Threshold

BACKGROUND

Please describe your company and position.

I am the Office Administrator of Bridge City Law

Describe what your company does in a single sentence.

Bridge City Law is a certified B Corporation personal injury law firm based in the Portland area that helps people who have been hurt in accidents navigate the legal and insurance systems to get fair compensation

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Threshold to accomplish?

• Refresh Bridge City Law’s brand to better reflect the firm’s calm, human, education-first approach and differentiate it from more aggressive, traditional personal injury firms.
• Create clear, consistent messaging and copy that communicates the firm’s values, personality, and approach while making complex legal topics easier for prospective clients to understand.

SOLUTION

How did you find Threshold?

Online Search

Why did you select Threshold over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Threshold were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Threshold led a comprehensive rebrand and messaging engagement for Bridge City Law. Work included brand strategy and positioning, visual identity development, typography and color direction, brand guidelines, voice and tone, tagline development, messaging strategy, and copywriting. The work was designed to express the firm's calm, human, education-first approach to personal injury law while differentiating it from the progressive, billboard-style positioning common in the category. Threshold developed a cohesive verbal and visual system the firm could use consistently across its communications, with an emphasis on clarity, accessibility, trust, and a distinctly human point of view.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Success was measured by stakeholder approval and adoption of the new brand identity, positioning, tagline, voice, and messaging, creating a consistent foundation for the firm’s communications across channels.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Threshold team consistently met our timeline, budget, and more importantly really took the time to answer our questions and address concerns.

What was your primary form of communication with Threshold?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Threshold expertly translated our vision and delivered exceptional customer service, always making us feel valued rather than inadequate.

Are there any areas for improvement or something Threshold could have done differently?

Honestly, we have no complaints. Threshold should simply continue maintaining this high standard of customer care and execution.

BACKGROUND

Please describe your company and position.

 I am the Founder of an educational content company 

Describe what your company does in a single sentence.

I create educational content for teachers and parents. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Threshold to accomplish?

• Create a website for us
• Create a user friendly platform for our company to educate their users via an easy to use blog that contains SPED resources for teachers and parents.
• Help parents understand the special education process

SOLUTION

How did you find Threshold?

Online Search

Why did you select Threshold over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Threshold were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Threshold created a website for our company and provided a content management system (Craft CMS) so I could add content to my educational blog.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Essentially just giving me a place to communicate to my audience online (a beautifully designed website / blog) and a way that I could output the content myself without having to know anything about coding.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were great!  The outliend a clear and resonable timeline, described the steps in the process and checked in at each major milestone.  Once it was done they had the site up on a development server where I got to learn the CMS and add my initial content before they launched the site live.

What was your primary form of communication with Threshold?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

 I think it was just their design skills mainly, but having the CMS where I could do everything myself was absolutely essential for me. 

Are there any areas for improvement or something Threshold could have done differently?

Nothing I can think of honestly, I've already recommended them to a couple of people I know that asked about my website / project.

BACKGROUND

Please describe your company and position.

I am the Owner of Webfu

Describe what your company does in a single sentence.

We offer SEO, AIO, and Google Ads Optimization as a service.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Threshold to accomplish?

• Digital strategy and content generaton / marketing
• Local SEO
• Link Building
• Search Engine Ranking
• Blogging
• Social Media SEO

SOLUTION

How did you find Threshold?

Online Search

Why did you select Threshold over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned
• Cool Web Designs

How many teammates from Threshold were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project involved branding, web design, and web development for Bridgeview Cash For Homes. Threshold designed the brand identity, then designed and built the website, integrating a content management system to make the site easy to maintain. Key deliverables included the brand design, a fully designed and developed website, and CMS integration. The goal was to increase user traffic by targeting homeowners open to selling their homes.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We took a company that had no online presence and was receiving no phone calls and slowly grew their inbound calls, first to two phone calls a month, then five, then ten, and so on. Today their online visibility generates leads almost every day.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very responsive and helpful whenever we had requests or needed assets or additional information.

What was your primary form of communication with Threshold?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their responsiveness and their focus on real business results. They took a company with no online presence and steadily built visibility that now generates leads almost every day. Threshold was consistently helpful whenever we had requests or needed assets or additional information.

Are there any areas for improvement or something Threshold could have done differently?

Nothing to do differently.