UniK SEO

BACKGROUND

Please describe your company and position.

I am the SEO Specialist of Universidade Europeia

Describe what your company does in a single sentence.

A Universidade Europeia — On-campus and online higher education. It's an innovative, international, and multidisciplinary university that helps you go further with an advanced academic model.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UniK SEO to accomplish?

• Content Marketing
• Link Building

SOLUTION

How did you find UniK SEO?

• Online Search
• Referral

Why did you select UniK SEO over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from UniK SEO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The agency provides SEO services focused on two key areas for our team's SEO strategy: Content Marketing and Link Building. In Content Marketing, it is responsible for producing optimized content for the blogs of Universidade Europeia, IADE, and IPAM, aligned with the keyword strategy and organic acquisition objectives. In Link Building, it develops and implements backlink acquisition strategies for the important pages of these three brands, aiming to increase domain authority and improve search engine ranking.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project generated measurable results in both areas. Content marketing contributed to an increase in the number of non-branded keywords ranking on Google and to attracting more qualified traffic. In parallel, link building reinforced the authority of the new pages across different domains.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management is efficient and well-structured. The team demonstrates high availability and flexibility to respond to our needs, quickly adjusting deliverables and approaches whenever necessary. They consistently met deadlines and aligned with our expectations throughout the entire project.

What was your primary form of communication with UniK SEO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive aspect was the high quality of the deliverables. The consistency, relevance, and strategic alignment of the blog content and link-building efforts stood out, directly contributing to the results achieved.

Are there any areas for improvement or something UniK SEO could have done differently?

One potential area for improvement would be enhanced analytical support, particularly in the Link Building service. A more in-depth analysis of the impact of actions, with more detailed reports and performance-oriented insights, could help to further optimize strategy and decision-making.

BACKGROUND

Please describe your company and position.

I am a manager at El Corte Inglés

Describe what your company does in a single sentence.

El Corte Inglés Portugal offers a curated multi-brand retail experience across physical stores and online, connecting customers with leading national and international brands through a seamless omnichannel ecosystem.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UniK SEO to accomplish?

• Strengthen overall SEO performance to support higher conversion and digital sales.
• Improve our organic visibility and search rankings across priority categories.
• Optimise editorial and commercial content to increase qualified traffic.

SOLUTION

How did you find UniK SEO?

• Online Search
• Referral

Why did you select UniK SEO over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from UniK SEO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

UniK SEO supported us through a focused SEO project aimed at improving the organic performance of our e‑commerce. The scope included a full technical and content audit, keyword research for our priority categories, and on‑page optimisation to strengthen visibility and traffic. They also provided technical recommendations to enhance overall site performance and delivered monthly reports with insights and follow‑up actions to support continuous improvement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As the project is still in its early stages, it’s too soon to see significant SEO results. However, we have already observed initial improvements in our technical setup, clearer optimisation guidelines, and a more structured keyword approach, which set a solid foundation for future growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

UniK SEO has been organised and clear in their project management. They deliver the agreed items on time and keep us updated throughout each step. Their communication is responsive, and they adapt quickly to our needs, providing guidance whenever necessary.

What was your primary form of communication with UniK SEO?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out the most was the combination of strong technical expertise and deep SEO knowledge with a very human, supportive, and empathetic approach. They explain complex topics clearly, adapt to our needs, and make the collaboration feel easy and genuinely collaborative.

Are there any areas for improvement or something UniK SEO could have done differently?

So far, the collaboration has been positive, and we don’t have major concerns, they have been responsive, flexible, and easy to work with.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Buzzvel, a Lisbon-based company specializing in developing innovative web applications, websites, and online shops. We offer end-to-end digital solutions tailored to clients’ needs across various industries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with UniK SEO?

We needed support on a project where we required a structured SEO analysis for a client transitioning from an older website to a new one. The main goal was to ensure that the new website was properly optimized from an SEO perspective while preserving and improving the existing organic performance.

SOLUTION

What was the scope of their involvement?

UniK SEO conducted a comprehensive SEO analysis to support the transition from an existing website to a new one. Their scope of work included auditing the current website to identify strengths, weaknesses, and existing rankings, as well as defining key opportunities for improvement.UniK SEO also provided recommendations for the new website structure, including page hierarchy, URL structure, and content organization. From a technical perspective, they outlined best practices for on-page SEO, metadata, internal linking, and overall site performance.

