UMG Digital

BACKGROUND

Please describe your company and your position there.

Founder of civil engineering startup specialized in structural emergency response for industrial and commercial real-estate.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UMG Digital Agency, and what were your goals?

Account Based Marketing strategy to find major Czech and European industrial corporates and commercial real-estate developers. The goal was to increase the brand awareness and start contract negotiations.

SOLUTION

How did you select this vendor and what were the deciding factors?

Via personal recommendation of a business executive.

Describe the engagement and overall scope of work in detail, including the stages of the partnership.

1. We got connected for a call with the account manager for onboarding. The process included in-depth understanding of our business, vision, target audience. Based on that more research was done on their side.
2. During the set up they identified for us relevant audience, created landing page, and set up ABM campaign, that included ads, email and LinkedIn
3. Launch the campaign
4. Retargeting campaign after the 1st month

What were the terms and the value of the lease, and what percentage did UMG Digital Agency take in commission?

No commission. There was a fixed monthly service fee along with a one-off set-up fee.

How many resources from the vendor's team worked with you, and what were their positions?

We were dedicated an account manager who represented a team of 4 specialists including sales copywriter, lead research analyst, a sales representative and an email architect who would occasionally contact me at different stages of the sales journey.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the engagement or general feedback about the services?

The UMG is a one-stop go-to shop for us as it increased our brand awareness in a very niche market which in turn brought us 8 new enquiries. Satisfied.

Describe their project management style, including communication tools and timeliness.

Highly professional communication, every point of interaction in a timely manner.

What did you find most impressive or unique about this company?

Very good in researching and understanding the industry. They are flexible with adapting the strategy according to the needs and incoming results. They have high standards across the board, every issue cleared out in a forthright manner and swiftly.

Are there any areas for improvement or something they could have done differently?

Due to their international scope they could provide their services in more languages.

BACKGROUND

Please describe your company and your position there.

Mettop GmbH, founded in 2005, is an independent Austrian engineering company, specialized in the design, optimization, and engineering of technologies for metallurgical processes. As Director Sales&Marketing i am responsible for all activities generating new leads and customers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UMG Digital Agency, and what were your goals?

We were launching a new innovative technology for the production of copper castings. Due to Covid19 travell restrictions it was not possible to visit customers all around the world to discuss our products. The goal was to find international leads and to keep travell cost and time low at the same time.

SOLUTION

How did you select this vendor and what were the deciding factors?

ULead contacted us. The concept was reasonable and cost effective.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we went through a discovery phase to share our branding materials and go over goals for campaign. Then we identified focus branches. The potential leads were contacted via LinkedIn with tailored messages.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an account manager and a researcher.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The LinkedIn campaign increased the number of followers significantly. The number of viewers of new posts also increased accordingly.

How effective was the workflow between your team and theirs?

The proceedure was clearly introduced. Any questions were answered within shortest.

What did you find most impressive or unique about this company?

They very well understood how to play on social media

Are there any areas for improvement or something they could have done differently?

They could have done more potential client research in the beginning.

BACKGROUND

Please describe your company and your position there.

I am the Head of Marketing for GeoJunxion BV, a Location Aware Content Company based just outside of Rotterdam.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UMG Digital Agency?

We were looking to consolidate our sales funnel and expand our lead generation efforts so we hired UMG Digital to take care of this process.

What were your goals for this project?

We wanted to increase our sales pipeline and generate new leads across new industry verticals for specific products

SOLUTION

How did you select UMG Digital Agency?

My team looked at various lead generation agencies and UMG Digital appeared to be the best fit in terms of quality and value for money.

Describe the scope of their work in detail.

UMG Digital developed a very comprehensive plan which involved LinkedIn and email campaigns. They developed the messaging and together we reviewed the specific industry and job titles we wanted to approach.

What was the team composition?

I worked with their Account manager and other people in the team

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since the beginning of this campaign, we have increased our number of leads by 20%. The engagement rate and open rate were in line with industry benchmarks and in some countries even exceeded our expectations.

How effective was the workflow between your team and theirs?

The project manager were assigned was very efficient and extremely responsive. His communication was timely and comprehensive.

What did you find most impressive about this company?

It only took UMG Digital one briefing for them to fully understand our industry and products so I was impressed.

