Thrivelia Reviews (8), Pricing, Services & Verified Ratings

Email, SMS & Lifecycle Marketing for DTC & SaaS

Thrivelia is a retention and lifecycle marketing agency, founded in the UK in 2021 with a hybrid team across London and Sofia. We help ecommerce, subscription and SaaS brands improve conversion, retention and lifetime value through email, SMS and CRM.

As a Klaviyo Platinum Master Partner, we combine customer research, lifecycle strategy, copy, design, implementation and deliverability. Our Hourglass approach connects acquisition, first purchase, post-purchase, loyalty and reactivation.

Min project size
$5,000+
Hourly rate
$200 - $300 / hr
Employees
10 - 49
Year founded
Founded 2021
Languages
Timezones

Overview by:

Trayan Hristov

Founder & CEO About the Team

Service Lines

Email Marketing: 60%
Ecommerce Marketing: 25%
SMS Marketing: 15%

Select Focus Area

eCommerce Marketing Focus

Shopify Marketing: 100%

Industries

eCommerce: 20%
Arts, entertainment & music: 10%
Automotive: 10%
Beauty: 10%
Consumer products & services: 10%
Food & Beverage: 10%
Recreation: 10%
Retail: 10%
Sports: 10%

Clients

Midmarket ($10M - $1B): 70%
Small Business (<$10M): 20%
Enterprise (>$1B): 10%

Email Marketing

Pricing Snapshot

Min. project size $5,000+

Avg. hourly rate $200 - $300 /hr

Rating for cost 4.9 /5

What Clients Have Said

Thrivelia offers competitive pricing, with one client investing around $80,000 to enhance their CRM strategy. Clients appreciate the value for cost, citing significant improvements in email marketing metrics and project management efficiency, indicating a strong return on investment.

This summary is based on verified Clutch reviews.

Most Common Project Size

< $10,000 based on 4 reviews

< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

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Thrivelia Review Insights

Overall Review Rating

4.9

Quality 4.9
Schedule 5.0
Cost 4.9
Willing to Refer 5.0

Top Mentions

Review Highlights

Improvements in Email Metrics

Thrivelia's work has led to significant improvements in email metrics such as open rates, click-through rates, and conversion rates, driving substantial business growth for clients.
Strong Project Management

Clients consistently highlight Thrivelia's ability to deliver projects on time and their responsive communication. Their project management skills are a key strength, ensuring clear objectives and timely execution.
No Major Areas for Improvement

Most clients do not identify significant areas for improvement, indicating overall satisfaction with Thrivelia's performance and results.
Target Setting Could Improve

A client mentioned that while Thrivelia's service is generally strong, there is room for improvement in setting more precise targets for certain projects.
Expertise in Email Marketing

Thrivelia is praised for their strategic and technical expertise in email marketing, helping clients across various industries achieve significant improvements in revenue, conversion rates, and engagement metrics.
High Client Satisfaction

Clients express high satisfaction with Thrivelia's services, often noting that the company acts as an extension of their team and consistently meets or exceeds expectations.

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Thrivelia Reviews

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Email Marketing SMS Marketing
$10,000 to $49,999
Mar. - June 2026

5.0

Quality: 5.0

Schedule: 5.0

Cost: 4.5

Willing to Refer: 5.0

"They really act as an extension of our team."

Jun 24, 2026

SVP Marketing, ESAS

Leila Artam

Beauty
Franklin Lakes, New Jersey
1-10 Employees
Online Review
Verified

Thrivelia provided email marketing services for a fragrance company. The team developed an email marketing strategy and managed email campaigns. They also created email templates and automated email workflows.

Thrivelia increased the client's flow-attributed revenue by 20%, conversion rate by 15%, and revenue from the welcome series by 25%. The team was extremely responsive, communicating via email and messages. They acted as an extension of the client's team.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the SVP Marketing of ESAS

Describe what your company does in a single sentence.

Clean Fragrance Company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Thrivelia to accomplish?

Email Marketing

SOLUTION

How did you find Thrivelia?

Referral

Why did you select Thrivelia over others?