Additionally, UniK SEO delivered guidance to ensure a smooth migration, helping to preserve existing SEO value and avoid common issues such as traffic loss. Their work helped us align the new website with SEO best practices from the beginning, reducing risks related to migration and improving the overall search visibility strategy.

What is the team composition?

We worked with 2–5 teammates from UniK SEO.

How did you come to work with UniK SEO?

We found them through a referral. We chose them over other options because they were close to our geographic location, their pricing fit our budget, they had a great culture fit, and their company values aligned with ours.

How much have you invested with them?

We spent around $10,000–$49,999.

What is the status of this engagement?

We worked together from October 2024–January 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The outcomes were primarily reflected in the client’s website performance and the quality of the migration process. The transition from the old website to the new one was completed without significant loss in organic traffic or rankings, which was a key objective. This indicated that the SEO strategy and migration guidelines were effectively implemented.

Moving forward, the client will be responsible for tracking performance metrics such as organic traffic, keyword rankings, and overall search visibility. The work done during this project established a solid SEO foundation, allowing those metrics to be monitored and improved over time.

How did UniK SEO perform from a project management standpoint?

UniK SEO’s project management was clear and well-organized. We communicated via in-person and virtual meetings.

What did you find most impressive about them?

UniK SEO’s ability to translate SEO complexity into actionable recommendations was particularly impressive. They focused on what actually mattered for the project and provided practical guidance that was easy to implement.

Are there any areas they could improve?

Overall, the collaboration went smoothly. If anything, a bit more proactive follow-up during the implementation phase could have helped ensure all recommendations were fully applied and validated.

BACKGROUND

Introduce your business and what you do there.

I’m the managing director of Grande Conso, a media company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with UniK SEO?

We needed help with our SEO strategy to increase our domain rating (DR) and website traffic. We also wanted to improve our online reputation and credibility.

SOLUTION

What was the scope of their involvement?

UniK SEO provides an SEO and DR strategy for our media company. The team works on content creation, technical SEO, and link building.

What is the team composition?

We don’t know how many teammates from UniK SEO are assigned to our project.

How did you come to work with UniK SEO?

We found UniK SEO through an online search and a referral. We chose them over other options because they were a great culture fit, and their company values aligned with ours.

What is the status of this engagement?

We started working with UniK SEO in February 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re still in the early stages of our project with UniK SEO, so we haven’t seen any results yet. However, we’re monitoring our DR and website traffic.

How did UniK SEO perform from a project management standpoint?

UniK SEO always delivers on time. We communicate via virtual meetings.

What did you find most impressive about them?

We’re impressed with UniK SEO’s team.

Are there any areas they could improve?

There’s nothing UniK SEO could improve on.

BACKGROUND

Introduce your business and what you do there.

I’m the SEO leader at a home improvement retailer. Our job is to make home improvement accessible to individuals and housing professionals. Whether it’s a house, an apartment, or a workspace, we have a solution for all your needs, desires, and projects.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with UniK SEO?

We initially hired UniK SEO to support content optimization.

SOLUTION

What was the scope of their involvement?

UniK SEO is responsible for the production and optimization of SEO content, including creating and improving content to enhance organic visibility and search performance. More recently, the focus has shifted toward reporting and tracking, and we’re currently testing a partnership in the area of GEO.At the moment, UniK SEO is working on a reporting model that includes tracking our website’s positioning in LLMs, along with the corresponding recommendations.

What is the team composition?

We work with 2–5 teammates from UniK SEO.

How did you come to work with UniK SEO?

We found them through a referral. We chose them because their pricing fit our budget, they had a great culture fit, and their company values aligned with ours.

What is the status of this engagement?

We started working together in November 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

UniK SEO’s work has led to an increase in visits from the SEO channel and an improvement in organic CTR. We’ve also seen an increase in impressions and clicks, along with improvements in top-three keyword ranking.

How did UniK SEO perform from a project management standpoint?

UniK SEO’s CEO has been fantastic. It depends on the people assigned to our project, but overall, they usually meet the timelines they commit to.We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

UniK SEO’s strong adaptability to the client and genuine sense of partnership are impressive.

Are there any areas they could improve?

There’s always room to do things differently and improve on both sides.

BACKGROUND

Introduce your business and what you do there.

I am responsible for Sales and Marketing at Naughty Ads. We are Australia's fastest growing escort and adult services directory website, operating in the advertising and marketing industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UniK SEO to accomplish for Naughty Ads?

