UGEM

BACKGROUND

Please describe your company and position.

I am the CEO of DataFusion Gmbh of DataFusion Gmbh

Describe what your company does in a single sentence.

We are working together and continuing to leverage advancing technologies coupled with the power of innovative collaboration

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UGEM to accomplish?

• We hired UGEM with the specific goal of enhancing our digital experiences and creating compelling user interfaces
• Our objective was to provide our customers with intuitive and visually appealing designs across various platforms and screens.
• To provide us with intuitive and visually appealing designs across various platforms and screens.

SOLUTION

How did you find UGEM?

• Online Search

Why did you select UGEM over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from UGEM were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included a thorough evaluation of our existing digital experiences, wireframing, prototyping, and the creation of high-fidelity designs for our web and mobile platforms. Key deliverables included a visually cohesive and user-friendly interface, improved navigation, enhanced visual hierarchy, and clear calls to action, ensuring an engaging user experience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project demonstrated clear progress and success. We observed a significant improvement in user engagement and satisfaction, with a 25% increase in average session duration and a 15% decrease in bounce rate. These outcomes validated the effectiveness of UGEM's UI/UX designs in creating compelling user experiences.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

UGEM's project management was exemplary. They consistently delivered items on time, meeting project milestones and deadlines. They were responsive and attentive to our needs, actively seeking feedback and incorporating it into their design iterations. Their ability to understand our requirements and translate them into visually appealing designs exceeded our expectations.

What was your primary form of communication with UGEM?

• Email or Messaging App

What did you find most impressive or unique about this company?

What we found most impressive about UGEM was their ability to blend creativity with usability in their designs. They not only created visually appealing interfaces but also prioritized user experience and ensured that our customers could easily navigate and interact with our digital platforms. Their attention to detail, consistency in design language, and commitment to delivering high-quality UI/UX designs set them apart from other agencies.

Are there any areas for improvement or something UGEM could have done differently?

No, they exceeded our expectations

BACKGROUND

Please describe your company and your position there.

My name is Mauricio Caceres. I’m Chief Medical Infomration Offier at Clinix company. We’re starting a healthcare project that will help patients in South America conect with their doctors online and improve acces to healhcare enhacing the user experience.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UGEM?

We hired UGEM to create UI/UX design of our Telehealth application. We also needed to develop interfaces of a marketing site and a mobile app for patients.

What were your goals for this project?

Our goal was to design a web app for doctors, virtual clinics, and the platform’s administrator.

SOLUTION

How did you select UGEM?

We initially were looking for a development team. They did a great job building our website and mobile web so when they referred a design team we didn’t hesitate to start cooperation. This is how we contacted UGEM.

Describe the project in detail.

The UGEM team analyzed our business and our competitors first. Then, they developed UX for the web app for doctors and virtual clinics. They also created UX for the platform’s administrator. After that, the team worked on the mobile app’s UX and wireframes of the marketing site. Finally, the UGEM team created the UI design of the web app, iOS and Android apps, and the marketing site.

What was the team composition?

There were three UI/UX designers and one illustrator. We also communicated with two business analysts.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

All stakeholders liked the app’s design. It looks attractive and easy to use. In our target market, only 7% of our potential customers in South America have credit cards, only a few of them will be able to use the credit card payment support feature. The majority of customers will have to buy vouchers for visits in supermarkets or pharmacies. Then they’ll have to use them to make appointments.

This is why it was extremely important to deliver simple and efficient functionality for adding and using vouchers. We’re expecting that this design will help us stand out on the market.

How effective was the workflow between your team and theirs?

We were constantly in touch via the Slack messenger. We also had regular video calls to discuss design demos and plan further work, edits and improvements.

What did you find most impressive about this company?

My key requirement was to ensure the user-friendliness of our application, and the UGEM team did this task as expected. The platform is really intuitive. I’m sure that even smartphone newbies will be able to easily add vouchers and make appointments via our app.

Are there any areas for improvement?

We comunicate in English with no problem, but it woud have been great to speak in Sapnish with some one on the team.

BACKGROUND

Please describe your company and your position there.

I’m a Chief Technology Officer of the biggest social platform for football players in the MENA region.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UGEM?

As in any social network, users have to register first. We noticed that a lot of people left our iOS app before they completed the registration. We needed to find out what was wrong and decided to check the design because the backend part worked fine. When we explained our concerns to the UGEM team, they offered us to start with a UX audit, to find out what was the main issue on the stage of login and signup.

What were your goals for this project?

A designer who helped us analyzed the registration process in our iOS app and made a report for us. The report described the issues in the design of our app that we need to solve.

SOLUTION

How did you select UGEM?

We started our search on LinkedIn. We contacted several companies and explained our needs. UGEM replied very quickly and offered UX audit as a solution. They also explained to us how they will perform it step by step. It sounded like a nice plan, so we decided to give it a try.

