ThinkPal

BACKGROUND

Introduce your business and what you do there.

I’m a digital marketing specialist at UniversClinic, a network of medical centers providing corporate healthcare services, including on-site check-ups, vaccination programs, customized medical exams, and health education to support employee well-being and business productivity.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ThinkPal?

We needed to bring in more B2C patients for UniversClinic’s medical services and check-ups in Kyiv, so we brought ThinkPal on board for Google Ads.

SOLUTION

What was the scope of their involvement?

ThinkPal’s main job is to restructure our campaigns, keep ad spend under control, and bring down the cost per lead. They’ve also set up clean GA4 conversion tracking with proper UTM tags, which gives us full clarity on performance across all our clinic locations.
In terms of deliverables, ThinkPal has done a full audit and restructuring of our existing Google Ads accounts. They’ve also done an end-to-end setup and launch of paid search and performance campaigns for multiple clinic branches. Overall, they’ve lowered our cost per acquisition (CPA) and optimized our ad spend to maximize ROI.
Moreover, ThinkPal handles ongoing campaign management and optimization. Campaigns like Performance Max can’t just be set up once and left alone — they require constant work. ThinkPal’s team regularly optimizes the settings, adjusts bids and budgets, and provides ongoing reporting on our key metrics.

What is the team composition?

We work with 2–5 teammates from ThinkPal.

How did you come to work with ThinkPal?

Another entrepreneur recommended ThinkPal to me. We chose them because their pricing fit our budget, they were a great culture fit, and they offered good value for the cost.

What is the status of this engagement?

We started working with ThinkPal in May 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our key metric is lead quality. Since working with ThinkPal, our inquiries have become much more intent-driven.

How did ThinkPal perform from a project management standpoint?

Our communication with ThinkPal is excellent. I never have to wait long for a response, and the team is proactive.

What did you find most impressive about them?

ThinkPal doesn’t just manage our campaigns on autopilot — they continuously look for ways to optimize our ad spend, improve our conversions, and refine our targeting.

Are there any areas they could improve?

I can’t think of anything for ThinkPal to improve.

BACKGROUND

Please describe your company and position.

I am the Executive of Forged Steel Tools

Describe what your company does in a single sentence.

FST (Forged Steel Tools) is a family-run forge that handcrafts high-quality tools for carving, crafting, gardening, and outdoor activities, built to last and made with care under the motto “We speak hand tools.”

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ThinkPal to accomplish?

• Increase sales

SOLUTION

How did you find ThinkPal?

Referral

Why did you select ThinkPal over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from ThinkPal were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Driving consistent sales growth through strategic, data-driven advertising

Scope of Work (Ongoing)

Campaign Management
• Search Campaigns:
Actively running and optimizing keyword-targeted campaigns across high-intent search queries (e.g., “best hook knife for carving,” “hand-forged leatherworking tools”).
• Performance Max Campaigns:
Delivering strong results through automated, product-based campaigns leveraging FST’s full product feed from Shopify.
• Shopping Ads:
Continuously refining product titles, images, and feed data for maximum visibility and clicks.
• Retargeting:
Successfully re-engaging warm audiences—cart abandoners, product viewers, and past buyers—using smart segmentation and dynamic creatives.

Deliverables & Achievements
• Optimized Campaign Structure: All major product lines are now segmented with tailored ads, bidding strategies, and landing pages.
• Consistently High ROAS: Our campaigns have achieved a return on ad spend (ROAS) above target benchmarks, with peak performance during seasonal promotions.
• Increased Conversions: We’ve significantly improved conversion rates by refining ad copy, targeting, and landing experiences.
• Shopping Feed Management: Regular updates and enhancements to ensure top placements in Google Shopping.
• Detailed Reporting: Biweekly performance reports and monthly strategic reviews keep the team aligned and focused on growth.

Key Metrics We’re Tracking
• ROAS (Return on Ad Spend)
• Cost per Sale
• Click-Through Rate (CTR)
• Conversion Rate
• Revenue by Product & Campaign
• New vs. Returning Customers

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

ROAS increased to 3.9x
CTR improved to 2.7%
CPA dropped to $39
+37% increase in sales vs. previous period
Top-performing SKUs identified and scaled (carving hook knives, carving knives and kits)
 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was perfect and on time

What was your primary form of communication with ThinkPal?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Thinkpad is their exceptional adaptivity and professionalism.
They continuously monitor performance, quickly adjust campaigns based on real-time data, and proactively suggest improvements to maximize ROI. Their strategic thinking, clear communication, and commitment to our success make them feel like our team's extension - not just a service provider, but a true partner in growth.

