Ubiquitous

BACKGROUND

Please describe your company and position.

I am the Communications Specialist of Fluidra

Describe what your company does in a single sentence.

We're one of the largest pool equipment and technology manufacturers in the world, specializing in commercial and residential pools.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ubiquitous to accomplish?

• Influencer marketing to help grow awareness around our Polaris Days events

SOLUTION

How did you find Ubiquitous?

Online Search

Why did you select Ubiquitous over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Ubiquitous were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We enlisted Ubiquitous' help to launch our first-ever influencer marketing campaign to promote our Polaris Days event. The goal was to create more awareness using influencer marketing and Ubiquitous owned every aspect from recruitment to content production and paid advertising, and reporting. 
The key deliverables were clear: 20-40 pieces of high-quality influencer content across Instagram and TikTok, describing how much easier owning a Polaris pool cleaner made their lives and urging their followers to find a local sale to save up to $200. This campaign drove significant impressions which was our key KPI we were tracking toward, along with link clicks. The Ubiquitous team was easy to work with and understood our goals.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were mainly tracking impressions and link clicks to our event landing page and exceeded the goals we had set during the initial phases of our campaign. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ubiquitous was very responsive and, while there was a learning curve in the selection of influencers, the second everything clicked, they were ON IT! Very communicative, on-time and in-depth with their explanations when it came to reporting. 

What was your primary form of communication with Ubiquitous?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I love their approach to how they handle campaigns and the team members assigned to our project were so easy to work with which made the experience that much better!

Are there any areas for improvement or something Ubiquitous could have done differently?

I think the vetting process required a lot from the clients (us) and kind of missed the mark in the beginning in terms of influencer selection. We had asked for some explanations as to why these influencers were selected which were a bit vague; however, once we gave this feedback, the team turned it around and we found great matches. 

BACKGROUND

Please describe your company and position.

 I am the Ambassador Lead of a retail company 

Describe what your company does in a single sentence.

We sell nutritional supplements, vitamins and more.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ubiquitous to accomplish?

• Spread brand awareness through influencer
• Scale creator output
• Obtain authentic content that could be repurposed for owned, paid and other digital channels.

SOLUTION

How did you find Ubiquitous?

Email Outreach

Why did you select Ubiquitous over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned
• Expertise

How many teammates from Ubiquitous were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

For this campaign, we contracted Ubiquitous for an influencer campaign spanning Instagram and TikTok to reach audiences about a weight loss management product. We tasked Ubiquitous with contracting a slew of creators for activation by end of Q1 (3/31) after finalizing a contract for 1/30~. Content was to live on creator channels and be primed for both organic and paid, keeping in mind strict guidelines of TikTok.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They delivered several million impressions, an above benchmark ER and reached our creator/content thresholds; all going live by the tight timeline we challenged them with.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

In my team at my organization, I've never worked with an agency that was as organized as Ubiquitous. They listened to every need of ours (no matter how last minute or specific) and answered us within the day. Great account management skills.

What was your primary form of communication with Ubiquitous?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I've been incredibly impressed by the care they take for all content, and how they anticipate needs. They're a true solution-oriented team, always aiming for what can be done to make the final results the best they can be, no matter the lift. Cannot say enough how great they've been.

Are there any areas for improvement or something Ubiquitous could have done differently?

We ran into a few security hiccups from our end (to be fair, our requirements are extensive and they're a newer company) that got in the way of them running paid support on campaigns. They still delivered reco's to make sure they were giving us the full value of our relationship.

BACKGROUND

Please describe your company and position.

I am the Associate Brand Manager - Zilla of Central Garden & Pet - Zilla

Describe what your company does in a single sentence.

A portfolio of leading brands in the Lawn and Garden supplies and the Pet supplies industries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ubiquitous to accomplish?

• Our specific goal was increasing brand visibility, reaching a broader audience, and generating excitement and engagement around our rebranding efforts.

SOLUTION

How did you find Ubiquitous?

Referral

Why did you select Ubiquitous over others?

