Tilt Metrics

BACKGROUND

Please describe your company and your position there.

Testimonial Hero helps B2B marketers create world-class video testimonials to build trust and close deals faster. I'm the founder and CEO of Testimonial Hero.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tilt Metrics?

We needed to take PPC off of our plates and have a trusted partner who could deliver results, at the right price. Tilt Metrics accomplished this and more. Tilt Metrics freed us up internally to focus on what we were best at, and simply handled our PPC soup to nuts with great results.

What were your goals for this project?

Our goals for the project were to increase traffic and conversions with Google Ads, without having to get dragged into the weeds on it ourselves.

SOLUTION

How did you select this vendor?

The main factor that drove our decision to work with Tilt Metrics was the expertise and attitude of their founder, Brandyn. Right away I know Brandyn was just a very genuine person who had a lot of expertise we could benefit from, and would be very easy to work with. Another factor was the price was fair. We had received other quotes which we felt were outrageous, Tilt Metrics had fair pricing that was a fit for us.

Describe the project in detail.

Tilt Metrics helped us soup to nuts set up and run our Google Ads. They wrote the copy, implemented the ads, everything.

What was the team composition?

We primarily interfaced with Brandyn on the Tilt Metrics team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since we started working with Tilt Metrics, we saw a major uptick in lead volume, thanks to the Google Ads campaigns.

How effective was the workflow between your team and theirs?

Brandyn was a pleasure to work with and always available to share his expertise. We really valued his accessibility and willingness to give advice and perspective.

What did you find most impressive about this company?

Brandyn's accessibly and willingness to share his expertise. We always felt we were getting the most current and best techniques and solutions from Tilt Metrics.

Are there any areas for improvement?

We had some tracking issues on the campaign that were related to how we were embedding the form, however that was on our end, not Tilt Metrics, and they were proactive to work with us to resolve it.

BACKGROUND

Please describe your company and your position there.

I'm the CEO of MojoTech, a software development and design agency headquartered in Providence, RI with offices in Boulder, CO, NYC and LA.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tilt Metrics?

We were looking for someone to manage our inbound growth marketing.

What were your goals for this project?

Our primary goal was to increase the quality and quantity of leads coming in through on website's contact form.

SOLUTION

How did you select this vendor?

We decided to go with Tilt Metrics based on their reputation, thoughtful and transparent process, and confidence that they understood our business and goals.

Describe the project in detail.

We experimented with various strategies including SEO, SEM, sponsorships, social ads, and content marketing. We evaluated each based on their RoI and worked together to focus on putting the majority of our efforts into the winners.

What was the team composition?

We worked directly with the founder and CEO, Brandyn.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We over doubled the amount of quality leads we normally get and closed over 20 new deals which we can attribute to our inbound efforts.

How effective was the workflow between your team and theirs?

The workflow was totally seamless.

What did you find most impressive about this company?

Analytical approach, no fluff, no snake oil.

Are there any areas for improvement?

Keep doing what you're doing!

BACKGROUND

Please describe your company and your position there.

I am the founder and managing partner of a national consulting and staffing services firm that serves the financial services industry. I am responsible for organizational strategy, client development and talent deployment.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brandyn?

We have hired Brandyn to develop and manage our digital campaigns.

What were your goals for this project?

We have wanted to generate new client prospects—at least 1-2 per campaign—while also deepening our relationship with existing clients.

SOLUTION

How did you select this vendor?

Brandyn has developed multiple websites, provided tech support and assisted with the marketing initiatives of my other businesses; our ongoing professional relationship prompted me to work with Brandyn on this project as well.

Describe the project in detail.

Brandyn develops monthly campaign positioning and collaborates with us on content structure and selection. Brandyn also manages the email campaign, reports campaign analytics and uses industry insights to provide recommendations.

What was the team composition?

I worked directly with the owner for this specific project.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

We have seen an increase in open and click rates from existing customers while also having at least 1-2 customers—per month—contact us in relation to our campaigns. We continue to notice minimal unsubscribes and consistent engagement at 10%-15%.