Are there any areas for improvement or something ThinkPal could have done differently?

We recommend adding Pinterest Ads to their portfolio

BACKGROUND

Please describe your company and position.

I am the CMO of Binaryx

Describe what your company does in a single sentence.

Binaryx - platform for generating from 8 to 30% annularly passive incomes and capital growth with real estate investment around the world. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ThinkPal to accomplish?

• Optimize CPL
• Optimize CAC
• Optimize Registrations

SOLUTION

How did you find ThinkPal?

• Referral
• Other

Why did you select ThinkPal over others?

• High ratings
• Company values aligned

How many teammates from ThinkPal were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We successfully managed large-scale marketing budgets, significantly improving and stabilizing the flow of high-quality leads in the investment vertical across several Tier 2 and Tier 3 countries. As a result, the cost per lead was reduced by over 50% without compromising lead quality or customer value.

Throughout the process, I received timely and data-driven feedback from Stas and the team, which allowed us to continuously optimize campaigns across three primary channels. Together, we developed well-structured technical briefs for ad creatives and landing pages, which played a key role in enhancing conversion rates and streamlining investor onboarding.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

CPL, ROAS, CPR, CPV

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication was always timely, as were the launches of advertising campaigns. In cases where changes occurred, I was informed in advance — which was ideal for my project planning and overall workflow coordination.

What was your primary form of communication with ThinkPal?

Virtual Meeting

What did you find most impressive or unique about this company?

We conducted an in-depth search for specialists with genuine expertise in paid traffic — specifically across Google Ads, Facebook, TikTok, and LinkedIn. What we received exceeded expectations: detailed analysis, structured campaign architecture, support in setting up full reporting and end-to-end analytics.

This level of strategic guidance and hands-on execution is exactly what I had been searching for. It's rare to find professionals in the market who can provide such a comprehensive and data-driven approach to paid traffic management and launches. I highly recommend working with this team.

Are there any areas for improvement or something ThinkPal could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Weltrade

Describe what your company does in a single sentence.

Forex

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ThinkPal to accomplish?

• PPC

SOLUTION

How did you find ThinkPal?

Referral

Why did you select ThinkPal over others?

High ratings

How many teammates from ThinkPal were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired the vendor to manage our PPC campaigns across Google and Meta platforms. The scope of work included campaign setup, ongoing optimization, ad copy creation, A/B testing, keyword research, and detailed performance reporting.

The team was responsible for both lead generation and retargeting funnels. They implemented a well-structured strategy that significantly improved our ROAS and reduced cost per lead. Key deliverables included regular campaign audits, weekly reports, and creative assets aligned with our brand tone.

Their proactive approach, transparency, and responsiveness made them a true extension of our internal marketing team. Thanks to their efforts, we saw a 40% increase in qualified leads within the first quarter.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The PPC project delivered strong, measurable results. Within the first 3 months, we saw:

A 42% increase in qualified leads compared to the previous quarter.
A 35% decrease in cost per acquisition (CPA) due to smarter bidding strategies and refined audience targeting.
Click-through rate (CTR) improved by 28% across all campaigns, reflecting more relevant ad creatives.
Return on ad spend (ROAS) increased from 2.3x to 4.1x, especially for our branded and retargeting campaigns.
The team also helped us scale ad budgets by 50% while maintaining profitability.
These improvements directly contributed to revenue growth and higher conversion rates across our funnel.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes

What was your primary form of communication with ThinkPal?

In-Person Meeting

What did you find most impressive or unique about this company?

Unlike many agencies that just "run ads," this team took time to deeply understand our business goals, customer journey, and market specifics. They didn’t rely on generic tactics — instead, they built custom funnels, tested creatives constantly, and provided data-driven insights we could act on.

Their responsiveness and transparency are exceptional: we always knew what was going on with our budget, what was working, and what needed adjustment. Weekly calls were focused, insightful, and action-oriented.

