# TRU Venture Marketing TRU Venture Marketing Reviews (8), Pricing, Services & Verified Ratings - 5.0 out of 5 average review rating - 0 connections joined TRU Venture Marketing's Network [Visit Website](https://truvm.com/?utm_source=clutch.co&utm_medium=referral&utm_campaign=directory) [Get a Custom Proposal](https://clutch.co/profile/tru-venture-marketing) **The fast way to grow** Marketing success starts here. At TRU, we provide lead-generation marketing services for the B2B and Multifamily Real Estate space. We aren't your run-of-the-mill agency that spends hours in google docs and wireframes. We get our hands dirty quickly and pride ourselves on executing and delivering high-quality work quickly. We see ourselves as a long-term partner to our clients, and we put skin in the game through rev share agreements to keep upfront costs low, and long-term success mutual. We practice speed as a habit, and realize that speed in marketing is not the result of working quickly or rushing through production, rather, it's the result of proper prioritization, identifying blockers before they occur, and delivering a quality end product that is primed to get results. Looking to successes: our first major project was with a gifting company that we helped grow through lead generation efforts that drove over 16,000 leads, and a 100x growth in revenue. Our roots are in startup marketing equipped us to provide fast-paced marketing, advertising, and analytics services to larger B2B clients. If you're looking for a partner to help drive leads to your sales team, look no further than TRU Venture Marketing. ## Company Information - Minimum project size: $5,000+ - Hourly rate: $150 - $199 - Number of employees: 2 - 9 - 1 Locations: - Reno, NV (Headquarters) - Founded in 2017 ## Services, Focus Areas, Industries, and Clients ### Service Lines - 50% Pay Per Click - 30% Advertising - 10% Conversion Optimization - 10% Social Media Marketing ### Focus Areas - Advertising Focus: - 100% Programmatic advertising - PPC Focus: - 75% Google Adwords - 10% YouTube Advertising - 5% Bing Advertising - 5% Display Advertising - 5% Retargeting Advertising - Conversion Optimization Focus: - 50% Landing Page Optimization Services - 50% Performance Reporting Services - Social Media Focus: - 35% Facebook Advertising - 35% Instagram Advertising - 20% LinkedIn Advertising - 10% Reddit Advertising - Influencer Marketing Services: - 25% Influencer Campaign Reporting - 25% Influencer Identification & Recruitment - 25% Influencer Management - 25% Micro-Influencer Marketing - Influencer Marketing Platforms: - 25% Instagram Influencer Marketing - 25% LinkedIn Influencer Marketing - 25% Tik Tok Influencer Marketing - 25% YouTube Influencer Marketing ### Industries - 33% Real estate - 10% Education - 33% Financial services - 10% Medical - 14% Other industries ### Clients - 50% Small Business (<$10M) - 50% Midmarket ($10M - $1B) ## Pricing Snapshot Average rating for cost based on this provider's reviews: 4.7 out of 5 **What Clients Have Said** *(This summary is based on verified Clutch reviews.)*: TRU Venture Marketing offers competitive pricing and good value for cost, particularly appreciated by clients with limited budgets. Their services are described as responsive and flexible, with a focus on strategic execution and measurable results, making them a suitable choice for startups and small businesses. **Most Common Project Size**: $10,000 to $49,000 based on 6 reviews *(Pricing information for this provider is based on reviews where the project size was available.)* ### Pricing by Service - Other Digital Marketing: $10,000 to $49,000 based on 4 reviews - Branding: Less than $10,000 based on 3 reviews - Advertising: Less than $10,000 based on 1 review - Content Marketing: $10,000 to $49,000 based on 1 review - Web Design: $50,000 to $199,999 based on 1 review - Web Development: $10,000 to $49,000 based on 1 review - Conversion Optimization: Confidential based on 1 review - Digital Strategy: Confidential based on 1 review - Pay Per Click: Confidential based on 1 review - Social Media Marketing: Confidential based on 1 review ## Reviews Clutch investigates each reviewer's identity and work history. Every review goes through a rigorous, human-led verification process to confirm the reviewer's identity, and reviews that we verify are visibly marked as 'Verified' so you can trust that they come from a real client. [Learn More](https://help.clutch.co/en/knowledge/how-clutch-verifies-reviews) ### TRU Venture Marketing Review Insights Overall Review Rating: 5.0 - Quality: 4.8 - Schedule: 5.0 - Cost: 4.7 - Willing to Refer: 4.9 ### Top Mentions - High-quality work (6 mentions) - Flexible (3 mentions) - Accommodating (2 mentions) - Communicative (2 mentions) - Proactive (2 mentions) - Timely (2 mentions) - Well-organized projects (2 mentions) - Accessible (1 mentions) - Easy to work with (1 mentions) - Exceeds expectations (1 mentions) - Exceptional results (1 mentions) - Honest (1 mentions) - Reasonable pricing (1 mentions) - Results-oriented (1 mentions) - Transparent (1 mentions) - Understands their clients' needs (1 mentions) ### Review Highlights **Positive Client Relationships** TRU Venture Marketing fostered positive relationships with clients, often described as feeling like an extension of the client's own team rather than an external agency. **Expertise in Digital Marketing** Clients highlighted TRU Venture Marketing's expertise in various digital marketing strategies, including Facebook Ads, LinkedIn campaigns, and search engine optimization. **Data-Driven Approach** Clients praised TRU Venture Marketing for their data-driven approach to campaign management, including A/B testing, lead scoring, and performance analytics. **High-Quality Deliverables** Clients were impressed by the high quality of TRU Venture Marketing's deliverables, including creative assets, marketing materials, and website designs. **Commitment to Client Growth** Clients valued TRU Venture Marketing's ongoing commitment to their growth, treating engagements as true partnerships and striving for excellence. **Strong Communication Skills** TRU Venture Marketing maintained effective communication with clients through regular meetings, Slack channels, and follow-up emails, ensuring everyone was on the same page. **Comprehensive Marketing Solutions** TRU Venture Marketing provided end-to-end marketing solutions, from strategy development to execution, covering a wide range of services including branding, website design, and performance marketing. **Room for Expanded Services** Clients suggested that TRU Venture Marketing could improve by adding more capabilities, such as Google Search performance marketing, to their service roster. **Effective Lead Generation** Several clients experienced significant increases in sales-qualified leads and overall lead quality, attributing the success to TRU Venture Marketing's efforts. **Challenges with Bandwidth** Some clients noted occasional bandwidth limitations, suggesting that TRU Venture Marketing could benefit from expanding their team to handle growing demands. ### TRU Venture Marketing Reviews #### Lead Generation & Digital Marketing for Medical Device Firm **The Project** - Services: Conversion Optimization, Digital Strategy, Pay Per Click, Social Media Marketing, Web Design - Project size: Confidential - Project length: Mar. 2022 - Ongoing **Project Summary**: TRU Venture Marketing helps a medical device company generate sales-qualified leads and build their brand visibility. The team also advises the client on strategy and manages their digital marketing programs. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Communications Director, Medical Device Company - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — May 1, 2023 **Feedback Summary**: The client has seen an increase in their sales-qualified leads; these leads also have a higher likelihood of converting into customers, thanks to TRU Venture Marketing. The team has been highly proactive and responsive. They're also transparent about their work, resulting in a smooth collaboration.  ""Their services and approach are a good fit for our company."" **BACKGROUND** Please describe your company and position.I am the Communications Director of a healthcare companyDescribe what your company does in a single sentence.We design and produce medical devices for vision care. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire TRU Venture Marketing to accomplish?Generate leads for device salesBuild visibility for our brandOptimize our lead management systems **SOLUTION** How did you find TRU Venture Marketing?ReferralWhy did you select TRU Venture Marketing over others?Pricing fit our budgetGreat culture fitGood value for costReferred to meCompany values alignedGood project managementWhat was the size of TRU Venture Marketing’s team?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.We engaged TRU Venture Marketing to establish a strong digital marketing program to generate leads for US sales. They advise on strategy and control daily management of our digital marketing program. The key deliverable to us is sales-qualified leads (SQLs). **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?We experienced a strong rise the number of sales qualified leads as a proportion of our overall leads, and the leads were of generally higher likelihood to convert to customers compared to our pipeline prior to engaging with Tru.Describe their project management. Did they deliver items on time? How did they respond to your needs?Tru is very proactive and responsive. They are transparent about their work, consult with us on strategy and options, but take responsibility for recommending and implementing good courses of action. They make a serious effort to understand our operations and our market, and act as partners.What was your primary form of communication with TRU Venture Marketing?Virtual MeetingWhat did you find most impressive or unique about this company?Compared to other organizations