The Turtle Story

BACKGROUND

Please describe your company and your position there.

I am the founder director of Inscape Design, a design team that specialises in commercial and residential interiors & retail experience.We work with home, work, shopping, or leisure environments, and use a methodical approach to interior design, to bring our clients’ core vision to life.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Turtle Story?

As a new interior design boutique competing in the highly overcrowded interior design supply industry, Inscape’s unique proposition of end-to-end design is a big differentiator. We needed help in designing our branding and client facing interface in a manner that would bring this differentiator to life.

For this task, I needed an agency that would partner with us, to make this vision of ourselves a reality. That is why I decided to go with turtle story. Turtle story took charge of the entire project, from designing our logo to all stationery including business cards, website design and marketing collaterals.

What were your goals for this project?

As a specialist in interior design, we know that first image is everything. We especially needed a logo that would impress upon the onlooker the end-to-end nature of Inscape, while reflecting the versatility and innovativeness of our work.

I think turtle story has done an excellent job in logo design. It truly depicts our presence across environments, while subtly revealing our initials, which was a superb trick by turtle story.

Once logo design was set, we needed our stationery to reflect this uniqueness too. Once again, turtle story delivered. It designed our business cards with a twist, such that every client, partner, and competitor who receives our business card, finds it hard to forget us.

SOLUTION

How did you select this vendor?

I had given my interior designers a task of shortlisting 3-4 good branding firms in mumbai..they had shortlisted turtle story along with few others Having been on the lookout for the right agency, I had already discussed this with a few potentials and invited proposals. But by the second session with turtle story, I knew I had found the right agency.

Describe the scope of their work in detail.

We met twice with the team, and we took this opportunity to introduce turtle story to Inscape, and to explain in detail, our vision of Inscape and its future path. Turtle story came back to us with 3 logo designs and branding plans to go with each option.

After discussing what each option would entail in terms of market image and underlying messages, we settled on the current logo. We were especially impressed with how well turtle story had been able to bring our vision into reality. As a design specialist, it was particularly gratifying.

What was the team composition?

The creative director, a graphic designer and a junior designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our logo and business cards have clearly proved their worth in terms of recall value. But an even further impressive factor, is that whenever we decide to expand our portfolio further, our branding will still be highly relevant and on point.

How effective was the workflow between your team and theirs?

I was coordinating directly with the turtle team myself. The team was very efficient with very quick response time.

What did you find most impressive about this company?

Turtle Story’s creativity, speed of response, and professionalism were above par. The founder’s involvement at all times was a big plus. We will surely keep going back to them for all future needs. They are already working on our website design. We are happy to have found the turtle story.

Are there any areas for improvement?

They did a splendid job, nothing comes to my mind. I think it's a well rounded team.

BACKGROUND

Please describe your company and your position there.

I am the founder of Russet Furniture Studio based in Mumbai. We are a premium furniture brand that celebrates Indian heritage and craftsmanship through designs that are functional, elegant and contemporary.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Turtle Story?

We had a clear vision of how we want to position our brand in the market. We needed an agency who could understand and appreciate the value that Russet was offering to its customers.

After meeting a bunch of agencies, The turtle story became an obvious choice because the team not only were great with the creativity but also understood the business perspective of the project.

We tested them out with the logo design and after the first concept presentation itself we decided to hand over the complete creative requirements to them. Turtle did our entire branding, website, social media, marketing collaterals and brand launch

What were your goals for this project?

We wanted to create a sophisticated and timeless imagery of the brand and yet be in the contemporary space. I think the team had done a great job of translating our emotions into a tangible form.

SOLUTION

How did you select this vendor?

We were introduced to the turtle story by one of my architect client who had done their logo and company presentation. At that point we were already discussing this project with 4 /5 agencies in Mumbai. But in a couple of sessions of exchanging ideas I was sure they were the right fit for us.

Describe the scope of their work in detail.

The process started with me giving a brief of what i had in mind in terms of capturing the Indianness and yet being global. we shared the images of the furniture pieces of our first collection for the teams reference.

The Turtle team then came back to us with two branding approaches we could take to build the brand. We were really impressed with the approach presented and like a typical client ( which I was told later :)) we kind of merged the two ideas and asked the team to detail it further.

The next presentation we were shown the logo, colors, copy, and basically all the elements to build the identity including the tags on the furniture and labels and brass pins on furniture. I think the logo has come out really well and it looks great even on the products. We requested for some minor tweaks and in the next presentation our logo was ready.

