Tenet Partners

BACKGROUND

Introduce your business and what you do there.

I’m the EVP and CMO of The Bancorp, Inc., a banking services company focused on fintech innovation. We offer payment and lending solutions and are a leading issuer of prepaid and debit cards in the US. We also serve institutional banking and lending markets.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tenet Partners?

We were rebranding and potentially renaming our company. Our goal was to transition our brand to be more fintech-focused and transition from a bank with technology to a fintech that also has a bank.

SOLUTION

What was the scope of their involvement?

Tenet Partners was our partner in market research, partner surveys, employee surveys, creative concept, design, and messaging from the beginning to the launch of the project. The team was responsible for the initial brand strategy, research, creative design, messaging, and web/UI/UX work.

What is the team composition?

We worked with 6–10 teammates from Tenet Partners.

How did you come to work with Tenet Partners?

We found them through an extensive internet search. We chose them because their pricing fit our budget, they had a great culture fit, and their company values aligned with ours.

What is the status of this engagement?

We worked together from March 2024 to February 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The new brand was widely received as positive. Combined with the employee campaign, we were able to change and shift the company's brand without missing a beat. The employees were 100% bought into the new brand and supported what was asked of them. People were begging to become brand ambassadors.

We also received very positive feedback on the look and direction, and employees were proud to be a part of it. Externally, we received multiple counts of positive feedback from long-standing partners and some new partners on the modernization of the brand. They felt that it fit our products, services, and people better than the old logo.

Moreover, all of these aspects have increased due to the rebrand. Before the rebrand, we had been working hard to improve recruitment in the Sioux Falls area for about 3–5 years. We also built a brand-new building in the headquarters of Sioux Falls with our naming rights on the building. Our partners appreciated that we were always evolving and that our brand fit who we were better today than before.

How did Tenet Partners perform from a project management standpoint?

Tenet Partners' project management was top-notch. They always delivered on time or early. If we had to shift gears, they were always determined to meet the new goal. If it wasn't a possibility, they always had a good reason as to why.

Our primary form of communication was virtual meetings.

What did you find most impressive about them?

It was hard to mention one thing. From the early stages of project management, account support, overall strategy, and creative execution, there wasn't one person on the team that I felt was a weak member. There were very talented professionals working at Tenet Partners, and they were a joy to partner with.A huge reason why we were successful was the people at Tenet Partners. Each person we engaged with was professional, reasonable, creative, thoughtful, funny, and generally likable. My team truly enjoyed working on this project with the Tenet Partners team; it was a true partnership. They respected our in-house team's talent and creativity and ensured they could support us in any way.

Tenet Partners helped us solve problems we didn't see coming and think through schedules. They gave our brand a strong meaning that was easy to digest for our clients and employees.

Are there any areas they could improve?

No, it was a very well-run project with really impressive outcomes. We're truly a happy customer with the results and the partnership we had with Tenet Partners.

BACKGROUND

Introduce your business and what you do there.

I’m the COO of a company that provides a comparison booking platform for business class, first class, and private charter flights, helping users find and book premium travel options.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tenet Partners?

We needed a complete brand overhaul that was on point and would drive interest but still speak to elegance, luxury, and time savings without feeling like just another luxury travel site.

SOLUTION

What was the scope of their involvement?

Tenet Partners has provided a brand overhaul. The team has delivered renaming, a complete story, a new logo, brand guidelines, website design, and UX/UI design.

What is the team composition?

We’ve worked with 2–5 teammates from Tenet Partners.

How did you come to work with Tenet Partners?

Someone referred Tenet Partners to me. I chose them over other options because they had high ratings, a great culture fit, good value for cost, and aligned company values.

How much have you invested with them?

So far, we’ve spent around $200,000–$999,999 with them.

What is the status of this engagement?

We started working together in January 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Testing has been an enormous success, with people genuinely showing an attraction to the brand and project. We’ll know if any changes need to occur after the launch in October 2026, but the branding has been beyond our expectations. We’ve seen a 60% increase in positive feedback, client meetings, and general reactions.

How did Tenet Partners perform from a project management standpoint?

Tenet Partners has delivered on time, taken feedback onboard, and implemented it with best practices. The team is transparent and reliable. We communicate via in-person meetings, virtual meetings, email, and messaging apps.

What did you find most impressive about them?

Tenet Partners’ accountability and reachability are impressive. With AI being a quick fix, Tenet Partners has taken the time needed, responded when contacted, and been transparent about timelines and what will and won’t work.