Great culture fit

How many teammates from Thrivelia were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

# Scope of Work (SOW) ## Email Marketing Agency Services ### Project Overview The Agency will provide strategic, creative, technical, and analytical email marketing services to support the Client's customer acquisition, engagement, retention, and revenue goals. ### Scope of Services #### 1. Email Marketing Strategy * Develop and maintain an email marketing strategy aligned with business objectives. * Define audience segmentation and targeting strategies. * Create campaign calendars and promotional schedules. * Recommend list growth and retention initiatives. #### 2. Campaign Planning & Management * Plan, build, schedule, and deploy email campaigns. * Coordinate promotional, transactional, and lifecycle email communications. * Manage campaign approvals and deployment timelines. * Ensure campaigns are optimized for deliverability and engagement. #### 3. Email Design & Content Creation * Design responsive email templates compatible across major email clients. * Create email copy, subject lines, preheaders, and CTAs. * Develop branded creative assets as required. * Ensure compliance with brand guidelines. #### 4. Marketing Automation * Set up and manage automated email workflows, including: * Welcome series * Abandoned cart emails * Re-engagement campaigns * Post-purchase sequences * Lead nurturing campaigns * Monitor workflow performance and recommend optimizations. #### 5. Audience Segmentation & List Management * Maintain email subscriber databases. * Create and manage audience segments. * Implement list hygiene practices. * Monitor unsubscribe rates, bounce rates, and spam complaints. #### 6. A/B Testing & Optimization * Conduct testing on: * Subject lines * Send times * Email content * Calls-to-action * Creative elements * Analyze results and implement improvements. #### 7. Reporting & Analytics * Track key performance indicators (KPIs), including: * Open rates * Click-through rates * Conversion rates * Revenue attribution * Subscriber growth * Deliverability metrics * Provide monthly performance reports and strategic recommendations. #### 8. Compliance & Deliverability * Ensure compliance with applicable email marketing regulations (CAN-SPAM, GDPR, CCPA, etc.). * Monitor sender reputation and deliverability performance. * Implement deliverability best practices. ### Deliverables * Monthly email marketing strategy plan * Campaign calendar * Email designs and templates * Campaign deployment and management * Automated workflow setup and maintenance * Monthly performance reports * Quarterly optimization recommendations ### Client Responsibilities * Provide brand assets, product information, and campaign approvals. * Review and approve content within agreed timelines. * Provide access to relevant marketing platforms and analytics tools. ### KPIs & Success Metrics * Email open rate improvement * Click-through rate improvement * Conversion rate improvement * Revenue generated from email campaigns * Subscriber list growth * Customer retention and engagement metrics ### Timeline Services will commence on [Start Date] and continue on a monthly retainer basis unless otherwise agreed in writing. ### Assumptions & Exclusions Unless specifically included in this agreement, the following are excluded: * Paid media management * SMS marketing * Website development * Graphic design outside email campaigns * CRM implementation * Copywriting for non-email channels

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

+20% flow-attributed revenue +15% conversion rate from abandoned cart flows +25% revenue from welcome series Reduce unengaged profiles by 20–30% Maintain spam complaints below 0.1%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes always and extremely responsive

What was your primary form of communication with Thrivelia?

Email or Messaging App

What did you find most impressive or unique about this company?

They really act as an extension of our team.

Are there any areas for improvement or something Thrivelia could have done differently?

They do such a great job!

RATINGS

5.0

CRM Consulting and SI Email Marketing
Marketing automation Other CRM focus Klaviyo
$50,000 to $199,999
Feb. 2024 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Thrivelia's communication and understanding of Klaviyo are impressive."

Nov 1, 2026

Executive, Wide Fit Shoes

Anonymous

eCommerce
London, England
11-50 Employees
Online Review
Verified

Thrivelia has helped a wide-fit shoe e-commerce company improve their deliverability and define their CRM strategy globally. The team provides weekly updates on performance and a calendar of key events.

Thrivelia has helped the client increase our CRM revenue through Klaviyo and Attentive by almost 25%. The team is organized, consistently delivers on time, and plans everything in detail, with clear objectives and KPIs. Thrivelia communicates via in-person and virtual meetings, email, and messages.

BACKGROUND

Introduce your business and what you do there.

I'm the co-founder of Wide Fit Shoes, an e-commerce company specializing in offering a wide selection of wider-fitting trainers and shoes from top brands. We serve over 500,000 customers globally through our website and London store.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Thrivelia?

We needed support to grow our CRM revenue, increase our subscriber base and improve overall performance across Klaviyo and Attentive. We had previously managed this in-house but realised we didn’t have the capacity and specialist expertise to scale it effectively. We partnered with Thrivelia to bring a more structured, strategic approach and help us achieve our growth goals.

SOLUTION

What was the scope of their involvement?

Thrivelia has helped us improve our deliverability and define our CRM strategy globally. The team provides weekly updates on performance, monthly overviews in detail on how the account is performing, and an email calendar to understand key events.