Brand guide was then finalized following which the website and social media artworks were done. The styling and photography was also done by the turtle team.

What was the team composition?

The founder who is also their creative head was my point of contact. He was leading the project along with 2 graphic designers, a copywriter and a product designer who was also the photographer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Everyone, literally, loves our logo and the story behind it. The way the social media is handled and also the marketing collaterals, has certainly given us an edge over our competition. There is a certain sophisticating and grace in all our branding and promotional material.

How effective was the workflow between your team and theirs?

I think both the teams just loved what they were creating and therefore it was pretty seamless. It was truly a demonstration of teamwork. The teams were very proactive and hence we managed to complete the project in the estimated timelines which was a pleasant surprise.

What did you find most impressive about this company?

Their involvement and ownership! They drove this as their own and with so much passion. I think the founder's direct involvement in the project has a huge impact on the creative outcome and also on the overall experience

Are there any areas for improvement?

I am pretty happy with our association.

BACKGROUND

Please describe your company and position.

I am the Co-founder of Trillotama Wellnes Pvt Ltd

Describe what your company does in a single sentence.

We are a food start-up in stealth mode that focusses on healthy food options that is easy to adopt and be a part of daily food lifestyle.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Turtle Story to accomplish?

• Branding: Logo Designing
• Brand Communication: Slogan & Tagline
• Packaging Design

SOLUTION

How did you find The Turtle Story?

Referral

Why did you select The Turtle Story over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from The Turtle Story were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Turtle Story played a pivotal role helping design and ;aunch the brand right from naming with respect to the relativity of the food quality and segmebt along with logo designing, brand related commication. Turtle Story also took care of building brand identity through packaging design and presentation. The brand feel and character were consistently maintained with very selectively differenting the subtlety of the product flavour based package designing and as well presnting the same across on brand website and app.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Brand Launch Success:
Successfully launched the brand with a cohesive identity across packaging, website, and app within the planned timeline.
Market Response:
Received strong positive feedback from target consumers regarding brand design, packaging appeal, and product differentiation.
Packaging Effectiveness:
Introduced a flavour-based packaging system that improved shelf visibility and consumer understanding of product variants, to facilitate quick product selection in focus group tests.
Digital Brand Cohesion:
Ensured 100% brand consistency across digital platforms — including website and app — strengthening customer trust and retention.
Design Recognition:
The packaging and brand presentation received commendations from distributors and retailers, leading to wider acceptance in premium retail spaces.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Turtle Story demonstrated exceptional project management throughout the engagement. Every stage from brand naming and logo creation to packaging design and digital brand rollout, was executed with a clear roadmap, milestone tracking, and regular progress updates.

What stood out was their responsiveness and flexibility — they quickly adapted to evolving brand needs and provided strategic inputs. Turtle Story not only met the scope requirements but also offered valuable recommendations that strengthened brand presentation. 

Overall, their project management approach was organized, collaborative and quality-focused.

What was your primary form of communication with The Turtle Story?

In-Person Meeting

What did you find most impressive or unique about this company?

What stood out most about Turtle Story was their deep strategic understanding of brand storytelling combined with strong creative execution. Their ability to balance creativity with market logic was exceptional. Turtle Story’s collaborative approach, agility and brand empathy makes them stand out as a reliable brand partner.

Are there any areas for improvement or something The Turtle Story could have done differently?

My experience with Turtle Story exceeds expectations as they delivered an excellent outcome, and the collaboration was smooth, creative, and highly productive. So for a business professionaly with limited design knowledge is not qualified enough to quote anything on this paramater. for me timeline and quality are prime factor to evaluate the association and which was a pleasant experience for me.

BACKGROUND

Please describe your company and position.

I am the Vice President of IndiaFirst Life Insurance Co Ltd

Describe what your company does in a single sentence.

IndiaFirst Life Insurance Co Ltd 

The company is in the business of providing Life Insurance and Pension solutions

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Turtle Story to accomplish?

• New Product Branding
• Marketing collaterals
• Booth design

SOLUTION

How did you find The Turtle Story?

Referral

Why did you select The Turtle Story over others?

