Toud

BACKGROUND

Please describe your company and position.

I am the PR Manager of Kadra

Describe what your company does in a single sentence.

Integrated solutions for access automation (automatic doors, smart parking systems, fire protection solutions for entrances)

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Toud to accomplish?

• Internal values and branding refresh
• Website creation, optimisation, maintenance and updates
• Creation and graphic design

SOLUTION

How did you find Toud?

Referral

Why did you select Toud over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from Toud were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work
The scope of work focused on supporting KADRA in a comprehensive brand, digital, and communication transformation, with the objective of strengthening brand consistency, improving digital performance, and supporting lead generation.

The collaboration covered the following areas:

Development of a brand refresh campaign, including clarification and alignment of internal values and brand direction.
Redesign and redevelopment of the KADRA website (kadra.ro), including structure, content optimization, user experience improvements, and technical implementation.
Ongoing website maintenance, updates, and optimizations to ensure performance, relevance, and stability over time.
Creation of visual and graphic communication materials for KADRA, ensuring consistent alignment with the refreshed brand identity.
Design and development of various presentations for corporate and commercial use.
Support for KADRA’s corporate and commercial communication needs, including ongoing design and communication input.
Setup and implementation of digital tools and functionalities aimed at generating leads through the kadra.ro website.
 
Summary of Key Deliverables
Brand refresh campaign and internal values framework
Redesigned and optimized website (kadra.ro)
UX and content optimization recommendations and implementation
Ongoing website maintenance and periodic updates
Brand-aligned visual and graphic communication materials
Corporate and sales presentations
Lead generation tools and website functionalities

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Successful delivery of a brand refresh and internal values alignment, reflected consistently across digital and communication materials.
Launch of the redesigned KADRA website, with improved structure, user experience, and content clarity.
Implementation of brand-aligned visual systems and templates, improving consistency and efficiency in communication materials.
Setup of website functionalities supporting lead generation.
Ongoing website maintenance and updates, ensuring stability and adaptability over time.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The supplier demonstrated a structured and collaborative approach to project management. Deliverables were generally provided on time, with good coordination and clear communication throughout the project.

They were responsive to our needs, open to feedback, and able to adapt priorities when required. Adjustments and updates were handled efficiently, and collaboration was smooth and constructive.

Overall, the project was managed in a reliable and professional manner, supporting steady progress and alignment with objectives.

What was your primary form of communication with Toud?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their strategic approach combined with a strong attention to brand integrity. They demonstrated a clear understanding of how branding, design, and digital execution work together, and showed consistent care in maintaining coherence across all touchpoints.

Their focus on long-term brand consistency, rather than isolated deliverables, added real value to the collaboration.

Are there any areas for improvement or something Toud could have done differently?

As with any complex collaboration, clearer upfront alignment on timelines and priorities could further improve efficiency. Overall, opportunities for improvement were minor and did not impact the success of the project.

BACKGROUND

Please describe your company and position.

I am the IESYS - From Challenge to Progress. WE Engineer. of Iesys Group

Describe what your company does in a single sentence.

IESYS is a trusted engineering partner delivering integrated automation solutions for transport infrastructure, airports, and industrial sectors. We combine advanced control systems, intelligent software, and full lifecycle services to provide efficient, reliable, and scalable technologies designed for complex operational environments.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Toud to accomplish?

• Company Transformation
• New visual Identity
• New website (visits, conversations)
• Rebranding

SOLUTION

How did you find Toud?

Online Search

Why did you select Toud over others?

Company values aligned

How many teammates from Toud were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work:
Toud Agency was engaged to provide end-to-end branding, digital strategy, and website services for IESYS. The work encompassed the following key areas:

Branding & Visual Identity:

Development of a refreshed brand identity, including logo, color palette, typography, and visual guidelines.
Creation of consistent brand assets for digital and print use.
Website Design & Development:

Full redesign of the IESYS corporate website (iesys.ro and new domains also: iesysgroup.com and iesys.ae), aligned with the new brand identity.
Development of user experience (UX) and user interface (UI) design for desktop and mobile platforms.
Integration of landing pages for campaigns, lead collection, and technical content.
Digital Strategy & Online Presence:

Strategic guidance for social media presence, content planning, and campaign structures.
Recommendations for lead generation strategies and newsletter implementation.
Guidance on search engine optimization (SEO) best practices and website traffic growth.
Key Deliverables:

Brand identity package (logo, style guide, templates)
Full website design (UI/UX, desktop and mobile)
Landing pages for campaigns and content promotion
Digital strategy document with recommendations for social media, lead generation, and SEO
Guidelines for content creation, tone of voice, and visual consistency across channels
This engagement provided IESYS with a cohesive, modern brand identity, a fully functional website, and a clear roadmap for ongoing digital marketing and communication activities.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Stakeholders engagement

The project successfully delivered a modernized digital presence and a cohesive brand identity, with measurable improvements in website functionality, brand consistency, content management, and early indicators of engagement and lead generation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was efficient, transparent, and highly responsive, contributing to a smooth execution and successful delivery of all agreed-upon items.