Describe the project in detail.

A designer who helped us analyzed the registration process in our iOS app and made a report for us. The report described the issues in the design of our app that we need to solve.

What was the team composition?

The job was very small, so there was only one designer on our project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It is totally confidential

How effective was the workflow between your team and theirs?

It was great collaboration

What did you find most impressive about this company?

The report that we got from the team was quite detailed, and it included some points our team noticed and discussed before. Some points were new to us, but we totally agree with them. Now, we understand what fixes to do to improve our app and the number of registered users. We’re glad we chose UGEM, the team helped us so fast.

Are there any areas for improvement?

all was good

BACKGROUND

Please describe your company and your position there.

I’ve founded a startup software-as-a-service company that simplifies business processes for marketers. We work with different consumer packaged goods manufacturers. Our software helps them manage budgeting, promotions, estimation, reconciliation, and more.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UGEM?

I was looking for an outsourcing design company. I started to design my software with local, on-shore designers, but I struggled to get something outstanding and felt like I had to micromanage the process.

What were your goals for this project?

I needed good-looking, functioning MVP to launch for my initial clients who pre-ordered the software. UX Design was a pivotal part of the product.

SOLUTION

How did you select this vendor?

I was initially looking for a tech co-founder and ended up finding UGEM on one of the sites where they posted a profile. I was looking for software development advice and for someone who understood how to work with startups. After the first conversation with UGEM, I saw that they've done many projects like mine and that they speak plain language and are pragmatic and business-savvy. A sweet bonus was that they were from the home town that gave me an emotional connection to them. Their pricing was fair, so I decided to give it a go.

Describe the project in detail.

When I came to UGEM, I already had a basic prototype and knew what features marketers need. Their designer conducted comprehensive research regarding my target audience and put this knowledge into the intuitive information architecture charts and flow diagrams.

The main assignment was around designing both informative and user-friendly dashboard, calendar, and budgeting tab. All events in the calendar are represented with different colors so that marketers can easily detect the event status.

The budget tab provides inline editing functionality meaning marketers can enter and save data in the system effortlessly, just as they do in Excel files. We attached an advanced calendar of upcoming events to the top of the dashboard so that marketers can see current and future events.

Dashboard also allows marketers to track event statistics and overall budget usage. Their designer created wireframes, mockups, and a clickable prototype in InVision representing all these features. She gave me a tangible deliverables that I could then use as a starting point for developers.

What was the team composition?

I worked with a designer and a part-time project manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The result of our collaboration exceeded my expectations. I learned a lot about UX design principles and could see that UGEM took my basic prototype to a whole new level. In my subjective opinion, the application is visually appealing, modern, fast, and functional. All of my clients are impressed when I show it to them. It was a great validation for both my vision and their delivery. The biggest testament to how good they are is that 5 years later, I still hire them on a part-time/hourly basis when we need design updates.

How effective was the workflow between your team and theirs?

UGEM project manager is great at communication, planning, and setting clear expectations. I always knew what was coming, I hate surprises! They organized the process to maximize project productivity. I communicate with the designers via Google Hangouts. We hold meetings at least twice a week. We also used Jira, so the process is transparent and fluid.

What did you find most impressive about this company?

Their professionalism, attention to detail and the pride they take in their work. At some point, my dev team didn't have a project manager. My UX designer stepped up and helped me plan sprints, update the team and do user testing, too!

Are there any areas for improvement?

Looking back, I never regretted hiring them. Of course, some things could always be cheaper and faster, but I have no material complaints.

BACKGROUND

Please describe your company and your position there.

I’m the CEO of an Internet technology company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UGEM?

We hired the UGEM team to conduct a thorough UX audit of our client's cottages rental website before implementing something new.

What were your goals for this project?

We wanted to rework our website's main page to create a simple and straightforward search and provide a seamless user experience in the product. That’s why we first needed to identify what wasn’t working properly and where improvements should’ve been done.

SOLUTION

How did you select this vendor?

Initially, we compared several Ukrainian tech companies that we found on platforms like Clutch. We chose the UGEM design team since we appreciated their expertise, workflow, and price & quality ratio.

Describe the project in detail.

UGEM design team conducted a thorough research about our business, our customers, and competitors. They proceeded with a benchmarking analysis to compare the website with its competitors and check it for compliance with the best design practices. In the end, they formed the final report based on the conducted analysis with recommendations for improving user experience and overall product usability.

What was the team composition?

They provided us with two UX researchers. We also worked with a business analyst for a short period.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

UX audit helped us identify problems with navigation that make users get confused. We also hope the improvements we make based on the UX audit will help the project increase user satisfaction and conversion rate.

How effective was the workflow between your team and theirs?

We were constantly communicating with UGEM to stay on the same page and know the progress of the project. In a nutshell, project management was organized on the high level and communication was clear during the whole cooperation.

What did you find most impressive about this company?

