Tribe47

BACKGROUND

Please describe your company and position.

I am the Digital marketing and webshop manager of Rotho

Describe what your company does in a single sentence.

We are manufacturer of plastic goods, D2C and B2B brand with 120+ years of existence.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tribe47 to accomplish?

• Reach revenue goals
• Reach profitability goals
• Reach profitability level goal
• Increase brand awareness on new media
• Increase quality of the content
• Increase of consistency of the content
• Creating frameworks for campaigns

SOLUTION

How did you find Tribe47?

Other

Why did you select Tribe47 over others?

• High ratings
• Great culture fit
• Company values aligned

What was the size of Tribe47’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Tiribe47 has been helping us throughout 2022 with ecommerce and digital marketing goals. Main goals were:

a) get to revenue goals in one of our stores - main one, german store (for germany and austria)

b) get to the profitability goals - as above

c) get to the level of profitability

d) increase brand awareness of the company in the DACH region in online channels (instagram, facebook, pinterest)

e) create positive brand image by increasing quality of the content we distribute across platforms

f) help with the promotional activities - setting goals, choosing platforms, briefing partners, executing the tasks, monitoring and optimizing campaigns, reporting

g) increase consistency of published content across online channels - digital marketing strategy, content planning, briefing production agency, choosing content for post production, optimizing content

Those above and our cooperation can be splitted between 3:

a) economical goals (revenue, profitability, level of profitability)

b) branding goals (content, consistency, strategy)

c) cooperation overall (communication between us, flow on the project)

Unfortunately 2/3 economical goals were not met, due to a lot of factors, internally and externally. We did not manage, with the help of Tribe47 get to our revenue goals and profitability goals. However level of profitability increased (due to lower ad spend to revenue ratio).

All branding goals were met, our brand is more consistent and we increased positive brand image in our online channels. Third goal was also met as we found the cooperation working almost flawlessly, communication was on a very high level of they way we worked on the project.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Revenue goal
• Profitability goal
• Level of profitability
• Number of followers on instagram
• average number of engagement on the social media
• average open rate email
• average order value
• average sign up rate

Describe their project management. Did they deliver items on time? How did they respond to your needs?

In most cases tribe47 delivered on the time. There were just couple of occasions when they were late 1-2 days, but always communicated that. They almost fulfilled all given tasks, communication was top-notch, they are easy to work with.

What was your primary form of communication with Tribe47?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have high standards for the way they work; this includes project management, communication, level of delivered work, how they deliver the work. High standards - that's it.

Are there any areas for improvement or something Tribe47 could have done differently?

There is always something to be improved, but I believe they know what they are doing.

BACKGROUND

Please describe your company and your position there.

We are a company hiring about 50 people, we have a marketing team of several people who needed additional support in a large project.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tribe47?

We needed support with a large e-commerce project. From strategy design, to its implementation, to control. We hired Tribe47 to support paid campaigns and develop digital strategies.

SOLUTION

How did you select this vendor?

We had previously worked on another project, we had good experiences, so we decided on another project.

Describe the scope of their work in detail.

Our scope included paid campaigns - Facebook Ads and Google Ads, and organic activities: social media and our internal channels. There were also some other additional activities, such as webinars, videos, contests and challenges.

What was the team composition?

Our internal marketing team cooperated with the Project Manager from Tribe47 and specialists dedicated to our project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Together, we have done a lot of work that will stay with us for a long time. We have implemented many evergreen activities that give us a stable flow of new leads. Together, we prepared the Black Friday 2020 campaign, which achieved the historically best result.

How effective was the workflow between your team and theirs?

We organized regular status meetings and communicated on Slack every day. If there was such a need, we organized quick calls on an ongoing basis to improve and accelerate our work.

What did you find most impressive about this company?

They have the best people in the industry, specialists best suited to the project and business. This is a big advantage on the market.

Is there any area for improvement or anything that could have been done differently?