We needed assistance with on and off page optimisation and content strategy.

SOLUTION

What was the scope of their involvement?

UniK SEO assisted us with on and off page optimisation and content strategy.

How did you find UniK SEO?

Online search.

Why did you choose UniK SEO over other options you considered for Naughty Ads?

We selected UniK SEO because of their high ratings and because their company values aligned with ours.

What is the status of this engagement?

The project began in January 2024 and is ongoing.

How many teammates from UniK SEO were assigned to your Naughty Ads project?

There were 2-5 people from UniK SEO assigned to our project.

RESULTS & FEEDBACK

What were the measurable outcomes from your project with UniK SEO that showed progress or success for Naughty Ads?

The main outcomes we tracked were improvements in traffic and rankings.

What was your primary form of communication with UniK SEO during the project?

We primarily communicated via email or messaging app.

How would you describe UniK SEO’s project management? Did they deliver on time?

UniK SEO delivered on time and managed the project well.

What did you find most impressive or unique about working with UniK SEO?

They've been responsive, helpful, and easy to deal with throughout the engagement.

Is there anything UniK SEO could have done better or differently during the project?

No, there is nothing I would suggest for improvement.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Loomi Studio, a specialized agency that helps brands grow by offering branding, UX/UI design, web development, and facilitation services to create engaging digital experiences and drive business impact.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UniK SEO to accomplish for Loomi Studio?

UniK SEO supported us throughout the entire SEO optimization of our website and helped increase organic traffic through a clear and well-defined strategy.

SOLUTION

What was the scope of their involvement?

UniK SEO is responsible for the full SEO optimization of Loomi Studio’s website. The scope of work includes a comprehensive SEO audit, on-page optimization (including content structure, metadata, and technical SEO improvements), and the definition of a clear SEO strategy aligned with the brand’s goals. During the on-page optimization phase, UniK SEO works across multiple areas of the website. This includes optimizing existing content, improving page structure and internal linking, and refining metadata such as titles and meta descriptions.

They also focus on technical on-page elements, including HTML semantics, heading hierarchy, page performance, and overall SEO best practices. Where relevant, they provide recommendations for new or improved pages to better support organic growth. Key deliverables include actionable recommendations, implementation support, and ongoing optimization efforts aimed at increasing organic visibility and driving qualified traffic to the website.

What is the team composition?

We work with 2–5 teammates from UniK SEO.

How did you come to work with UniK SEO?

UniK SEO was referred to me. I chose them over other options because they had high ratings and their company values aligned with ours.

What is the status of this engagement?

We started working with them in November 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The collaboration with UniK SEO has led to measurable improvements in Loomi Studio’s organic performance. As a result of the implemented SEO strategy, the website has experienced an increase in organic traffic and improved visibility in search results. In addition, the site has benefited from better content structure, improved technical SEO foundations, and clearer information hierarchy, contributing to stronger engagement signals and a more sustainable SEO setup over time.

While we don’t track a single headline KPI in isolation, improvements have become noticeable within the first few months after implementation. During this period, we’ve observed a steady increase in organic traffic, in the range of approximately 10%–15%, along with broader keyword coverage and improved average rankings for priority terms. These results reflect the combined impact of on-page optimizations, technical improvements, and a clearer content structure, helping establish a stronger and more scalable SEO foundation over time.

How did UniK SEO perform from a project management standpoint?

UniK SEO’s project management is highly organized and transparent throughout the engagement. They provide clear timelines, regular updates, and actionable deliverables, ensuring that all tasks are completed on schedule. Their structured approach makes it easy to track progress and coordinate effectively, contributing to a smooth and efficient workflow. We communicate via virtual meetings.

What did you find most impressive about them?

What stands out most about working with UniK SEO is their combination of technical expertise and strategic vision. They don’t just implement SEO best practices — they tailor solutions to our specific website and audience, providing actionable recommendations that are both practical and impactful. Their proactive approach, attention to detail, and ability to clearly communicate complex concepts make the collaboration particularly valuable.

Are there any areas they could improve?

Overall, our experience with UniK SEO is very positive. If anything, a slightly more detailed timeline for each phase of implementation could help us better coordinate internal resources. That said, their communication and proactive support throughout the project ensure that everything stays on track and any challenges are addressed promptly.

BACKGROUND

Introduce your business and what you do there.