We were impressed with their deep research-based approach to the UX audit. It allowed us to take the right direction from the very beginning of the cooperation and save time and resources. We also appreciated the design team had a great technical background and pretty deep expertise in user experience audit.

Are there any areas for improvement?

Not at all. We were impressed by perfect communication, which is usually the main area for improvement when coworking with other companies.

BACKGROUND

Please describe your company and your position there.

We’re Epsilon Labs GmbH, a web and software development company. We created our own product — PriceHunter. The app compares the prices of various product categories across the most popular online stores and vendors and shows people where to shop for the best price possible.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UGEM, and what were your goals?

As our app is designed to ease people’s lives, so we needed a solid look and feel for our product’s design. We hired them to develop a brand personality that conveys our values and culture and can help increase conversion rates and customer satisfaction.

SOLUTION

How did you select this vendor?

Our ultimate priority is product quality, so we sought a competent vendor with proven expertise and a good rating. We selected the UGEM team among other vendors, which turned out to be the wise choice for our business.

Describe the scope of their work in detail, including any steps and the final deliverables.

First, using a brand identity brief, the team discovered project requirements and our objectives, preferences, and needs. Then illustrators presented mood boards with different color pallets, fonts, and image types so that we could choose. After, the team created three branding concepts fully aligned with our requirements to demonstrate the prospective look of our branding identity. The UGEM team also developed mottos, key visuals, a color palette, a brand book, and a set of branded elements that made our brand recognizable and consistent.

How many people from the vendor's team worked with you, and what were their positions?

We worked with a BA, UI/UX designer, and Illustrator.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We wanted a unique app’s brand identity, design, and mottos that fully address the app’s target users. The team did a perfect job! Finally, we’ve seen an increase in app users over a short period, not to mention a positive impact on our revenue.

Describe their project management style, including communication tools and timeliness.

We mainly communicated via Google Meet, Slack and emails.

What did you find most impressive or unique about this company?

All the team members were involved in the project from day one till the end. I was impressed with their professionalism and ability to perform everything promptly. They were attentive to details, concentrated on our business goals, and always considered our feedback to make needed changes.

Are there any areas for improvement or something they could have done differently?

No, we've enjoyed working with them.

BACKGROUND

Please describe your company and your position there.

I’m an Investment Analyst and one of the stakeholders in terms software development for the business. The idea of our platform is to gather and analyze the data about cryptocurrencies, show it in the form of convenient and easy-to-understand charts, facilitate the communication between platform users, and enable them to share their knowledge with each other.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UGEM?

As our project is complex with lots of analytics and dashboards, we needed a thorough work with the user experience to make it intuitive and user-friendly. The users need to have an opportunity to create dashboards and charts easily. Also the file manager for storing and exchanging those analytical data needs to be convenient, and of course a system for knowledge sharing, like a blog. We were looking for a vendor to perform UI/UX design and make it convenient for users and understandable for the developers to implement.

SOLUTION

How did you select this vendor?

FinTech is a complex sphere, so we were looking for a vendor with experience in it. Among several different options UGEM seemed the most relevant, and we decided to work with them. And never regretted it.

Describe the project in detail and walk through the stages of the project.

The company created all the solutions we expected: dashboards, file manager, public blog with editorial panel, public chats with constant access for users. They started from working through the user flows to determine the structure of each page and created wireframes visualizing all the user interactions. They’ve also created a library of used components so the developers could create them once and reuse when needed, instead of creating each time from scratch, which helped us to speed up the development process.

How many resources from the vendor's team worked with you, and what were their positions?

The team consisted of four specialists: a Business Analyst, two UI/UX Designers, and an Illustrator. With such team composition we got all our tasks covered in the expected timeframe and within our budget.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our project is aimed to help traders and crypto enthusiasts to simplify their journey and make decisions based on data. With the design solutions provided by UGEM we are sure our users will achieve all their goals easily. The project now is in the development stage, so it’s early to talk about its business impact, but we expect it to be a game changer.

How effective was the workflow between your team and theirs?

When working on a project with complex business logic it’s especially important to clearly understand each other so there are no miscommunication or other unsolved issues that can turn critical for the project. With UGEM it was easy to communicate, our teams found that connection and preserved it from the very beginning to the ready design. Also I’d like to point out their flexibility. We’ve asked to change the approach a bit to meet our business needs and the team did it to provide the best results they could. I know that changing the established approach is unacceptable for some companies, that’s why we’re especially thankful to the UGEM management.

What did you find most impressive or unique about this company?

The professionalism of the team is what we were looking for, they know their art well, and it’s now just the set of learned actions. Their client-oriented approach showed us that they can do an amazing job with different flows. The quality doesn't suffer. Also, the team was very friendly and attentive, which made the work with them not only productive, but also pleasant.

Are there any areas for improvement or something they could have done differently?

No, we have no complaints.