Are there any areas they could improve?

There’s nothing Tenet Partners could improve on.

BACKGROUND

Introduce your business and what you do there.

I'm the director of marketing strategy at a Credit Union. We provide a range of financial services, including banking, loans, and investment solutions, to individuals and businesses.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tenet Partners?

We needed to extend our master brand into a distinctive, elevated identity for a business unit within our company that communicates a premier, relationship-driven experience while remaining connected to the master brand.

SOLUTION

What was the scope of their involvement?

Tenet Partners provided an extended brand expression system, defining how it speaks, looks, and shows up across channels while offering actionable examples and tools that internal teams can use immediately. The team also provided visual identity enhancements, including imagery style and color usage, to evoke a more premium tone. Moreover, Tenet Partners provided sample creative executions, including email templates, direct mail pieces, and webpage concepts and layouts. The team also provided strategic recommendations, including brand relationship clarity, go-to-market opportunity identification, and evergreen tactics to reinforce the brand's value long-term. Finally, Tenet Partners provided a brand guide that consolidated all the outputs detailed above and was designed for internal use.

What is the team composition?

We worked with 2–5 teammates from Tenet Partners.

How did you come to work with Tenet Partners?

Someone referred Tenet Partners to me. I chose them over other options because they were a great culture fit, and their company values aligned with ours.

What is the status of this engagement?

We worked together from April 2025–November 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven't launched the campaign yet, but we've started updating the brand throughout. Our stakeholders have been very impressed and excited to launch in 2026. They're very happy with the tools provided and agree with the approach.

How did Tenet Partners perform from a project management standpoint?

Tenet Partners delivered on time and communicated throughout the project. The team was professional and clear on deliverables. We communicated via in-person meetings, virtual meetings, and email or messaging apps.

What did you find most impressive about them?

Tenet Partners' professionalism was impressive. Their output guides were easy to use and present.

Are there any areas they could improve?

I can't think of anything for Tenet Partners to improve.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing at The Bluetooth SIG. I'm responsible for corporate and brand marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tenet Partners?

We were looking to refresh our brand.

SOLUTION

What was the scope of their involvement?

Tenet Partners helped us reimagine and reshape the way we think and talk about The Bluetooth SIG. The only thing off-limits was the name and logo. Our brand platform, including all verbal and visual elements, was on the table.

The team identified cohorts from our stakeholders to ensure their perspectives were included in the process. Tenet Partners conducted one-on-one interviews and group interviews with people we considered focus groups, ensuring they heard and integrated those voices. 

What is the team composition?

We worked with three core teammates from Tenet Partners. Natalie, Tenet Partner's project manager, did fantastic work keeping the teams on track. Andrew, Tenet Partners' creative director, helped reimagine and hone in on the visuals. Beth, Tenet Partners' strategy director, helped establish the strategy and verbal platform. Their copywriters and creative team drifted in and out of the project depending on the stage we were in.

How did you come to work with Tenet Partners?

We worked with an agency to find a branding agency partner. They helped us narrow down the choices based on what we were looking to accomplish, our budget, communication and work styles, and other factors to find the best team fit. Tenet Partners stood out from the start.

Once they came back to us with some preliminary thoughts about the problem statement we were grappling with, the choice was obvious. They presented the strongest and most aligned thinking and we loved the process they used to get there.

How much have you invested with them?

We spent between $200,000 and $900,000.

What is the status of this engagement?

We worked together on the brand refresh from November 2023 to February 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw a 12x increase in engagement across social channels during the launch period. The experience was so rewarding and positive that we signed up for additional work with them to help us flesh out other challenges in the brand area. We're still working with them, and if we ever need to solve additional challenges with our brand, Tenet Partners will be our first choice.

How did Tenet Partners perform from a project management standpoint?

Tenet Partners delivered the work on time and on budget. We used Asana for project management and communicated through emails and Zoom. And Natalie is a wizard!

What did you find most impressive about them?

Tenet Partners was terrific at listening to our nuanced and unique needs. They challenged us on our assumptions and delivered results that exceeded our expectations. On top of that, every project will have its twists and turns, and they were incredibly adaptable and resourceful in helping us navigate them.

Are there any areas they could improve?

It was the most rewarding, stress-free, and successful partnership with an agency. I don't have any constructive feedback for them.

Do you have any advice for potential customers?