and specialists we have worked with for digital marketing, what stands out for us as Tru's most valuable qualities are their transparency and pragmatism. Digital marketing is complicated and always changing, and we feel Tru is always a calm and diligent agent on our behalf.Are there any areas for improvement or something TRU Venture Marketing could have done differently?We are very satisfied with our relationship with Tru. Their services and approach are a good fit for our company, a technology startup with global sales. --- #### Organic & Paid Marketing Support for Computing Startup **The Project** - Services: Other Digital Marketing - Project size: $50,000 to $199,999 - Project length: Feb. 2022 - Ongoing **Project Summary**: A quantum computing startup has partnered with TRU Venture Marketing to perform organic and paid search campaigns in addition to LinkedIn advertising. They've also integrated HubSpot with advertising analytics. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** CMO, Quantum Computing Startup - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Dec 1, 2022 **Feedback Summary**: While the client is unable to share specific metrics about the project, TRU Venture Marketing has done an excellent job, is a pleasure to work with, has contributed significantly to the thinking, and has shown great flexibility and responsiveness given the limitations they're working with. ""It is a true pleasure to work with such an accessible, proactive, and result-oriented firm."" **BACKGROUND** Please describe your company and your position there. I am the Chief Marketing Officer for a Quantum Computing start-up. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire TRU Venture Marketing, and what were your goals? TRU Venture Marketing (TRU) was presented with what has to be among the most challenging of marketing assignments -- with a relatively limited budget, how does one engage a target audience today for a need they see but don't fully understand, likely solved with a complex offering that in many ways doesn't yet exist, on a technology platform that is still emerging, requiring a staff skill base in relatively scarce supply.   Our going-in hypothesis was that we should focus on helping target prospects better understand the strategic implications for their business from quantum computing and give them processes and tools they can use now to help gain first-mover advantages while reducing likely costs and risk.   As such, relating to work by TRU, we needed to solve for an integrated marketing campaign that would leverage paid and organic search along with LinkedIn advertising for top-of-funnel and retargeting efforts, combined with creating a series of educational white papers and free consulting services as the call-to-action on targeted landing pages. **SOLUTION** How did you select this vendor and what were the deciding factors? In choosing a marketing partner, we wanted to solve for five key competencies in a firm: the ability to think strategically and execute from both a brand and a direct response perspective on and off our website. a strong testing mindset since we weren't likely to get it right the first time, and our audience and competitor set would likely evolve/mature over time. the ability to work on a very technical product with a very limited budget. the ability to work with the evolving and competing priorities inherent in working with a start-up company figuring out its way forward. 5. The ability to work within a brand identity and website design largely out of their control. Based on personal experience and feedback from others, TRU was selected. Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used. The scope of work included: Organic and Paid search, as well as LinkedIn campaigns, including static and dynamic ads and form integration. Marketing CRM (HubSpot) and advertising analytics integration. Landing page development and testing. How many resources from the vendor's team worked with you, and what were their positions? The resources varied over time as the needs evolved, but in general it included the account, creative and analytics leads. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? Measurable results are confidential, but I can say that qualitatively that TRU did an excellent job within the constraints they were given, were a pleasure to work with, contributed significantly to the thinking, and showed great flexibility and responsiveness. If I could go back in time, I would make the same decision to hire them. How effective was the workflow between your team and theirs? Very effective. Meetings were set based on activity and business needs, agendas were clear and prioritized, and the discussions were positive and productive. Out-of-meeting communication was also efficient and effective, primarily via Slack or phone. What did you find most impressive or unique about this company? Beyond the overall quality of work, they managed through some significant challenges, not of their own making, with an