Theory Films

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of a transportation company 

Describe what your company does in a single sentence.

We're a ground transportation company operating in the UK & Israel, offering Black Cabs for its B2C market and a variety of vehicles for B2B.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Theory Films to accomplish?

• Video Interview between our CEO and Black Cab Driver
• To make Black cab drivers aware of our company
• To build trust with black cab drivers

SOLUTION

How did you find Theory Films?

Online Search

Why did you select Theory Films over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from Theory Films were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Production of video interview (from the shooting to post editing)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Incorporated video in a variety of comms channels, ads and social media
• Great feedback from both internal stakeholders + black cab drivers themselves

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was great - my only slight concern was the occasional inattention to detail in minor parts during the post production, but those were resolved pretty fast.

What was your primary form of communication with Theory Films?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

It was lovely to work with a small but mighty team - proving that video production agency should not necessarily be huge to achieve great results. Agility would be another factor - everything went smooth and pretty quick (there rather were delays on our end)

Are there any areas for improvement or something Theory Films could have done differently?

maybe to try to dig more into details about clients' picture, how they see the project - as sometimes there can be a miscommunication

BACKGROUND

Please describe your company and your position there.

I am the B2B Marketing Specialist at a leading platform and sportsbook provider for land-based and retail operators worldwide. We offer our partners a full end-to-end solution and service offering from our award-winning iGaming platform to our agnostic sportsbook, leading media agency, real-time data platform, omnichannel solution and tailored managed services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Theory Films, and what were your goals?

We hired Theory films to create a promotional video to create brand awareness, and to be used at our stand at a big conference in the industry, ICE London.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected this vendor both because of good pricing but mainly because we understood that they had not created videos for the Gambling sector before, therefore they could create something unique with a fresh perspective.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

The video is focused on creating excitement, building up a story through identifying goals and ambitions for iGaming businesses, to then get into how we help you achieve that through our solutions. We provided information about our business and the purpose of the video, then they would send us a script that we were allowed to comment on, then they would edit the script, and so back and forth until we came to the final version. This was the same for the visuals. Therefore we were very much involved throughout the whole process.

Who did you work with and what was the feedback process like?

We worked with the creative director who managed the project, he took our feedback, requirements and ideas into considerations throughout the whole process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We achieved to create a completely unique and different video for our marketing efforts than any of our competitors. The project received a lot of positive feedback.

Describe their project management style, including communication tools and timeliness.

Our communication was a combination of video calls, emails and shared documents through the script writing process and creation of the visual design.

What did you find most impressive or unique about this company?

Theory film worked closely with us throughout the whole creation of our video advert to ensure they captured the essence of the brand and messaging while delivering a video with a new and fresh perspective.

Are there any areas for improvement or something they could have done differently?

Perhaps to take bigger initiative to present various ideas for us, instead of us having to be very specific about what we wanted.

BACKGROUND

Introduce your business and what you do there.

I’m the senior communications officer at a national police charity in the UK. The organization supports serving or retired police officers and their families when they suffer psychological or physical harm from their job.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Theory Films?

We had commissioned a unique version of a children’s book, and we wanted to animate the story and bring it to life in video. We have had some videos created for fundraising but centered around beneficiary stories. This project was entirely different for us; we wanted this video to be special and more creative than someone sitting in front of the camera reading a book.

Additionally, there was a product to sell behind the video. We wanted people to be drawn in, want to buy the book, and watch the video repeatedly. We already had someone to narrate it, and we wanted someone to bring it to life in film.

SOLUTION

What was the scope of their involvement?

First, Theory Films gave us a quote, and we agreed on a timeline. They explained what was needed from us and what they could do, as well as discussed what might work well as a venue and a backdrop. We sourced the venue ourselves and we already had a narrator lined up so there was no need for casting. They instructed all their technical people and make-up artists and took care of storyboarding.

The team steered the project. They asked me to put a script together for an intro and an outro including all the points we would like to get across. Filming took half a day and then Theory Films animated the storybook for the video, and added music, and sound effects.

What is the team composition?

I worked with Theory Films’ two directors, and there were five people during filming, including a sound engineer, a camera operator, and a make-up artist.

How did you come to work with Theory Films?

I had seen their work online, and have a mutual contact with one of the Directors. There was one particular video on their website where I really liked how they brought a product to life, so I decided to approach them for this project because I wanted the video to tell a story.
Initially, I spoke to them about the concept and whether it was something they would be able to do, as I didn’t know a lot about them. I had looked at some reviews and asked them for previous clients for references, which they happily sent. Their previous clients gave me good feedback. Theory Films also sent me some more examples of previous work, some of which was similar to what I was asking for. 