Tenet Partners is not an agency you need to be guarded with. They are a team you want fully in the loop and fully in the nest. The more openly and directly you engage with them, the better the outcomes. Their team thrives on transparency and collaboration, and they consistently deliver work that not only meets expectations but often exceeds them. If you’re willing to bring them into the heart of your process, they’ll bring insight, creativity, and momentum that you can't get elsewhere and will move your brand forward.

BACKGROUND

Introduce your business and what you do there.

I’m a board member at Aluminz. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tenet Partners?

We hired Tenet Partners to help us with visual branding, identity, and naming for an industrial company.

SOLUTION

What was the scope of their involvement?

Tenet Partners has provided naming, branding, visual identity, copywriting, and website design and development services. We started with a discovery phase to understand our mission, vision, values, differentiating factors, and what we were trying to achieve in the aluminum industry. After that, Tenet Partners moved on to come up with naming ideas, providing us with 10 options to choose from. 

The team has created the name Aluminz and designed our visual identity, colors, and icon. The team has used InDesign for the visual identity and provided us with the files. Tenet Partners has also developed the website’s infrastructure, using Adobe for the designs and WordPress for the development. 

What is the team composition?

We’ve worked with Hampton, the CEO and senior partner. He spends a lot of time with us to ensure that we're getting what we need. We also work with Larry, Travis, and Annick.

How did you come to work with Tenet Partners?

We had a pre-existing relationship with Tenet Partners because one of our partners went to business school with Hampton. We were looking for a company that knew the industrial and sustainability universes well. We evaluated three separate firms and chose Tenet Partners because they had done work with Dow Chemical and Gore. The team’s body of work demonstrated their exceptional skills and expertise in industrial companies and sustainability.

What is the status of this engagement?

We started working together in June 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The results have been great, and the engagement has exceeded our expectations. We’re very happy with the attention we’ve received from Tenet Partners.

How did Tenet Partners perform from a project management standpoint?

Tenet Partners has delivered the work on time and on budget. The team works quickly and communicates well with us using phone calls, emails, Google Docs, text messages, and WhatsApp.

What did you find most impressive about them?

Tenet Partners is very good at listening to what we need. The team has extensive market knowledge and experience, so they can translate our needs into the context of the market in which we operate. The team’s creativity and execution are very precise.

Are there any areas they could improve?

Tenet Partners could be cheaper. They provide great value, but their services aren’t cheap.

Do you have any advice for potential customers?

Tenet Partners is very smart, so the more context and information you give them, the better the product will be. Communicate a lot with them.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Aluminz Corporation, a brand-new startup based in Texas. We’re about a year into our operations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tenet Partners?

We needed help with branding and website development. Our website is an essential part of our advertising and announcements.

SOLUTION

What was the scope of their involvement?

Tenet Partners has created our entire brand and extended it to understand the touchpoints we wanted to make public. The team started from scratch, interviewing us to understand what was important to us and the specific focus of our business. Tenet Partners has developed our concept and name, linking it to the industry. The team has also done a global trademark check on the brand name. The team has defined our color palette and implemented it on our website, and they're also responsible for development. The team also offers web maintenance and hosting.

What is the team composition?

We work with around seven members of Tenet Partners’ team, including Hampton, three graphic artists, and two data analytics specialists.

How did you come to work with Tenet Partners?

We heard good things about Tenet Partners and had a connection in the New York industry.

What is the status of this engagement?

We started working together in April 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our branding and messaging are exceptional, and we look like a company that has been in the industry for a long time. Tenet Partners has created a branding that looks very professional and modern. The site is public, but we haven't promoted our company name since we're about to launch the brand.

How did Tenet Partners perform from a project management standpoint?

Tenet Partners has identified all the steps in the process and built a platform for us to understand where we are. The team has mapped out exactly what we should expect and has given us a timeline. Our timelines are chaotic, and the team has been flexible and understanding. Tenet Partners is quick, and we appreciate it.

What did you find most impressive about them?

I appreciate that Tenet Partners has taken risks and pushed us to get the right message.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

BACKGROUND

Introduce your business and what you do there.

I’m the COO and co-founder of Advanced Aluminum Processing. We’re a newly formed joint venture company in the aluminum industry. Our company specializes in processing aluminum dross, which is the slag and remnants of metal that accumulate during the aluminum manufacturing process. We’re the first company to eliminate aluminum dross from landfills.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tenet Partners?

We needed help with our startup’s branding and identity design.

SOLUTION

What was the scope of their involvement?

Tenet Partners provided branding services, including brand messaging, strategy, naming, and logo design. We had an introductory meeting where we explained our business, and they asked questions to understand our goals. Then, they went off to work and came back with options for logos and messaging. They also defined our brand's color scheme and worked on trademarking. Moreover, the team designed and developed our website.