excellent partnering attitude. I always look forward to my meetings with them. It is a true pleasure to work with such an accessible, proactive, and result-oriented firm. Are there any areas for improvement or something they could have done differently? While there are differences in expectations one should have and plan for when working with a smaller agency, such as TRU, vs. a larger agency, the advantages for us in this situation outweighed any potential disadvantages. Within those expectations, they were outstanding. --- #### Branding & Web Dev for Real Estate Mortgage Pool Fund **The Project** - Services: Branding, Web Development - Project size: $10,000 to $49,999 - Project length: Jan. 2021 - Ongoing **Project Summary**: TRU Venture Marketing has been hired by a real estate mortgage pool fund to build out and upgrade their branding. The team's tasks also include website development and finalizing the investor messaging. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Partner, Private Real Estate Mortgage Pool Fund - Industry: Financial services - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Jul 11, 2022 **Feedback Summary**: The client has seen a 40% increase in their past lead generation campaigns with TRU Venture Marketing. Currently, their projects are in the early phases of development, but they already have an excellent workflow. The team's commitment to growth and communication skills have been impressive. ""Our engagement is a true partnership grounded in adherence to excellence."" **BACKGROUND** Please describe your company and your position there. Partner at a private real estate mortgage pool fund with a primary objective to provide stabilized long-term returns for investors by lending on real estate assets held by a Fund affiliated company. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire TRU Venture Marketing? We hired TRU Venture Marketing to build out and upgrade the brand and messaging across all mediums. **SOLUTION** How did you select this vendor? We found TRU Venture after an extensive search and interviews with multiple marketing firms. It was apparent from our first meeting with Matt that his firm was the only choice that made sense for us. They took the time to understand our business and what makes us "tick". With added alignment in the Lean Startup methodology and some amazing referrals, we knew that TRU was the right marketing partner for us! Describe the scope of their work in detail. We began our engagement with in depth discovery meetings where Matt and the team guided us through processes to generate a road map for our marketing strategies. With a multi-phase plan developed we continue to build out our brand including website, investor messaging and all collateral materials What was the team composition? The TRU marketing team feels like an in house team! We wrok directly with all members. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We are continually measuring the outcomes using metrics developed with the team. Right now all projects are in the early phases. We have worked with TRU on other projects in the past where we measure sucess of lead generation and saw a 40% increase in our lead generation How effective was the workflow between your team and theirs? Very effective. We have set up a communications channel utilizing Teams and google drive. We also have a standing bi monthly meeting with Matt. What did you find most impressive about this company? Their ongoing commitment to us and our growth. Our engagement is a true partnership grounded in adherence to excellence. Is there any area for improvement or anything that could have been done differently? Right now we are looking to create a more seemless communication channel. --- #### Branding & Marketing Services for Public University **The Project** - Services: Advertising, Branding - Project size: Less than $10,000 - Project length: Jan. - May 2022 **Project Summary**: TRU Venture Marketing assisted in a public university's branding and marketing activities. They developed a detailed event promotion plan and handled website updates, email campaigns, and lead generation. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Program Manager of Entrepreneurial Dev, University of Nevada - Industry: Education - Client size: 5,001-10,000 Employees - Review Type: Online Review - Verified **The Review** — Jul 11, 2022 **Feedback Summary**: With TRU Venture Marketing's solid assistance, there was an increase in program participants from Southern Nevada and other states. The process was well-documented, and the client was well-informed of all the project's stages. TRU Venture Marketing was committed to delivering quality results. ""I was very impressed and grateful for their flexibility."" **BACKGROUND** Please describe your company and your position there. I'm the Program Manager for Entrepreneurial Development at UNR. Our programs provide entrepreneurship programs for the university and Nevada startup communities. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire TRU Venture Marketing? We recently hired TRU to assist us with the InNEVator marketing and branding process including website updates, digital and physical marketing, email campaigns, lead generation, qualification, and program applicant acquisition and assistance. **SOLUTION** How did you select this vendor? We have worked with Tru over the last several years and have always found them to be thorough, professional, and excellent at what they do. Describe the scope of their work in detail. TRU developed a detailed event promotion plan that included web and online asset creation and updates. They supported the program applicant acquisition strategy by providing hands-on assistance with the application process, responding to customer questions, and interfacing directly with candidates throughout the state. They specifically provided web page updates, managed our F6s profile, developed printed media materials for marketing, and conducted all program outreach efforts. What was the team composition? I worked with Matt and Brian at TRU. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We have seen an increase in program participants from southern Nevada and out of state, which is largely, if not entirely, thanks to Tru's marketing efforts. How effective was the workflow between your team and theirs? We had the opportunity to meet regularly to communicate our expectations for the initiative, it was always clearly documented in a follow-up email sent by Tru, which kept us on track for timely program delivery. What did you find most impressive about this company? At certain points in our project planning process, we had to make last-minute pivots, Tru was fast and flexible and able to deliver high-quality work despite the last-minute change in direction. I was very impressed and grateful for their flexibility. Is there any area for improvement or anything that could have been done differently? No - TRU's work was well executed. --- #### SMM, Web Redesign, & Branding for Gifting Startup **The Project** - Services: Branding, Other Digital Marketing, Web Design - Project size: $50,000 to $199,999 - Project length: Jan. 2018 - Apr. 2020 **Project Summary**: TRU Venture Marketing was hired by a gifting startup to launch a customer acquisition campaign on Facebook. Additionally, they helped the client redesign their website and logo, redefine their brand, and more. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Co-Founder & Marketing & Sales Head, Eva Gifting Assistant - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Nov 22, 2021 **Feedback Summary**: As a result of their campaigns, the client garnered over 20,000 leads, including 5,000 sign-ups, and 2,500 paying customers. They also solidified their brand presence in the industry. TRU Venture Marketing worked efficiently, managed tasks well, and adjusted accordingly to meet the client's needs. ""Working with the TRU Venture Marketing team felt like working with our own marketing team."" **BACKGROUND** Please describe your company and your position there. I am the co-founder of EvaBot which helps companies to automate their corporate gifting using AI & ML. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire TRU Venture Marketing, and what were your goals? We wanted to launch our first customer acquisition marketing campaign on facebook when we got connected with TRU Venture Marketing. Our goals were to test if Facebook could be effective channel for us and get us new customers at scale within our CAC range. We were an early stage start up and this was our first attempt to scale customer acquisition and so a very critical test for us. **SOLUTION** How did you select this vendor and what were the deciding factors? We had been in touch with Matt for a different marketing activity earlier. When we were exploring partners to work with for the FB campaigns, Matt & the TRU Venture Marketing were the most nimble, flexible, and complete solution we found. Matt thought about the campaigns just like a founder himself and was open to a very performance oriented payment structure as well. This, along with the fact that they could be a one stop shop for our entire performance marketing requirements was the primary deciding factor. Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used. First they worked with us to understand our business, which type of customers were we looking for & what made them valuable. Next they understood the complete user journey from sign up to becoming a paying customer. This was before we had launched subscriptions so it was doubly challenging. After that we iterated with them on the messaging, landing pages and finalized the core vertical to target - Real Estate. Marketing tools included CleverTap for analytics, Unbounce for landing pages, FB Ads Manager and a few other tools. We have worked with them for more than 3 years, so there are a LOT of campaigns we have worked with them. Across this time, following were some of the key initiatives we worked on: Advanced Look-Alike modeling. Many FB campaign optimization approaches from CPL, CPA to ROAS based campaigns. Video Ads, starting with just stock footage to full custom shot video. Landing page designs and approaches. 