Topanda

BACKGROUND

Please describe your company and position.

I am the CEO of Loyalty Digital Srl (MyAppFree)

Describe what your company does in a single sentence.

MyFreeApp is an O&O consumer app that rewards users for discovering new apps and games. We create loyalty experiences that facilitate a positive value exchange between your brand and our user base.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Topanda to accomplish?

• Scale Organic Growth: Increase non-branded "Explore" and "Search" installs on the Google Play Store.
• Manage Paid UA: Execute a high-performance Google App Campaigns focused on high-intent users.
• Optimize the Full Funnel: Focus on real results, like people signing up and making their first payout, instead of just tracking downloads.
• Improve Visibility: Increase our search visibility score and stabilize our category ranking.

SOLUTION

How did you find Topanda?

• Online Search
• Referral

Why did you select Topanda over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Topanda were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope was centered on a data-driven approach to global app scaling:

• ASO Strategy & Execution: Topanda conducted extensive keyword research, identifying high-volume, high-intent search terms specifically targeted to capture users with the highest LTV. They monitored over 1,500 keywords and delivered weekly insights into our competitive positioning and visibility trajectory.
• Paid UA Management: They structured campaigns to balance volume and quality, specifically tracking 7-day, 30-day, and 90-day ROI. Deliverables included asset optimization and granular budget management across Google’s various inventory channels.
• Performance Dashboard: One of the most helpful things was a custom dashboard in Google Data Studio. It showed us how our ASO and paid ads worked together, and we could see everything — from cost per install to cost per first payout—all in one place.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results exceeded our expectations, particularly regarding spend efficiency:

• Paid Performance: The campaigns delivered strong results, generating around 15K first opens in a highly competitive category. Performance improved significantly over time, with Topanda reducing CPI (First Open) by approximately 50%. In addition, the campaigns produced solid returns, achieving a 7-day ROI of 41.41% and a 90-day ROI of 51.55%.
• Conversion Success: The campaigns drove around 10K Sign-ups and more than 2K First Payouts, demonstrating high-quality user acquisition.
• Organic Visibility: The total number of ranked keywords reached a peak of 1,518. Our Search Visibility Score grew from 10 to 40, a fourfold increase. At the same time, we increased the number of new users by X2.21 while reducing overall blended CAC by 19.2%.
• Keyword dominance: Achieved Top 5 and Top 10 rankings for core generic keywords, including key competitor keywords.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Topanda's project management really stands out. They're organized, keep us in the loop with regular updates, and always get back to us quickly, usually the same day, and always with detailed answers. They never miss deadlines and always have a clear plan for what's next.

What was your primary form of communication with Topanda?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was how Topanda cared about every step of the process, not just getting installs, but making sure those installs led to real business results. Their custom dashboards showed how everything connected, giving us a level of transparency and insight we hadn't experienced before. They felt like an extension of our own team, not just an agency.

Are there any areas for improvement or something Topanda could have done differently?

-

BACKGROUND

Please describe your company and position.

I am the Back-Office of Halbestunde GmbH

Describe what your company does in a single sentence.

Digitize your sheet music with our unique AI.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Topanda to accomplish?

• We hired Topanda to scale our education music app globally through a comprehensive growth strategy. Our primary objectives were to optimize our app store presence in major markets like the US and Germany, improve organic discoverability for high-intent terms, and manage paid user acquisition to drive high-value trials for our subscription app.

SOLUTION

How did you find Topanda?

• Online Search
• through Yuri’s LinkedIn profile

Why did you select Topanda over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Topanda were assigned to this project?

We mainly worked with Yuri

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope involved a multi-phased approach to scale our music education app:

Multilingual ASO: A massive metadata overhaul across the app store, including the US, UK, Mexico, Brazil, and France. Deliverables included localized titles, subtitles, and optimized keyword banks designed to capture global search traffic.
Paid UA Management: Structuring and managing ASA campaigns in "Generic" and "Competitor" buckets for the US and Germany. They also executed large-scale Facebook Ad campaigns focused on trial acquisition.
Reporting Dashboard: Implementation of a custom Google Data Studio dashboard that tracks the entire engagement funnel, including installs, trial conversion rates, and lagged cost-per-paying-user metrics.
Competitor Analysis: Deep research into competitor rankings to identify opportunities to capture market share from other music education apps.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered exceptional results for our music educational subscription app:

Keyword Expansion: Total ranked keywords grew from 231 in December 2024 to 1,518 by January 2026.
Top-Tier Rankings: Achieved top-10 positions for competitive terms like "note reader", "sheet music reader", and "sheet music scanner".
Paid Efficiency: Facebook Ads generated over 26,900 installs with a trial conversion rate averaging 23.84%. Apple Search Ads achieved a cost-per-trial (CPA) of €19.38.
Subscriber Growth: Monthly new paying users peaked at 319, and the cost per paying user was optimized to €55.08.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Topanda’s project management was exemplary, characterized by transparency and responsiveness. They consistently delivered project items exactly on schedule. Yuri maintained open communication, and we received professional answers to any inquiries at the same day.

What was your primary form of communication with Topanda?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their "full-funnel" mindset sets them apart in the mobile space. They're deeply invested in lower-funnel events, trials, and paid subscriptions, rather than just top-level installs. Their ability to manage complex, multilingual execution while acting as a seamless extension of our own team was impressive. They were fully aware of the connection between ASO and UA and implemented numerous optimizations that helped our subscription app grow. Their expertise and the tangible revenue results they delivered make them a top-tier choice for any scaling subscription app.

Are there any areas for improvement or something Topanda could have done differently?

Nope. Their interplay of ASO and paid UA strategies was highly effective.

BACKGROUND

Please describe your company and position.

I am the Head of Demand Generation of a software company 

Describe what your company does in a single sentence.

Generative AI

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire to accomplish?

• App Store Optimization and Visibility
• User Acquisition (UA) Campaigns
• Conversion Rate Optimization

SOLUTION

How did you find ?

• Referral

Why did you select over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our partnership with Topanda was meticulously structured to cover a broad spectrum of services, aiming to elevate our AI Video Generator app from launch to sustained growth. The detailed scope of work and key deliverables were as follows:
1. App Store Optimization (ASO):

• Health Check & Competitor Analysis: Topanda conducted a comprehensive evaluation of our app's current standing on iOS and Android platforms, including an in-depth analysis of historical data and a competitive landscape review.
• Opportunity Identification: Post-analysis, we received a detailed report outlining our app's strengths and weaknesses, along with a set of prioritized opportunities for enhancing keyword rankings and visibility.
• KPI Setting: Specific KPIs were established, aligning with our objectives to secure top-10 rankings for crucial search terms and boost organic installs from non-branded search queries.
• Strategic ASO Plan: The plan included keyword research to understand user search behavior, metadata optimization for improving search result presence, and guidance for creating ASO-focused visual assets, all designed to increase our app's discoverability and appeal.

2. User Acquisition (UA) Campaigns:

• Keyword Research for Paid Campaigns: Similar to the ASO process, keyword research was performed to identify the most relevant terms for Apple Search Ads.
• Campaign Structure and Management: Topanda developed a straightforward and growth-focused campaign structure, providing clarity on the process from setup to ongoing optimization.
• Performance Dashboard: A Google Data Studio dashboard was set up, giving us real-time access to performance data, including CPI, CPA, and other crucial UA KPIs, ensuring transparency and informed decision-making.

3. Conversion Rate Optimization (CRO):

• A/B Testing for Store Presence: Systematic A/B testing was carried out on our app store listings to identify the most effective combinations of metadata and visual assets in terms of user conversion.
• Technology and Tools Utilization
• Advanced Mobile Marketing Technologies: Topanda leveraged sophisticated tools like Appsflyer for tracking ASA campaign performance and MobileAction for ASO research and ranking monitoring, ensuring that our campaigns were data-driven and results-oriented. 
• Visual Reporting: Utilization of Google Data Studio for creating a visual reporting dashboard facilitated daily monitoring and adjustments based on performance insights.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. App Store Optimization (ASO):

• Keywords Ranking: Achieved top 10 rankings f in the key US market, surpassing our targets and significantly enhancing our app's visibility.
• Organic Installs: exceeding our goals by 3X
• User Acquisition (UA): Mobile App Installs: Secured mobile app installs outperforming our goal by 6% and demonstrating the cost-efficiency of the UA campaigns.
• In-App Purchases: in-app purchases surpassing our target by 20%.

