Topdog is a specialized SEO agency based in Stockholm, Sweden, delivering execution-focused SEO services for companies with established businesses and complex websites. We primarily work with clients across Sweden and Scandinavia, while also supporting international markets such as the US, UK, and Germany—often as part of global SEO initiatives for Nordic companies.
Topdog was built to address one of the most common challenges in SEO: turning strategy into action. Successful SEO is rarely limited by knowledge, but by execution across technical SEO, content strategy, UX, internal priorities, and organizational complexity. We view SEO as a business tool, not a standalone marketing activity, and focus on measurable business impact such as lead generation, revenue growth, and scalable organic visibility.
We operate with a small, senior team where each consultant is responsible for the full SEO delivery—analysis, planning, implementation, and ongoing collaboration with the client. There are no project managers or account layers. Clients work directly with the SEO expert driving the work, ensuring short decision paths, high quality, and faster progress. Our engagements are project-based rather than retainers, with a clear focus on outcomes rather than activity.
Topdog’s core SEO services include technical SEO (indexing, rendering, site performance, structure, and scalability), content strategy and information architecture, SEO strategy and roadmapping, UX & SEO optimization, and data-driven analysis and follow-up. We frequently use automation, technology, and AI to scale websites and improve efficiency, particularly for large e-commerce and content-heavy platforms. We typically work with mid-sized and large B2B and B2C companies within e-commerce, SaaS, industrial services, media, and financial services.
Clients describe Topdog as highly engaged, senior, and commercially driven, with a strong ability to explain SEO in a clear and pragmatic way. Many also highlight tha
Min project size
$10,000+
Hourly rate
$150 - $199 / hr
Employees
2 - 9
Locations
Stockholm, Sweden
Year founded
Founded 2013
1 Locations
Stockholm , Sweden
No have been added yet...
Pricing Snapshot
Min. project size
$10,000+
Avg. hourly rate
$150 - $199
/hr
Rating for cost
5
/5
What Clients Have Said
Topdog's pricing ranges from $10,000 to $15,000 for technical SEO projects, delivering strong value with significant improvements in search rankings and website indexation. Clients appreciated their expertise, communication, and project management, indicating a good return on investment.
“Topdog’s work and communication exceeded my expectations.”
Mar 14, 2023
Chief Product Officer, Deployr AB
Stefan H.
Verified
Other industries
Stockholm, Sweden
11-50 Employees
Phone Interview
Verified
A technology company hired Topdog to conduct a technical SEO audit of their site. This involved analyzing all internal and external links on the site, their log files, and the SEO tools that they used.
Topdog's work successfully increased the indexation of the client's back pages. They ensured a seamless workflow by communicating well and remaining transparent and engaged throughout. They impressed with their valuable recommendations and ability to deliver great results.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the chief product officer at Deployr AB, a technology company.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Topdog?
We needed a company that could conduct a technical SEO audit for us.
SOLUTION
What was the scope of their involvement?
We hired Topdog to conduct a technical audit of our website. This involved analyzing all internal and external links on our website, our log files, and the SEO tools that we use.
What is the team composition?
We worked with Topdog’s head of SEO.
How did you come to work with Topdog?
Topdog was recommended to us.
How much have you invested with them?
We spent somewhere between $10,000–$15,000 on this project.
What is the status of this engagement?
We worked together from January 2023–March 2023.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We’ve been able to verify that Topdog’s findings are legit. They successfully increased the indexation of our back pages tremendously. They also identified quality metrics for Google. They also provided us with a prioritized list of their recommended solutions.
How did Topdog perform from a project management standpoint?
TopdogTopdog performed well in terms of project management. They were friendly, responsive, and highly engaged throughout the project. They were transparent in terms of their process and solutions.
We typically communicated through in-person meetings, phone calls, and Google Meet.
What did you find most impressive about them?
Topdog’s work and communication exceeded my expectations. This was a highly targeted campaign, and Topdog did an excellent job.
Are there any areas they could improve?
No, there’s nothing that they could have done differently.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
SEO Services for Fashion Online Retailer
Search Engine Optimization
Confidential
May - Aug. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"We were also impressed by their deep knowledge and attention to detail."
Oct 17, 2025
Head of E-Commerce, Care of Carl
fredrik lennström
Verified
Retail
Boras, Sweden
51-200 Employees
Online Review
Verified
Topdog provided SEO services for a fashion online retailer. The team reviewed and reconstructed the client’s sitemaps and hreflangs.
Thanks to Topdog, the client saw an increase in their indexed pages on Google, a separation of local traffic, and improved search rankings. The team delivered on time and communicated effectively via email and Microsoft Teams. Their deep understanding of the business was critical to the project.
BACKGROUND
Introduce your business and what you do there.
I’m the head of e-commerce for Care of Carl, a premium men’s fashion online retailer.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Topdog?
We needed help with technical SEO to build a foundation of stable SEO.
SOLUTION
What was the scope of their involvement?
Topdog reviewed and reconstructed our sitemaps and hreflangs.
What is the status of this engagement?
We worked together from May–August 2023.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We saw an increase in our indexed pages on Google and a separation of local traffic. Our search rankings also improved.
How did Topdog perform from a project management standpoint?
They delivered on time. We communicated via email and Microsoft Teams.
What did you find most impressive about them?
They had a deep understanding of our business and tried to solve our SEO issues from the core. We were also impressed by their deep knowledge and attention to detail.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 1-2 of
2 Reviews
Our Story
Topdog is a small, senior team where each colleague brings deep specialist expertise rather than generalist roles. We work with high autonomy, trust, and responsibility. Our people are highly experienced in SEO and digital marketing, analytically strong, curious, and engaged in both client results and each other’s work. We value feedback, collaboration, and quality over volume—doing the right things matters more than doing many things.
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