Two Bridges Design

BACKGROUND

Please describe your company and your position there.

We acquire small online companies/brands to permanently own and operate.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Two Bridges Design, and what were your goals?

We needed to update our look from the ground up. We wanted to stick to our core values in how this look would be expressed and felt, but we also wanted to spend time playing with ideas. Two Bridges was crucial for this experimentation and Wells' work and ideation were phenomenal, beautiful, on-point, and he made the process really fun.

We needed a new foundation: product labels, graphics, infographics, etc.

SOLUTION

How did you select Two Bridges Design?

We asked our network for recommendations and had a few conversations. We knew we needed creativity and open-mindedness, but also a bit of patience. Wells was super supportive, excited, and we loved the clean looks in his portfolio, but also his breadth.

Describe the scope of their work in detail, including any steps and the final deliverables.

We started with a lot of experimentation, Wells provided decks with several looks and new ideas to think over. He walked us through all of them and was great at receiving feedback. Once we had the new look and identity nailed, he attacked the product labels and a bunch of other digital assets we needed.

How many people from the Two Bridges Design team worked with you, and what were their positions?

We worked directly with Wells Collins.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The new-look is a resounded success! We love it, customers love it, we couldn't be happier with the end results as well as the process. We're proud to have a brand like this and it is due to Two Bridges & Wells' creativity. Those are the soft facts. The hard fact is conversion rates are up. We even have assets in Figma so we can go and make small DIY tweaks as needed.

Describe their project management style, including communication tools and timeliness.

Wells was super on top of everything! We were the slow down of the process with multiple compliance checks and some indecision at certain forks in the road. Lots of back and forth via email, plus several calls and screen sharing sessions for both the exploration and detail phases of the process.

What did you find most impressive or unique about this company?

Creativity. Their support and patience impressed us. We loved the process.

Are there any areas for improvement or something they could have done differently?

I like to have constructive feedback, but in this case, we mostly talked about how we wished we had more design work to do with Wells. As soon as we do we know who we're calling.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of business development at a building and industrial conglomerate. We acquire and service manufacturing companies to try to create strategic advantages. I am located in the Boston area but our company is geographically dispatched across the US.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Two Bridges Design?

We hired Two Bridges to revamp the website of one of the companies we had acquired and to design our main corporate website.

SOLUTION

What was the scope of their involvement?

Two Bridges has been providing web design services for us for a while. Some websites only need to be updated, while others have to be redone completely because they’re so poorly done. Their team helps us develop the content as well, either leveraging external copywriting resources or utilizing our own.

For this project, Two Bridges designed two websites: one was our corporate website and the other was the website of a company we had just acquired. The corporate site was rebuilt from scratch. They developed a portion of the content but we provided most of it. 

They did not do any branding, SEO, or social media marketing for this engagement, but we will be doing that very soon.

What is the team composition?

We worked with the two co-founders of Two Bridges.

How did you come to work with Two Bridges Design?

Two Bridges was already working with us when I joined the company. They had just finished redesigning our recently acquired companies’ websites, so that relationship was already in existence when I came on board.

How much have you invested with them?

We have spent around $50,000.

What is the status of this engagement?

We started working together around November 2020 and our partnership is still ongoing. We expect to keep them retained for a long time because we'll continue to acquire new companies in the future. As our capabilities change and grow, we'll want to update things and keep the websites current, and we intend to do that with Two Bridges’ help.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The quality of their work is incredibly high. I am very pleased with the detail-oriented approach that they have to everything.

We have structured a business arrangement with them to make sure that they are super responsive, and they have lived up to our expectations. Their turnaround time is very quick, and even minor updates can be completed by the team in a matter of hours. 

How did Two Bridges Design perform from a project management standpoint?

Two Bridges performs really well on this front. They are very open and communicative about the scope and the requirements. I'm not a website-savvy person, so I rely heavily on the team to tell me what to do. When I give them a rough idea of what I'm trying to get to, they're able to put together a good project plan. 

They describe exactly what they're going to do, when they're going to deliver it, and when I need to have stuff from my side ready. In that regard, Two Bridges not only manages their own work, they manage aspects of mine as well to ensure that we stay on the schedule. 

We communicated through emails, phone calls, and Zoom meetings.

What did you find most impressive about them?

Two Bridges has a good sense of the types of websites that we need to create in order to cater to our relatively technical audience. They have a good feel for how to design these websites and what content we should make with them. There’s a very personal touch with every interaction.

Are there any areas they could improve?

No, I don’t have any complaints.

Do you have any advice for potential customers?

Have open and clear channels of communication with Two Bridges, just as you would with anybody you're working with. It makes it super easy to collaborate.

BACKGROUND

Please describe your company and your position there.

I am a co-founder of MH Digital Consulting Group, where our team provides an end to end solution for our clients email marketing and automation needs. We handle any aspect of our client’s needs from the creative to the technical implementation or the creation of strategy and then the execution of the plan.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Two Bridges Design?