          2. Conversion Rate Optimization:

• Organic Traffic Conversion Rate: Saw a 2% uplift compared to peers in the organic traffic conversion rate on Google Play.
• Conversion Performance in App Store: Reached a conversion rate above the 75th percentile in the Apple App Store, placing us better than the top 25% of apps in our category.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Topanda's project management was exemplary, marked by efficiency, transparency, and responsiveness. Throughout our collaboration, they ensured a smooth workflow, which was critical to the project's success.

• Timely Delivery: Topanda consistently delivered all project items on schedule. Their ability to adhere to deadlines without compromising quality was instrumental in maintaining momentum and achieving our goals within the projected timeframe.
• Communication: We were always in the loop regarding what Topanda was working on. Their team maintained open lines of communication, ensuring that we were well informed at every stage of the project.

What was your primary form of communication with ?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The standout qualities of Topanda include their personal touch, extensive experience in mobile marketing, and their commitment to acting as an integral part of our team. Their approach to communication and reporting was exceptional, providing clarity and deep insights into our project's progress and results.

Robert, Yuri, and their team's genuine motivation to maximize our growth opportunities were evident throughout the project, making it feel as if Topanda was not just a service provider but a dedicated extension of our own team. This combination of personal investment, expertise, and results-driven strategy was both impressive and unique, setting Topanda apart in the mobile marketing landscape.

Are there any areas for improvement or something {provider_name} could have done differently?

Reflecting on our collaboration with Topanda, it's challenging to pinpoint areas for significant improvement due to their exceptional service and the successful outcomes of our project. If pressed for a suggestion, perhaps an area for further enhancement could be in exploring even more innovative strategies or cutting-edge technologies in mobile marketing.

This is not to say that their methods were lacking; rather, it's an encouragement to continue pushing the boundaries of what's possible in app growth strategies. Topanda's commitment to excellence and their comprehensive approach were near perfect, making any suggestion for improvement more about continuing to evolve and stay ahead in a rapidly changing industry.

BACKGROUND

Please describe your company and position.

I am an executive at DATA Detection Technologies

Describe what your company does in a single sentence.

The company provides counting and packaging solutions for the seed, pharmaceutical, industrial and diamond industries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Topanda to accomplish?

• Our goal was to attract the attention of relevant audiences and increase the number of leads

SOLUTION

How did you find Topanda?

Referral

Why did you select Topanda over others?

• Close to my geographic location
• Referred to me

How many teammates from Topanda were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Search Engine Optimization (SEO): Topanda's process began with an exhaustive analysis of historical marketing data, leading to tailored strategies for SEO. We focused on maximizing visibility within the competitive US market in different industries. The SEO effort aimed to enhance rankings for pivotal counting-related search terms, targeting top #10 positions. Metadata enhancements were executed, including link building, content writing, internal links strategy, and more. 
• Google Ads Campaigns Management : Topanda formulated a growth-oriented account structure for Google ads. Due to this strategic alignment, media expenditures were allocated to assets with the best cost per deep-funnel conversion event, resulting in higher lead volumes. A steady increase in lead generation was achieved while the cost per lead was significantly reduced through regular performance monitoring and weekly optimization.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Organic Channel Achievements: 

• Discoverability: Through meticulous metadata optimization, the company secured top #10 rankings for more than ten pivotal related search terms, significantly enhancing discoverability in the competitive US market. Our organic traffic increased by more than 25% due to increased discoverability and visibility. 

Paid Acquisition Success: 

• CPL Efficiency: Topanda led to a 4X growth in new leads over time, along with a 35% reduction in CPC and a 22% decrease in deep funnel conversions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Due to the seamless workflow between our teams, we were able to communicate clearly and respond to requests in a timely manner. As a result of Topanda's expertise aligning seamlessly with our vision, a collaborative environment was created that played an important role in the successful completion of the project.

What was your primary form of communication with Topanda?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Our collaboration with Topanda was a driving force behind our company’s success. Both organic and paid channels achieved exceptional results due to the interplay between SEO and PPC strategies. From improved discoverability to enhanced user acquisition efficiency, Topanda's contributions positioned our company for continued success.

Are there any areas for improvement or something Topanda could have done differently?

Nope

BACKGROUND

Please describe your company and position.