Are there any areas for improvement?

We were very satisfied with their work and have decided to renew their contract and work with them on some new campaigns.

BACKGROUND

Please describe your company and your position there.

I am in charge of Business Development for a Saas company that operates in the HR tech field. We help clients with their Candidate and Employee Experience, as well as People Analytics by building interactive journeys.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UMG Digital Agency?

UMG is helping us maximize and improve our lead generation strategy. They help us build connections and prospect potential clients through a very detailed and personal approach.

What were your goals for this project?

We needed to increase the number of qualified leads and first calls scheduled. We also wanted to target specific titles with a personal outreach method.

SOLUTION

How did you select UMG Digital Agency?

My manager and our company's CMO found UMG through an online search, we then had a first call to understand how they work and what their take was on our goals.

Describe the project in detail.

Once we selected our vendor, I had to complete an online survey to better explain our needs and goals for the project. After that, UMG contacted me after one week with their prospecting plan. After a second call, I had to once again review their plan and translate some texts needed in our language. In less than 15 days the project was set to go.

What was the team composition?

We were in contact with both the company's CEO and the strategist who is the that actually leads the project. Once the project was up and running, the strategist was my main point of contact.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Within the first month, we've had some great qualified leads coming in and one of them is on the way to become a business opportunity. Our collaboration with UMG is still ongoing and pretty new therefore we will have to wait before stating exact metrics.

How effective was the workflow between your team and theirs?

Timeline and communication runs smoothly with UMG. We speak whenever needed and updates are sent via e-mail when necessary.

What did you find most impressive about this company?

They were very patient with us and always available whenever we needed them. They have a very organized approach and are very transparent with their work.

Are there any areas for improvement?

There have been some parts of the project that have lacked precision. However, they were immediately solved once notified and everything was back to normal.

BACKGROUND

Please describe your company and your position there.

I am the North American representative for BioNavis, Ltd. out of Tampere, Finland. I provide professional services across a range of technologies. BioNavis develops, manufacturers and sell scientific research instrumentation to perform molecular interaction analysis.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UMG Digital Agency?

To identify potential Linked In leads that would be interested in BioNavis' developments and possibly acquisition of the instrumentation or services.

What were your goals for this project?

Increase the lead pipeline. Get more focused responses.

SOLUTION

How did you select UMG Digital Agency?

They contacted me initially by email. After a discussion of their offering, I arranged a presentation with the principals.

Describe the scope of their work in detail.

ULeadMedia consulted with me and created search criteria to search the entire LI database for matches. Two lists (industry/University) were created, each with 2500 contacts and these two list were compouned into one 2500 name list. Canned "messaging' was created in LI and via email and sent out on a time schedule. All response were captured and statics generated on the success of locating bona-fide leads.

What was the team composition?

ULeadMedia used a project manager plus support content writers and marketing assistance. Total of four individuals were involved in one way or another.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We felt the campaign was extremely successful, yielding a teleconference with one major Pharma company, three requests for quotation and at least a dozen more significant expressions of interest.

How effective was the workflow between your team and theirs?

I was the primary contact and everything flowed very well between me and the ULeadMedia project manager.

What did you find most impressive about this company?

Value of their work. Efficiency. They were very dedicated and willing to address any client issues that arose. Very professional group and hard-working.

Are there any areas for improvement?

Search criteria could use some work and, the need to set up a dedicated email address is a bit cumbersome. In this business, too, there needs to be a more individualized approach to the messaging as, in almost all cases, it is necessary for a one on one discussion with the potential customer in order to move an acquisition forward. Very difficult to do with "canned" messaging.

BACKGROUND

Please describe your company and your position there.

I am the global marketing manager of an educational assessment and data solutions provider. Supporting schools globally with Literacy and Numeracy products. I look after global growth.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UMG Digital Agency?

1. Maintain organic social channels
2. Create and grow a new LinkedIn channel

What were your goals for this project?

1. LinkedIn leads (organically) - driven by messaging and email
2. LinkedIn leads (paid) - use the new channel to promote company activities and events to drive leads.
3. Increase followers on all channels (key focus on LinkedIn).

SOLUTION

How did you select UMG Digital Agency?

A series of emails, followed by call with the team, reviewing options/cost in terms of deliverables.

