Mobile, AI & Custom Software Dev for Tech Advisory Company
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AI Development Custom Software Development Mobile App Development
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Chatbots & Conversational AI Machine Learning Natural Language Processing Computer Vision React Native Consumer Mobile App Development Enterprise Mobile App Development AI Recommendation Systems
- Confidential
- Sep. 2016 - Oct. 2026
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"What has impressed me the most over nearly a decade of working with their teams is the quality of their people."
- Information technology
- Mumbai, India
- 1-10 Employees
- Online Review
- Verified
Unthinkable Solutions was hired by a technology advisory company to validate ideas through POCs and develop scalable mobile apps, custom software, and content platforms. They implemented AI and ML solutions.
Unthinkable Solutions successfully implemented several solutions, helping the client make better-informed technology decisions. Their teams were approachable, responsive, and collaborative. The client was impressed by their technical depth, practical thinking, and a culture of continuous learning.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Founder of Cralgo
Describe what your company does in a single sentence.
Cralgo helps organisations achieve better business outcomes through technology advisory, digital product engineering, research, and collaborative innovation.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Unthinkable Solutions to accomplish?
- Explore emerging technologies, validate ideas through POCs, and develop practical solutions for complex business challenges.
- Build and launch scalable mobile applications, custom software, and content platforms to support growing digital commerce businesses.
- Explore and implement AI, machine learning, automation, and intelligent applications to improve business processes and customer experiences.
SOLUTION
How did you find Unthinkable Solutions?
Referral
Why did you select Unthinkable Solutions over others?
- Great culture fit
- Good value for cost
- Company values aligned
How many teammates from Unthinkable Solutions were assigned to this project?
20
Describe the scope of work in detail. Please include a summary of key deliverables.
Over the years, I have worked with their engineering teams across multiple technology initiatives during my leadership roles at Nykaa and The Souled Store.
The scope of work covered technology POCs, custom application development, mobile application engineering and launches, content platform development, complex integrations, and AI and machine learning implementations.
Their teams supported everything from exploring emerging technologies and validating technical feasibility to developing production-ready applications and implementing solutions for real business requirements.
One area I particularly appreciated was their early involvement in AI, machine learning, intelligent automation, and data-driven applications, long before the recent GenAI wave brought these technologies into the mainstream. More recently, our discussions have also covered Generative AI and its practical business applications.
The key deliverables across these engagements included working POCs, custom-built applications, mobile app launches, content platforms, and AI/ML-based solutions.
What has consistently impressed me is their ability to bring the right technical expertise into different stages of a project. Their senior professionals have demonstrated strong engineering knowledge, practical problem-solving skills, and a genuine interest in exploring new technologies.
Beyond the actual deliverables, I have always valued their collaborative approach, the quality of their engineering talent, and their ability to continuously develop capabilities as technology evolves.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The outcomes were quite tangible across the different technology initiatives I worked on with their teams.
We successfully moved several ideas from initial discussions and POCs to actual implementations, including mobile application launches, custom application development, content platforms, and AI/ML-based solutions.
One of the important outcomes was the ability to validate emerging technologies early, understand their practical business applications, and make better-informed technology decisions before committing to larger implementations.
Their engineering teams also helped accelerate development by bringing specialised expertise whenever required, particularly for complex technical challenges and newer technologies.
Beyond individual project deliveries, I consider the continuity of our relationship over nearly a decade a significant indicator of success. Their ability to consistently provide skilled engineers, adapt to changing technology requirements, and support different stages of our technology journey has been extremely valuable.
While I don't have specific percentage-based metrics to share, successful POCs, production implementations, application launches, and the continued confidence in their engineering capabilities have been meaningful outcomes for me. Access to experienced engineers, specialised expertise, and the ability to support both experimentation and implementation has been particularly valuable over the years.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
My experience with their project management and delivery teams has been very positive over the years. They have always been approachable, responsive, and willing to work closely with our internal teams to understand business priorities and technical requirements.
What I particularly appreciated was their ability to bring in the right people at the right time. Their senior technology professionals were always accessible whenever we needed deeper technical discussions, architectural guidance, or support with complex challenges.
Their resource management teams also deserve appreciation. They have demonstrated a strong understanding of engineering skills, team capabilities, and the importance of continuously preparing their people for emerging technologies.
Across different engagements, I found their approach collaborative and flexible, especially when requirements evolved or we were experimenting with newer technologies. Communication was generally straightforward, and there was a genuine willingness to understand our challenges and work towards practical solutions.
For me, their biggest strength in project management has been the combination of experienced people, accessible leadership, and a relationship-driven approach rather than simply managing contractual deliverables. I have always valued their engineering expertise, quality of people, collaborative approach, and commitment to continuously evolving with technology.
What was your primary form of communication with Unthinkable Solutions?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
What has impressed me the most over nearly a decade of working with their teams is the quality of their people and the culture they have built around technology and continuous learning.
I have worked with many of their senior technology professionals over the years, and I have always appreciated their technical depth, practical thinking, and ability to understand complex business and engineering challenges. They bring a level of experience and confidence that makes technology discussions meaningful and productive.
Another aspect I genuinely admire is their people management and talent development practices. Their resource managers deserve special appreciation for the way they continuously identify emerging technology trends, develop new capabilities within their teams, and prepare engineers for technologies that are still evolving.
I have personally seen their teams exploring AI, machine learning, intelligent automation, and advanced application development long before the recent GenAI wave made these technologies mainstream. This willingness to experiment, learn, and develop practical applications of newer technologies is something I have always valued.
What also stands out is the accessibility of their senior leadership and their relationship-driven approach. Even after so many years, the interactions have remained collaborative, open, and focused on finding the right solutions.
For me, their biggest differentiator is not just their engineering capability, but their ability to continuously build and nurture talented people who can adapt as technology evolves. That is something I genuinely appreciate and respect about the organisation. I have particularly appreciated their expertise across application development, platforms, and emerging technologies.
I would certainly recommend them to organisations looking for strong engineering talent, experienced technology professionals, and a partner willing to explore new technologies and solve practical business challenges.
Are there any areas for improvement or something Unthinkable Solutions could have done differently?
One area where I feel they could do even more is proactively bringing their technology expertise and innovation capabilities to customers, rather than waiting for specific requirements or project discussions.
Over the years, I have seen the depth of talent within their teams, particularly around emerging technologies, AI, machine learning, and modern application development. I believe there is a much bigger opportunity to translate these capabilities into industry-specific solutions, practical use cases, and innovation initiatives that help businesses discover possibilities they may not have considered.
I would also encourage them to invest further in connecting their strong engineering capabilities with business and industry understanding. This would allow them to contribute not just as a technology implementation partner, but also as a partner in identifying opportunities, shaping solutions, and driving measurable business outcomes. I particularly appreciate their willingness to engage senior experts whenever additional support or technical clarity was needed.
Having said that, these are more opportunities for their next stage of growth than shortcomings in my experience. They have built a strong foundation through their people, engineering expertise, and continuous learning culture, and I would love to see them leverage these strengths even further.
RATINGS
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Quality
5.0Service & Deliverables
"Strong engineering capabilities, experienced technical professionals, and a practical approach to solving complex problems."
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Schedule
5.0On time / deadlines
"Their teams have been collaborative and responsive to changing business priorities and technical requirements."
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Cost
5.0Value / within estimates
"The value goes beyond development resources."
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Willing to Refer
5.0NPS