What was your primary form of communication with Toud?

Virtual Meeting

What did you find most impressive or unique about this company?

Toud Agency’s ability to navigate a highly technical field with curiosity, adaptability, and creativity sets them apart and contributed significantly to the success of the project.

Are there any areas for improvement or something Toud could have done differently?

These are minor areas for improvement and do not diminish the overall high quality and professionalism of Toud Agency. Addressing these points could make future collaborations even smoother and more efficient.

BACKGROUND

Please describe your company and position.

I am the Group Head of Marketing of an operational access systems firm.

Describe what your company does in a single sentence.

We are an European group to offer a comprehensive, multi-brand solution (both internal and external) for operational access systems, with a strong focus on preventive and corrective maintenance, tailored to the specific needs of each client and application. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Toud to accomplish?

• website
• branding
• promotional materials

SOLUTION

How did you find Toud?

’ve been working with them for over 10 years, across multiple projects.

Why did you select Toud over others?

• Good value for cost
• Company values aligned
• very good chemistry with Alex

How many teammates from Toud were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I worked with Toud on the complete development of their brand identity and digital presence. This included building the logo and full visual identity from scratch, creating the website end-to-end, and producing a range of supporting materials for the team.

The key deliverables included:

• Full website design and development
• Logo design and complete visual identity
• Social media page visuals and post templates
• Presentation templates
• Business cards
• Email signatures

Additional brand and communication assets needed to ensure a cohesive and professional image across all touchpoints
Overall, the scope covered everything related to establishing and implementing the company’s image consistently across digital and offline channels.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• A fully rebuilt online presence, resulting in improved clarity and consistency across all communication channels
• Increased engagement on social media thanks to coherent visual templates and optimized page branding
• Enhanced team efficiency through standardized presentation templates, email signatures, and business cards
• A more professional and cohesive brand image, which strengthened credibility in client interactions and supported business development efforts

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They're highly responsive to my needs, quickly incorporating feedback and adapting to any changes or new requirements. Overall, the experience was smooth, efficient, and very supportive.

What was your primary form of communication with Toud?

In-Person Meeting

What did you find most impressive or unique about this company?

What stood out most to me was Alexandru’s attitude and his strong sense of responsibility. His commitment to delivering high-quality work, combined with his proactive and dependable approach, made the entire collaboration exceptional.

Are there any areas for improvement or something Toud could have done differently?

For very large or complex projects, they could consider adjusting or expanding resources to increase delivery speed. That said, for our collaboration, I was fully satisfied with their pace and the overall workflow.

BACKGROUND

Introduce your business and what you do there.

I’m a partner lawyer at a legal services company. We focus on the rapid and efficient resolution of our clients' issues, clearly communicating optimal solutions and maintaining trusting relationships to best represent their interests.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Toud?

We needed help with website creation, branding, and marketing.

SOLUTION

What was the scope of their involvement?

Toud designed and developed our website, created our branding, and managed our marketing efforts.

What is the team composition?

We worked with 2–5 teammates from Toud.

How did you come to work with Toud?

A friend referred Toud to us. We chose them because their company values aligned with ours.

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

We worked together from September 2015–September 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to Toud's work, we were visible online, and clients came to us. We also saw an increase in web traffic and new client inquiries.

How did Toud perform from a project management standpoint?

We communicated via virtual meetings.

What did you find most impressive about them?

We were impressed by Toud's involvement in the project.

Are there any areas they could improve?

I don't think there's anything they could have improved on.

BACKGROUND

Please describe your company and position.

I am the Consultant of Mama cu camelii

Describe what your company does in a single sentence.

Marketing and web design

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Toud to accomplish?

Website design and development

SOLUTION

How did you find Toud?

Referral

Why did you select Toud over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Toud were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Toud built a scalable educational platform with a clean design consistent with the brand’s visual identity, including online sales and communication functionalities.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The website was launched within the agreed timeline, with all the required functionalities successfully implemented.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they consistently respond quickly, which is why I have chosen to work with them for maintenance and ongoing technical support since the launch, for the past four years.

What was your primary form of communication with Toud?

Email or Messaging App

What did you find most impressive or unique about this company?

A creative, artistic approach

Are there any areas for improvement or something Toud could have done differently?

No, in my opinion.

BACKGROUND

Please describe your company and position.

I am the Founder of Edutainment Master

Describe what your company does in a single sentence.

Educational programs for different prifessional groups.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Toud to accomplish?

• Concept development for a program addressed to HoReCa owners, during Covid pandemics
• Visual design for the program
• Technical management for the program

SOLUTION

How did you find Toud?