They acted more like a true growth partner than an outsourced vendor — and that made all the difference.

Are there any areas for improvement or something ThinkPal could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the Director of Nomo Trade Ltd

Describe what your company does in a single sentence.

Our team’s expertise across European, Arabic, and Australian markets has helped us build a platform that makes trading accessible to everyone — no matter your experience level.

In 2024, we soft-launched in Latin America, offering exclusive access to a select group of traders and receiving remarkable feedback. In 2025, we took it further with our official launch across the region.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ThinkPal to accomplish?

• We hired ThinkPal to set up, manage, and optimize our advertising campaigns on Google in order to improve performance, increase visibility, and maximize return on ad spend.

SOLUTION

How did you find ThinkPal?

• Referral
• Networking

Why did you select ThinkPal over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from ThinkPal were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

ThinkPal was engaged to manage our paid advertising strategy across various platforms, with a primary focus on Google Ads. Their responsibilities included:

Conducting a comprehensive audit of our existing ad campaigns and account structure
Researching and identifying high-performing keywords and audiences
Creating and launching targeted ad campaigns aligned with our business objectives
Ongoing campaign management and A/B testing to improve performance
Monitoring budget allocation to ensure cost-efficiency
Providing detailed performance reports and actionable insights on a regular basis
Offering strategic consultation to identify new growth opportunities

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes that demonstrate the success of the project include:

• A consistent decrease in the cost per lead and cost per active client acquisition
• An increase in the overall advertising budget due to improved performance and ROI
• A significant growth in the volume of leads generated through paid campaigns
• Improved traffic quality, with higher relevance and engagement from the target audience
• Better conversion rates, reflecting more efficient funnel performance and lead nurturing 

These results indicate that the advertising strategy managed by ThinkPal is effectively contributing to business growth and operational efficiency.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management is excellent. Communication has been smooth and consistent across multiple channels, including messaging apps, email, and regular Google Meet calls. They always respond promptly to our questions or requests, and they deliver all tasks and campaign updates on time. Their proactive approach and clear communication make the collaboration efficient and highly professional.

What was your primary form of communication with ThinkPal?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were most impressed by their deep understanding of our business niche and the specific challenges we face. They are always available, responsive, and ready to assist whenever needed. What really stands out is their accountability—they take full ownership of their tasks and consistently deliver reliable results.

Are there any areas for improvement or something ThinkPal could have done differently?

Honestly, nothing comes to mind. Everything has been excellent so far — the collaboration, communication, and results have all exceeded our expectations. Extremely likely. For the value they deliver at their price point, it would be hard to find a better partner. Their expertise, responsiveness, and results make them an easy recommendation.

BACKGROUND

Please describe your company and position.

I am the CEO of Xticks

Describe what your company does in a single sentence.

Prop trading 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ThinkPal to accomplish?

• optimize Conversion Rate
• Run google ads
• Run META ads

SOLUTION

How did you find ThinkPal?

Online Search

Why did you select ThinkPal over others?

Experts in our Niche

How many teammates from ThinkPal were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Working with Stan and the team  has been a game-changer for our prop firm.
They handle both our Meta and Google ads, and the results speak for themselves. Their team is sharp, responsive, and focused on performance. They’ve helped us lock in a steady ROAS of 3–5x month over month, while constantly optimizing for better conversions.

What stands out most is how involved they are in the whole process — not just media buying, but real ad ideation and strategy. From creative direction to campaign execution, they’ve helped shape a scalable marketing funnel that drives sales and supports our long-term growth. Highly recommend.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

ThinkPal delivered real, measurable outcomes that moved the needle for our prop firm.
Since partnering with them, we’ve seen a consistent ROAS between 3–5x across Meta and Google, with a noticeable lift in both lead quality and conversion rates. They didn’t just set up ads — they actively tested, optimized, and scaled the winning campaigns.

Their strategic input led to stronger ad creatives, better targeting, and ultimately more funded account sales. Each month, we’ve hit higher benchmarks with steady growth, thanks to their clear focus on performance and results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

ThinkPal’s project management has been nothing short of exceptional.
They always scheduled meetings around our availability, and their responsiveness is next-level — we usually got answers within 5 minutes of reaching out, even late at night. At one point, we had a regulatory issue with our ads on a Sunday, and Stan personally stepped in and fixed everything in under an hour. Their speed, reliability, and support have made them feel more like an extension of our team than an external agency.

