Turnstone Video Agency

BACKGROUND

Please describe your company and position.

I am the Project Manager of Advocate Health

Describe what your company does in a single sentence.

As the third largest nonprofit health system in the country Advocate Health has a large service area footprint. At Atrium Health Wake Forest Baptist in the Office of Philanthropy and Alumni Relations we raise funds for the enterprise clinical, research and academic spheres. In order to do so we need marketing tools and communications collateral to share our story and philanthropic priorities with donors. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Turnstone Video Agency to accomplish?

• Create a gallery of photos that feature patient and provider interactions across all areas of Pediatrics at Brenner Children's Hospital
• Gather b-roll footage that captures the real life moments of patient care and intentional touches by faculty to make families feel seen
• Create content that is dynamic and not static - different than our previous approach

SOLUTION

How did you find Turnstone Video Agency?

• Referral
• Clutch Site

Why did you select Turnstone Video Agency over others?

• Close to my geographic location
• Great culture fit
• Good value for cost

How many teammates from Turnstone Video Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Photo + video b-roll library with real patients and recognizable care moments for use in print, on website, landing pages, and in donor communications.

Photo and video assets included actual patients, identifiable providers from the NICU, ED, Hem/Onc, and Child Life teams, patient accessibility experiences, a cancer patient ringing the bell after treatment, and donor-funded products and equipment.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Multiple collateral pieces have already been created using the new gallery - an impact report, a story in a larger donor publication and a fund-specific hot sheet to share with interested donors. 

Images have also been shared with each Pediatric department to provide to families who were photographed so they can cherish those memories with their children and favorite providers. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was really easy to communicate with and very intentional about making sure our desires for the outcome of the project were prioritzed. Items were delivered on time and given focused attention. 

What was your primary form of communication with Turnstone Video Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Specifically something that stuck out to me as we were goijng through the planning process was their actionable steps to set up guardrails to protect the quality of the work... that is something special that is not often clearly defined and it impressed us!

Are there any areas for improvement or something Turnstone Video Agency could have done differently?

Beyond identifying priority subjects and moments to capture, it would be helpful to provide clear guidance on what should not be photographed or filmed.
Protecting patient and client confidentiality should remain paramount, with specific examples of restricted content, such as identifiable patients without consent, PHI, medical records, computer screens, and sensitive care interactions. These guidelines can help ensure compliance and build confidence when working with a variety of audiences and stakeholders.

BACKGROUND

Please describe your company and position.

I am the Philanthropy Officer of an academic health system company.

Describe what your company does in a single sentence.

We're a nationally recognized academic health system in Winston-Salem, NC, and part of Advocate Health, one of the largest nonprofit health systems in the country.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Turnstone Video Agency to accomplish?

• Update photo images for philanthropy use
• Generate b roll for events
• Images patient experiences

SOLUTION

How did you find Turnstone Video Agency?

Referral

Why did you select Turnstone Video Agency over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Turnstone Video Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed an updated library of images capturing the patient experience at our hospital. Several new spaces have opened here in the last couple of years and had never been professionally photographed, so a large part of the scope was documenting those areas for the first time. Beyond the spaces themselves, we wanted to show patients, children, and their families actually moving through them, in a way that felt personal rather than staged. The main deliverables were a refreshed set of still images and a library of B-roll footage. The B-roll gives us visual material for events where we want to showcase different areas of the children’s hospital, and both the images and the footage were built to serve philanthropy, marketing, and stewardship needs across our teams.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Turnstone delivered thousands of images and several hours of B-roll covering six areas of the hospital, several of which had never been professionally photographed. Everything came back within two weeks of the shoot. Since delivery, the assets have been used across at least 5 pieces, including our year-end overview, and three teams now pull from the library regularly. The imagery also supported Cheers! for the hospital, our signature event, which draws more than 400 attendees and raises close to half a million dollars each year. That event comes around every November, and this library gives us the material to keep growing both of those numbers.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Turnstone was excellent to work with from a project management standpoint. They were quick to respond every time we reached out, and they delivered everything on time, in some cases ahead of schedule. Whenever we needed to talk something through or make an adjustment, they made themselves available without hesitation. That flexibility mattered in a hospital setting, where plans shift constantly and we needed a partner who could roll with it.

What was your primary form of communication with Turnstone Video Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was how prepared they were before a single photo was taken. They walked into our first meeting with a concept and a storyboard already in hand, then used that as a starting point to push us on the why behind each image. Which spaces mattered, what story we were actually trying to tell, how to stage each shot so it read the way we needed it to. That kind of strategic thinking is rare in a vendor, and it made the shoot days far more efficient because we had already done the hard thinking together.

Are there any areas for improvement or something Turnstone Video Agency could have done differently?

I don’t have any suggestions for improvement. They exceeded my expectations.