We first engaged with Two Bridges Design to help us create our Brand and the guidelines that go along with it for our own marketing purposes and have gone through a few iterations with them over the last few years. We have since started a partnership with them to help us with some email design work.

SOLUTION

How did you select this vendor and what were the deciding factors?

We know both Jeff and Wells from working together in a collaborative manner for one of their other ventures. We had seen first hand what their team is capable of and wanted to apply that to not only our own brand but to our clients' brands as well.

Describe the project in detail and walk through the stages of the project.

Our first engagement was creating a Brand and guidelines for us to use within our own content. It started with an interview with us and a download of what we feel makes us stand out, and then asking questions to get a sense of how we would (and wouldn't) define ourselves.

From there, we got a few different options (and they shared the reasons/thoughts behind each) and we continued to narrow it down. It never felt like we were 'stuck' with something if we changed our minds. For our graphic design needs, we share with them our client assets and give them a vision of similar/comparable designs that a client has shown interest in, and they build us a core group of templates we can then build upon/riff off of.

How many resources from the vendor's team worked with you, and what were their positions?

We primarily work with the founders, Wells Collins and Jeffrey Zucker. At times we will engage with other members of their team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

MH Digital is not your typical digital marketing agency, so our brand required something a little different than our competitors. We sat down with Wells and he asked us a bunch of questions about what makes us different from everyone else. He was able to take our ideologies, principals, voice and mission and create a brand that resonates with who we are and what we stand for.

The feedback we received from our prospects about our brand is overwhelmingly positive and sets us apart from our cookie cutter competitors. The feedback we received from our clients on the design Two Bridges does from them is nothing short of fantastic and exceeded their expectations. As a whole, the work Two Bridges produces has always exceeded our expectations as well as our clients.

How effective was the workflow between your team and theirs?

We communicate primarily through Slack. Emails and zoom meetings are conducted as needed but rarely required as the Two Bridges team is very clear in the questions they ask and excellent with their communication and setting expectations.

What did you find most impressive or unique about this company?

Their team just “gets it”. We deal with a lot of different clients and vendors from a mix of industries and verticals and are a breath of fresh air working with them as they quickly pick up the context and scope. Their creativity coupled with their professionalism makes them an awesome and reliable partner. Their ability to be agile, personable and take the time to understand you and your business makes them the only choice for us.

Are there any areas for improvement or something they could have done differently?

Zero. Don’t change, keep doing what you all are doing!

BACKGROUND

Please describe your company and your position there.

I am the founder of RPC Consulting, which provides a variety of different services and supports for Colorado based educational organizations including foundations, nonprofits and school systems.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Two Bridges Design, and what were your goals?

Two Bridges helped refine the scope of my work through an intentional branding and design process. Their work not only elevated my company, it helped to sharpen the organizational focus.

SOLUTION

How did you select this vendor?

I know Jeffry and Wells personally and was excited to work with them on a professional project - they exceeded my expectations!

Describe the scope of their work in detail, including any steps and the final deliverables.

Two Bridges provided guidance as I purchased my web domain, gathered information to help refine the scope of my work and the audience I was most focused on.

Through that information, they were able to provide an initial mock-up of branding options, which they refined based on my feedback. Finally, we selected a logo and support materials. They even helped me identify the best places to purchase business cards and letterhead.

How many people from the vendor's team worked with you, and what were their positions?

I worked with the founders of Two Bridges, Wells Collins and Jeffrey Zucker.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I have received feedback from several partners and clients that my brand feels both elevated and inviting. As a new organization, Two Bridges' work has helped build legitimacy and momentum behind my work.

Describe their project management style, including communication tools and timeliness.

We communicated over email and had virtual meetings. They were incredibly timely with both their responses and following up on items we discussed during meetings. The entire process took around six weeks because they were easy to work with and followed through on the work quickly.

What did you find most impressive or unique about this company?

Two Bridges Design made our branding feel approachable and fun. Given my organizational focus is on policy, I went in knowing very little about design and was a bit intimidated by it. My assumptions were it would be expensive and overwhelming. I was pleasantly surprised by how enjoyable and accessible it was to work with Two Bridges Design.

Are there any areas for improvement or something they could have done differently?

Nope, I remain completely happy with my experience working with Two Bridges!

BACKGROUND

Please describe your company and your position there.

I am the owner and founder of a Child Life consulting agency. I work with a variety of medical and healthcare settings providing child life services to families and children.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Two Bridges Design?

Two Bridges helped create a main logo and small logos that helped incorporate the brand. Also made business cards as well as created a website.

SOLUTION

How did you select this vendor and what were the deciding factors?

I had researched a bunch of different design companies and found this one from their instagram. I really liked how they described their process of making the logo.

Describe the project in detail and walk through the stages of the project.