What is the team composition?

We work with 2–5 members of Thrivelia's team.

How did you come to work with Thrivelia?

We met Thrivelia at an event and chose them because they were a great culture fit and their company values aligned with ours.

How much have you invested with them?

We've spent around $80,000

What is the status of this engagement?

We started working with Thrivelia in February 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thrivelia has improved our revenue through CRM within Klaviyo and Attentive and our key metrics within the account by almost 25% each year.

How did Thrivelia perform from a project management standpoint?

Thrivelia delivers on time, and we have a great relationship working with them. Everything is planned in detail, and the outcome is always very clear, so we always understand what we’re working towards and how success will be measured.. We communicate through in-person meetings, virtual meetings, and emails or messaging apps.

What did you find most impressive about them?

Thrivelia's communication and understanding of Klaviyo are impressive.

Are there any areas they could improve?

I don't think there's anything they can improve on.

RATINGS

5.0

Ecommerce Marketing Email Marketing
Confidential
Mar. - June 2026

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"We were seeing strong YoY store growth, and email was playing a meaningful role in that trajectory."

Jun 23, 2026

CCO, VIBAe

Tara Lange

eCommerce
Helsinki, Finland
11-50 Employees
Online Review
Verified

Thrivelia provided email marketing services for a handmade shoes retailer. They created automated email flows, managed email marketing efforts, implemented audience segmentation, and wrote copy.

Thrivelia helped the client achieve strong email-attributed revenue, campaign performance, engagement rates, and overall business growth. The team delivered work quickly and on time. Moreover, they were highly responsive to the client's needs, as well as collaborative and adaptable.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the CCO of VIBAe

Describe what your company does in a single sentence.

Global e-commerse and retail, selling handmade shoes from Portugal to over 150 countries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Thrivelia to accomplish?

We brought Thrivelia in to build and manage our automated email flows — welcome sequences, re-engagement, and post-purchase — designed to turn one-time buyers into loyal, returning customers.
We needed a specialist to fully own our email marketing, taking it from ad-hoc sends to a structured, consistently branded program that performs.
The goal was smarter audience segmentation and a genuine retention strategy — making sure the right message reaches the right customer at the right moment in their journey.

SOLUTION

How did you find Thrivelia?

Other

Why did you select Thrivelia over others?

High ratings
Great culture fit
Company values aligned

How many teammates from Thrivelia were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Key Deliverables
1. Full automated flow build-out: Thrivelia designed, wrote, and launched our complete suite of automated email flows, including welcome series, post-purchase, abandoned cart, browse abandonment, and winback/re-engagement sequences — all built to reflect the VIBAe brand in both design and tone.
2. Marketing email management: Full ownership of ongoing marketing emails — campaign planning, copywriting, design, and sending — transitioned to Thrivelia as part of a structured handover.
3. Segmentation & audience strategy: Thrivelia implemented audience segmentation to ensure the right messaging reaches the right customers at the right stage of their journey, improving relevance and reducing churn.
4. Brand-aligned design & copy: Every flow and campaign was built to feel distinctly VIBAe — human, considered, and on-brand rather than templated or generic.
5. Loyalty program email flows (in progress): Currently, Thrivelia is developing a dedicated set of flows to support the launch and ongoing engagement of our loyalty program, creating the email infrastructure that will drive retention and reward our most loyal customers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes
1. Strong email-attributed revenue contribution: Email and SMS have quickly become a significant and growing share of total store revenue, tracking well ahead of both the previous period and the same time last year.
2. Automated flows performing above expectations: The lifecycle flows Thrivelia built are consistently the largest driver of email-attributed revenue, demonstrating the value of well-structured, always-on automation.
3. Campaign performance trending up strongly: Marketing campaigns have seen substantial month-over-month growth, with individual campaigns regularly driving meaningful revenue on their own.
4. Exceptional engagement rates: Open rates across campaigns have been well above industry benchmarks, reflecting strong list health, smart segmentation, and compelling creative.
5. Overall business growth: We were seeing strong YoY store growth, and email was playing a meaningful role in that trajectory. We're still in relatively early stages of the full program, but the results so far are very encouraging.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project Management & Responsiveness
1. Exceptional speed of delivery: Thrivelia's turnaround times have been genuinely impressive — flows and campaigns are delivered quickly and without the back-and-forth delays. It's one of the things that stands out most about working with them.
2. On time, every time: Deliverables have consistently met or beaten expected timelines. The initial flow build-out was completed and live faster than anticipated, and that pace has been maintained throughout the project.
3. Highly responsive to our needs: When we've had requests, feedback, or changes, Thrivelia has acted on them quickly and without friction. Communication is clear, proactive, and easy — exactly what you want from an agency partner.
4. Collaborative and adaptable: As our needs have evolved — including now building out flows for our loyalty program — they've adapted seamlessly, treating new briefs with the same urgency and quality as the original scope.

