Topdog is a specialized SEO agency based in Stockholm, Sweden, delivering execution-focused SEO services for companies with established businesses and complex websites. We primarily work with clients across Sweden and Scandinavia, while also supporting international markets such as the US, UK, and Germany—often as part of global SEO initiatives for Nordic companies.
Topdog was built to address one of the most common challenges in SEO: turning strategy into action. Successful SEO is rarely limited by knowledge, but by execution across technical SEO, content strategy, UX, internal priorities, and organizational complexity. We view SEO as a business tool, not a standalone marketing activity, and focus on measurable business impact such as lead generation, revenue growth, and scalable organic visibility.
We operate with a small, senior team where each consultant is responsible for the full SEO delivery—analysis, planning, implementation, and ongoing collaboration with the client. There are no project managers or account layers. Clients work directly with the SEO expert driving the work, ensuring short decision paths, high quality, and faster progress. Our engagements are project-based rather than retainers, with a clear focus on outcomes rather than activity.
Topdog’s core SEO services include technical SEO (indexing, rendering, site performance, structure, and scalability), content strategy, AI SEO and information architecture, SEO strategy and roadmapping, UX & SEO optimization, and data-driven analysis and follow-up. We frequently use automation, technology, and AI to scale websites and improve efficiency, particularly for large e-commerce and content-heavy platforms. We typically work with mid-sized and large B2B and B2C companies within e-commerce, SaaS, industrial services, media, and financial services.
Clients describe Topdog as highly engaged, senior, and commercially driven, with a strong ability to explain SEO in a clear and pragmatic way.
Min project size
$10,000+
Hourly rate
$150 - $199 / hr
Employees
2 - 9
Locations
Stockholm, Sweden
Year founded
Founded 2013
1 Locations
Stockholm , Sweden
No have been added yet...
Pricing Snapshot
Min. project size
$10,000+
Avg. hourly rate
$150 - $199
/hr
Rating for cost
4.9
/5
What Clients Have Said
Topdog SEO offers competitive pricing and good value for cost, with projects typically ranging from $10,000 to $15,000. Clients appreciate their flexibility, effective communication, and ability to deliver results on time, showcasing a strong ROI and consistent traffic growth.
Clients have not identified any significant areas for improvement, indicating satisfaction with Topdog SEO's services. Their performance and results have met or exceeded client expectations consistently.
Impressive Problem-Solving Skills
Topdog SEO is commended for their ability to dig deep into SEO problems, providing insightful solutions and demonstrating persistence in overcoming challenges. This has set them apart from other SEO agencies.
Successful SEO and Traffic Growth
Topdog SEO has consistently delivered results for clients, achieving increased traffic, revenue, and improved rankings. Their strategies have led to significant SEO improvements, such as a rise from over 200th place to number 2 for a chosen keyword.
High Technical Expertise
Topdog SEO is recognized for their deep technical understanding and expertise, which enables them to tackle complex SEO challenges effectively. Their work includes technical audits, site optimizations, and ensuring stable SEO foundations.
Direct Access to Experts
Topdog SEO provides direct access to their experts, who also manage projects. This approach is appreciated for its efficiency and effectiveness, allowing clients to directly address issues and receive expert insights.
Content MarketingSearch Engine OptimizationWeb Development
$10,000 to $49,999
Mar. - Nov. 2025
5.0
Quality
5.0
Schedule
4.5
Cost
5.0
Willing to Refer
5.0
"They delivered results on time, within budget, and with high quality."
Mar 18, 2026
Head of Marketing, Blendow Group
Andreas Perneby
Verified
Business services
Stockholm, Sweden
51-200 Employees
Online Review
Verified
Topdog SEO provided technical SEO services for a digital solutions firm. They worked on technical optimization initiatives, created a structured user reviews ecosystem, and enhanced internal linking structures.
Topdog SEO helped the client achieve their project goals, including increased revenue, traffic, and ROI. The team had a good project management approach, ensuring clear goals, defined scope, and alignment among all stakeholders. They also communicated well and delivered on time and within budget.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Head of Marketing of Blendow Group
Describe what your company does in a single sentence.
Blendow Group provides digital services, training, and content for legal professionals in the Nordics.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Topdog SEO to accomplish?
