Theorem Team

BACKGROUND

Please describe your company and position.

I am the Founder of Observa

Describe what your company does in a single sentence.

Observa is a Shopify analytics app that sends real-time performance alerts, helping store owners spot issues and opportunities before they lose sales.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Theorem Team to accomplish?

• We hired Theorem Team to design, develop, and launch the Observa Shopify app, ensuring a high-performing, conversion-optimized product with a seamless user experience, strong branding, and a scalable technical foundation.

SOLUTION

How did you find Theorem Team?

FRIEND

Why did you select Theorem Team over others?

• High ratings
• Close to my geographic location
• Good value for cost

How many teammates from Theorem Team were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Theorem Team was responsible for the full end-to-end execution of the Observa Shopify app project, covering strategy, design, development, and launch readiness.

Scope of Work:

• Product Strategy & Planning
  • Defined Observa’s unique value proposition and positioning within the Shopify ecosystem.
  • Conducted feature mapping, technical architecture planning, and integration workflow design.
  • Created a roadmap for MVP, early access, and post-launch scaling.
• UI/UX Design
  • Designed a clean, conversion-focused interface for both the Shopify-embedded app and marketing site.
  • Developed responsive layouts for key pages including Dashboard, Order Tracking, Performance Alerts, Settings, Help & Support, and Partner sections.
  • Delivered Figma prototypes, design system, and interaction flow documentation.
• App Development
  • Built Observa as a Shopify-embedded app using modern frameworks compatible with Shopify Polaris and Admin API.
  • Integrated real-time analytics, store performance tracking, and automated alert systems.
  • Set up backend infrastructure for authentication, data processing, and notifications.
  • Implemented role-based access control and scalable API integrations.
• Landing Page & Marketing Assets
  • Designed and developed a high-converting landing page for early access acquisition.
  • Integrated Whop payment gateway and automated onboarding flow.
  • Delivered branded assets including app icon, promo visuals, and social media launch kit.
• Testing, QA & Launch Support
  • Conducted end-to-end functional testing across multiple Shopify environments.
  • Ensured data accuracy, API reliability, and optimal app performance.
  • Provided technical documentation, support guide, and training for internal teams.

Key Deliverables:

• Observa Shopify App (MVP)
• Complete UI/UX Design System (Figma)
• Early Access Landing Page
• Integrated Whop Payment Setup
• Technical Documentation & API Reference
• Post-launch Support & Maintenance Plan

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• MVP completed and fully functional with live analytics, alert automation, and dashboard tracking features.
• 100% integration success rate with Shopify Admin API, Webhooks, and Storefront API.
• App load time reduced to under 2 seconds, enhancing user experience.
• Real-time alert accuracy achieved 98%, confirming Observa’s performance reliability.
• Zero backend downtime during beta testing, ensuring system stability.
• Complete UI/UX design delivered with full responsiveness and adherence to Shopify Polaris standards.
• User navigation improved by 40% during beta testing compared to initial prototypes.
• Over 100 signups achieved within the first launch month through targeted campaigns.
• Three partner agencies onboarded for early integration and user feedback.
• Observa positioned as a performance intelligence tool within the Shopify ecosystem.
• Product roadmap defined for v2 updates, including merchant insights and alert customization.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Theorem Team demonstrated exceptional project management throughout the Observa development process. They maintained clear communication, structured weekly check-ins, and provided transparent progress updates using milestone tracking tools. All major deliverables including the MVP, UI/UX design system, and early access landing page, were completed within the agreed timelines.

They were highly responsive to feedback, quickly implementing revisions and suggestions without disrupting the schedule. Any technical adjustments or scope changes were handled proactively, ensuring alignment with the project vision. Overall, Theorem Team consistently delivered on time, maintained strong collaboration, and showed a deep understanding of both the product goals and business priorities.

What was your primary form of communication with Theorem Team?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Theorem Team was their deep understanding of both Shopify’s technical ecosystem and product-market strategy, a rare combination. They didn’t just build the app; they thought like growth partners, ensuring every design and feature decision was tied directly to merchant success.

Their ability to translate complex performance data into clean, actionable user experiences was remarkable. Beyond technical execution, their commitment to communication, innovation, and speed made them feel like an in-house extension of the Observa team rather than an external agency.

Are there any areas for improvement or something Theorem Team could have done differently?

One area for improvement would be streamlining post-launch documentation and handoff materials to make it even easier for internal teams to manage updates independently.

Additionally, while communication was strong, incorporating a centralized project dashboard for real-time milestone tracking and feedback could further enhance collaboration. Overall, these are minor refinements compared to the team’s strong delivery, technical expertise, and reliability throughout the project.