I had a phone conversation with Two Bridges to describe what my business does and give them some guidance on what child life does (as having a private practice is not very common). After our call, I received a full guide through the process of how they came up with my logo and a very detailed guide of the exact colors for the logo, the font, and examples of the logo on different apparel.

After that, I received a drop box link to all the logos as well as logos for social media and business card designs. After finishing with the logo design, our next task was to build a website. Two Bridges took detailed notes of how I wanted the website to look and the result was perfect.

How many resources from the vendor's team worked with you, and what were their positions?

I believe I worked with two people. One was Jeffrey who is the owner and helped with taking down notes and asking me questions. The other was Wells who was the designer of the logo and website creator.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The website is very user friendly and conveys exactly what I needed. People that have logged on to my website have commented on how professional and easy it is to navigate. Plus, I get comments all the time about how much they love my logo.

How effective was the workflow between your team and theirs?

It was seamless to work with Two Bridges. They were timely and easy to get in touch with. They always answered my questions in a prompt manner.

What did you find most impressive or unique about this company?

The most impressive and unique thing is they are a small company, but they can do incredible and beautiful design work. I feel lucky that I was able to work with them when they were still starting out because I think they will become very popular soon. I also was impressed by how quickly they respond to my emails and how fast they can find solutions to questions I have.

Are there any areas for improvement or something they could have done differently?

I can not think of anything!

BACKGROUND

Please describe your company and your position there.

I am the founder of Happy Chance, chef-crafted edible sourced from health conscious and sustainable ingredients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Two Bridges Design, and what were your goals?

As a new company, we needed help establishing our brand and packaging. Happy Chance is an homage to our founders grandfather’s farm, and we hired Two Bridges Design to help establish a brand image that tied the real place of Happy Chance and the story behind it together with the brand itself.

SOLUTION

How did you select this vendor?

We found between 5-6 companies online after comparing reviews and ratings for several. Once we interviewed and heard each team’s proposal, we hired Two Bridges Design because of their ability to help tell a story through design as well as their general expertise in creating branding and logos for other notable companies. They were also highly communicative and made us feel important and heard as a small start-up company.

Describe the scope of their work in detail, including any steps and the final deliverables.

To start, we had a deep dive and created a brand exploration and creative brief to help give a clear direction and vision for the branding. Once Wells had a firm understanding of our brand and the story behind it, he created an entire brand package for us. This included a logo, brand elements, and packaging.

How many people from the vendor's team worked with you, and what were their positions?

I worked directly with their Creative Director.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Working with Two Bridges Design has been an incredible experience. I have truly enjoyed collaborating with Wells and his team. Wells captured my vision for Happy Chance better than I ever could have imagined. Wells' creative curiosity and entrepreneurial ingenuity are contagious. In everything he does—from creating a logo based on my grandfather's farm to the packaging design created with beautiful watercolors —he seeks out opportunities to engage on a deep, authentic level.

Everything he touches bears the trace of his truly unique style. People constantly compliment the logo and packaging, and we are excited to continue collaborating with the Two Bridges team.

Describe their project management style, including communication tools and timeliness.

The Two Bridges team is highly organized and efficient in their communication and timeliness. In the beginning, we had calls to touch base to go over the entire process and next steps. We communicated over email regularly and they provided us with frequent updates. For each step, they asked for our feedback and implemented it quickly.

What did you find most impressive or unique about this company?

Two Bridges was committed to learning everything about the brand right from the beginning. Wells’ creativity is truly remarkable. What has impressed me the most is Wells’ ability to help capture a place and tell a story through design – he listened to my descriptions of the real Happy Chance without seeing pictures or never having been there and he delivered beyond my wildest expectations.

He created a logo design that takes you to that place and ties together the brand and the story so perfectly.

Are there any areas for improvement or something they could have done differently?

I would not have changed a thing about my experience with Two Bridges. They over-delivered in more ways than one. I am truly so grateful for their hard work and dedication in bringing my vision to life.

BACKGROUND

Please describe your company and your position there.

I am the Founder of Rocket Club

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Two Bridges Design?

We hired Two Bridges to create the badges for gamified STEAM curriculum

SOLUTION

How did you select this vendor and what were the deciding factors?

We considered many graphic designers, but it was Two Bridges' previous work that really sold us

Describe the project in detail and walk through the stages of the project.

The work Wells produces is pure art. My favorite thing about Two Bridges Design was how relaxed and collaborative they were. He truly wants to hear our goals and goes way above and beyond with everything he does for us. He designed our new membership pins & landing page for our website, and both exceeded our expectations! We are so grateful to get to work with him and Jeff!

How many resources from the vendor's team worked with you, and what were their positions?

We worked directly with Wells and Jeff, the Co-Founders of the company

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our members absolutely love the badges. It is a cornerstone of our program.

How effective was the workflow between your team and theirs?

Their response time is incredible. He's very focused on hitting targets

What did you find most impressive or unique about this company?

Wells is an artist. His abilities are absolutely next level.

Are there any areas for improvement or something they could have done differently?

No