How did the Brandyn perform from a project management standpoint?

Brandyn was consistent, accurate, detail-oriented and proactive in identifying potential opportunities and pitfalls.

What impresses you about the Brandyn?

The owner was responsive—around the clock—and sincerely interested in client success and satisfaction.

BACKGROUND

Please describe your company and your position there.

I’m the owner of Geaber’s Liquors based in Wakefield, Rhode Island.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brandyn & Co.?

We approached them to help us grow our business online.

What were your goals for this project?

We wanted to increase foot traffic to our store through digital marketing.

SOLUTION

How did you select this vendor?

We initially reviewed several vendors before a family friend recommended them to us.

Describe the project in detail.

Brandyn & Co. helped us identify our ideal local audience and understand what our customers were most interested in. We then targeted those audiences, which allowed us to attract more visitors to our store. Now, they continue to lead our SEO efforts.

What was the team composition?

We mainly work with Brandyn (Owner, Brandyn & Co.) on the project.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

We’ve seen a steady increase in local in-store traffic through their marketing efforts. Because we aren’t working on any other campaigns, we fully attribute this success to our collaboration with Brandyn and his team.

How did the Brandyn & Co. perform from a project management standpoint?

Brandyn and his team are always readily available, and it’s easy to work with them. They help us understand what we need to do without being overly technical. They explain things in a way that makes sense to us.

What impresses you about the Brandyn & Co.?

I appreciate how open the communication is. We’ve worked with many vendors who never contact us until our bill is due. But Brandyn always communicates with us, providing clear status reports.

Are there any areas for improvement?

No, nothing comes to mind. They’re a young agency, but I’m sure that Brandyn and his team will continue to grow and work out any issues that may arise.

BACKGROUND

Please describe your company and your position there.

I am an independent realtor and broker in California.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brandyn & Co.?

I hired Brandyn (Consultant, Brandyn & Co.) to help build my online presence from the ground up, including Facebook and Google AdWords campaigns and a new website integrated with multiple listing services (MLS).

What were your goals for this project?

I wanted to to reinforce my name and brand as a trusted realtor in the area by increasing awareness in my community.

SOLUTION

How did you select this vendor?

I met Brandyn through a referral, and he came highly recommended. Location and price were extremely important to me, and his ended up fitting my needs nicely.

Describe the project in detail.

I originally hired Brandyn to help manage my Facebook campaigns. From there, he built a new website, integrating it into MLS to generate leads. We’ve been most recently focusing on Google AdWords to attract potential buyers and sellers. 

What was the team composition?

Brandyn is my primary contact, although I know there are several people on his team who provide copywriting and design.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Since we began a little over a year ago, traffic has increased tenfold. Our primary metric focuses on leads, of which we are generating several per month.

How was project management arranged and how effective was it?

Communication is conducted via a combination of email and phone calls. Brandyn has been very accessible, answering my questions after hours and on the weekends.

What did you find most impressive about this company?

He has a really common sense approach and is able to simplify complex marketing strategies. Brandyn devotes a tremendous amount of work to ensure my project always remains a top priority.

Are there any areas for improvement?

There is nothing I can think of at the moment. We maintain a good open line of communication as the project needs change.  

BACKGROUND

Please describe your company and your position there.

Vice President of Marketing

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tilt Metrics?

SEO & PPC

What were your goals for this project?

Increase lead generation Manage SEO

SOLUTION

How did you select this vendor?

We were looking for a small vendor where we would be able to work directly with the management.

Describe the project in detail.

Tilt developed the strategy and then executed our social media and SEO campaigns.

What was the team composition?

The head of the agency led all of the meetings and was personally involved in every decision.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to test different messaging and outlets to determine what would best help us reach and engage with our target audience.

How effective was the workflow between your team and theirs?

Very effective - they are incredibly responsive and helpful.

What did you find most impressive about this company?

The personal attention given by the founder - a huge differentiator.

Are there any areas for improvement?

n/a