What was your primary form of communication with Thrivelia?

In-Person Meeting
Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

It's like they read minds!!! I have asked many times... why don't they ask us more questions? They don't need to, because they have done their research, saving us time.

Are there any areas for improvement or something Thrivelia could have done differently?

Cannot think of anything.

RATINGS

5.0

"Total trust and the numbers are proof of great work ethic!"

Email Marketing
Confidential
July 2025 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"We've seen improvements in domain reputation and deliverability."

Feb 6, 2026

Operation Manager, AI-Powered Content Creation Platform

Anonymous

Other industries
San Francisco, California
11-50 Employees
Online Review
Verified

Thrivelia provides lifecycle marketing services for an AI-powered content creation platform. The team has designed, built, and optimized Klaviyo flows tied to the client's product and billing events.

Thrivelia has improved the client's domain reputation, subscription conversion, and revenue attribution. The team has a good project management approach, and the client communicates with them via virtual meetings, emails, and messaging apps. Their culture, attitude, and expertise are impressive.

BACKGROUND

Introduce your business and what you do there.

I'm an operations manager at Foxy AI, an AI-powered tool that enables creators to generate ultra-realistic images and videos, allowing them to significantly scale their content production with minimal effort.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Thrivelia?

We wanted to set up lifecycle marketing, so we brought Thrivelia on board to formalize and scale Foxy AI's lifecycle marketing.

SOLUTION

What was the scope of their involvement?

Thrivelia has designed, built, and optimized Klaviyo flows tied to our real product and billing events — from onboarding to subscription conversion to retention and upgrades. The objective is to turn email into a measurable growth channel.

Thrivelia's scope covers lifecycle architecture, flow design, and technical implementation within Klaviyo. The team has helped us create flows and turn them into actionable automations to ensure flows are properly triggered and measurable. They've also delivered branded templates, segmentation logic, and campaign testing frameworks. The team works closely with the founder to improve conversion tracking and downstream revenue attribution.

What is the team composition?

We work with 2–5 teammates from Thrivelia.

How did you come to work with Thrivelia?

Thrivelia was referred to me.

What is the status of this engagement?

We started working with Thrivelia in January 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've seen improvements in domain reputation and deliverability, stronger subscription conversion from lifecycle flows, and clearer attribution between email campaigns and revenue events. Beyond performance metrics, we've benefited from Thrivelia's team mindset that has helped our engineering team set up structured, trigger-based automation. The templates are high-quality and require minimal design critiques.

How did Thrivelia perform from a project management standpoint?

Thrivelia's project management is good. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Thrivelia's culture, attitude, communication, and domain expertise are impressive.

Are there any areas they could improve?

No, there's nothing they can improve on.

RATINGS

5.0

Email Marketing
Confidential
Jan. 2026 - Ongoing

4.5

Quality: 4.5

Schedule: 5.0

Cost: 4.5

Willing to Refer: 5.0

"Thrivelia's account manager is very attentive."

Jun 25, 2026

Director, Navy Professional

Anonymous

Beauty
United Kingdom
11-50 Employees
Online Review
Verified

Thrivelia has rebuilt the email flows for a beauty and lifestyle brand. The team has also cleaned up the client's database and created their campaigns.

Thrivelia has successfully cleaned our database and aligned our campaigns. As a result, our database is cleaner, and our open and click-through rates have improved. The team delivers on time, and their reliable account manager has been crucial to the project's success.

BACKGROUND

Introduce your business and what you do there.

I’m the director of Navy Professional, a beauty and lifestyle brand. We offer manicure tools, skincare, and self-care products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Thrivelia?

We needed help with Klaviyo management.

SOLUTION

What was the scope of their involvement?

Thrivelia has rebuilt our email flows, cleaned our database, and built our campaigns.

What is the team composition?

We’ve worked with 2–5 members of Thrivelia’s team.

How did you come to work with Thrivelia?

They were referred to me.

What is the status of this engagement?

We started working together in January 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thrivelia has cleaned our database and aligned our campaigns. As a result, our database is cleaner, and our open and click-through rates have improved.