What was your primary form of communication with ThinkPal?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about ThinkPal is how deeply they understand our niche.
Running ads in the financial space — especially for brokers, prop firms, or anything tied to the markets — is notoriously tricky. Most agencies get accounts flagged or banned, but ThinkPal knows exactly what they’re doing. From the right website disclaimers to the keywords that actually work (and the ones that’ll get you shut down), they’ve nailed the formula. If you’re looking for media buyers who truly know how to navigate financial advertising on Meta and Google, these are the guys to trust.

Are there any areas for improvement or something ThinkPal could have done differently?

If there’s one area for improvement, it would be expanding their service offering for prop firms.
Given how well they understand this niche, it would be great to see them offer more solutions beyond media buying — like email marketing or funnel building tailored to financial brands. But when it comes to ad performance, strategy, and execution, there’s absolutely nothing to critique. They’ve nailed it.

BACKGROUND

Please describe your company and position.

I am the CMO of Tempo Money Transfer

Describe what your company does in a single sentence.

EU hub for Stellar blockchain payments; fast, secure, low cost transactions

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ThinkPal to accomplish?

• Traffic
• App downloads

SOLUTION

How did you find ThinkPal?

Referral

Why did you select ThinkPal over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from ThinkPal were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work for Google Ads involved creating, managing, and optimizing ad campaigns to achieve specific marketing goals. This included conducting keyword research to identify target phrases that would drive traffic and conversions. The work entailed writing compelling ad copy and setting up targeting parameters such as demographics, location, and device preferences.

Continuous monitoring and analysis were required to assess the performance of the ads, making data-driven adjustments to improve the results. Additionally, the scope included generating reports to provide insights on campaign effectiveness and recommendations for future strategies.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the Google Ads project that demonstrated progress or success included:

• Increased Click-Through Rate (CTR): A higher percentage of users clicking on the ads indicated that the ad copy and targeting were effective.
• Improved Conversion Rate: A greater number of clicks leading to desired actions (such as purchases or sign-ups) showed that the ads were attracting qualified leads.
• Reduced Cost Per Click (CPC): Lowering the average cost per click demonstrated more efficient use of the advertising budget.
• Increased Impressions and Reach: A larger number of people seeing the ads suggested successful targeting and increased brand visibility.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management for the Google Ads campaign was highly organized and efficient. They consistently delivered items on time, adhering to the established timelines for each phase of the project. Their responsiveness to our needs was exceptional; they maintained open lines of communication, promptly addressing any questions or concerns that arose.

Regular updates and progress reports were provided, ensuring transparency and keeping us informed about the campaign's status. Additionally, they were proactive in making adjustments based on our feedback and changing requirements, demonstrating flexibility and a client-focused approach.

What was your primary form of communication with ThinkPal?

Virtual Meeting

What did you find most impressive or unique about this company?

Personalised approach - this is what makes work with them unique! Absolutely amazing collaboration: professional and friendly!  

Are there any areas for improvement or something ThinkPal could have done differently?

 ThinkPal's performance on the Google Ads project was generally strong.

BACKGROUND

Please describe your company and position.

I am the Marketing Director of SPI Dubai

Describe what your company does in a single sentence.

We are a real estate agency in Dubai. We help our client to buy, sell and rent property.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ThinkPal to accomplish?

• Get new clients with Google and Meta
• Create a new Strategy

SOLUTION

How did you find ThinkPal?

• Referral
• Clutch Site

Why did you select ThinkPal over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from ThinkPal were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We come to Think Pal as we heard about them by the word of mouth. In 2021 we started to run real estate ads in Google and Meta, spending thousands of dollars. We had several clients per month and achieved our key points. In total Think Pal attracted clients on more than 50.000.000$ per the first year of cooperation and we continued to work with them until now. They helped to build a successful strategy and did ads set ups really professionally.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

For the first 12 months of the cooperation. We spent more than 120.000$ and received more than 1300 clients and over 10 of them purchased an apartments from our company. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The key benefit from think pal is that they complete majority task without any extra questions. Prepared all reports and part of work in time. 

