Exceptional UI & UX design delivered globally

UGEM is a research-driven design studio that helps businesses create intuitive digital experiences and appealing user interfaces for all screens.

 

The UGEM team offers custom design services for web and mobile products. We don’t start designing a product until we’ve thoroughly explored the problem our clients want to solve for their end users. We take your product idea from start to finish:

 

  1. UI/UX Design services include the following capabilities: 

          Product Discovery ‒ we help you clearly define their business goals, validate business ideas, and avoid risks from the start: 

  • Business understanding

  • Consumer research

  • Competitive analysis

  • Best design practices research

         Information Architecture design ‒ our team helps you maintain product consistency, clear navigation, and seamless usability:

  • Sitemaps & user flows

  • Wireframing & prototyping 

  • UX Writing

         User Interface design ‒ we put a lot of effort into making your interface both appealing and responsive:

  • Product image definition

  • User Interface design

  • Animation of interaction

  1. UX Audit & Consulting ‒ we review the existing functionality of your product and user experience to provide valuable recommendations on how to achieve an easy-to-use product and reduce churn rate:

  • UI/UX audit & Heuristic evaluation

  • Competitive analysis

  1. Brand Identity ‒ involve establishing the vision, purpose, and values of your product to help you stand out among the competitors.

  • Logo Design

  • Band Guidelines

  • Brand Illustrations & Infographics

  • Social Media Branding

  1. Redesign & Improvements to existing products ‒ our experts will transform your existing product look and feel:

  • UX Redesign for an existing product

  • UI Concept

  • Responsive web-design

The UGEM design team provides a full package of design services to ensure tangible business results for your business. Whether you need a UI consultation, audit, or implementation, we are here to help you out.

 

 
Undisclosed
 
$25 - $49 / hr
 
10 - 49
 Founded
2016
Show all +
Dnipro, Ukraine
headquarters

Portfolio

Key clients: 
Vootex, DesignBro, Shopperations, Avidyx, RubyGarage, MilanStyle
MilanStyle Image

MilanStyle

Background story

Jonathan asked UGEM to add new design features and improve the overall experience. Our first step was to assess the current state of the site before implementing any new design features. Our goal was to reveal the weaknesses of the existing visual system and create a consistent experience for users.

MilanStyle Image

MilanStyle

Design solutions

After the website UX audit, our team saw the need to change some features to improve the buying experience. We redesigned landing pages, the home page, the new arrivals page, the style notes page, the product list page, and product pages, which allowed us to improve the overall user experience, reduce the bounce rate, and increase user retention. To make

website navigation and filtering even more intuitive, UGEM designers created a left-handed filtering sidebar and divided it into convenient categories.
MilanStyle Image

MilanStyle

What is MilanStyle now

A thorough UX audit allowed us to enhance the existing platform and come up with fresh design ideas to make MilanStyle stand out on the market and be the leader in its niche. Milanstyle now offers more than 800,000 products from the world’s best luxury stores. Jonathan is planning a few further things we plan to tweak and enhance, but ecommerce and large

database-driven websites are always a work in progress.
Shopperations Image

Shopperations

Background story

Shopperations offers co-op marketing event planning and collaboration software for retailers, manufacturers, and shopper marketing agencies to help them build co-op marketing events, collaborate with internal teams, and partner with brands in real time.Olga Yurovski, the founder of Shopperations, decided to simplify business processes for shopper

marketers.
Shopperations Image

Shopperations

Design solutions

Since we were designing a product that was the first of its kind, we had to gather a lot of information about its target audience. The work of shopper marketer revolves around marketing events, so we attached an advanced calendar of upcoming events to the top of the Dashboard. Plus, marketers can monitor event statistics to keep track of marketing

effectiveness. We considered inline editing for the Budget screen the best option for Shopperations, meaning marketers can enter and save data in the system effortlessly, just as they do in Excel files.
Shopperations Image

Shopperations

What Shopperations Is Now

We at UGEM were able to design a completely new web solution that helps shopper marketers work smarter. We’re still working to improve Shopperations to create the best possible product. There’s always room to improve, and the Shopperations UX and UI design will continue to be updated to meet the new demands of shopper marketers.

DesignBro Image

DesignBro

Background story

Christiaan Huynen, a design professional and founder of Cartils Design in London, reached out to the UGEM design team with an idea for DesignBro, a quality-oriented design crowdsourcing marketplace that brings together businesses and professional designers.

DesignBro Image

DesignBro

DesignBro makes design sourcing simple and affordable for small and medium-sized businesses, helping them get high-quality logos, brand identity, and packaging designs from skilled designers.

DesignBro Image

DesignBro

What is DesignBro Now

The UGEM design team created a fully functional design crowdsourcing marketplace that offers truly satisfying customer experience. DesignBro helps customers from all over the world get superior designs at affordable prices and allows skilled designers to earn money by winning competitions.