• Great culture fit
• Company values aligned
• Proactive

How many teammates from The Turtle Story were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We recently launched india's first dollar denominated investment product for the NRI market and needed a very differentiated branding for the same as this was meant to attract an international audience.
Deliverables included 

New Product Name
New Logo Design 
Product Profile Deck
Emailer Template
PPT Template
Product collaterals
Mascot Design
Booth Design for an Exhibition
Artworks and Graphics of the booth

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

multiple options of design were provided to us for each deliverable. 

utmost patience to handle multiple content changes and revisions.

timely delivery of services 

delivery within budget 

very approachable and easy to communicate

Highly professional services

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management team maintained clear and consistent communication throughout every phase of the project, providing us with regular updates and addressing any questions or concerns promptly. Their proactive approach and transparency reassured us that our project was in capable and dedicated hands. Thanks to their careful planning and attention to detail, the project was not only delivered on time but also stayed within the allocated budget. The final deliverables exceeded our expectations in both quality and precision, reflecting the team's commitment to quality and a thorough understanding of our goals

What was your primary form of communication with The Turtle Story?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were pleasantly surprised to see a creative team grasp the essence of a complex financial product offering so well and so quickly. Further the team was able to express it very effectively through the design language and content. 

Are there any areas for improvement or something The Turtle Story could have done differently?

We are extremely happy and satisfied with the output of the project and wouldn't want to change anything. We would be happy to engage The Turtle Story for future creative projects as well. 

BACKGROUND

Please describe your company and position.

I am the GM Product Design of Clothing Culture pvt ltd

Describe what your company does in a single sentence.

We own mens apparel brands along with huge manufacturing set ups. We ask manufacture for other local and international brands.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Turtle Story to accomplish?

• Unique Space design for an international level exhibition
• Very short lead time
• Seamlessly amalgate two brands with eccentric profiles into one space yet maintain their identities.

SOLUTION

How did you find The Turtle Story?

• Online Search
• Referral

Why did you select The Turtle Story over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from The Turtle Story were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The work involved planing from bare space to the final excecution of the entire stall design which had to be conceptualized keeping in mind that it needed to maintain the two brands unique identities in a single space.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Multiple appreciation from the new walk-ins and regular customers. On time delivery of the project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are a very good team to work with. They never said no to any new requirement or for any change needed. Before time delivery of the project. The team stood up till the last minute. Provided more than what was asked for.

What was your primary form of communication with The Turtle Story?

In-Person Meeting

What did you find most impressive or unique about this company?

Their willingness to accept the challenge at a very short notice and to deliver it before time. Always open to new ideas.

Are there any areas for improvement or something The Turtle Story could have done differently?

Not really. They are already good at what they do.

BACKGROUND

Please describe your company and position.

I am the Founder of Glasphago Private Limited

Describe what your company does in a single sentence.

D2C Brand, Fashion E-commerce

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Turtle Story to accomplish?

• Develop Brand design and system: Visual and Verbal

SOLUTION

How did you find The Turtle Story?

• Referral
• Other

Why did you select The Turtle Story over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from The Turtle Story were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand Blueprint Visual and Verbal Identity Business Collateral

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Encoded the brand visual and verbal brand identity. All business collaterals were delivered as required.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was able to deliver while working on a tight timeline. They were highly responsive and adaptive to any changes needed.

What was your primary form of communication with The Turtle Story?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

They worked as partners in the initiative and not as "just another service provider"

Are there any areas for improvement or something The Turtle Story could have done differently?

Turtle Story has sound expertise in branding and design. They should look to increase the gamut of services they offer and become a complete 360 agency partner for omnichannel businesses.

BACKGROUND

Please describe your company and your position there.

I am the Co-founder at Manetain Store. Manetain is a one stop for all your hair care needs. We have hair accessories and hair products specifically formulated for curly hair.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Turtle Story, and what were your goals?

We hired Turtle Story for the rebranding exercise for our brand. We never did a professional branding for our company and we wanted someone who bring the brand's vision and mission together.

SOLUTION

How did you select this vendor?

We spoke to around 4 to 5 agencies for the same project and chose Turtle Story based on their past work, price point, quality and communication.

Describe the scope of their work in detail, including any steps and the final deliverables.

The turtle story had a fully laid out plan for the project. It started with an introductory call to understand and explain the scope in detail. Followed by calls to understand the founders vision and mission for the brand. We had weekly calls to discuss the progress of the activities. They helped us with sourcing the bottles, designing the label and product description.

How many people from the vendor's team worked with you, and what were their positions?

We worked with a team of 5. The team consisted of Project Head, Assistant, Graphic Designer, Copywriter, Website Developer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We finally have a set branding guideline. This really helped shape the brand's visibility. Our follower's, customer's, salon vendor's, everyone loved the new look! It was classy with a perfect pop of color. Truly resonating with the personalities of both the founders.

Describe their project management style, including communication tools and timeliness.