I’m an SEO and digital content specialist for XTB, a financial services company. We offer a global investment app that enables users to invest in stocks, ETFs, and CFDs, manage multi-currency payments, and access educational resources, with customer support in 20 languages and robust regulatory oversight.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UniK SEO to accomplish for XTB’s investment app and digital presence?

We needed help increasing organic traffic for our educational articles and improving the ranking positions of our main keywords.

SOLUTION

Can you describe the scope of work UniK SEO handled for XTB’s project?

UniK SEO provides content creation and blog post optimization. The team also handles monthly link building on external websites according to the allocated budget and referring domains' quality (KPIs), including content creation of around 1,000 words. UniK SEO also selects keywords based on research and provides copywriting and optimization of articles based on the selected keywords. The team offers support and consulting, monthly reports, and technical check-ups and monitoring.

What is the team composition?

We work with one teammate from UniK SEO.

How did you come to work with UniK SEO?

We found UniK SEO through an online search. We chose them because their pricing fit our budget and offered good value for the cost.

What is the status of this engagement?

We started working with UniK SEO in July 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

UniK SEO has improved our overall average ranking for top keywords, stabilized our organic traffic, and increased impressions. Individually, a few articles have performed exceptionally well. For example, two articles have achieved a significantly higher reach in impressions and organic traffic compared to others. One article has 3x higher impressions and 9x higher clicks, and the other has 10x higher impressions and 18x higher clicks.

How did UniK SEO perform from a project management standpoint?

UniK SEO's project management is great. The team is very helpful and attentive and always delivers on time. We communicate via email and messaging apps.

What did you find most impressive or unique about them?

I'm impressed by how closely UniK SEO is involved in the project, looking for improvements, and making suggestions.

Are there any areas they could improve?

I can't think of anything for UniK SEO to improve.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing lead of AARDEX, a SaaS solution for monitoring patient adherence in clinical trials.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with UniK SEO?

We needed help increasing website traffic, writing articles in a specific domain, and web design.

SOLUTION

What was the scope of their involvement?

UniK SEO provides SEO services for us. The team optimizes two pages per month, aiming to increase our traffic by 20%. UniK SEO also writes three articles with backlinks per month. In addition to that, the team does keyword research, technical SEO, and content strategy. UniK SEO provides monthly reports.

What is the team composition?

We work with 2–5 teammates from UniK SEO.

How did you come to work with UniK SEO?

I worked with UniK SEO in my previous company. We chose them because their pricing fit our budget, and they had good previous results.

What is the status of this engagement?

We started working with them in October 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

UniK SEO has achieved all our goals. We’ve seen a 20% increase in website traffic, and our authority rate has increased.

How did UniK SEO perform from a project management standpoint?

UniK SEO always delivers on time. We communicate via email and messaging apps.

What did you find most impressive about them?

UniK SEO’s clear structure, vision, and reminders are always on time.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

BACKGROUND

Please describe your company and position.

 I am the Marketing Specialist of an ecommerce company 

Describe what your company does in a single sentence.

We offer one of Europe’s most comprehensive selections of promotional merchandise. From bestsellers to sustainable and fully customised options, our range supports every branding objective with trusted quality and standout campaign results.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UniK SEO to accomplish?

Linkbuilding

SOLUTION

How did you find UniK SEO?

Online Search

Why did you select UniK SEO over others?

High ratings

How many teammates from UniK SEO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work consists of a collaboration with a specialized SEO agency focused on link-building activities. The agency will be responsible for creating and publishing high-quality, SEO-optimized articles on relevant third-party websites, with the objective of improving our domain authority, increasing organic visibility, and strengthening our overall backlink profile.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration produced several measurable outcomes that demonstrate clear progress and success in our SEO objectives: Improved Backlink Profile; Higher Domain Authority / Domain Rating; Organic Visibility Growth; Traffic Performance; Content Placement Metrics.

These outcomes collectively demonstrate that the link-building initiative contributed positively to our long-term SEO performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The agency demonstrated solid project management throughout the collaboration. They maintained clear communication, provided regular updates on progress, and managed deadlines effectively. Most deliverables were submitted on time, and scheduling adjustments were communicated in advance.

What was your primary form of communication with UniK SEO?

Email or Messaging App

What did you find most impressive or unique about this company?

Combination of expertise and proactivity. 

Are there any areas for improvement or something UniK SEO could have done differently?

Overall, the collaboration was positive