Referral

Why did you select Toud over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Toud were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1 month after Covid lockdown, when HoReCa was shut-down, we decided to run a development program for HoReCa owners, to empower then to go digital with their business. This project was a partnership with Mastercard and was targeting HoReCa owners & managers, objectives being encouragement, but also to provide them with concrete ideas on how to pivot their business from off-line/ on-premise to on-line/ delivery. 

Told was the partner company that developed the positioning of thr program, the CONCEPT (HoReCa, together), the visual design, the website, the CRM strategy & plan, the presentations design and the digital media assets (Social Media, digital ads,PR, emailing). The program was extremely powerful, having enrolled over 1000 HoReCa owners & managers into the on-line sessions (at a time when Zoom was still in discovery in Romania), with a very high feedback from the participants on the relevance of the program, as practical utility,but also as industry solidarity that it drove.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Number of participants in the program

Participants feedback 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Extremely solution oriented, always on-time,with high personal and professional standards, very committed. Very high level of ownership for the overall program, not only for their specific deliverables. Strong strategic understanding

What was your primary form of communication with Toud?

Virtual Meeting

What did you find most impressive or unique about this company?

They had very solid values and high personal and professional ethics. 

Are there any areas for improvement or something Toud could have done differently?

Difficult to find smth that they could have done better. They were very committed to the higher purpose and skilled/ disciplined on their deliveries,very collaborative, innovative and very present throughout. 

BACKGROUND

Please describe your company and position.

I am the CEO of Felicitta OrașulFericit

Describe what your company does in a single sentence.

Felicitta builds residential neighborhoods.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Toud to accomplish?

• Branding
• Visual Identity
• Marketing
• Website

SOLUTION

How did you find Toud?

Referral

Why did you select Toud over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Toud were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

FELICITTA — VISUAL IDENTITY, STRATEGY AND WEBSITE for a place built with people in mind.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Succes!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The result is a mature, coherent and memorable identity, which supports a project oriented towards people and how they imagine their own lives in a new space. Felicitta takes shape as a place where the idea of ​​a "happy city" becomes familiar, recognizable and easily integrated into the aspirations of each future resident.

What was your primary form of communication with Toud?

Virtual Meeting

What did you find most impressive or unique about this company?

Their seriousness was impressive!

Are there any areas for improvement or something Toud could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the Owner of an education company 

Describe what your company does in a single sentence.

Education & Training

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Toud to accomplish?

• Design
• UI
• UX

SOLUTION

How did you find Toud?

Referral

Why did you select Toud over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Toud were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

General branding and brand strategy, web design, logo, platform solution 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Fast and smart solutions, fit for the purpose.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivery on time. Good communication!

What was your primary form of communication with Toud?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Toud demonstrated creativity and a solutions-driven approach.

Are there any areas for improvement or something Toud could have done differently?

I felt comfortable with Toud

BACKGROUND

Please describe your company and position.

I am the Pastry of Geomag Inedit srl

Describe what your company does in a single sentence.

Pastry 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Toud to accomplish?

• helped me create advertisements to promote my business

SOLUTION

How did you find Toud?

• Online Search
• Referral

Why did you select Toud over others?

• High ratings
• Referred to me

How many teammates from Toud were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

creating advertisements to promote the business, as well as creating a logo

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

achieving what was proposed within the established time

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project delivery time was respected and they responded promptly and professionally to my needs.

What was your primary form of communication with Toud?

In-Person Meeting

What did you find most impressive or unique about this company?

the professionalism and seriousness with which they treat each client

Are there any areas for improvement or something Toud could have done differently?

I don't know if they need improvement, but I was very satisfied with their services.

BACKGROUND

Please describe your company and position.

I'm a manager at Dorul Pescarului

Describe what your company does in a single sentence.

Our company is a guesthouse.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Toud to accomplish?

• To make it rasist for our clients to book rooms in our guesthouse
• To attract more tourists, presenting our guesthouse as it should be seen, a beautiful place where you can relax.

SOLUTION

How did you find Toud?

From people that work here

Why did you select Toud over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Toud made for us our website. Excellent texts, aesthetic, and also made it very easy for our clients to book rooms at our pension. The development of the website is very structured, nice and easy to use. Our activity improved fast after toud's involvement in our project. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The number of the bookings for our rooms raised significantly and also the marketing strategy helped us to become more visible to the world

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very involved in everything we asked for or we needed. They often came with new and creative ideas that really helped us improve our activity. They did their tasks on time, and no problem have ever occurred. We were very satisfied with our partenership.

What was your primary form of communication with Toud?

Virtual Meeting

What did you find most impressive or unique about this company?

The fact that Toud offers you a creative outcome for your needs is impressive, satisfying the requirments in a structured and pleasant way.

Are there any areas for improvement or something Toud could have done differently?

Personally I don't think so. Our partenership couldn't have been better. Everything went very well and we would call Toud if we would need their help again without thinking twice.