I am the CTO of a software company

Describe what your company does in a single sentence.

The #1 mobile solution for destinations and attractions

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Topanda to accomplish?

• Mobile UA Organic & Paid Growth
• Give the project a title: Apple Search Ads Campaigns Management & App Store Optimization

SOLUTION

How did you find Topanda?

Referral

Why did you select Topanda over others?

Good value for cost

How many teammates from Topanda were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Topanda to spearhead our user acquisition strategy through a comprehensive approach involving App Store Optimization (ASO) and Apple Search Ads (ASA). Our primary objective was to capture the attention of travel enthusiasts across the United States and establish our app as the go-to platform for planning dream getaways.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Organic Channel Achievements:

• Discoverability: Through meticulous metadata optimization, we secured top #10 rankings for eight pivotal travel-related search terms, significantly enhancing discoverability in the competitive US travel market.
• Visibility: our mobile app visibility score surged by 31% on the iOS Apple App Store and 13% on the Android Google Play Store.
• Organic Installs: The enhanced discoverability and visibility yielded remarkable user base growth, with YoY organic installs surging by 2.6X in iOS App Store and 3X in Google Play.
• Paid Acquisition Success: CPI & CPA
• Efficiency: Collaborative efforts with Topanda led to an impressive 8.4X growth in new downloads over two months, accompanied by a 55% reduction in ASA CPI and a 34% decrease in deep funnel conversion CPA—exceeding the 36% target reduction.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Workflow & Collaboration: The seamless workflow between our teams facilitated clear communication and timely responses. Topanda's expertise aligned seamlessly with our vision, creating a collaborative environment that played a pivotal role in project success.
• Unique Attributes: Topanda's personalized approach and extensive experience in mobile marketing were unparalleled. Their proactive communication, meticulous reporting, and substantial outcomes solidified their status as an indispensable extension of our team.

What was your primary form of communication with Topanda?

Virtual Meeting

What did you find most impressive or unique about this company?

Our collaboration with Topanda was a driving force behind our mobile app success. The strategic interplay of ASO and ASA strategies resulted in exceptional achievements in both organic and paid channels. From heightened discoverability to enhanced user acquisition efficiency, Topanda's contributions positioned us for continued excellence in the competitive travel tech landscape.

Are there any areas for improvement or something Topanda could have done differently?

Topanda's approach was highly effective; considering a slightly broader range of regional preferences and exploring even deeper user insights could potentially add an extra layer of refinement to their already impressive strategies. Given a longer project duration, these insights would likely have naturally emerged, further contributing to the success of our collaboration.

BACKGROUND

Please describe your company and your position there.

I am Head of Growth & UA at a healthtech startup that provides an innovative remote physical therapy solution for both patients and providers. The growth and performance of our iOS app are under my full responsibility.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Topanda?

We hired Topanda to grow our iOS app users. Our goal was to improve our app's presence in the app stores and to acquire high-value users through targeted campaigns on Apple Search Ads. Before contacting Topanda, our app struggled to gain good visibility on both Apple App Store and Apple Search Ads.

We lacked a sufficient volume of downloads from key search terms in our industry and weren’t ranking in the top 10 for key terms in our category. Due to our limited visibility, we have difficulties reaching relevant audiences even with our paid Apple Search Ads campaigns.

SOLUTION

How did you select this vendor?

I was looking for a mobile marketing agency that specializes in UA growth and has experience with startups. I approached Robert after seeing several notes and tips that he has been posting to his LinkedIn profile. After meeting Robert in person, I felt that I could trust his company with our mobile marketing project. I’m glad I made that decision.

Describe the scope of their work in detail.

Topanda’s team started by providing us with a detailed Gantt chart outlining the entire process for three months. We knew exactly where we were and what would happen next at each step of the process. ASO (app store optimization) project: Topanda did a full health check of our iOS mobile app and conducted a deep analysis of our historical data and a competitor analysis.

Following the research, my team and I were presented with a full view of our mobile app listing’s strengths and weaknesses. Topanda turned its initial research into an organized set of prioritized opportunities to boost our app’s keyword rankings and visibility. Several KPIs were set to ensure the process would achieve the goals aligned with our business objectives. We requested that Topanda get us in the top-10 ranking for several important search keywords and achieve a significant increase in organic installs from generic (non-branded) search terms.