Increase conversions on our websites
Increase visibility in SERP
Increase Traffic on website
SOLUTION
How did you find Topdog SEO?
Referral
Why did you select Topdog SEO over others?
Great culture fit
Good value for cost
Company values aligned
How many teammates from Topdog SEO were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
1. Technical Clean-up Project & Page Speed Improvements A comprehensive technical optimization initiative focused on improving overall website performance and health. This includes identifying and resolving duplicate content issues, implementing proper redirects, and enhancing existing content quality. The project also involves addressing page performance through targeted tickets, ensuring faster load times and improved Core Web Vitals. Work is managed and tracked through Teamwork, including both implementation and testing phases.
2. User Reviews Project Development and implementation of a structured user reviews ecosystem across the platform. This includes creating a dedicated testimonials page, designing and refining the UX/UI for review modules, and defining technical requirements for seamless integration. The solution will be implemented across multiple templates to ensure consistency, credibility, and improved user trust.
3. Technical Interlinking Improvements (Google E-E-A-T Support) Enhancing internal linking structures to strengthen SEO performance and support Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals. This includes strategic interlinking between listings, guides (blog content), and courses, as well as reverse linking from courses back to relevant content. Additional improvements include dictionary cross-linking and optimized lecturer page connections to reinforce topical authority and improve user navigation.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
We managed to reach our project goals of increase in Revenue and Traffic and thus also the ROI goals of the project.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Good project management ensured clear goals, defined scope, and alignment among all stakeholders from the start. It involved structured planning, prioritization, and efficient allocation of resources. Effective communication kept the team informed, engaged, and aligned throughout the project lifecycle. Continuous monitoring and adaptability helped manage risks and respond to changes quickly. Ultimately, they delivered results on time, within budget, and with high quality.
What was your primary form of communication with Topdog SEO?
In-Person Meeting
Virtual Meeting
What did you find most impressive or unique about this company?
Their flexibility to adapt on the fly.
Are there any areas for improvement or something Topdog SEO could have done differently?
We are very happy and we are still working with them in various projects, so not really any major things.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
SEO Services for Prefabricated Building Kits Company
"Their skill and processes, they really stand out."
Feb 18, 2026
E-Commerce Manager, Sorselestugan AB
Elias Johansson
Verified
eCommerce
Sweden
11-50 Employees
Online Review
Verified
Topdog SEO provided SEO services for a prefabricated building kits company. The team conducted SEO improvements, content optimization, and keyword research. They also assisted with an SEO migration to Shopify.
Topdog SEO helped the client achieve a 10-25% increase in Google traffic and maintain stable rankings throughout the migration. The team had a good process and holds regular meetings to discuss issues and share progress data. They also had excellent skills and processes.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the E-com Manager of Sorselestugan AB
Describe what your company does in a single sentence.
Sorselestugan manufactures and sells high-quality prefabricated building kits — including Attefall houses, cabin kits, garages, saunas, sheds and modular houses — made from durable Lapland timber. All products are produced at their own factory in Sorsele, Sweden, and are designed to be easy to assemble and to withstand demanding Nordic weather conditions.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Topdog SEO to accomplish?
Increase commercial traffic from Google to our ecommerce website in sweden and norway
SEO Migration of website to shopify, to keep stable rankings post migration.
SOLUTION
How did you find Topdog SEO?
Online Search
Referral
Why did you select Topdog SEO over others?
High ratings
Good value for cost
High knowledge in SEO
How many teammates from Topdog SEO were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Topdog and Sorselestugan have collaborated on several projects over time, working closely together to strengthen Sorselestugan’s organic visibility and long-term SEO performance.
The collaboration has included technical SEO improvements and fixes, ensuring a solid technical foundation for sustainable growth. In addition, Topdog has carried out content optimizations, including improvements to page titles, meta descriptions, and on-page content for category pages to better align with search intent and improve relevance.
To support website expansion and avoid content duplication, Topdog also conducted keyword research, identifying new opportunities for growth while ensuring a clear and structured content strategy. As part of the collaboration, Topdog supported an SEO migration to a new CMS (Shopify), safeguarding rankings and organic traffic throughout the transition and ensuring continued performance after launch.