After a few months of the project, our cooperation is really smooth and optimized. Nothing to change :)

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Client.io.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tribe47?

We hired Tribe47 to define a sales and marketing strategy for our workflow and automation product.

We’re a tech startup with less in-house experience in digital marketing and advertising.

SOLUTION

What was the scope of their involvement?

We needed help to develop our marketing and sales funnels, creating content, and running our campaigns.

They’ve also helped us design and implement a new website for our product to raise awareness of it online and through social media.

What is the team composition?

I’ve worked with seven or eight people throughout the engagement, but we’ve mainly worked with four or five of them, including a project manager, a digital content producer, and a person who runs social media campaigns. We’ve also worked with the CEO from time to time.

How did you come to work with Tribe47?

We’ve worked with other digital marketers before, but we wanted to try something new. This area is very competitive, and there’s a lot of companies to choose from.

We received a recommendation from our partner company who had previous experience with Tribe47. We decided to contact them. After multiple calls and brainstorming sessions, it was clear that they were a true expert in their field.

How much have you invested with them?

We’ve invested around $50,000–$60,000 so far.

What is the status of this engagement?

We started working with their team in May 2020. We recently renewed our contract with them for the next few months.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their work has had a positive impact on our business. We have a couple of metrics – one of them is the number of marketing leads, and another is the actual sales leads. We’re interested in getting people that we can showcase our product too. Outside of that, we have other goals that are less measurable, like scaling up our contacts on social media.

Their team has guided us throughout the engagement. They’ve helped us define our sales and marketing funnels, formalizing that entire process.

How did Tribe47 perform from a project management standpoint?

We have weekly review meetings, but we schedule a call with them whenever there is a need. We’re also in constant communication with them through Slack. We have a project management tool to manage tasks.

What did you find most impressive about them?

I really like their proactivity. Their team pushes us to deliver, which I appreciate. That hasn’t been a standard with others we’ve worked with.

The second thing is their skillset. Their team truly knows what they’re doing. Their expertise in B2B marketing and sales is crucial. They’ve also held workshops to get our team to have more knowledge in those areas.

Are there any areas they could improve?

There has been quite some work for us on our side. For example, we’re producing content for blog posts, and their team provides a proofreader. But, it was still a lot of work for us. This should improve in the next few weeks because they hired a technical copywriter to produce content more effectively.

Do you have any advice for potential customers?

Work proactively with them. For example, I really enjoy the workshops they put together. If you don’t understand something, just ask them. They’re happy to help.

BACKGROUND

Please describe your company and your position there.

BodyBrand sell digital fitness training projects through direct response sales funnels driven by Facebook ads.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tribe47?

We hired Tribe 47 to understand and evaluate our current funnel and its challenges and present a strategic approach for scaling our business online

What were your goals for this project?

To understand our pain points, and executional tactics on how to scale

SOLUTION

How did you select Tribe47?

We were referred by an ex colleague of the CEO who had had success with Tribe 47 and then were impressed by their case studies

Describe the scope of their work in detail.

Tribe 47 provided a detailed report and then walked us through their findings in a 2 day virtual strategy workshop. They presented:

• A deep dive into our current sales funnel and its challenges
• An understanding of our current funnel performance
• An in depth presentation on our competitors, many of which were new to us which was very insightful
• A description of our user personas - Our USP
• A presentation on tactics and scope for growth, supported by a detailed financial model and resources required to execute

What was the team composition?

There were three members of the team, lead by a project supervisor

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We changed strategy so did not implement any of the findings but it was all very useful none the less

How effective was the workflow between your team and theirs?

The project supervisor was incredibly thorough, flexible and responsive and we had a great experience communication wise for the duration of the project

What did you find most impressive about this company?

The team was passionate and knowledgeable. High technical ability and expertise when it comes to scaling funnels

Are there any areas for improvement?

No it was a great and enlightening project and experience

BACKGROUND

Please describe your company and your position there.