• The ASO (app store optimization) strategy was derived from our KPIs and contained the following steps:
• Keyword research — This allowed us to learn how users search for apps in the app store and discover the best opportunities for reaching the most valuable users.
• Metadata optimization — Topanda presented an advanced method for optimizing the metadata elements of our app's listings (titles, subtitles, descriptions, icons, graphics, and more) to maximize our presence in the app store search results.
• Visual assets creation — Our in-house design team received a comprehensive brief and close guidance to help them produce the best ASO-focused visual assets for our listing.

After the deployment of Topanda’s ASO recommendations, their team monitored the daily progress of our keyword rankings, app visibility, and organic growth KPIs. On a bi-weekly basis, we received recommendations for our metadata and visual asset optimization based on the progress of Topanda’s ongoing keywords/competitors research.

ASA (apple search ads) campaigns management project: Topanda has performed similar keyword research to find the most relevant paid keywords for Apple’s mobile advertising platform. Topanda’s UA specialist structured a simple-to-understand and growth-oriented campaign structure that helped us comprehend their entire work process from campaign setup to optimization.

After campaigns were launched, we received access to a powerful Google Data Studio dashboard which visualized all our performance data including daily tracking of UA KPIs, such as cost per install (CPI) and install rates, CPA of deep funnel conversion events, and in-app purchases.

As the main KPI for the paid user acquisition campaign has been to increase in-app purchases, Topanda UA specialists have begun implementing an optimization process focused on sales, showing significant improvement in that regard. While providing ASO and ASA management services, I know that Topanda’s team were using some advanced mobile marketing technologies.

Specifically, they used Appsflyer for the tracking of ASA campaigns performance and MobileAction for the ASO research and rankings monitoring. They also utilized Google Data Studio to produce a visual reporting dashboard for our daily followups.

What was the team composition?

We worked closely with Robert (CEO) and consulted with Yuri, who is responsible for the ongoing management of the paid campaigns and analytics.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

On our iOS app store listings, 24 new keywords achieved a top-10 position. New user acquisitions from organic non-brand searches on Apple App Store increased by 32% compared to the previous 5-month period before working with Topanda.

New organic in-app purchases from non-branded searches on Apple App Store grew 2.65X times compared to the previous 5-month period prior to working with Topanda. The Apple Search Ads Campaigns delivered results with CPA 15% lower than our initial goal.

How effective was the workflow between your team and theirs?

The workflow was smoothly executed. During the entire project, we knew what Topanda was working on, and for any question we had, we received a detailed a0nd professional answer within 24 hours (most of the time, the same day).

What did you find most impressive about this company?

Without a doubt, the personal touch and the vast experience in mobile marketing. Fantastic communications, amazing reporting, and solid results. Robert and Yuri were eager to maximize our growth opportunities. Topanda’s team was motivated to help us with any question or matter. It felt as if they were part of our company’s team.

Is there any area for improvement or anything that could have been done differently?

Nope

BACKGROUND

Please describe your company and your position there.

I am the Team Leader Analyst at a fintech startup company that ranks financial analysts and provides comprehensive investing tools for private investors. Growth and performance of our mobile apps (iOS and Android) are entirely my responsibility.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Topanda?

We hired Topanda because we wanted to grow our mobile app users. We wanted to maximize our app's presence in the app stores, as well as improve the way we conduct paid user acquisition campaigns via Apple Search Ads.

Before approaching Topanda, our app had only limited visibility on both Apple App Store and Google Play. We did not see a sufficient volume of downloads from key search terms in our industry. We were not in the top 10 rankings for terms that were important to us.

Our paid campaigns lacked order and focus. We couldn’t acquire high-value users while running these campaigns by ourselves.

SOLUTION

How did you select Topanda?

One of our team members had worked closely with Topanda on the growth of his previous employer’s mobile app and was highly satisfied with their professionalism and quality of service. He recommended that I meet with Topanda’s CEO, Robert Nachum.

I was impressed by Robert’s methodical approach to mobile marketing. He impressed me as an expert in his field, and later on, he and his team delivered a service that was above and beyond my expectations.

Describe the scope of their work in detail.

First, we got a super detailed Gantt chart that laid out the entire process for a three- month period.