What is the team composition?

We worked with six people from their team.

How did you come to work with Tenet Partners?

One of our partners knew them. When we met, the team understood exactly what we were looking for.

How much have you invested with them?

We spent between $50,000–$200,000.

What is the status of this engagement?

We worked together from May–July 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Tenet Partners was incredible and exceeded our expectations. They were able to understand our message and purpose and delivered what we were looking for. They kept everything simple, and I loved working with them.

How did Tenet Partners perform from a project management standpoint?

They met deadlines and stayed on budget. We communicated via Microsoft Teams, email, phone calls, and text messages.

What did you find most impressive about them?

Their creativity and communication skills were impressive.

Are there any areas they could improve?

I can’t think of anything for them to improve.

Do you have any advice for potential customers?

I recommend working with them. Hire them now, and you'll never regret it; it'll be the best decision you'll make.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing operations and events at Bluetooth SIG, a trade association for Bluetooth wireless technology. We help facilitate the development specifications, monitor the qualification process, ensure all products meet certain criteria, and promote the Bluetooth brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tenet Partners?

Bluetooth had a new capability, and we were struggling to position both brands. We were looking for a refresh to show that Bluetooth was much more than just audio. We wanted a brand that represented that.

SOLUTION

What was the scope of their involvement?

We started with a brand refresh, and Tenet Partners worked with us to determine how to refresh our overall visual and verbal identity. As we continued working with them, we added a few other things. Tenet Partners has helped us with our website overhaul, updating it from a design perspective using Figma. We’re working with them on brand architecture, including how we structure and name different features and specifications as they get developed under the Bluetooth umbrella.

After that, we’ll look at our website from an information architecture perspective. We’ll see how things and the content are organized on our site. We’ve done a large amount of research. We’ve provided some names, and they’ve conducted many interviews with various people inside and outside our company. The team has gathered all that feedback and put together a presentation with some options. 

From there, we’ve done a bunch of reiterations. We went through various iterations once we had that initial line in the sand. We’ve spent much time defining our mission, vision, values, and what they look like. Then, we’ve moved on to the visual perspective. Tenet Partners has conducted a couple of training sessions with our executive team to ensure everybody is on the same page. 

What is the team composition?

We’ve worked with three main teammates, including our account manager Natalie, a senior partner for research and strategy, and a senior partner creative director. We’ve also worked with a copywriter and a couple of web designers.

How did you come to work with Tenet Partners?

We used an agency to help us find Tenet Partners. We immediately connected with their team. Their ideas were thoughtful and most in line with understanding how unique our company is. Tenet Partners understood that part of our business, which showed in their presentation.

How much have you invested with them?

We’ve spent between $250,000–$500,000.

What is the status of this engagement?

We started working together in October 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Tenet Partners' work meets our expectations. We rolled out the brand in March 2025 and hosted a major event. We’ve been able to brand that event with our new image and received positive feedback overall. The feedback from our members has been super positive, mentioning that our new color palette has made our brand look more exciting and invigorating. 

Our organization has over 40,000 member companies, and we have the technology, which is all part of the Bluetooth brand. Working with Tenet Partners has helped us create our brand from a visual and verbal perspective.

How did Tenet Partners perform from a project management standpoint?

Natalie has been phenomenal to work with. The team is very communicative and keeps us updated. Their flexibility is fantastic. We’re a small team, so we sometimes take longer or need more people’s input. Tenet Partners has always been super patient with us. We mainly communicate through emails and phone calls. We have weekly syncs on Microsoft Teams, which have been beneficial and helpful. We’ve had a couple of face-to-face meetings and working sessions, too. 

Another unique situation was that our CEO retired halfway through the project. We got a new CEO, and Tenet Partners was phenomenal at pausing and recognizing that some directions would change with a different leader in place. The team was great at getting our new CEO up to speed and getting his input so we could move forward.

What did you find most impressive about them?

They’re great at working with our type of company. Tenet Partners understands our needs, and they’ve been great to work with. 

I also like that Tenet Partners accepts our feedback, understands it, and incorporates it. I appreciate that because we’re a unique organization. If the team doesn’t get it right the first time, they will continue reiterating to get it to a satisfactory place.

BACKGROUND

Please describe your company and position.

I am the Marketing of a healthcare software company.

Describe what your company does in a single sentence.

Our company is a B2B division providing healthcare software and intelligence solutions to the healthcare market.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tenet Partners to accomplish?

