Tronvig

BACKGROUND

Please describe your company and position.

I am the Finance Director of a university hospital.

Describe what your company does in a single sentence.

We're a university hospital for a college of medicine, offering patient care, research and community service. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tronvig to accomplish?

• Brand consulting for the Department of Orthopedic Surgery

SOLUTION

How did you find Tronvig?

Online Search

Why did you select Tronvig over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Client experience. Strong Proposal

How many teammates from Tronvig were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand and marketing diagnostic including:

• Brand Pyramid 
• Goal-setting
• What is the Department of Orthopedic Surgery in a one-sentence description that clearly and accurately describes it for an outsider?
• How does our organization deliver value differently from its competitors? Three pillars with a supporting case for each.
• Why do the different patient groups engage with the Department of Orthopedic Surgery? What are their key emotional drivers?
• Which drivers of behavior and engagement are strongest for the Department of Orthopedic Surgery and should, therefore, be emphasized?
• What are the Department of Orthopedic Surgery Core Values 
• What is the Brand Idea
• Brand Hypothesis
• Marketing Targets Exercise: Which patient groups should the Department of Orthopedic Surgery marketing resources target? What are the key marketing channels/communication opportunities?
• Summary of findings and action recommendations. Clarification of prospective marketing targets for research.

Social Media Visual Guidelines:

• Designs for cohesive brand standards based on strategy findings and operating within the broader brand system for posts to Twitter, Instagram, and YouTube
• Identify and define brand style for posts
• Establish final design styles and template design directions for various post types
• Create final social media brand guidelines manual for handoff to client

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Attracting new patients to our business, in particular educating them on our services and excellent medical care.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very timely and responsive to all of our requests and timeline requirements.

What was your primary form of communication with Tronvig?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

I was impressed by Tronvig's ability to step into our unique market, quickly understand our business needs and interests, bring expert knowledge to inform our decision making process.  

Are there any areas for improvement or something Tronvig could have done differently?

None.