Avidyx Image

Avidyx

Background story

Frederik, Harald, and Andreas are really into active sports including skiing, sailing, snowboarding, and surfing. Initially, the trio had thought of launching a food delivery service, but then they realized that they needed to focus on another kind of business related to their common love for adventure and adrenaline-filled activities. From that moment,

Frederik, Harald, and Andreas have put all their efforts into building Avidyx – a marketplace where people can advertise, find, and book extreme sports activities.
Avidyx Image

Avidyx

Design solutions

We conceptually divided Avidyx into two parts. The aim of the public part of Avidyx’s site is to give a short description of the service and attract new suppliers. UGEM made the catalog page consistent, containing tools for quick search. The activity description page offers a convenient and clear booking system and handles requests for additional services. By

dividing activity creation into six steps, we simplified the interface, allowing suppliers to skip unnecessary steps, return to previous steps, and see their progress. Since our clients are always on the go, we paid special attention to the mobile version of the site to make it convenient for clients to communicate with activity suppliers, see available dates, and make bookings. The mobile version of Avidyx was designed and developed simultaneously with the full web version – we never separate these two stages.
Avidyx Image

Avidyx

What Avidyx is Now

The UGEM Team helped create a fully fledged competitive marketplace that serves personalized activities and unique destinations for adventure lovers. At Avidyx, suppliers can create their own organizations, gather teams, and run their businesses efficiently. We designed a convenient user experience for creating activities and adjusting dates and prices.

Scrummer Image

Scrummer

Background story

When we decided to create Scrummer with the RubyGarage development team, no existing Scrum poker app featured a lively interface and a polished user experience. Our objective was to create an enjoyable planning poker experience for Agile teams. We wanted to replace the usual deck of cards with customizable and animated cards for iPhones. In addition, we wanted to

provide smooth transitions between screens and make the animations seamless.

 

 

Scrummer Image

Scrummer

Design Solutions

Each character in Scrummer is animated, and the animations convey the characters’ personalities. The design concept represents how developers handle several tasks at a time, just like an octopus. These animated creatures make the planning poker cards enjoyable and make the planning process fun. We made transitions between all screens in the app light and simple. Our

designers worked on mini-plots for every card in the app to make them funny and to make Scrum poker sessions as productive as possible.
Scrummer Image

Scrummer

What Scrummer is Now

Scrummer replaces a regular deck of cards and is always at hand on your iPhone. With Scrummer, your team can simply download the app and properly estimate tasks. With a unique animated Scrummer character, card numbers in the Fibonacci sequence, customizable card backs, and a planning poker manual, Scrummer is an indispensable tool for any development team.

Vootex Image

Vootex

Background story

An entrepreneur from San Francisco approached UGEM and requested a design concept for his new product – Vootex, a social voting app for market validation. For this project, our UGEM team sought to explore how we can help businesses research their markets and validate ideas before launch.

Vootex Image

Vootex

Design solutions

Our goal was to ensure the application was intuitive, offered simple navigation, and facilitated smooth micro-interactions between users. To help businesses orient themselves based on data gathered by Vootex, we designed the analytics features to not only be clear and engaging but also to let businesses extract the most intelligence from the data. To make the

application more recognizable, we came up with the idea for a mascot that would be lively, provide a consistent character, build positive emotions, and support the product’s tone and voice. Creating a light and airy interface based on the concept of deference helped us keep interactions with content simple. Finally, persistent hierarchy throughout the app gave users a sense of depth while navigating content.
Vootex Image

Vootex

What Vootex is Now

The UGEM Team helped create an effective tool for testing products, performing market validation, reaching users globally, gathering valid feedback, and providing analytics. Vootex helps businesses perform valid product testing easily, quickly, and cost-efficiently.

Reviews

Sort by

Product Design for a SaaS Startup

"They organized the process to maximize project productivity."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Apr. 2015 - Ongoing
Project summary: 

UGEM redesigned a SaaS product in order to target a new audience. Creating a user-friendly dashboard, calendar, and budgeting tab, they used InVision to create a clickable prototype.

The Reviewer
 
1-10 Employees
 
Cincinnati, Ohio
Olga Yurovski
CEO, Shopperations Research & Technology, LLC
 
Verified
The Review
Feedback summary: 

UGEM exceeded expectations and the application is visually appealing, modern, fast, and functional. The team communicated well, created a plan, and set clear expectations. As a result, the process was very smooth. They’re very professional and play close attention to detail.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’ve founded a startup software-as-a-service company that simplifies business processes for marketers. We work with different consumer packaged goods manufacturers. Our software helps them manage budgeting, promotions, estimation, reconciliation, and more.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UGEM?

I was looking for an outsourcing design company. I started to design my software with local, on-shore designers, but I struggled to get something outstanding and felt like I had to micromanage the process.