• To evaluate the our brand
• To refresh the brand to better reflect the goals of the group

SOLUTION

How did you find Tenet Partners?

Existing colleague brought them on board

Why did you select Tenet Partners over others?

Existing colleague hired

How many teammates from Tenet Partners were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Evaluate and refresh the brand to better reflect the current and aspirational goals of the group. To define what the brand needs to do to help the business achieve its goals.

We received a messaging guide with key themes and audiences and brand positioning content to support a refreshed brand strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I got key deliverables (e.g., messaging to support our brand strategy) that I've implemented in my daily marketing coms work (social posts, letters from the president, etc.) and shared with marketing coms leaders at the operating companies within our portfolio.

I have begun including brand awareness questions in our operating companies' VOC surveys. Hopefully we will see awareness of the brand increase over time as we use the brand works Tenet has done. In addition, we are already seeing more alignment across our executive leadership in how the speak about the brand.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were timely and responsive. Their AM was super helpful and engaging. 

What was your primary form of communication with Tenet Partners?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have a team that has very diverse communication styles which was interesting and is likely helpful to them when assigning different team members to different clients. They were down-to-earth people who really seemed to enjoy what they did.

Are there any areas for improvement or something Tenet Partners could have done differently?

When provided with specific feedback, it wasn't always implemented or responded to right away. However, this may be more a reflection of changing points of contact at Hearst Health as their primary point of contact changed throughout the project. 

BACKGROUND

Introduce your business and what you do there.

I’m the chief advancement officer at the Smithsonian Environmental Research Center, a scientific research organization. We’re part of the Smithsonian Institution, and we work around the world on coastal ecosystems, understanding and protecting them.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tenet Partners?

We hired them to do a brand audit for us.

SOLUTION

What was the scope of their involvement?

Tenet Partners has done a brand analysis for us. They’ve looked at our website, materials, and everything we’re doing. They’ve also picked similar organizations to benchmark against. The team has also given us suggestions for what we can do going forward. We’ve engaged them to help us with our visual identity and messaging, which is what we’re working on now.

Initially, Tenet Partners asked us who we thought our peers were, and we sent them everything they wanted from us. They also did their own research and added a few other peers that they discovered on their own. During the brand audit, they broke the benchmarks down by research, fundraising, and impact. They also showed us examples of organizations that they thought were doing really well in those different areas.

Currently, Tenet Partners is working on our color schemes, logo, brand guidelines, and the look and feel of our website. We’re not redoing the whole website, but they’re changing its look, feel, and organization.

What is the team composition?

We’ve worked with four main teammates from Tenet Partners, including Hampton, who oversees the whole project; Andrew, who does the messaging; Mary, who does the design work; and Laura, who has worked on the website. Everyone has a role, and we know exactly who we need to talk to for what issue.

How did you come to work with Tenet Partners?

Hampton works as a volunteer on our board, helping us out. Initially, we found him through a contact who recommended him.

What is the status of this engagement?

We did the brand audit in the fall of 2023. We had some problems because the Smithsonian was slow in contracting. It took almost a year to get the contract ratified for the actual rebranding. Thus, we started working with Tenet Partners in August 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The brand audit has gotten us to where we need to be. Their work has given us a roadmap for what we need to do branding and messaging-wise. We haven’t debuted all of this work yet, but the team has far exceeded our expectations.

One of the biggest improvements has been changing how we talk about ourselves, and our logo refresh has also been huge. We want to implement our new branding around our anniversary, so we don’t have any metrics yet. Anecdotally, we feel like we’re talking about ourselves in a way that people are understanding.

How did Tenet Partners perform from a project management standpoint?

Tenet Partners has been good about keeping the trains on time. They’ve been very persistent about getting feedback so we can keep everything moving. We communicate through email, Zoom, Google Meet, phone calls, and Microsoft Teams. AI takes the notes at the meetings, and they’re proofed and sent around.

What did you find most impressive about them?

We’ve been impressed with how easy the process has been. Before starting this process, their team did a lot of interviews with staff as prep work. Out of the gate, we’ve been impressed. There have been very few edits, and we’ve been shocked at how well it has gone.

Moreover, everyone on their team works very well together. They do their work seamlessly and quickly, and their patience is infinite — they're all amazing!

Are there any areas they could improve?

There's nothing they could improve on. I’ve worked with many firms, and this has been the best experience I’ve ever had with one.

Do you have any advice for potential customers?

Be a nice person and be competent.