I'm the Digital Marketing Director for The Tapping Solution, providing digital products and an app surrounding Tapping Meditations. We are a small yet highly impactful company, with over 3 million total plays of our 250+ meditations within the app and ~30 full-time employees. I oversee our digital strategy alongside our CMO, including managing all external marketing vendors and often building funnels internally.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tribe47?

As a small team with dozens of products to promote (and an app skyrocketing in sales since launching 2 yrs ago), we were simply spread too thin to scale as fast as we'd like.

We hired Tribe47 to analyze and evaluate any & all major gaps in our current digital umbrella of tactics, from improving our blog's SEO to performance marketing within our social ad campaigns. We essentially needed a full-service agency to take a deep dive into the "bigger picture" of our entire offering, to thus automate our sales pipelines more efficiently.

What were your goals for this project?

Long-term goal is to simply increase sales! We aim to double our sales and annual subscriptions to our mobile app in working with Tribe47. For this initial strategy session, outcomes aren't tangible but rather set the stage for all assets needed to catalyze those efforts and arrive at future measurability.

Strategy goals are to get aligned with their team and ours on everything we have and how each outlet/platform can be improved in full tactical detail (creative, copywriting, etc.)

SOLUTION

How did you select Tribe47?

We knew we wanted to work with an agency with specific experience in our field of personal development and mental wellness, and online education/transformation.

We knew Tribe47's leadership had impressive tenure with both companies and partners we admire (Mindvalley), so the list of competitors was slim - we weren't exactly shopping around and had the connection with the correct niche. This was what was the most important factor in the decision; knowing their track record of achieving the exact results within our exact industry that we seek.

We felt confident in our mutually beneficial partnership and felt a cultural fit upon interviewing the team. The three co-owners of our company were the decision-making team internally.

Describe the scope of their work in detail.

We had a discovery meeting with Tribe47 to discuss our goals and our brand. The team focused on understanding how we’ve traditionally marketed for the past decade; our current digital assets, including how our many funnels are managed; internal team roles and capacities; and digital project management tools.

They then built creative briefs across a variety of our evergreen campaigns for us to implement, and were very diligent from the project management side of things in ensuring we never dropped the ball. They assimilated to our own internal systems to create efficient process flow.

Specific campaign briefs included an evergreen Tripwire campaign for our app; evergreen campaign for an online community called our "Tapping Insiders' Club"; and social advertising campaign briefs for digital challenges we plan to run in both timely and evergreen formats.

What was the team composition?

Both of our teams are large! (Which makes our ability to effectively operate together all the more impressive.) Tribe47 made this very organized with project navigation documents describing team roles.

From their side, we have worked with 7 staffers

• project manager
• Digital Marketing Analyst
• Digital Content Specialist
• 2 Performance Marketing Specialists
• a supervisor
• and a social media content team member.

Each team grew slightly larger as we delved into the project to bring all the pieces together.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since we're in the strategy stage, we don't have any metrics to illustrate Tribe47's performance just yet. We definitely noted that new ad creative has been well-received by our specific demographic for the brief social campaigns they recently helped us to optimize.

How effective was the workflow between your team and theirs?

Extremely effective! Our project manager is quite timely in keeping myself and my team on track for deadlines, via both Slack and Monday.com, our project management platform.

We have particularly appreciated the daily, thorough updates for real-time social media campaign data, which always include solutions following any problem/issue reports they run. This was definitely missing with our last agency. Google Suite, Google Docs and Spreadsheets have kept our teams efficient to leave comments in real time as well.

What did you find most impressive about this company?

From my own personal experiences over the years with marketing agencies, this has been a particularly positive and collaborative experience. Their attention to detail is impeccable and alertness to "all the balls juggling in the air" is more apparent. They are easy to work with and can pivot on a dime.

Are there any areas for improvement?

Aligning priorities can often be hectic with three owners pulled in many different directions and their employees (me!) managing those expectations between team and vendor - the only thing we'll continue to be aware of is ensuring both sides feel confident about the ranking of priorities and their respective timelines. There is nothing inherently bad about having so many moving parts!