Although they said they hadn’t done anything exactly like our project before, they offered to animate the video for us and made some really good suggestions. As a charity, this was a big project for us, so we wanted to make this a great product and get value for money. I felt like I could trust Theory Films and that they would do a good job, potentially exceeding my expectations.

How much have you invested in them?

We spent £10,000 (approximately $12,000 USD).

What is the status of this engagement?

We worked with them from January–March 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have a lot of feedback from people who’ve watched the video on our social media channels. The video has many hits on YouTube, and we’ve sold lots of copies of the books.

How did Theory Films perform from a project management standpoint?

They kept to the budget, and I communicated well with them; they were responsive to my emails and calls. The team worked with our deadlines and made sure that they could meet them. Theory Films completed the video in two and a half weeks. Although it was a tight turnaround for them, they managed my expectations and kept me up to date, so I wasn’t worried, and they delivered on time.

What did you find most impressive about them?

Theory Films made us feel like their only customer. Although our project was probably smaller than what they usually do, they didn’t make us feel any less important. I didn’t even realize the scale of some of their projects because the team was invested in our project and wanted to deliver something fantastic. Additionally, they were very down-to-earth and personable.

Are there any areas they could improve?

I don’t have anything negative to say; they delivered the project well and were very skilled in what they have managed to put together. The quality of the video is excellent.

Do you have any advice for potential customers?

My advice is to have your brief and ideas, but be open to Theory Films’ creative input to improve your project. If you’re not a particularly creative person but have a vision of what something might look like, make sure you use their expertise and have that in-depth discussion with them.

BACKGROUND

Please describe your company and your position there.

I am the co-founder and COO of TradeCloud, a digital communications platform designed specifically for the physical commodities industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Theory Films?

Numerous projects:

• help videos for our platforms users (6)
• marketing videos for new releases and fund raising (4)
• interviews with the co-founders to explain the TradeCloud concept (4)
• A virtual reality experience for a specific conference

What were your goals for this project?

Production of videos and VR experience in an innovative, modern and professional manner in a cost efficient, timely manner.

SOLUTION

How did you select this vendor?

Recommendation from another happy customer of theirs.

Describe the video(s) and the process in detail.

Numerous however the general process was,

• We discuss the concept of what we are looking for
• Send them a rough script and any platform stills which we wish to be included
• The Theory make a concept script, next to a description of the visuals which we comment / approve
• Once the video is produced, we review.

If small changes are required, they are made.

What was your vendors' project management or feedback process?

Please see above.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

All productions were of a high quality, produced on time and on budget. The Theory Films team really listens and seems to understand intuitively exactly what we are looking for each time.

How effective was the workflow between your team and theirs?

Perfect. Remote work or face to face, the Theory team is a pleasure to work with.

What did you find most impressive about this company?

Their ability to listen and understand what we are looking for and then adding to it with their passion, innovation and imagination in a completely complimentary way.

Are there any areas for improvement?

No

BACKGROUND

Please describe your company and your position there.

I’m the Graphic designer and marketing manager for an online jewellery company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Theory Films?

To make an animated explainer film to promote the company and it’s processes

What were your goals for this project?

We hoped for increased traffic to our website, increase in our social media following and increased sales

SOLUTION

How did you select this vendor?

Their website promoted their business very well and was everything that we were looking for in a company for this project. They were also fairly local to us

Describe the video(s) and the process in detail.

After selection we talked about what we were trying to achieve. We set out a story board and then let the guys do the rest!

What was your vendors' project management or feedback process?

They worked with us to ensure we ended up with a video that we were happy with. We worked with one of the team who was incredibly helpful through the whole process and talked us through each stage as they were doing it

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We saw an increase in social media interactions aswell as website visits. Our sales have increased since the video was put live

How effective was the workflow between your team and theirs?

The project manager was incredibly helpful through the whole process and talked us through each stage as they were doing it

What did you find most impressive about this company?

The quality of the video is great. The staff were so helpful and were fab at explaining what they were doing. They gave us some really good ideas that we wouldn’t have come up with ourselves. Their creativity is second to none!

Are there any areas for improvement?

We were more than happy with the whole process and are keen to work with The Theory again soon

BACKGROUND

Please describe your company and your position there.

I run a photography company - I manage the business as well as photographing clients and products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Theory Films?

We hired Theory Films to create a promo film to attract new clients and business.

What were your goals for this project?