Across the different projects, the collaboration has resulted in organic traffic growth ranging between 10–25%, demonstrating consistent and measurable SEO impact over time.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
+10-25% traffic from Google between projects
Stable rankings in migration
Describe their project management. Did they deliver items on time? How did they respond to your needs?
At Topdog there are no project managers, you work directly with the experts, who also acts as project managers. We had a god process with regular meetings where issues where discussed problems resolved and data of progress was shared. Sometimes, the owner of Topdog, Christian also attended these meetings.
What was your primary form of communication with Topdog SEO?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Their skill and processes, they really stand out. We have worked with many SEO-agencies but Topdog outperformed them all. Always digging deep to find and solve SEO-related problems.
Are there any areas for improvement or something Topdog SEO could have done differently?
We are happy with the work Topdog has done.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
SEO Services for Construction Company
Digital StrategySearch Engine Optimization
Confidential
Jan. 2023 - Dec. 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They underpromised and overdelivered throughout the project."
Dec 15, 2025
Business Area Manager, Kustvillan
John Helgsten
Verified
Construction
Sundsvall, Sweden
1-10 Employees
Online Review
Verified
Topdog SEO provided SEO services for a construction company. The team was tasked with improving the client's SEO to increase their business.
Thanks to Topdog SEO's efforts, the client saw significant improvements in their SEO, rising from over 200th place to number 2 for their chosen keyword. The team was committed and went the extra mile to ensure high-quality deliverables. They also had strong technical expertise and were reliable.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Business Area Manager of Kustvillan
Describe what your company does in a single sentence.
We construct and build house in sweden
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Topdog to accomplish?
To increase our business with better SEO
SOLUTION
How did you find Topdog?
Online Search
Why did you select Topdog over others?
Good value for cost
How many teammates from Topdog were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
"We have worked with Topdog and are very satisfied with the collaboration. One of the biggest challenges with SEO is that day-to-day operations often take over, which causes projects to stall or never fully reach the finish line. What we needed was a driven project lead who could ensure progress and execution — and that is where Topdog, with Christian And Isabelle leading the work, delivered significant value. Topdog consistently showed strong commitment and went the extra mile to ensure a high-quality delivery. They combined deep strategic SEO understanding with strong technical expertise, helping us solve complex challenges in a way that was both practical and aligned with our business reality.
We have previously worked with several SEO agencies that failed to meet our expectations, but Topdog was different. They underpromised and overdelivered throughout the project, maintaining momentum and focus even when priorities shifted internally.
Because of their engagement, competence, and ability to turn strategy into action, we can highly recommend Topdog to any company looking for a reliable and knowledgeable SEO partner."
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
We went from +200 to number 2 on chosen key word search
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Yes, wery much!
What was your primary form of communication with Topdog?
Virtual Meeting
What did you find most impressive or unique about this company?
TopDog had a strong commitment and they went the extra mile to really make it happend.
Are there any areas for improvement or something Topdog could have done differently?
No
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
SEO Services for Technology Company
Search Engine Optimization
$10,000 to $49,999
Jan. - Mar. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
“Topdog’s work and communication exceeded my expectations.”
Mar 14, 2023
Chief Product Officer, Deployr AB
Stefan H.
Verified
Other industries
Stockholm, Sweden
11-50 Employees
Phone Interview
Verified
A technology company hired Topdog to conduct a technical SEO audit of their site. This involved analyzing all internal and external links on the site, their log files, and the SEO tools that they used.
Topdog's work successfully increased the indexation of the client's back pages. They ensured a seamless workflow by communicating well and remaining transparent and engaged throughout. They impressed with their valuable recommendations and ability to deliver great results.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the chief product officer at Deployr AB, a technology company.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Topdog?
We needed a company that could conduct a technical SEO audit for us.
SOLUTION
What was the scope of their involvement?
We hired Topdog to conduct a technical audit of our website. This involved analyzing all internal and external links on our website, our log files, and the SEO tools that we use.
What is the team composition?
We worked with Topdog’s head of SEO.
How did you come to work with Topdog?
Topdog was recommended to us.
How much have you invested with them?
We spent somewhere between $10,000–$15,000 on this project.