Describe the scope of their work in detail.

Upon approval we sat down and went over the proposed plans and how UMG Agency would support and delivery on the global growth of Renaissance.

Documents were created highlighting key audience members as well as roles. Channels were kept to all social (organic posts) and then occasional paid LinkedIn posts once the channel had grown.

I was the main contact for any communication and responsible for approving all work and budget. UMG Agency are responsible for creation of all assets and content where possible relating to our products.

What was the team composition?

Working closely with our account manager who is in charge of daily activities. UMG Agency maintain 1-2-1 contact and should more high level conversation be needed everything was arranged through the account manager. No changes to team set up.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Currently project is on-going. We have so far surpassed our 2020 LinkedIn follower numbers and now looking to progress in 2021. Continued to grow our follower base on all social channels. We have seen leads generated through both organic and paid LinkedIn activities.

How effective was the workflow between your team and theirs?

Work flow has been very easy. Everything has been managed through a centralised set up and easy to refer to for further development. Any issues were dealt with quickly and the team at UMG Agency were happy to help and support with everything.

What did you find most impressive about this company?

They have an impressive ability to pick up relevant information and content for our social posts. Being an education company is difficult to ensure what you are saying right and meaningful and UMG Agency have taken every step to keep to our brand and content standards.

Are there any areas for improvement?

We have seen results from regions we can't support but this is due to social channels more than the agency. As mentioned we have a tricky audience and product so just maintaining up to date company information is key.

BACKGROUND

Please describe your company and position.

I am the CEO of Hydraulic Software

Describe what your company does in a single sentence.

We make tools for software development.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UMG Digital to accomplish?

• Lead generation for our product

SOLUTION

How did you find UMG Digital?

Direct marketing

Why did you select UMG Digital over others?

• Pricing fit our budget
• Great culture fit

How many teammates from UMG Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

UMG compiled lists of leads and performed outreach via email and LinkedIn.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The production of interested leads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, UMG were very professional and produced leads as expected. When there were delays (due to sickness for example) that was communicated clearly.

What was your primary form of communication with UMG Digital?

Email or Messaging App

What did you find most impressive or unique about this company?

they were easy to work with.

Are there any areas for improvement or something UMG Digital could have done differently?

No, we were happy.

BACKGROUND

Please describe your company and your position there.

bluesolve helps B2B customers manage their product variants with customized IT software solutions and IT services:

• We provide transparency in a product portfolio rich in variants.
• We reduce costs due to variant diversity in development, quality assurance, purchasing, production, sales and customer service.
• We reduce the required inventories for manufactured product variants or their components and parts.
• We reduce cannibalization between product variants.

I am Co-CEO and Chief Product Officer of bluesolve.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UMG Digital Agency?

Social media marketing campaign

SOLUTION

How did you select this vendor and what were the deciding factors?

Our key criteria where range of provided services, ease of interaction, and guaranteed conversion rate.

Describe the project in detail and walk through the stages of the project.

• Definition of target prospects
• Copy scripting
• Review of both Outbound messaging 
• Follow-up

How many resources from the vendor's team worked with you, and what were their positions?

2: Account manager and Senior Account Manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

15 qualified leads have been generated as promissed.

How effective was the workflow between your team and theirs?

Weekly online calls were very effective.

What did you find most impressive or unique about this company?

Frequent and timely communication. Drive to success.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

Our organisation is in the field of development. My role is commercial.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UMG Digital Agency?

To advertise a newly developed programme for us.

What were your goals for this project?

To advertise the programme and increase brand awareness.

SOLUTION

How did you select UMG Digital Agency?

UMG Contacted us through LinkedIn, we responded to their invitation and selected them based on the plan they drew up for our project.

Describe the scope of their work in detail.

UMG contacted a preselected group via LinkedIn and email.

What was the team composition?

The team consisted of a few team members, led by Gergana Ivanova.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We increased brand awareness and the campaign led to a number of new contacts. We are still in the process of converting contacts to clients.

How effective was the workflow between your team and theirs?

Our workflow with them was good, only one point of contact with Gergana, which worked well for us.

What did you find most impressive about this company?

Gergana sent daily updates and we were kept in the loop all the time.

Are there any areas for improvement?

Discuss wording for emails beforehand and get approval for any changes upfront.