TSC | Previously The Starr Conspiracy

BACKGROUND

Please describe your company and position.

I am the SVP Growth of the company.

Describe what your company does in a single sentence.

We're the leading global provider of workforce intelligence solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Starr Conspiracy to accomplish?
Brand awareness and lead generation for a fast-growth tech company

SOLUTION

How did you find The Starr Conspiracy?

Worked with them before

Why did you select The Starr Conspiracy over others?

• Pricing fit our budget
• Good value for cost
• Industry expertise

How many teammates from The Starr Conspiracy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Starr Conspiracy was a critical partner in helping our organization conceptualize the most effective and efficient paid media strategy, and then helped us deploy the strategy end-to-end and supported daily management. Their ability to help build a journey that was fit for category creation, and align it to our ABM approach was the biggest differentiator. 
TSC also supported projects in revenue operations set up and maintenance, lead nurturing, marketing research and competitive intelligence, social media management and web design and conversion optimization.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We could measure the revenue attribution from the paid media work directly. 
• Website strategy and optimization results were seen in engagement and conversion metrics. 
• Operations support was demonstrated through marketing and business development effectiveness. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Best account management team known to humanity. Communication was always clear and timely, organization was impeccable, and delivery was always on time. I could not ask for a better agency partner ever. I will keep using TSC over and over again.

What was your primary form of communication with The Starr Conspiracy?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The Starr Conspiracy's expertise in work tech immediately sets them apart from competitors in terms of time to value and overall ROI. The caliber of people they employ is out of this world. They can chameleon into your company and seamlessly support you as if they were in-house. They were a breath of fresh air for creativity and branding in a world of otherwise sterile B2B technology.

Are there any areas for improvement or something The Starr Conspiracy could have done differently?

None that I can think of.

BACKGROUND

Please describe your company and position.

I am the CRO of Achievers

Describe what your company does in a single sentence.

Change the way the world works through the power of recognition and belonging.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Starr Conspiracy to accomplish?

• A mid-size technology company in the CPQ (Configure/Price/Quote) space against major competitors like Salesforce. As they grew by acquisition and added new features and products, they needed a way to tell their story to the market in a way that made sense and communicated differentiation.
• Creating a brand that resonated for a small start up technology company with an audience in the red ocean space of leadership development and continuous performance management, and supporting demand generation efforts to promote that brand.
• Exploring new markets for a techology company specializing in the reward and recognition company looking to find the right adjacent space to expand their success.
• Support gaining strong exposure in the analyst space where a $500M recognition company had little to no exposure.

SOLUTION

How did you find The Starr Conspiracy?

• Referral
• Other

Why did you select The Starr Conspiracy over others?

• Great culture fit
• Good value for cost

How many teammates from The Starr Conspiracy were assigned to this project?

Depended on the project

Describe the scope of work in detail. Please include a summary of key deliverables.

I have used Starr's services across four different companies in various capacities ranging from entering a new earned media space, brand refresh and logo design, to full service account managerment. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased brand awareness
• Increased share of voice

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Starr teams are always timely in their delivery.
• They provide exceptional solutions. 

What was your primary form of communication with The Starr Conspiracy?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Creativity
• Breadth of offerings
• Support

Are there any areas for improvement or something The Starr Conspiracy could have done differently?

Not that I can think of. 

BACKGROUND

Please describe your company and position.

I am the Chief Growth Officer of Abundantly

Describe what your company does in a single sentence.

Next-generation employee recognition platform using first-to-market AI functionality to deliver the right message to the right person in the right manner.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Starr Conspiracy to accomplish?

• Rebrand from outdated brand to one with functional association and market relevance
• Lead generation strategies
• Public Relations representation

SOLUTION

How did you find The Starr Conspiracy?

Referral

Why did you select The Starr Conspiracy over others?

• Great culture fit
• Company values aligned

How many teammates from The Starr Conspiracy were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Created new name, mark, foundational messaging. Took new brand identity to develop scalable website using the new pieces developed in partnership with the team at Starr.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Rebranding was 100% successful in resonating with our target market and providing credibility based on the polish and thoughtful approach to accomplishing our objective for reinventing our brand and product differentiation in the employee recognition industry.
• Lead generation campaign was a more significant investment for a growing firm like ours but was the most strategically deployed and exceeded our targets for increasing demand by nearly 100% over internally produced strategies
• PR Campaign enabled opportunities for growing our thought leadership reputation in the space - including connections with 5 industry analysts who became promoters and lead to earned media opportunies. The ROI is more difficult to measure for a strategy such as this one.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Extremely responsive and always available to jump on calls ad-hoc, outside our regularly scheduled cadence.
• When we felt misaligned, we were able to get on a call and work out a go-forward plan to ensure deliverables met expectations.
• Our Account Manager was a delight to work with and the senior leaders at Starr Conspiracy were incalculable in terms of value-add beyond the specific work related to deliverables. Working with Steve and Matt was one of the most valuable parts of the ongoing relationship as their industry expertise and insights helped informed GTM strategy.

What was your primary form of communication with The Starr Conspiracy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Nobody knows the tech world like The Starr Conspiracy. We did one other engagement with an agency who came from outside the industry and it was so much more difficult for them to understand our product, our unique selling proposition, and how we could differentiate in a crowded marketplace. 
• Steve Smith and Matt Tatum have been pivotal, beyond the scope of our paid work, in supporting our growth strategies and success, in addition to becoming true business partnrs and friends.

Are there any areas for improvement or something The Starr Conspiracy could have done differently?

The only thought I can provide for this question, as I stretch to provide both positive and constructive sentiments, is that our high-level strategic conversations were immensely valuable and our execution of defined work had deliverables that would be expected of a top-notch agency like Starr. The area that I we took some time to learn and adapt to was that, with our budgetary limitations, it was sometimes hard to know what would provide the most impact for each dollar spent. 
We didn't always know and it would sometimes take time to get to alignment - my recommendation is to (1) know what you want when you come to the team or (2) be available for dialogue and open to the team's idea after sharing as much information as you can provide, or (3) trust the teams subject-matter expertise and follow their lead if you don't have a strong vision for what you'd like to execute. Starr gives their best to deliver on your requests, but they often have the best ideas and following their lead was our smartest adaptation after learning how to optimize the way we worked together.

BACKGROUND

Please describe your company and position.

 I am the Head of Brand & Comms of a human resources company 

Describe what your company does in a single sentence.

Helps companies predict who will succeed when recruiting.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Starr Conspiracy to accomplish?

• Rebrand

SOLUTION

How did you find The Starr Conspiracy?

Referral

Why did you select The Starr Conspiracy over others?

• Good value for cost
• Referred to me

How many teammates from The Starr Conspiracy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Starr helped us do a complete rebrand including  visual identity and messaging.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Delivery of assets, messaging framework, web design. Feedback from team, investors and customers was extremely positive and helped position the company to capture upmarket opportunities.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The customer service and project management was excellent. They were very responsive and patient. 

What was your primary form of communication with The Starr Conspiracy?

Virtual Meeting

What did you find most impressive or unique about this company?

They understood our industry and the crucial role brand would play in our growth. They helped tell a complex story simply and memorably.

Are there any areas for improvement or something The Starr Conspiracy could have done differently?

No.