At each moment, we knew exactly where we were and what would happen next. ASO (app store optimization) project: Topanda started with a full health check of our two mobile apps (iOS & Android), including a deep analysis of our historical mobile marketing data and a competitor analysis.

Following Topanda’s research, my team and I were given a full view of our mobile app listing’s strengths and weaknesses. Topanda translated their initial research into a set of prioritized opportunities aimed at boosting our app store rankings and visibility.

We set several KPIs to make sure that the process would achieve the goals aligned with our business objectives. We asked Topanda to get us in the top-10 ranking for several important search keywords and achieve a significant increase in organic installs from generic (non-branded) search terms.

The ASO (app store optimization) strategy derived for our KPIs consisted of the following steps: Keyword research — allowing us to learn how our users search for apps in the app store and find the best opportunities for finding the most valuable users.

Metadata optimization — Topanda used a methodical approach to optimizing the metadata elements of our app's listings (titles, subtitles, descriptions, icons, graphics, and more) so as to maximize our presence in the app store search results.

Visual assets creation — Our in-house design team received a comprehensive brief and close guidance to help them produce the best ASO-focused visual assets for our listing.

After the deployment of Topanda’s ASO recommendations, their team monitored the daily progress of our keyword rankings, app visibility, and organic growth KPIs. On a bi-weekly basis, we received recommendations for our metadata and visual asset optimization based on the progress of Topanda’s ongoing keywords/competitors research.

ASA (apple search ads) campaigns management project: Topanda conducted similar keyword research to find the most relevant paid keywords foron Apple’s advertising platform.

Topanda’s UA specialist structured an easy-to-understand and growth-oriented campaign structure which was very important to us as we planned to maintain UA management in-house after receiving a professional headstart from outsourced experts.

After the launch of the campaigns, we had access to a detailed Google Data Studio dashboard which visualized our progress with daily tracking of UA KPIs, such as cost per install (CPI) and install rates, CPA of deep funnel conversion events, and in-app purchases.

As main KPI for the paid user acquisition campaign has been to increase in-app purchases, Topanda UA specialists have begun implementing an optimization process focused on sales, showing significant improvement in that regard.

While providing ASO and ASA management services, I know that Topanda’s team were using some advanced mobile marketing technologies. Specifically, they used Appsflyer for the tracking of ASA campaigns performance and MobileAction for the ASO research and rankings monitoring.

They also utilized Google Data Studio to produce a visual reporting dashboard for our daily followups.

What was the team composition?

We worked closely with Robert (CEO) and consulted with Yuri who is responsible for the ongoing management of the paid campaigns and the analytical reporting.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

On our app store listings (iOS & Android), more than 20 new keywords achieved a top-10 position. New user acquisitions from organic non-brand searches on Google Play Store increased by 23.45% compared to the previous period prior to working with Topanda.

The Apple Search Campaigns resulted in a 4.8X increase in deep-funnel conversions, while CPA was reduced by 32% during a period of four months, and an 83% increase in in-app purchases.

How effective was the workflow between your team and theirs?

The workflow was very well executed. We always knew what Topanda was working on, and for any question we had, we would receive a detailed and professional answer within 24 hours (most of the time, the same day).

What did you find most impressive about this company?

Definitely the personal touch and the mobile marketing professionalism. Perfect communications, excellent reporting, and great results. Robert and Yuri were always eager to get us the best possible performance. They were highly motivated to help us with any question or matter. It almost felt as if they were part of the in-house team.

Is there any area for improvement or anything that could have been done differently?

All in all, I am very satisfied

BACKGROUND

Please describe your company and your position there.

Im the head of digital marketing at a transportation company. All aspects of the company's digital marketing, including paid and organic marketing, fall under my responsibility.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Topanda, and what were your goals?

Topanda was hired in order to increase our app's organic visibility on the Apple App Store and Google Play Store. Even though we are Israel's largest transportation company, we didn't optimize our app store keywords, descriptions, conversion rates, etc. until we worked with Topanda. We aimed to increase organic traffic from both app stores and optimize conversion rates.

SOLUTION

How did you select this vendor and what were the deciding factors?