What was your primary form of communication with ThinkPal?

Email or Messaging App

What did you find most impressive or unique about this company?

1. They're extremely good with PPC ads.
2. Provide different strategies depends on our requirements 

Are there any areas for improvement or something ThinkPal could have done differently?

Motion design maybe 

BACKGROUND

Please describe your company and position.

I am the CEO of Digitalkit Agency

Describe what your company does in a single sentence.

We work with digital product development

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ThinkPal to accomplish?

• Build lead gen strategy
• Take lead in advertising campaigns creation and launch
• Provide clear reporting, metrics and optimisation strategy

SOLUTION

How did you find ThinkPal?

Referral

Why did you select ThinkPal over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from ThinkPal were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Their work has involved: 

1. Building a Lead Generation Strategy: Thinkpal has analyzed the project target audience, business goals, and industry and worked with us to develop a comprehensive lead generation plan. They have also recommended specific lead capture methods like landing pages, downloadable content offers. 
2. Advertising Campaign Creation and Launch: Based on the lead generation strategy, Thinkpal has taken the lead in creating advertising campaigns across various channels. Working with the creative team, Thinkpal helped us craft compelling ad copy, design visuals, and set targeting parameters. They have also been responsible for launching the campaigns and ensuring they were running smoothly. 
3. Reporting, Metrics, and Optimization: Thinkpal has not just launched the campaigns and walked away. They have provided us with regular reports detailing the performance of our lead generation efforts. These reports included key metrics such as impressions, clicks, leads generated, and cost per lead. Using this data, Thinkpal helped the project team develop an optimization strategy to continually improve the performance of our campaigns and maximize our ROI.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Reduced Cost per Lead: Thinkpal achieved a lower cost per lead. 
2. Improved Lead Quality: while reducing cost, they also managed to refine and improve the quality of the leads generated.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Thinkpal delivered key project phases on time, they were responsive to the project needs and flexible in implementing the requested changes and improvements. Most importantly they communicated clearly of the potential limitations, proactively suggested better strategies.

What was your primary form of communication with ThinkPal?

Virtual Meeting

What did you find most impressive or unique about this company?

Thinkpal seems to strike a perfect balance between proven methods and an innovative spirit: they don't just rely on established methods. Their insightful approach is all about constantly testing new lead generation trends, demonstrating a commitment to staying ahead of the curve and maximizing results. They demonstrate a result-oriented approach to marketing, and the project benefits from it.

Are there any areas for improvement or something ThinkPal could have done differently?

All went fine

BACKGROUND

Please describe your company and position.

I am the owner, CEO of Stamina

Describe what your company does in a single sentence.

In medical center Stamina we treat diseases of the musculoskeletal system

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ThinkPal to accomplish?

• to increase the number of clients which will find us in Google search

SOLUTION

How did you find ThinkPal?

recommendation of another entrepreneur

Why did you select ThinkPal over others?

best results

How many teammates from ThinkPal were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Before cooperating with ThinkPal I as a business owner had cooperations with 6 or 7 companies, and it was always "not enought budget", "we do our best", "the number of clients in Kyiv who search your services is very limited" etc. For three years of cooperation with ThinkPal I've never heard any of these excuses! The guys have cut the previous budget and multiplied the number of leads almost three times.

This is the best work on advertising optimization I've ever had, and what is important, the work is transparent. Thanks to Vicky who once recommended you!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• increased the number of leads, from 80 to 90% of these leads become our clients
• cutting the previous budget (now we spend on advertising optimization less than we were spending even 3 years ago before cooperation with ThinkPal)
• google advertising optimization has become one of two main sourses of searching new clients

Describe their project management. Did they deliver items on time? How did they respond to your needs?

If I have a question ThinkPal respond in 1-3 hours, if I have questions and want a virtual meeting we always have it

What was your primary form of communication with ThinkPal?

Virtual Meeting

What did you find most impressive or unique about this company?

1. Results
2. Stability
3. Transparent work, reports

I recommend ThinkPal to every business that is tired of looking for stable partners in advertising optimization, you will have real results and good communication

Are there any areas for improvement or something ThinkPal could have done differently?

No