We had weekly calls with the Turtle Story team to keep us updated on the progress of the project. They used to take in the feedbacks very seriously. The projected exceed a bit than the expected duration but as they say good things take time! We loved the final outcome.

What did you find most impressive or unique about this company?

The entire team was super enthusiastic to work on the project. They were really hands on with the whole project. We still reach out to them for anything related to branding, so they've been very helpful.

Are there any areas for improvement or something they could have done differently?

Everything was perfectly smooth.

BACKGROUND

Please describe your company and your position there.

I'm the Founder & CEO of LYM Solutions

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Turtle Story, and what were your goals?

I hired The Turtle Story to design my company's logo.

SOLUTION

How did you select this vendor?

After considering several agencies, I was excited to partner with The Turtle Story based on the amazing work they've done in the past for other clients and just through initially speaking with them, I knew it would be the perfect fit.

Describe the scope of their work in detail, including any steps and the final deliverables.

They provided several initial logo design concepts that looked fantastic and nicely customized, and also really conveyed what I wanted to achieve with my brand and products. From there we worked very collaboratively to refine my favourite one until it was just right.

How many people from the vendor's team worked with you, and what were their positions?

2 Designer and Project Manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have not launched our logo yet, but we have gotten really positive feedback from the trusted people we have shared it with along the process of development.

Describe their project management style, including communication tools and timeliness.

Exceptional !

What did you find most impressive or unique about this company?

I appreciate their commitment to listening to my needs and vision and making me feel like a valued client.

Are there any areas for improvement or something they could have done differently?

Nothing that I can think of.

BACKGROUND

Please describe your company and your position there.

I am the co-founder. We design and make custom wardrobe from organic fabrics

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Turtle Story, and what were your goals?

We were looking for someone who can capture the true essence of the company’s mission and design a logo which can serve as a identity for the brand

SOLUTION

How did you select this vendor?

We discussed our ideas with 3 other companies and we found that Turtle story understood our vision

Describe the scope of their work in detail, including any steps and the final deliverables.

We wanted a combing modern and abstract concept in our logo. We finalized our logo after discussing all the alternatives and thought process behind each design

How many people from the vendor's team worked with you, and what were their positions?

Kedar was spear heading the design concept and presentation

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The designs were amazing which captured all the all the points discussed during the initial discussions. At every junction our feedback was incorporated in the designs

Describe their project management style, including communication tools and timeliness.

We stick to our timelines and every discussion was documented to track the progress

What did you find most impressive or unique about this company?

The ability to understand the our vision and brand value. We enjoyed working with The Turtle Story as they helped us achieve an exquisite design.

Are there any areas for improvement or something they could have done differently?

None

BACKGROUND

Please describe your company and your position there.

Private Skin clinic, Mumbai India - Client

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Turtle Story, and what were your goals?

We hired Turtle story to establish brand identity, establish brand core values and name for a private skin clinic in Mumbai.

SOLUTION

How did you select The Turtle Story?

Through word of mouth and after browsing through their works

Describe the scope of their work in detail, including any steps and the final deliverables.

Scope of work- Identify and Establish brand core values. Establish brand name. Design brand logo and color palette. Design stationary and graphics. The team at turtle Story began their work process with multiple user group interviews and work sessions to understand the requirements and come up with the clinic brand core values.

The next step was to have work sessions to establish the Clinic name. The team provided multiple options taking into account the feedback they received from us and also providing input at every step to establish a collaborative work environment and finally helping us identify the clinic name.

Once the clinic name and brand core values were identified, the team designed the brand logo and color palette that complimented the entire clinic branding. Again working with us on identifying the colors that connected with our vision and goals. A very well driven process and the an impressive final product.

How many people from The Turtle Story team worked with you, and what were their positions?

We worked with the founder Kedar and 2 other design team members

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The team just delivered the branding package and we are very impressed with work and outcome.

Describe their project management style, including communication tools and timeliness.

The team at Turtle story were very clear and articulate with their thought and work process which helped us work through seamlessly towards our final goal. The communication was very good within the team and they were good listeners- hearing out our feedback and making sure the progressive design workshops picked up the feedback. Overall very happy with the work flow.

What did you find most impressive or unique about this company?

Their creativity and design sense was impressive. The team showed great competence in their clear thinking and acknowledging client feedback and incorporating their design thoughts so that they aligned with our vision and goals.

Are there any areas for improvement or something they could have done differently?

One place for improvement would be using Micorsoft teams or zoom for the work sessions for better interactive screen sharings