BACKGROUND

Introduce your business and what you do there.

We’re an e-learning company that sells training for mid-market executives.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tribe47?

We hired them for their digital marketing services. We had a content strategy and funnel to sell one of our programs.

SOLUTION

What was the scope of their involvement?

The team helped with content branding, analytics, and marketing & sales strategy. They worked on Facebook, Google, and LinkedIn Advertising. They did help out with SEO, but that wasn’t a big part of our strategy.

Tribe47 functioned like an in-house marketing team. They came up with the strategy, creating the content behind it. Their work included creating emails, articles, a website, and advertisements.

What is the team composition?

Over the years, we probably worked with 10 or 15 different people. Some of them were account managers, copywriters, content strategists, advertisers, and the funnel strategists. We also worked with the CEO.

How did you come to work with Tribe47?

Our CEO met their CEO through an event. Once they got to talking about marketing, our CEO liked what they had to say. After we viewed their business proposal, we decided to test it out for a campaign. That campaign ended up going very well, so we continued working with them.

How much have you invested with them?

We invested between $10,000–$20,000 a month.  

What is the status of this engagement?

We worked together from August 2017–May 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We tracked lead generation and revenue. The project performed very well.

How did Tribe47 perform from a project management standpoint?

Their team was prompt at meeting deadlines.

What did you find most impressive about them?

Tribe47 was very thorough. Their team was always on the cutting edge of new ideas and strategies. They truly became part of our team. They were lovely to work with.

Are there any areas they could improve?

No, nothing that stands out.

Do you have any advice for potential customers?

Be actively involved.

BACKGROUND

Please describe your company and your position there.

I am a business developer in a software development company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tribe47?

We needed consulting in building a digital marketing strategy for our inbound, outbound, and organic sales and marketing funnels.

What were your goals for this project?

They were to create a comprehensive mid to long term strategy with clear goals, KPIs, and implementation plan.

SOLUTION

How did you select this vendor?

Tribe47 was referred to us by our competitor.

Describe the scope of their work in detail.

Work was divided into 4 stages:

1. Questionnaires. We had to fill in long forms about our business personas, product, business and marketing.
2. Research. Tribe47 did a comprehensive research on our competition and market.
3. Workshop. Together we spent more than 6 hours discussing the findings of the research and filling in the gaps in the proposed strategy.
4. Report. Tribe47 delivered a detailed report with an execution plan for our complete digital marketing and sales strategy ready for implementation.

What was the team composition?

1. Researcher
2. Content Marketing Specialist
3. Digital Marketer
4. SEO Specialist
5. Tribe47's CEO, Head of Strategy

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Tribe47 went over the top with what they delivered. They were very diligent, did not cut corners, and prepared actionable items that we could put to work right away.

Workshops were very productive as well, they allowed us to go through a process that led to the realisation of how much of an effort it takes to do marketing well, especially in our business.

How effective was the workflow between your team and theirs?

There were no issues with the workflow.

What did you find most impressive about this company?

The fact that their success is based on experience and competences. They are really experts in their field.

Are there any areas for improvement?

Questionnaires were formatted in a way that filling them in was a bit painful. I would also introduce some more distinction between B2C and B2B strategies and thus the way the work is done and delivered.

BACKGROUND

Introduce your business and what you do there.

Matylda Cianciara: I’m the content marketing manager at YES Bizuteria

Slawa Madelska: I’m the digital transformation advisor and board member. We’re a premium jewelry company and one of the three leaders in Poland.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tribe47?

MC: We needed someone to do our Facebook advertising. The main goal was to achieve higher ranks and scale our performance.

SOLUTION

What was the scope of their involvement?

MC: They do our Facebook advertising. We also worked on the segmentation of our account as well as our analytics. In the beginning, they helped with the account segmentation by creating some documents which enabled us to improve our analytics. We had a weekly consulting session where we would learn from them. 

What is the team composition?

