Redesign our site for candidates and admins, and fully integrate recruiters so companies can quickly find and hire the best-matching candidates, all on one connected, trustworthy platform instead of three disconnected experiences.
Our company started as a career platform for jobs, mentoring, and more. To make it more maritime-focused, we introduced a Community layer where seafarers of all ranks can connect, ask questions, share knowledge, and get answers from peers.
SOLUTION
How did you find Upsimpl?
Referral
Why did you select Upsimpl over others?
Pricing fit our budget
Referred to me
How many teammates from Upsimpl were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Scope included redesigning the entire website and building the new vertical UX/UI designs
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
We reduced profile-building time by over 85%, from 35–45 minutes to just 5 minutes, while introducing a Community module that now connects 2,000+ maritime professionals.
We reduced candidate shortlisting from days to minutes and introduced company verification, helping ensure every job posting comes from a legitimate, verified company.
We delivered complete Super Admin coverage in just 5 months, bringing Companies, Candidates, Jobs, Subscriptions, Mentoring, Roles & Permissions into one unified system.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The team met their deadlines and contributed meaningfully to the project
What was your primary form of communication with Upsimpl?
Virtual Meeting
What did you find most impressive or unique about this company?
Timeline and Exhaustive design clarity
Are there any areas for improvement or something Upsimpl could have done differently?
I guess there are none and the team competetive and capable
RATINGS
4.0
Quality
4.0
Service & Deliverables
Schedule
3.5
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
4.0
NPS
Product Design for Information technology
Product Design
Less than $10,000
Apr. - Aug. 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Upsimpl delivered on time and was very professional."
Oct 5, 2026
CEO, Harmony Platforms
Srikant Rajasekharuni
Verified
Information technology
Hyderabad, India
1-10 Employees
Online Review
Verified
Upsimpl provided UI/UX design services for an IT company's product. The team redesigned the entire product from scratch, including the UI/UX and new features.
Upsimpl delivered a new design that worked very well. The new design made the product easier to use and understand. Upsimpl delivered on time and was very professional. The team did a lot of research.
BACKGROUND
Introduce your business and what you do there.
I’m the CEO of Harmony Platforms, an IT company. We provide an intelligent operating system for agencies and service businesses, unifying people, projects, and processes to track productivity, manage profitability, and support scalable growth.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Upsimpl?
We needed help redesigning our product to improve the UX.
SOLUTION
What was the scope of their involvement?
Upsimpl redesigned our entire product from scratch, including the UI/UX and new features in the pipeline.
What is the team composition?
We worked with 2–5 teammates from Upsimpl.
How did you come to work with Upsimpl?
Someone referred Upsimpl to me, and I chose them because they had prior experience in our domain.
How much have you invested with them?
We spent less than $10,000.
What is the status of this engagement?
We worked together from January–August 2025.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Upsimpl delivered a new design that worked very well. Our new customers found it much easier to understand, and our existing customers found it easier to use.
How did Upsimpl perform from a project management standpoint?
Upsimpl delivered on time and was very professional. We communicated via virtual meetings.
What did you find most impressive about them?
Upsimpl did a lot of research.
Are there any areas they could improve?
No, everything was fine.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding & Web Design for AI Software Company
BrandingWeb Design
Confidential
May - June 2026
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"The team has really strong creative skills, and their designer devised very good design options."
Aug 20, 2026
Executive, Blaugarnet Inc.
Anonymous
Verified
Information technology
San Jose, California
1-10 Employees
Online Review
Verified
Upsimpl provided branding and web design services for an AI software company. The team was responsible for creating the client's company logo and brand guidelines and designing their corporate website.
Upsimpl delivered the requested logo, brand guidelines, and website design on time, meeting the client's expectations. The team was highly responsive, turned around feedback promptly, and communicated effectively via virtual meetings. Overall, the client was very satisfied with Upsimpl's work.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I'm an executive at Blaugarnet Inc.
Describe what your company does in a single sentence.
We provide the Intent Layer for AI-driven Software so that every line of code is anchored in a defensible business decision – where AI distills intent from docs, discussions and data, humans authorize the blueprint, and agents accelerate its execution to production.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Upsimpl to accomplish?
Design the company's Logo and Branding guidelines
Design the company's corporate website
SOLUTION
How did you find Upsimpl?
Referral
Why did you select Upsimpl over others?
Great culture fit
Good value for cost
Company values aligned
How many teammates from Upsimpl were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Brand and logo guidelines, logo design, and corporate website design.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
A finalized company logo, a signed-off logo and brand guidelines, and a sign-off corporate website figma design.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The team met the timelines, communicated effectively and turned around feedback on review in a timely manner.
What was your primary form of communication with Upsimpl?
Virtual Meeting
What did you find most impressive or unique about this company?
The team has really strong creative skills, and their designer devised very good design options based on the inputs provided from our end.
Are there any areas for improvement or something Upsimpl could have done differently?
Nothing at this point. Continue to deliver the good quality work as before.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
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Our Story
From enterprise workflows and AI-led platforms to GTM experiences and scalable design systems, our approach focuses on clarity, usability, and long-term scalability. We create systems and interfaces that not only solve today’s problems but continue supporting growth as products mature.
More than a team, we're strategists, designers, developers, and operations managers connected by craft, curiosity, collaboration, and growth.
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