Tiny Giraffe Pictures

BACKGROUND

Introduce your business and what you do there.

I was the executive producer and head writer for the digital series Grosse Misconduct.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tiny Giraffe Pictures?

My partner and I wanted to film a six-part video series, but we needed a production team with expertise in this type of project.

SOLUTION

What was the scope of their involvement?

We provided Tiny Giraffe Pictures with the script and other written content, and they oversaw casting the series.  They also recruited the entire crew, such as the director of photography, assistant director, grips, extras, and wardrobe stylists. They also directed the series.

What is the team composition?

Mitchell (Co-Owner, Tiny Giraffe Pictures) was the director. We also worked with Daniel (Co-Owner, Tiny Giraffe Pictures), who was the line producer for the project from start to finish and was responsible for budget planning.

How did you come to work with Tiny Giraffe Pictures?

My partner and I posted a digital ad seeking a director, as we didn’t have expertise in this area. After a few interviews, we decided Tiny Giraffe Pictures was the best option based on their previous experience. They also connected to the themes of the web series and were confident that they could put together a crew that would get the job done within our budget.  

How much have you invested with them?

We spent around $20,000.

What is the status of this engagement?

Our work together began in August 2017. We shot the series that October, and then released it in May 2018. I’m still in touch with Tiny Giraffe Pictures about potential opportunities to work together again.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were very pleased with the project, and we thought the production value was strong. After we released the series, a distribution company picked up Grosse Misconduct, and it is now available on a streaming service. We wouldn’t have been able to achieve these results without Tiny Giraffe Pictures.

How did Tiny Giraffe Pictures perform from a project management standpoint?

They were extremely responsive to any kind of communication, whether it was texting or email. The team was very reliable and reassuring, and they handled issues quickly. They invited us as executive producers to be as involved in any aspect of the production as we wanted to be, but they respected when we wanted to spend our time on other parts of the project. It can be very intimidating to rely on someone else’s expertise, but Tiny Giraffe Pictures never misled us. They handled everything without dropping any balls.  

What did you find most impressive about them?

I could not recommend them more highly. What stood out the most was the assurance that they were going to do what they said they’d do. You can’t know how a team is going to perform until you work with them, and we were very fortunate that Tiny Giraffe Pictures worked through a number of obstacles and supported us to get the job done. They love what they do and are committed to their work; they were constantly looking for ways to make the project even better.

Are there any areas they could improve?

No, I can’t think of anything.

Any advice for potential customers?

If you have the opportunity to work with Tiny Giraffe Pictures, you should. They’re a growing team that I believe will experience a great deal of success, so establish a partnership as soon as you can.

BACKGROUND

Please describe your company and your position there.

I am the founder and principal of The Suede Collective. We are a boutique marketing consultancy that works with early-stage businesses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tiny Giraffe Pictures?

Our client for this project with Tiny Giraffe Pictures is a new beverage company who came to us with nothing but a patented product. We worked with Tiny Giraffe Pictures to create the brand platform, personality, and go-to-market strategy that would introduce our client to their industry. The client is a startup and was cost-conscious but had an immediate need to create video content for various uses.

What were your goals for this project?

We tasked Tiny Giraffe Pictures with creating content to communicate the key product differentiators in a way that was aligned with the brand we developed. We needed to create a video that could be used during live events, on their website, or as a paid promotion on social media.

SOLUTION

How did you select this vendor?

We distributed an RFP to a select group of companies, reviewed concepts of varying levels of difficulty, and assessed the overall chemistry of the teams. We ultimately chose Tiny Giraffe Pictures because of their creativity and ability to immediately grasp the challenge and tackle the process needed for the desired end product. They were also easy to work with when it came to determining the final cost of the project.

Describe the video(s) and the process in detail.

After presenting a brief, Tiny Giraffe Pictures brought a creative and collaborative mindset to the production process. Our client was thrilled with our initial ideas and selected a concept to build on. Our original plans called for special effects that would have been cost prohibitive for the client, but we were able to quickly rework the concept in a way that kept the core nature of the idea intact. Tiny Giraffe Pictures worked quickly and diligently to pull together all of the necessary production teams, equipment, and space. Ultimately, we had a hassle-free day of shooting. Throughout the engagement, we felt involved and worked together to solve the challenge.

What was your vendors' project management or feedback process?

We worked with a director, producer, and a director of photography. Further, they implemented a team of set stylists, equipment managers, voiceover talent, and post-production crew members.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After showcasing the longer-form video, our client received several requests for products and began to build their brand presence. The social media cut of the video has helped increase online followers to more than 1,000 in just a few weeks.

How effective was the workflow between your team and theirs?

Tiny Giraffe Pictures was a partner in the truest sense. We worked seamlessly as one team, and they spared no effort. We communicated well through emails and phone calls. Their work was on time, and they were very receptive of feedback.

What did you find most impressive about this company?

The staff at Tiny Giraffe Pictures integrates well with in-house teams. They are knowledgeable and flexible. They are always mindful of product quality.

Are there any areas for improvement?

No. If anything, they over-delivered.

BACKGROUND

Please describe your company and your position there.

I'm the CEO of NewWork Ltd. We are a B2B recruitment and placement agency. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tiny Giraffe Pictures - Creative Video Production Company?

We brought on the team to produce a video that would showcase our agency culture and services.

What were your goals for this project?

We wanted a video we could send our potential clients to create B2B collaborations. 

SOLUTION

How did you select this vendor?

One of my friends recommended Tiny Giraffe to me during a conversation about creative ways we could approach other businesses. 

Describe the video(s) and the process in detail.

Tiny Giraffe produced one short clip that illustrated three of our company values. 

What was your vendors' project management or feedback process?

In the beginning, we briefed them about our services and considered copywriting options. After two meetings and several conversations over the phone, Tiny Giraffe created the video.

We received our first draft less than a week after the filming finished. We had hardly any feedback for the team as it satisfied what we were looking for.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The product has facilitated B2B collaborations with potential clients. Viewers have loved the video, and a high parentage of our target audience watched it. When clients watched the video, we had less to explain in our meetings.

How effective was the workflow between your team and theirs?

The video took a short time to prepare because of Tiny Giraffe’s proactive planning. On one occasion, I felt as though Daniel (Owner, Tiny Giraffe Pictures) read my mind regarding edits to the video.

They answered all of our questions quickly, and their employees always arrived on time for meetings. Everyone was friendly, and they ensured a stress-free process for stakeholders during the filming.

What did you find most impressive about this company?

They are a talented group. They were eager to help us sharpen our value proposition from the beginning. We could tell that they were invested in our success.

Are there any areas for improvement?

As a business manager, I always look for growth, but this time I don’t have any criticism. I'm extremely happy with the process and the outcome. We recommend the team to anyone interested in producing a video for digital marketing purposes.