MC:  There were four people. At the very beginning, there was a fifth person.

How did you come to work with Tribe47?

MC:  They were recommended to me by a member of an entrepreneurial organization that I’m a part of.

SM:  We considered another company. We’ve been audited by several agencies over the years and we were impressed with what Tribe47 did because it was very thorough and focused on the purchase funnels which is what we were looking for. The audit was very well done. This was the main reason they were a partner we wanted to work with.

What is the status of this engagement?

We worked together from April–July 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

MC:  The goal was to be at the level of 16 and we reached the level of 18. We also reached the goal of segmentation. We were audited by Facebook this week, and we’ve optimized our accounts to almost 90%. We have the best-optimized account. We’ve reached the goal of getting the know-how and knowledge transfer. We’re very pleased with all the sessions that we had.          

How did Tribe47 perform from a project management standpoint?

MC:  The cooperation went really well. The project management was really one of the best parts. The project manager was great. I can’t say a bad word about her. It was one of the best experiences we’ve had so far with an agency. They’re a team of highly skilled and engaged professionals. We were treated like partners and we could treat them as partners.

What did you find most impressive about them?

MC:  They’re highly skilled and engaged professionals. They’re super committed to the results and are ambitious.

Are there any areas they could improve?

MC:  They’re a smaller agency compared to global players. This is something that allows them to go beyond the industry standard. They really adjust to the needs of the client.

Do you have any advice for potential customers?

MC:  Tell them as much as you can about your business challenge and the details of your experience so far. They will take it and make the most of it.

BACKGROUND

Please describe your company and your position there.

I am the founder of Teal Eye LLC.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tribe47?

My team was looking for experts to improve our online customer journey and communications.

SOLUTION

How did you select this vendor?

We had Tribe47 recommended to us by a Lawfirm in Costa Rica.

Describe the scope of their work in detail.

We focused together on cleaning up the website, sectioning parts into different domains, and improving our overall message. We researched our customers in detail and came up with 4 different avatars. Tribe47 develop a 39-page strategy plan for us, with all the data and detail we needed to be able to move forward and grow.

What was the team composition?

We had several meetings and workshops with the CEO and her executive Team to be cristal clear and align every step of the way.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen a 516% increase in our online clients and so far and grow our client base every month.

How effective was the workflow between your team and theirs?

The communication was very timely and 100% depandable. It is a pleasure working with the high-energy team.

What did you find most impressive about this company?

They always looked out for our best interest. They also recommended further options and contact to us to grow in other section of our company as well. A true focus on results and long-term success.

Is there any area for improvement or anything that could have been done differently?

No

BACKGROUND

Please describe your company and your position there.

I am a Junior Brand Manager in a Polish company producing and selling food supplements and nutrients for athletes.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tribe47?

Together, we ran a brand awareness and lead capturing campaign.

What were your goals for this project?

In particular, reaching a wide audience with a campaign lasting several weeks.

SOLUTION

How did you select Tribe47?

Experience, market review, needs and talks with the company influenced the final decision on launching cooperation.

Describe the scope of their work in detail.

The team was ready to take the initiative where necessary, relying in their work both on their own materials, as well as those created by us. Additionally, Tribe47 prepared and implemented the strategic assumptions of the cooperation.

What was the team composition?

The cooperation involved both company employees and carefully selected Tribe47 specialists. The team perfectly complemented each other in terms of the needs of the campaign.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The campaign objectives were achieved beyond the program.

How effective was the workflow between your team and theirs?

Cooperation with Tribe47 was, from the beginning to end, very smooth and dynamic. Jointly set goals were achieved thanks to great knowledge, flexibility and consistency in implementing various solutions. The team rose to the task to turn a demanding project into the greatest possible benefit for the client.

What did you find most impressive about this company?

Work organisation, flexibility and responsibility.

Are there any areas for improvement?

We discussed the opportunities for introducing possible changes in the strategy and implementation internally, drawing lessons together for the future.