• Great culture fit
• Company values aligned

How many teammates from Ubiquitous were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work with Ubiquitous involved an influencer marketing strategy tailored to our rebranding goals for Zilla. They diligently identified influencers within the reptile hobby community who resonated with our primary demographic. These TikTokers were carefully selected to ensure alignment with our brand values and messaging. 
Key deliverables included: 

• Influencer Identification: Ubiquitous meticulously researched and identified influencers in the reptile hobby niche who had significant reach and engagement with our target audience. 
• Content Creation: The influencers selected received our products and were tasked with creating two pieces of content monthly. This content was designed to showcase our rebranding efforts, highlight product features, and generate excitement among their followers. 
• Relationship Management: Ubiquitous took charge of managing the relationship between our brand and the influencers. This involved communication, coordination, and ensuring that expectations were clearly defined and met on both sides. 
• Seamless Execution: Throughout the influencer marketing process, Ubiquitous ensured smooth execution of campaigns, handling any logistical issues, and making adjustments as necessary to optimize results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased Brand Visibility: Through the influencer marketing campaigns run by Ubiquitous, we observed a noticeable uptick in brand visibility across social media platforms, particularly on TikTok where our targeted influencers have a strong presence. 
• Engagement Metrics: We monitored key engagement metrics such as likes, comments, shares, and views on the content produced by the influencers. These metrics showed a substantial increase during the campaign period.
• Audience Growth: The influencer collaborations facilitated by Ubiquitous contributed to an expansion of our brand's audience base. We saw an influx of new followers across our social media channels, indicating successful outreach to previously untapped demographics.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Erin Orcutt exemplified exceptional project management skills throughout our collaboration. Erin consistently ensured that deadlines were met with precision and efficiency. Her proactive approach and attention to detail were instrumental in keeping our initiatives on track. Erin demonstrated a keen ability to prioritize tasks, allocate resources effectively, and communicate transparently at every stage of the project. 
Whenever we encountered challenges or needed additional support, Erin was quick to respond and address our needs promptly. Her professionalism, reliability, and dedication to our project's success were truly commendable.

What was your primary form of communication with Ubiquitous?

Virtual Meeting

What did you find most impressive or unique about this company?

What I found most impressive and unique about this company was their exceptional level of personability and commitment to providing personalized support throughout the entire process. Working with them truly felt like being in good hands because of the genuine connections formed through regular face-to-face interactions. Unlike some experiences where you might feel passed around to different contacts, with this company, there was a consistent point of contact who took the time to understand our needs and priorities.
The weekly chats provided valuable opportunities for open communication, ensuring that any concerns or questions were addressed promptly and effectively.

Are there any areas for improvement or something Ubiquitous could have done differently?

No areas of improvement to comment on!

BACKGROUND

Introduce your business and what you do there.

I’m the senior manager of influencer marketing at a snack company. We create delicious snack packs that are superfood greens, prebiotics, and multivitamins made with 60+ ingredients. We offer a convenient way to fill nutrition gaps and support overall health.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ubiquitous?

We needed help with influencer marketing. The goal was to scale our TikTok program across three months with a diverse range of talent in various categories, following sizes, and niches.

SOLUTION

What was the scope of their involvement?

Ubiquitous partnered with 12+ TikTok partners monthly for three months. They handled the entire process from partner sourcing through content delivery. We managed setting up paid ads in-house, but they handled the rest of the process from start to finish.

What is the team composition?

We worked with 2–5 teammates from Ubiquitous.

How did you come to work with Ubiquitous?

We found them through an online search. They had high ratings, their pricing fit our budget, and they were a great culture fit.

What is the status of this engagement?

We worked together from November 2025–January 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Ubiquitous delivered a comprehensive report showcasing viewership and engagement for the campaign. We got 1.43 million impressions, 2,000 clicks to the site, and 18,000 engagements. We didn’t utilize the full capabilities of Ubiquitous, including paid ad management, but we saw a wide variety of talent go live. The team was extremely organized and communicative throughout the process.

How did Ubiquitous perform from a project management standpoint?

They were super timely and organized. We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

The team was a pleasure to work with. They seemed to really care about having a successful campaign and made themselves available when needed to work through any kinks.

Are there any areas they could improve?

They could have adjusted the KPIs based on the SOW that we chose, which didn’t include paid ad management. This would have helped level the expectations for solely organic TikTok content.

BACKGROUND

Please describe your company and position.

I'm a marketing associate of GoldenSun Insights

Describe what your company does in a single sentence.

We are a strategy centric firm focused on the fresh produce supply chain from seed to retail.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ubiquitous to accomplish?

• Reaching younger generation on social media
• Promoting fresh mushrooms as an approachable household ingredients
• Bringing visibility/exposure to the fresh mushroom category

SOLUTION

How did you find Ubiquitous?