How did Thrivelia perform from a project management standpoint?

They deliver on time.

What did you find most impressive about them?

Thrivelia's account manager is very attentive.

Are there any areas they could improve?

They could improve their target setting.

RATINGS

4.5

Email Marketing
Confidential
Feb. 2026 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Thrivelia really does a good job."

May 18, 2026

Manager, THESWAF

Serkan Gümüştekin

Retail
Stone Park, Illinois
1-10 Employees
Online Review
Verified

Thrivelia manages the email marketing campaigns for a wearable art retailer. The team designs and sends campaign emails and pop-ups, manages email flows, and develops a marketing strategy.

Thrivelia has helped the client achieve significant growth, and the client is generally seeing improvements. The team keeps the client updated through regular meetings and Slack communication. The client is currently working with an excellent team to handle their requests.

BACKGROUND

Introduce your business and what you do there.

I’m the manager of The Swaf, a retail company that sells wearable art pieces.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Thrivelia?

We needed help with our email marketing.

SOLUTION

What was the scope of their involvement?

Thrivelia manages our email marketing campaigns. The team is responsible for designing and delivering campaign emails and pop-ups. Thrivelia also manages all our email flows and is formulating a development strategy.

What is the team composition?

We work with 2–5 teammates from Thrivelia.

How did you come to work with Thrivelia?

Someone referred Thrivelia to us. We chose them over other options because they had high ratings.

What is the status of this engagement?

We started working with Thrivelia in February 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thrivelia has achieved growth of up to 600% for a different team. We generally look at the averages, and improvements are being made.

How did Thrivelia perform from a project management standpoint?

We keep track of things through regular meetings and communication via Slack. We can also view the entire process via the portal.

What did you find most impressive about them?

Thrivelia really does a good job.

Are there any areas they could improve?

We’re currently working with an excellent team to handle our regular requests.

RATINGS

5.0

Email Marketing
Less than $10,000
Jan. - Mar. 2026

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Thrivelia was impressively creative."

Mar 23, 2026

CEO, Comia Baby

Nechama Silberberg

eCommerce
Northeast - USA
1-10 Employees
Online Review
Verified

Thrivelia provides ongoing marketing services for a baby tech company. The team is responsible for building out email marketing flows for the client.

Thrivelia's efforts have resulted in satisfactory email conversions for the client, meeting expectations. The team has showcased excellent project management, delivering on time and responding well to needs throughout the engagement. Thrivelia communicates via in-person and virtual meetings.

Ecommerce Marketing Email Marketing SMS Marketing
Shopify Marketing
Less than $10,000
June - July 2024

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They went above and beyond to deliver results, knowing that we were struggling."

Aug 18, 2024

CEO, Revel Nail

Reed Sutton

Other industries
Blackwood, New Jersey
11-50 Employees
Online Review
Verified

Thrivelia was hired to migrate a dip powder company's email system from Attentive to Klaviyo. The team was also tasked with optimizing the client's email marketing campaigns to improve online sales.

Thanks to Thrivelia’s efforts, the client saw a significant improvement in their revenue and Klaviyo's performance. The team delivered the project on time, and internal stakeholders were particularly impressed with the service provider's results-driven and customer-centric approach.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the CEO of Revel Nail

Describe what your company does in a single sentence.

Revel Nail makes and sells Dip Powder.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Thrivelia to accomplish?

Improve email campaigns
Improve Email Flows

SOLUTION

How did you find Thrivelia?

Referral

Why did you select Thrivelia over others?

Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Thrivelia migrated us from Attentive to Klaviyo, moved our flows over, and built us new campaigs for our biggest sale of the year outside of holiday season.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Flow revenue greatly improved, services were migrated and up and running no problems on Klaviyo

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All deliverables were on time or early - they also delivered more emails than they said they woul

What was your primary form of communication with Thrivelia?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

They went above and beyond to deliver results, knowing that we were struggling. I was very impressed with how much they cared about helping us.

Are there any areas for improvement or something Thrivelia could have done differently?

None, they did a great job

RATINGS

5.0

Showing 1-8 of 8 Reviews

Our Story

Founded in the UK in 2021, Thrivelia helps DTC and ecommerce brands build lasting customer relationships. Our hybrid London and Sofia team is led by Trayan Hristov and includes Milos, Marko, Ramya, Solène, Kimi, Aubrey, Jennifer, Max and Aleksandra. We connect customer research, strategy, copy, design, email, SMS, deliverability and analytics to improve repeat purchase and profitable growth.

Meet the Team

Trayan leads Thrivelia’s retention and lifecycle strategy, helping DTC brands connect customer insight with email, SMS and repeat-purchase growth. His work brings together commercial analysis, customer journeys and creative execution.

What Sets Us Apart

Strategy built around the customer lifecycle

We use customer research, purchase behaviour and lifecycle analysis to connect acquisition, conversion, repeat purchase and reactivation. Our Hourglass approach helps identify what to build, test and improve across the journey.

Strategy, creative and execution together

Lifecycle strategy, copy, design, platform implementation, deliverability and reporting work together. We build and improve campaigns and automated journeys, then use results and customer insight to guide the next round of work.

Commercial measurement beyond opens and clicks

We assess repeat purchase, customer value, campaign and flow performance alongside engagement and deliverability. Case studies identify reporting periods and distinguish platform-attributed revenue from proven incremental lift.

Quick Facts

5 years in business

Tools and Technology

Asana

Slack

Figma

Loom

Salesforce

Commonly Asked Questions

Thrivelia primarily works with DTC and ecommerce brands in apparel, footwear, beauty, wellness, food and drink, pet products and consumer electronics. We help brands improve customer conversion, repeat purchase and lifecycle marketing through email and SMS. We also take on selected subscription and SaaS lifecycle projects when the platform, data and scope are a fit.

Scope can include lifecycle strategy, customer and cohort analysis, email and SMS campaigns, copywriting, design, automated flows, segmentation, deliverability, platform setup or migration, testing and reporting. Journeys may cover welcome, browse and cart abandonment, post-purchase, cross-sell, replenishment, winback and VIP customers. We agree priorities and deliverables around the brand’s customer journey and commercial needs.

We begin by understanding the brand, customers, goals, existing lifecycle programme and available data. We review account setup, deliverability, flows, campaigns and performance, then prioritise the opportunities and agree the scope. Strategy, copy, design and implementation follow a shared review process. Ongoing communication and reporting connect what we shipped, what we learned and what we recommend next.

Klaviyo is a core platform for our ecommerce email and SMS work, often alongside Shopify. We also work with platforms such as Customer.io, Salesforce Marketing Cloud, Attentive and Postscript where they fit the engagement. The right setup depends on your business model, customer data, integrations and channel requirements; platform and migration scope are confirmed before implementation.

We assess campaign and flow performance alongside deliverability, engagement, conversion, repeat purchase and customer value. Where data allows, cohort analysis helps explain how different customers develop over time. Platform-attributed revenue is a reporting measure, not proof that every attributed sale was incremental. We use clear reporting periods, comparable baselines and testing to guide decisions.

Premier Verified means Clutch independently confirmed Thrivelia is a legally registered business,
financially sound (Creditsafe: Low Risk), and backed by 8 verified client reviews averaging 4.9 stars.

Learn More

Verified Client Reviews: 8

Overall Review Rating: 4.9

Source: Clutch

Last Updated: November 1, 2026

Business Entity

Business Entity Name	Thrivelia Ltd (ТРИВЕЛИА)
Source	Republic of Bulgaria Registry Agency
Jurisdiction of Formation	Bulgaria
Date of Formation	June 16, 2021
Status	Active
Last Updated	September 12, 2026
ID	206551902

Credit Report Results

International Credit Risk Assessment	Low Risk
Source	Creditsafe
Last Updated	September 12, 2026

Learn More About The Clutch Verification Process

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ESAS NYC

(1)

Leila Artam

Theswaf.com Jewelry

(1)

Serkan Gümüştekin

VIBAe

(1)

Tara Lange

Thrivelia

Email, SMS & Lifecycle Marketing for DTC & SaaS

Overview by:

1 Language that we service

2 Timezones that we service

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Overall Review Rating

Top Mentions

Review Highlights

Improvements in Email Metrics

Strong Project Management

No Major Areas for Improvement

Target Setting Could Improve

Expertise in Email Marketing

High Client Satisfaction

Reviews mentioning:

Thrivelia Reviews

Email Marketing for Fragrance Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

CRM Consulting & Email Marketing for Shoe E-Commerce Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Email Marketing for Handmade Shoe Retailer

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Email Marketing for AI-Powered Content Creation Platform

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Email Marketing for Beauty & Lifestyle Brand

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Email Marketing Services for Wearable Art Retailer

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Email Marketing for Baby Tech Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Email Marketing for Dip Powder Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Portfolio & Awards

About the Team

Our Story

Meet the Team

Trayan HristovFounder & CEO

What Sets Us Apart