What were your goals for this project?

I needed good-looking, functioning MVP to launch for my initial clients who pre-ordered the software. UX Design was a pivotal part of the product.

SOLUTION

How did you select this vendor?

I was initially looking for a tech co-founder and ended up finding UGEM on one of the sites where they posted a profile. I was looking for software development advice and for someone who understood how to work with startups. After the first conversation with UGEM, I saw that they've done many projects like mine and that they speak plain language and are pragmatic and business-savvy. A sweet bonus was that they were from the home town that gave me an emotional connection to them. Their pricing was fair, so I decided to give it a go.

Describe the project in detail.

When I came to UGEM, I already had a basic prototype and knew what features marketers need. Their designer conducted comprehensive research regarding my target audience and put this knowledge into the intuitive information architecture charts and flow diagrams.

The main assignment was around designing both informative and user-friendly dashboard, calendar, and budgeting tab. All events in the calendar are represented with different colors so that marketers can easily detect the event status.

The budget tab provides inline editing functionality meaning marketers can enter and save data in the system effortlessly, just as they do in Excel files. We attached an advanced calendar of upcoming events to the top of the dashboard so that marketers can see current and future events.

Dashboard also allows marketers to track event statistics and overall budget usage. Their designer created wireframes, mockups, and a clickable prototype in InVision representing all these features. She gave me a tangible deliverables that I could then use as a starting point for developers.

What was the team composition?

I worked with a designer and a part-time project manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The result of our collaboration exceeded my expectations. I learned a lot about UX design principles and could see that UGEM took my basic prototype to a whole new level. In my subjective opinion, the application is visually appealing, modern, fast, and functional. All of my clients are impressed when I show it to them. It was a great validation for both my vision and their delivery. The biggest testament to how good they are is that 5 years later, I still hire them on a part-time/hourly basis when we need design updates.

How effective was the workflow between your team and theirs?

UGEM project manager is great at communication, planning, and setting clear expectations. I always knew what was coming, I hate surprises! They organized the process to maximize project productivity. I communicate with the designers via Google Hangouts. We hold meetings at least twice a week. We also used Jira, so the process is transparent and fluid.

What did you find most impressive about this company?

Their professionalism, attention to detail and the pride they take in their work. At some point, my dev team didn't have a project manager. My UX designer stepped up and helped me plan sprints, update the team and do user testing, too!

Are there any areas for improvement?

Looking back, I never regretted hiring them. Of course, some things could always be cheaper and faster, but I have no material complaints.

5.0
Overall Score They are visionaries who get things done!
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UI/UX Audit for Cottage Rental Company

"We were impressed with their deep research-based approach to the UX audit."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Aug. 2019
Project summary: 

UGEM performed a UX audit of a third party client's website for a web developer. Their goal was to identify weaknesses in UX before designing and implementing new features.

The Reviewer
 
1-10 Employees
 
Kaunas, Lithuania
CEO, Internet Technology Company
 
Verified
The Review
Feedback summary: 

UGEM's work significantly bolstered the web development project, allowing their client to target and solve existing flaws in the website's UX, satisfying all project stakeholders. They demonstrated impressive industry knowledge and attention to detail throughout the process.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the CEO of an Internet technology company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UGEM?

We hired the UGEM team to conduct a thorough UX audit of our client's cottages rental website before implementing something new.

What were your goals for this project?

We wanted to rework our website's main page to create a simple and straightforward search and provide a seamless user experience in the product. That’s why we first needed to identify what wasn’t working properly and where improvements should’ve been done.

SOLUTION

How did you select this vendor?

Initially, we compared several Ukrainian tech companies that we found on platforms like Clutch. We chose the UGEM design team since we appreciated their expertise, workflow, and price & quality ratio.

Describe the project in detail.

UGEM design team conducted a thorough research about our business, our customers, and competitors. They proceeded with a benchmarking analysis to compare the website with its competitors and check it for compliance with the best design practices. In the end, they formed the final report based on the conducted analysis with recommendations for improving user experience and overall product usability.

What was the team composition?

They provided us with two UX researchers. We also worked with a business analyst for a short period.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

UX audit helped us identify problems with navigation that make users get confused. We also hope the improvements we make based on the UX audit will help the project increase user satisfaction and conversion rate.

How effective was the workflow between your team and theirs?

We were constantly communicating with UGEM to stay on the same page and know the progress of the project. In a nutshell, project management was organized on the high level and communication was clear during the whole cooperation.

What did you find most impressive about this company?

We were impressed with their deep research-based approach to the UX audit. It allowed us to take the right direction from the very beginning of the cooperation and save time and resources. We also appreciated the design team had a great technical background and pretty deep expertise in user experience audit.

Are there any areas for improvement?

Not at all. We were impressed by perfect communication, which is usually the main area for improvement when coworking with other companies.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer