Three Over Four

BACKGROUND

Please describe your company and position.

I am the Director of Executive Education - Daniels College of Business

Describe what your company does in a single sentence.

Executive Education at the Daniels College of Business builds relevant business and leadership development programs for professionals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Three Over Four to accomplish?

• Rebrand Executive Education offerings
• Establish Lead Generation System
• 3 month Execution of lead gen campaign

SOLUTION

How did you find Three Over Four?

• Referral
• Other

Why did you select Three Over Four over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Three Over Four were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Phase 1: Establish working platforms and tools to execute. 

• Tune-in plan to new objectives and budget 
• New rationalization of programs 
• Create a more clear matrix/organization of existing programs 
• Write new one-sheets for programs 
• Online video commercial Email templates and landing page setup 
• Fully customized social media training. 
• Approach, strategy, tactics, tools, best practices, and metrics. 
• Full-day, unlimited participants. 

Phase 2: 3-month execution of lead generation campaign: 

• Deliver leads for Client integrated into Salesforce, ready for follow-through activities by Client.
• Write emails and landing pages 
• Plan, project coordination, meetings, admin

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• By the end of the project, we had a comprehensive system for executing on our new brand messaging for our 11 educational programs. The messaging was highly relevant to our audience and compelled them to show more interest than any other campaign we had launched. 
• Metrics: 
  • Lead generation increased over 300% 
  • Program enrollments increased over 135% 
  • Most importantly, the team was skilled in using the system and energized by new brand messaging.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent. It was clear who was taking on what role and we had good understanding of project status. Any delays were well communicated and all issues/questions were quickly addressed.

What was your primary form of communication with Three Over Four?

In-Person Meeting

What did you find most impressive or unique about this company?

Aaron is a branding and messaging genius. His ability to get to the heart of how something will impact a audience is intense. There is so much of the same old tag lines and messaging and Aaron is able to break the mold and allow audience to engage with a very different, more connected way with our programs.

Are there any areas for improvement or something Three Over Four could have done differently?

We found that they were tracking some metrics that seemed over board for what we were looking to accomplish. Some meetings had too much time dedicated to these metrics. We shifted after a few meetings and they were much more productive.

BACKGROUND

Please describe your company and position.

I am the Past Board Chairman of The Partner Alliance for Safer Schools

Describe what your company does in a single sentence.

We are a 501c3 nonprofit focused on providing K12 schools with a roadmap to enhance the safety and security of their environments.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Three Over Four to accomplish?

• Help us manage messaging to a diverse audience
• Help us organize and manage our contacts
• Website management and organization

SOLUTION

How did you find Three Over Four?

Referral

Why did you select Three Over Four over others?

• Great culture fit
• Company values aligned

What was the size of Three Over Four’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our nonprofit organization had a contact base of about 5000. It was not organized in way we could segment. Three Over Four organized our contact list and built and executed a drip campaign for us with relevant messaging to each of our segments.

They re-organized our website and built tools for us to measure our effectiveness with our messaging. They managed a blog and basically took over all our marketing and website responsibilities. Our funding grew over 1000% as a direct result of the effective approach they took with messaging and communication.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Tremendous growth in our fund raising
• Organized website
• Effective ongoing messaging on our mission

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were beyond anything we had expected. They are incredibly good listeners and creative. Their writing skills are so effective, and they have captured and communicated the essence of our organization. I have referred them to several other organizations who have had the same experience. They were very sensitive to our timing and always over delivered.

What was your primary form of communication with Three Over Four?

• In-Person Meeting
• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

Their incredible ability to listen and produce spot on results.

Are there any areas for improvement or something Three Over Four could have done differently?

If there is, I can't tell you what that would be.

BACKGROUND

Introduce your business and what you do there.

We’re a software development company located in Denver, and I’m the CEO.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Three Over Four?

We wanted to refine our brand and define our brand position as it related to our competition.

SOLUTION

What was the scope of their involvement?

Three Over Four performed an analysis of the competitive landscape and where we fit within it. They looked at several competitors and identified our differentiators, so what we off that's unique. Based on that information, their team created content and messaging. They suggested how we should focus our website and materials. Their team wrote content, made changes, and added pages to our website.

What is the team composition?

I mostly communicated with Aaron (Founder).

How did you come to work with Three Over Four?

I previously worked with Aaron on a nonprofit board and he provided branding services to our clients. As Three Over Four did such a great job on those projects, we chose to work with them.

How much have you invested with them?

We spent between $10,000–$20,000 on this project

What is the status of this engagement?

We worked on this project between February 2017–February 2018. However, we continue to work with them on client projects.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We wanted to stand out from our competition, increase leads, and close business. We not only used their content for our website and materials but also used their recommendations in our sales pitches because they articulated why clients should hire us. We definitely saw an increase in leads from our website and closed more sales by using their language.

How did Three Over Four perform from a project management standpoint?

We communicated via phone calls and email. We also had in-person meetings that I particularly appreciated because their team was great. They were intelligent, insightful, and strategic. Their team dug deep into our problem to come up with solutions.

What did you find most impressive about them?

Three Over Four provided insights that we couldn’t see ourselves. They also had insights into other companies’ positions and how that affected us. Their team was incredibly strategic with their direction and feedback.  

Are there any areas they could improve?

No, they were great.

Do you have any advice for potential customers?

Many people think that branding’s just logo design and colors. It’s a lot deeper than that. Understand that what you’ll get from an engagement with Three Over Four is a long-term strategy.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and former program manager of Go Code Colorado.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Three Over Four?

Our program was a brand new program for the state of Colorado. Our objective was to take state data and expose it to the public. In order to show that people could make use of that, we asked the tech community to come in and use the data to make useful applications and tools for other businesses to use.

Our challenge was that this was a voluntary program so we had to find the business community and get them excited about the challenge and data. We had to go out and find developers and tech specialists that’d come and use the data. Three Over Four was brought in to help us brand and reach those communities, communities that would historically question why they should work for the government.

SOLUTION

What was the scope of their involvement?

We had nine months to do everything. One of the first things Three Over Four did was sit down with the developer, tech, and startup communities in our local community and spoke to them about why they’d get engaged. They validated whether we were correct or not.

Then, based on that, we built the brand of Go Code Colorado. The program wasn’t called Go Code Colorado at the beginning, it had no name, logo, or any other branding presence. Through the interviews, Three Over Four found out how to engage this community and execute our program.

Three Over Four created a brand that would resonate with the community based on our attributes. Then they went to work to execute that strategy. They worked with another group to create all the branding materials, logo, and website.

We held a lot of events and Three Over Four helped organize the individuals who’d present as well as worked with the event planner to ensure things were executed. Their team handled the communications strategy from that point forward.

They also helped put together pitch decks, advertisements, and talks that I’d give throughout the state as the program manager. Their team was involved in the process of our event planning to ensure we were staying on message and doing everything we needed to.

What is the team composition?

We worked directly with Aaron (Founder). He also leans on and brings on other people to help him execute the engagement.

How did you come to work with Three Over Four?

This was a state process, so we went through an RFP process. I knew Aaron and had seen his previous work. When his proposal came to the table, we paid attention to it. Aaron had an excellent reputation and worked with groups that were highly recognized for their work.

Overall, we were impressed with his pitch and understanding — which stood him apart from the other companies. Aaron was flexible because he saw the value of the work.

How much have you invested with them?

We invested between $100,000–$250,000.

What is the status of this engagement?

The engagement was from December 2013–December 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Without Three Over Four’s thinking around Go Code and the program we had, we wouldn’t have been successful. The brand they created and put into place is still going forward to this day. It’s been scaled back a lot but it’s still recognized as a marquee brand for the state of Colorado.

Aaron took on more of a leadership role in the second year. He looked at the lessons learned and adjusted as needed. Aaron made the program even more robust. Three Over Four took an idea that I had and breathed life into it. He was very thoughtful. He listened and engaged with the community to understand what we needed to say to the community in order to make us successful.

How did Three Over Four perform from a project management standpoint?

I met with Aaron frequently. The work always got executed, and we never had to worry about it. Three Over Four was in constant communication with us and was transparent if problems arose. They always explained when things would get done and if there’d be a delay.

What did you find most impressive about them?

Aaron is an easy and personable individual to work with. He’s transparent as we’re moving through the process. Aaron is one of the best listeners I’ve ever been around and is very open to asking questions rather than making statements. It was clear he wanted to understand the problem so they could get to the right solution.

Are there any areas they could improve?

No, nothing comes to mind.

Do you have any advice for potential customers?

Shed your previous expectations and biases of what marketing firms are because you can trust Aaron to be your partner and advocate. Three Over Four will partner with you and make your brand successful. They see your success as their success.

BACKGROUND

Please describe your company and position.

I am the Candidate of (a/an) Politics

Describe what your company does in a single sentence.

Three Over Four worked on my political campaign.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Three Over Four to accomplish?

• Win a congressional race.

SOLUTION

How did you find Three Over Four?

Referral

Why did you select Three Over Four over others?

High ratings, Close to my geographic location, Great culture fit, Referred to me, Company values aligned

What was the size of Three Over Four’s team?

2-5 Employees

What was your primary form of communication with Three Over Four?

In-Person Meeting

Describe the scope of work in detail. Please include a summary of key deliverables.

Created a brand strategy and key messaging. An identity: Logo, colors, and fonts for the campaign. Creative-directed the website development. Produced campaign videos.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Successful launch to the campaign

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they were wonderful on all fronts.

What did you find most impressive or unique about this company?

Our values were completely in line and the work product on point.

Are there any areas for improvement or something Three Over Four could have done differently?

I was happy with the engagement all around.

BACKGROUND

Please describe your company and position.

I am the President of USP Dental Associates

Describe what your company does in a single sentence.

Our company provides dental care for our patients

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Three Over Four to accomplish?

• Create a content to reinforce our brand

SOLUTION

How did you find Three Over Four?

Referral

Why did you select Three Over Four over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Creating content for our patients to consume. Also to feature our Dentists to be leaders in their profession

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• New patient flow from external marketing
• New patient flow from internal marketing
• Creating an environment for patients to have a quality experience

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Absolutely delivered on time and also pivoted to our needs as our needs changed.

What was your primary form of communication with Three Over Four?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The focus on details and original content creation. They have delivered on time with quality work and were very easy to work with.

Are there any areas for improvement or something Three Over Four could have done differently?

Not really, communication was fantastic and are really easy to work with.