2 full website redesigns Brand refresh with logo redesign as well. How many resources from the vendor's team worked with you, and what were their positions? Pretty much the entire team. Matt managed the campaign set ups and strategy while Sergio worked on the creative assets. Later Brian took over the day to day campaign management. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? The FB campaigns were a game changer for us. It helped us rapidly grow in the Real Estate space and resulted in over 20K leads, 5K sign ups and more than 2.5K paying customers. And it helped us build a lasting brand in the real estate space, where even after stopping our FB ad campaigns more than 12 months ago, we still get loads of organic sign ups. How effective was the workflow between your team and theirs? It was highly effective. We had daily and weekly check ins and we met in person once a month for a half day review of the campaigns and to brainstorm ideas. What did you find most impressive or unique about this company? The fact that it never felt like a client-agency relationship. Working with the TRU Venture Marketing team felt like working with our own marketing team. They take ownership, are super fast, flexible and willing to go the extra mile to get the results and help us. And they think like a founder themselves. Are there any areas for improvement or something they could have done differently? Sometimes bandwidth limitations were there. Though that can happen at any boutique agency during the growth phase. The only other recommendation I have is to add Google Search performance marketing capabilities to their roster. --- #### Content Marketing for SaaS-Based Art Company **The Project** - Services: Content Marketing, Other Digital Marketing - Project size: $10,000 to $49,999 - Project length: Nov. 2020 - Aug. 2021 **Project Summary**: TRU Venture Marketing was hired by a SaaS-based art company to improve their editorial and blog content. Their goal was to increase traffic and awareness of their platform. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 4.5 **The Reviewer** Former Growth Product Manager. SaaS-Based Art Company - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Nov 16, 2021 **Feedback Summary**: TRU Venture Marketing's outputs resulted in 95 registrants and 50 qualified leads for the client. They provided an all-in support for their marketing team, including feedback for their web design and performance ads. The vendor was also quick to respond to the client's questions.  ""From feedback on an extensive website design to performance ads, they provided a lot of support."" **BACKGROUND** Please describe your company and your position there. SaaS based art company that sells software solution in the art market. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire TRU Venture Marketing, and what were your goals? We were getting started on our marketing efforts and needed ads to acquire leads for the software solution and to drive awareness of the product. Tru Venture Marketing was hired to augment out initial editorial, blog content as well as drive traffic and awareness of our lunch and learn and education content. **SOLUTION** How did you select this vendor and what were the deciding factors? We searched online for a digital marketing agency in our area and asked around our network. After interviewing a few, we chose them based on past expertise, cost estimates, and process of experimentation. Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used. First, we went through a discovery phase to understand our goals. Then they reviewed our analytics and tracking to ensure the ads would be tracked in the funnel. The focus was to drive brand awareness and leads. They tested out different versions of copy, images to our audience and reported on learnings. Essentially an extended marketing team. How many resources from the vendor's team worked with you, and what were their positions? Worked with 4-5 individuals. There was an account manager, creative designer, analytics & operations person, and reporting individual, and ceo. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? Contributed to Marketing campaign with awareness ads that resulted in 95 registrants and 50 qualified leads attending from lunch and learn. How effective was the workflow between your team and theirs? We had in-person meeting once a week to go over campaigns and performance and communicated over Slack and email for ad creative direction. Whenever there were questions the response they responded quickly. What did you find most impressive or unique about this company? They were willing to adapt and be all-in to support the marketing team. From feedback on an extensive website design to performance ads, they provided a lot of support. Are there any areas for improvement or something they could have done differently? I would of appreciated the recaps to be sent via email regularly but other than that it was a great experience. --- #### Lead Generation & Nurturing for Business Banking Company **The Project** - Services: Other Digital Marketing - Project size: $10,000 to $49,999 - Project length: July - Sep. 2021 **Project Summary**: A business banking company hired TRU Venture Marketing for lead generation and nurturing. They analyzed product messaging, created Facebook Ads, performed ad split testing, optimized landing pages, and more.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Chief Business Officer, Truly Financial - Industry: Financial services - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Nov 10, 2021 **Feedback Summary**: TRU Venture Marketing excellently nurtured waitlist audiences, improving email engagement, conversions, and cost of acquisition. Also, they helped increase sign-ups as well as the quality of new leads. Overall, the team was an accommodating, customer-focused, and data-driven partner throughout. ""They were customer-focused — understanding our key priorities and structuring weekly sprints to achieve our goals."" **BACKGROUND** Please describe your company and your position there. Truly Financial is an all-in-one business banking the provides cards, payments and banking with a single bank account. With this account, employees in the US and other countries can manage spending with corporate Visa cards, pay suppliers local and internationally, and receive deposits in their bank account. As the Chief Business Officer I am responsible for marketing, sales, business development and partnerships. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire TRU Venture Marketing? We hired TRU to drive new leads for our banking service and to warm up and nurture our waiting list to maximize account opening. **SOLUTION** How did you select this vendor? We met with several marketing and automation agencies and experts. With TRU we found a vendor who understands both lead generation as well as lead nurturing. Hubspot runs a big part of what we do and their expertise with the Hubspot platform was a big advantage. Describe the scope of their work in detail. TRU was responsible for understanding the product messaging, building lead gen ads for Facebook, A/B testing ad performance for lead cost as well as determining MQL metrics. They also worked on the landing pages and optimizing the pages for conversion within the same ad campaign. In addition to adding to the top of the funnel they set up our marketing automation workflows and managed the warming up and conversion of signups from our waiting list being converted to customers. What was the team composition? TRU's CEO led the strategy and they had team members for messaging, creatives, ad campaign management and marketing automation. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We saw great results from waitlist nurture - measured by email engagement and conversion, as well as cost of acquisition on our new ad campaigns. Over time the quality of new leads kept improving as well, measured by profile of companies who were signing up. How effective was the workflow between your team and theirs? Weekly meetings were on the calendar which happened regularly. They were also very accommodating when we needed to reschedule on occasion. We kept Slack channels open for quick communication and their team was always on point when they had specific questions. What did you find most impressive about this company? They were customer-focused — understanding our key priorities and structuring weekly sprints to achieve our goals. Secondly, they are good at end to end campaign management. Thirdly, impressed by how data driven they are with respect to ad campaigns, lead scoring, automation etc. Is there any area for improvement or anything that could have been done differently? We were extremely happy with the process and the outcomes. No additional suggestions. --- #### Branding & Marketing for Fintech Company **The Project** - Services: Advertising, Branding - Project size: Confidential - Project length: Sep. - Oct. 2021 **Project Summary**: A fintech company hired TRU Venture Marketing to provide branding and marketing services. Their efforts included website design and implementation, UI/UX development, and designing a proper message for the market. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** CEO, BuildingBloc - Industry: Financial services - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Oct 29, 2021 **Feedback Summary**: The client was delighted with TRU Venture Marketing's quality work to quickly create a brand message while staying on budget. Their good communication and knowledge to cover the team's opportunity areas were also key to its success. The client also praised their honest and helpful approach. ""They said it’d take them three months to finish, and it only took them around three weeks!"" **BACKGROUND** Introduce your business and what you do there. I’m the CEO of a startup fintech company. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with TRU Venture Marketing? We needed help with branding and marketing for our business. We wanted to get the correct message from our company out there. **SOLUTION** What was the scope of their involvement? TRU Venture Marketing did website design and implementation, UI/UX work, and sat through designing the proper messaging and product analysis for our market. What is the team composition? I worked with everyone on their team; I started with Matt (Owner), Brian (Digital Marketing Specialist), Jonathan (Head of Digital Marketing, and Sarah (Digital Advertising Associate). How did you come to work with TRU Venture Marketing? I heard about them through our startup accelerator. We chose them because they were true to their word, and they were there for us when we had no customers nor products — their team was willing to help us initially, which was a big deal for us, so we showed loyalty. What is the status of this engagement? We worked together from September–October 2021. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? The quality of their product is excellent, and they were able to get our branding message out there quickly and within budget. Also, they had the proper messaging and bandwidth and could step into the areas where we didn’t have all the tools for what we were looking for. Also, they gave me a great deal price-wise to help me get off the ground. How did TRU Venture Marketing perform from a project management standpoint? Communication was great; they set up a Slack channel from the beginning, and we also had Zoom meetings to ensure that everyone was on the same page throughout the project. In terms of deadlines, they exceeded our expectations — they said it’d take them three months to finish, and it only took them around three weeks! In today’s market, everyone’s trying to sell you something, but that’s the one thing they didn’t try to do; they were honestly offering to try to help, and that’s why they got our business. Their team also did an excellent job balancing being a small company and giving a high-grade product. What did you find most impressive about them? Their communication was outstanding; everyone communicated throughout their company chain. Are there any areas they could improve? They were a smaller company, and I know they’ll continue to grow and create a larger bandwidth to have more tools at their disposal. Also, extending to a crew of 15–20 members will help them to be able to hit the ballpark. Any advice for potential customers? Talk to them and do a quick one-on-one so they can learn more about your business; they know their work, and they can streamline your wants and needs if you’re clear with communication. --- ## Portfolio & Awards ### TRU Highlight Reel Check Out Our Highlight Reel: https://www.youtube.com/watch?v=gOt5HjjgEVI&list=TLGG896kGP_4vuAwMzExMjAyMQ ### HighNote Case Study The story of our ongoing project with HighNote.io. Driving adoption for what many Real Estate Agents call their Secret Weapon.    Check it out: https://truvm.com/case_study/highnote-case-study/   Additional Case Studies can be found at: https://truvm.com/case-studies/#   ### Truly Financial Case Study TRU helped Truly Financial create their product launch marketing campaign, efforts included Performance Marketing & Demand Generation. ### Eva Gifting Case Study In November of 2017, we began working with a small gifting startup in San Francisco to help them unlock scalability in their top of funnel.    12 Months Later, we look back at the results. With over 40% month over month growth the whole time we’ve been working with them, and over 27,000 leads generated, the results speak for themselves.      Case Study: https://truvm.com/case_study/eva-bot-case-study/     Additional Case Studies: https://truvm.com/case-studies/# ### Recess Social Media Ads Link to Ads: https://fb.me/1Z9Pok9dVtTp456https://fb.me/1Zd5R069iWxe4l6 ### Truly Financial Social Media Ads Link to ads:https://fb.me/2hqNHI0reAdPldyhttps://fb.me/1WdkfhtYz9d53Ai ### Lease Engine Website Check out our website design at https://www.leaseengine.us/ ### HighNote Website HighNote is the platform built to help agents stand out and win more business in the most competitive markets. With HighNote, you can collect and deliver all your resources in one trackable link.      Website design by TRU: https://highnote.io/ ### HighNote.io Social Media Ads Ad Links:https://fb.me/1KQFtJ1TVs0NnI2https://fb.me/qzHObrPXCmCgJ8e ## Key Clients - University of Nevada, Reno ## Packages ## Locations (1) ### Reno, NV (Headquarters) - 450 Sinclair St - Reno, NV 89501 - United States - 2 - 5 employees - Phone: 9515530573 ## Contact TRU Venture Marketing [Send a message](https://clutch.co/profile/tru-venture-marketing) ### Connect on Social - [LinkedIn](https://www.linkedin.com/company/tru-venture-marketing/) - [Facebook](https://www.facebook.com/tru.venture.marketing/)