We came across Topanda through personal recommendations from leading marketing professionals who had previously worked with them on the optimization of their apps in the app stores.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

In order to better comprehend our ASO status, Topanda conducted keyword and competitor research for us at the beginning of the process. Then, they update our app's keywords, titles, descriptions, and screenshots in both app stores according to their research and best ASO practices. They made sure that, from that moment on, they would track our category rankings, organic installs, impressions, conversation rates, etc. on a weekly basis.

Moreover, they helped us to track our in-app metrics, choose the right attribution software, as well as give us advice on everything related to app growth, such as engagement with our audience, different growth tactics, etc.

How many resources from the vendor's team worked with you, and what were their positions?

We were in constant communication with Robert who is Topanda’s CEO.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

- We've reached the top 10 with all of our main keywords in the Apple App Store and Google Play. - Our organic traffic increased by 40% on Google Play. - Our organic traffic increased by 57% on Apple's App Store.

How effective was the workflow between your team and theirs?

The workflow between my team and Topanda was excellent. I wish that I could have this kind of communication with all of the vendors I work with.

What did you find most impressive or unique about this company?

The most impressive aspect about Topanda is the attention to details, the communication, and the support, as well as the fact that the agency is data-driven. They have a great deal of experience with both of the app stores, and all their answers to different things that occurred with our app were based on what they had already observed with other apps they have worked with in the past.

Are there any areas for improvement or something they could have done differently?

Nothing I can think of.

BACKGROUND

Please describe your company and position.

I am the CEO of a media company

Describe what your company does in a single sentence.

News App

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Topanda to accomplish?

Our goal was to increase our organic reach in both the app stores and get new users to our app through app campaigns.

SOLUTION

How did you find Topanda?

Referral

Why did you select Topanda over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from Topanda were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• App Store Optimization (ASO): Topanda embarked on an immersive analysis of historical data, orchestrating tailored strategies for ASO, Google App Ads, and ASA. Our vision was to not only optimize our app's visibility but also nurture its discovery among news enthusiasts. Performance KPIs were crystallized, defining user base expansion, CPI, and CPA goals across diverse channels. ASO focused on enhancing rankings for pivotal news-related search terms, aiming for heightened visibility scores on both Apple App Store and Google Play Store. Google App Ads & 
• Apple Search Ads (ASA) Strategy: A growth-oriented campaign structure was meticulously constructed for Google App Ads and ASA, ensuring efficient media spending allocation for optimal deep-funnel conversion events. As a result of this approach, Google App Ads performance scaled X5, while maintaining a consistent CPI.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Enhanced Visibility & Organic Installs: Google Play Store Visibility: A commendable 18% increase in visibility score (from 76 to 90) amplified our reach on the Google Play Store. Google Play Store Organic Installs: Organic installs on Google Play Store also witnessed an impressive quadrupling. 
• Apple App Store Visibility: A remarkable 76% surge in visibility score (from 41 to 72) elevated our app's presence on the Apple App Store. 
• Apple App Store Organic Installs: Installs stemming from search and explore tabs experienced exponential growth. 
• Paid Acquisition Success: Google App Ads Performance: Topanda's optimization strategies resulted in an extraordinary X5 spike in weekly installs, all achieved at the same CPI. 

Note: Given the relatively small volume of searches in the local market, we strategically allocated a major portion of our budget to Google App Ads. Consequently, our focus on Apple Search Ads was limited, aligning our efforts with the optimal channel for growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The items were delivered on time, and I received daily responses to my needs.

What was your primary form of communication with Topanda?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out as particularly impressive and distinctive about Topanda was their instrumental role in propelling our news app to new heights. The strategic fusion of ASO, Google App Ads, and Apple Search Ads strategies led to remarkable accomplishments in both organic and paid channels. The expanded visibility, strategic user acquisition, and optimized performance underscore Topanda's pivotal role in our sustained success within the dynamic news industry.

Are there any areas for improvement or something Topanda could have done differently?

Topanda's approach consistently demonstrated a high level of professionalism and proficiency. While their strategies yielded impressive results, an additional avenue for enhancement could involve an even more granular analysis of user engagement patterns within specific demographic segments. 

Furthermore, a periodic reassessment and adjustment of campaign elements could provide an opportunity to adapt swiftly to evolving market dynamics. These suggestions, however, in no way overshadow the exceptional value and outcomes that Topanda delivered throughout our collaboration.