What is the status of this engagement?
We worked together from January 2023–March 2023.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We’ve been able to verify that Topdog’s findings are legit. They successfully increased the indexation of our back pages tremendously. They also identified quality metrics for Google. They also provided us with a prioritized list of their recommended solutions.
How did Topdog perform from a project management standpoint?
TopdogTopdog performed well in terms of project management. They were friendly, responsive, and highly engaged throughout the project. They were transparent in terms of their process and solutions.
We typically communicated through in-person meetings, phone calls, and Google Meet.
What did you find most impressive about them?
Topdog’s work and communication exceeded my expectations. This was a highly targeted campaign, and Topdog did an excellent job.
Are there any areas they could improve?
No, there’s nothing that they could have done differently.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Website Content, SEO & Link Building for Photo Products Co
"Topdog SEO's insightfulness and persistence are impressive."
Jan 15, 2026
COO, Fotoklok AB
Mats Ohlsson
Verified
Advertising & marketing
Kinna, Sweden
1-10 Employees
Online Review
Verified
Topdog SEO has redesigned a website for a photo products company. The team has worked on the client's website content, technical SEO, and link building to help increase their ranking and sales.
Thanks to Topdog SEO's work, the client has seen improvements in their website ranking and sales. The team delivers items on time and has communicated effectively through virtual meetings. Moreover, their insightfulness and persistence have stood out in the partnership.
BACKGROUND
Introduce your business and what you do there.
I’m the COO of Fotoklok AB, a photo products company.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Topdog SEO?
We needed help to increase our ranking and sales.
SOLUTION
What was the scope of their involvement?
Topdog SEO has analyzed our site and is responsible for its redesign and implementation. The team has also worked on our website content, technical SEO, and link building.
What is the team composition?
We’ve worked with 2–5 teammates from Topdog SEO.
How did you come to work with Topdog SEO?
We found them through an online search and a referral. We chose them because they had high ratings and were referred to me.
What is the status of this engagement?
We started working together in January 2024, and the engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Topdog SEO’s work has increased our ranking and sales.
How did Topdog SEO perform from a project management standpoint?
They deliver on time. We communicate via virtual meetings.
What did you find most impressive about them?
Topdog SEO’s insightfulness and persistence are impressive.
Are there any areas they could improve?
There’s nothing they need to improve.
RATINGS
5.0
"They are good"
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
SEO Services for Fashion Online Retailer
Search Engine Optimization
Confidential
May - Aug. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"We were also impressed by their deep knowledge and attention to detail."
Oct 17, 2025
Head of E-Commerce, Care of Carl
fredrik lennström
Verified
Retail
Boras, Sweden
51-200 Employees
Online Review
Verified
Topdog provided SEO services for a fashion online retailer. The team reviewed and reconstructed the client’s sitemaps and hreflangs.
Thanks to Topdog, the client saw an increase in their indexed pages on Google, a separation of local traffic, and improved search rankings. The team delivered on time and communicated effectively via email and Microsoft Teams. Their deep understanding of the business was critical to the project.
BACKGROUND
Introduce your business and what you do there.
I’m the head of e-commerce for Care of Carl, a premium men’s fashion online retailer.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Topdog?
We needed help with technical SEO to build a foundation of stable SEO.
SOLUTION
What was the scope of their involvement?
Topdog reviewed and reconstructed our sitemaps and hreflangs.
What is the status of this engagement?
We worked together from May–August 2023.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We saw an increase in our indexed pages on Google and a separation of local traffic. Our search rankings also improved.
How did Topdog perform from a project management standpoint?
They delivered on time. We communicated via email and Microsoft Teams.
What did you find most impressive about them?
They had a deep understanding of our business and tried to solve our SEO issues from the core. We were also impressed by their deep knowledge and attention to detail.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 1-6 of
6 Reviews
Our Story
Topdog is a small, senior team where each colleague brings deep specialist expertise rather than generalist roles. We work with high autonomy, trust, and responsibility. Our people are highly experienced in SEO and digital marketing, analytically strong, curious, and engaged in both client results and each other’s work. We value feedback, collaboration, and quality over volume—doing the right things matters more than doing many things.
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