TEC Direct Media, Inc.

BACKGROUND

Please describe your company and position.

I am the CEO of A La Carte Media Consulting

Describe what your company does in a single sentence.

Paid media planning and buying

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TEC Direct Media, Inc. to accomplish?

• Reach
• Efficiency

SOLUTION

How did you find TEC Direct Media, Inc.?

Referral

Why did you select TEC Direct Media, Inc. over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from TEC Direct Media, Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

TEC was responsible for planning and managing local TV, radio, OOH, and print buys on behalf of our client. They were tasked with reaching both general market and multicultural audiences within key zip codes within our target market. They managed negotiations, and provided detailed schedules, maps, and monthly + post campaign reporting. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Media successfully reached target audience and drove increases in both conversions and brand awareness. Additionally, campaigns over-delivered, providing added value coverage. The team consistently provides recommendations to optimize campaigns and adapt to changes in performance or landscape. TEC is highly professional, transparent and communicative making them easy to work with.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

TEC is responsive and prompt! We can always count on the team to provide deliverables accurate and on time.

What was your primary form of communication with TEC Direct Media, Inc.?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team is collaborative and seamlessly integrates into a multi-department or agency dynamics. Quality is always first and foremost, so it is easy to rely on them to do the work that needs to be done.

Are there any areas for improvement or something TEC Direct Media, Inc. could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the executive of Old Sturbridge Village

Describe what your company does in a single sentence.

We are a living history museum. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TEC Direct Media, Inc. to accomplish?

• Increase conversions from our website to tickets.
• Increase traffic to our museum.
• Increase traffic to our website.

SOLUTION

How did you find TEC Direct Media, Inc.?

• Referral
• Other

Why did you select TEC Direct Media, Inc. over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from TEC Direct Media, Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Provide media strategy, buying, support and reporting for various events and initiatives held at our museum. Deliverables included negotiations and purchasing of media and monthly reports. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased sales/visitation for key events.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

On time, efficient, and responsive.

What was your primary form of communication with TEC Direct Media, Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

It felt like they genuinely wanted us to succeed, like we were all in it together. Always made recommendations, even if not in the budget, so we would could make informed choices. 

Are there any areas for improvement or something TEC Direct Media, Inc. could have done differently?

We really enjoyed working with all the staff, can't think of anything they could have done differently.

BACKGROUND

Please describe your company and position.

I am the EVP, Operations and Strategy

Describe what your company does in a single sentence.

Creative Marketing Firm

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TEC Direct Media, Inc. to accomplish?

• Provide clients with modern media strategies
• Provide clients with strong media reporting
• Ensure that all media buying is done effectively and efficiently

SOLUTION

How did you find TEC Direct Media, Inc.?

Online Search

Why did you select TEC Direct Media, Inc. over others?

• High ratings
• Great culture fit
• Company values aligned
• Expertise

How many teammates from TEC Direct Media, Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with TEC to level up our agency's media capabilities across a range of clients. Their scope consisted of three parts: media strategy, media buying, and media reporting. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We had positive YoY results across all clients that we partnered with TEC on. This includes higher ROAS and greater engagement. We also gained internal efficiencies by partnering weith TEC that allowed us to focus on the things we were more skilled at, like strategy and creative.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

TEC was incredibly responsive and super easy to work with. Questions were answered quickly and changes were well thought out. 

What was your primary form of communication with TEC Direct Media, Inc.?

Virtual Meeting

What did you find most impressive or unique about this company?

Their ability to find solutions and desire to test new strategies were impressive.

Are there any areas for improvement or something TEC Direct Media, Inc. could have done differently?

I cannot think of anything, they were a great partner.