• Online Search
• Referral

Why did you select Ubiquitous over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Ubiquitous were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Recruiting and booking content creators 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Get impression results. Increased follower count. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, the team was very communicative and helpful throughout the process. They did a great job of keeping our team updated and on track with tasks.

What was your primary form of communication with Ubiquitous?

Email or Messaging App

What did you find most impressive or unique about this company?

They made this project very approachable and simple. The team was very hands on and helpful. 

Are there any areas for improvement or something Ubiquitous could have done differently?

The only hiccups we had were with billing. There was some confusion on invoicing with the international company.

BACKGROUND

Please describe your company and position.

 I am the Co-CEO of a dating company.

Describe what your company does in a single sentence.

We are a dating/media company!

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ubiquitous to accomplish?

• Increase joins

SOLUTION

How did you find Ubiquitous?

Online Search

Why did you select Ubiquitous over others?

High ratings

How many teammates from Ubiquitous were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We ran a campaign and contracted over 25 infleucers to open up PR boxes. UBQ helped us with UGC ad content as well. The goal was to increase join and help us gain top of funnel awareness as well as under 5 CPA

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are seeing slow progress

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were extremetly timely and their updated were very good. We always felt like we know what was going on, the commuication was very good.

What was your primary form of communication with Ubiquitous?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We're impressed with their ability to communicate when there are so many conversations with influencers going on.

Are there any areas for improvement or something Ubiquitous could have done differently?

n/a

BACKGROUND

Please describe your company and position.

I am the VP Marketing and Brand of Eternal Water

Describe what your company does in a single sentence.

CPG Brand that sells Naturally Alkaline Bottled Spring Water

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ubiquitous to accomplish?

• Drive Brand Awarness
• Elevate Influencer Activation and Content Quality
• Run Effective Ad Campaigns with a low CPM

SOLUTION

How did you find Ubiquitous?

Online Search

Why did you select Ubiquitous over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Ubiquitous were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Influencer monthly activations: Influencer selection, activation, implementation, ad campaigns. 
Platforms: Tik Tok and Instagram
7-10 influencers per month for 9 months

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Impressions and Effective CPM

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always delievered product on time and very responsive to concerns and feedback.

What was your primary form of communication with Ubiquitous?

Virtual Meeting

What did you find most impressive or unique about this company?

Ubiquitous's strong team is an expert in each channel, from project management to selecting influencers to activating a paid ad campaign. 

Are there any areas for improvement or something Ubiquitous could have done differently?

Accounting services have been an issue. 

BACKGROUND

Please describe your company and position.

I am the Social and Influencer Manager of a healthcare company 

Describe what your company does in a single sentence.

The most accessible women’s sexual + reproductive telehealth company on the market.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ubiquitous to accomplish?

• Brand Awareness through Influencer Marketing

SOLUTION

How did you find Ubiquitous?

Referral

Why did you select Ubiquitous over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Ubiquitous were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Work with 3-6 new influencers per month.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We measure success by looking at total impressions for a given month

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great communication. Timely deliverables.

What was your primary form of communication with Ubiquitous?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We've been impressed by their organization and low fee.

Are there any areas for improvement or something Ubiquitous could have done differently?

n/a

BACKGROUND

Please describe your company and position.

I am the Co-Founder and Chief Strategy Officer of NinetyEight

Describe what your company does in a single sentence.

NinetyEight is a future-focused digital marketing consultancy that creates collaborative relationships between Gen Zs and brands.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ubiquitous to accomplish?

• To work with creators to produce compelling, fun, interest-specific, lifestyle photo content for Amazon products

SOLUTION

How did you find Ubiquitous?

Referral

Why did you select Ubiquitous over others?

• Great culture fit
• Referred to me

How many teammates from Ubiquitous were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We collaborated with Ubiquitous to get content creators / influencers to join the Amazon Inspire program. Through this program, influencers post lifestyle photos of Amazon products to their Storefront to inspire consumers to engage with and purchase the products they suggest. Key deliverables include creator lists and photo submissions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

High amount of influencers joining the Amazon Inspire program and high approval rate of photos submitted.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Ubiquitous team set clear process instructions and expectations from the get-go. The transition to kick-off the project was incredibly smooth. They're always very responsive with feedback & updates and are always available to hop on a call whenever we need it.

What was your primary form of communication with Ubiquitous?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Ubiquitous is one of the agencies we collaborate with on projects the most. They are always eager to find solutions no matter the brand, product, or ask.

Are there any areas for improvement or something Ubiquitous could have done differently?

None.