We wanted people to understand what our business does and why they should book with us. The idea was to attract people to our website and call us.

SOLUTION

How did you select this vendor?

After looking at several production companies in the area, we decided to choose Theory Films as they offered quality work, had worked with high end brands as well as SMEs like our business.

Describe the video(s) and the process in detail.

Theory Films listened to our brief and ideas, before creating a storyboard. They then filmed my business over a few shoots before sending us several edits for feedback and for us to approve.

What was your vendors' project management or feedback process?

We were kept informed at every stage and were really impressed with attention to detail as well as the final product.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After launching the promo our enquiries increased. We are able to re-run the promo and see a spike in calls and emails.

How effective was the workflow between your team and theirs?

Theory Films appointed one key contact to manage the whole project from beginning to end. This was really helpful and consistent.

What did you find most impressive about this company?

Theory Films offered advice, were very approachable and made key suggestions that took our vision to the next level.

Are there any areas for improvement?

N/A

BACKGROUND

Please describe your company and position.

I am the Chief Marketing Officer of Pointr

Describe what your company does in a single sentence.

Pointr provides indoor maps and navigation technology to large retailers, airports, hospitals and more.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Theory Films to accomplish?

• Introduce our new product to customers and prospects
• Convey features and benefits in a fun but informative way

SOLUTION

How did you find Theory Films?

Online Search

Why did you select Theory Films over others?

• Close to my geographic location
• Great culture fit
• Good value for cost

How many teammates from Theory Films were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We commissioned a short video to convey our new product in a lighthearted but informative way. Theory Films developed the original concept, wrote the script, scouted the location, cast the actors, filmed the video, edited it, and added animation graphics in post-production.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The interim outcomes were the concept, script, and casting selections. We did several iterations of each. The final outcomes were three versions of the film: long version (2 min 30 sec), shortened edit (less than 2 min), and teaser (about 20 sec).

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had very clear lines of communication from Theory Films. Simon was our key contact from pre-sales through completion. The team provided a really rare combination of great ideas and responsiveness to our feedback. They were patient and flexible and responsive throughout.

What was your primary form of communication with Theory Films?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

As mentioned previously, probably the most noteworthy thing about Theory Films is that they came to us with really great ideas, but they were also responsive to our feedback and made adjustments to meet the business objectives of our film. From an operations standpoint, we had one primary contact from start to finish, which was great. There were few surprises, but when necessary the team clearly communicated obstacles.

Are there any areas for improvement or something Theory Films could have done differently?

Theory Films has been a fantastic partner for our project, and I cannot recommend them more highly.

BACKGROUND

Please describe your company and position.

I am the Origination Manager of a financial services company 

Describe what your company does in a single sentence.

Private Equity

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Theory Films to accomplish?

• Create two brand videos
• Create an educational talking heads style video series

SOLUTION

How did you find Theory Films?

Online Search

Why did you select Theory Films over others?

• High ratings
• Close to my geographic location
• Good value for cost

How many teammates from Theory Films were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted to create two brand videos as well as a series, which is a series of educational videos about scaling up B2B businesses.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

N/A

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was great and the time/effort spent on refining the edit to create exactly what we wanted was superb.

What was your primary form of communication with Theory Films?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their flexibility when it comes to getting things exactly as you want them was impressive.

Are there any areas for improvement or something Theory Films could have done differently?

Being better organised/slicker on the day of filming and more warm-up work with those who are being recorded (who aren't used to being in front of a camera)

BACKGROUND

Please describe your company and position.

I am the Snr Director of PMO of a cybersecurity company.

Describe what your company does in a single sentence.

Cyber Security Awareness and Compliance training.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Theory Films to accomplish?

• Create videos on compliance topics to be used in e-learning

SOLUTION

How did you find Theory Films?

Online Search

Why did you select Theory Films over others?

• High ratings
• Pricing fit our budget
• Portfolio

How many teammates from Theory Films were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Theory provided writing services to help us write our scripts. They cast on screen-narrators for Green screen shots as well as completed all of the post production and animation work.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Quality Assurance 
• Sign-offs 
• Deadlines met

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We have worked with Simon and team for a couple of years now - they are always great communicators and keep us informed of progress and dates.

What was your primary form of communication with Theory Films?

Email or Messaging App

What did you find most impressive or unique about this company?

They do a great job casting - we've had some interesting requirements for language specialties, etc. They have always found us good casting. We recently tried their animation services and we're really impressed with the animations they produced with not a lot of direction from us.

Are there any areas for improvement or something Theory Films could have done differently?

None