Taylor Digital

BACKGROUND

Introduce your business and what you do there.

I'm the director of marketing for Spinal Singularity, a medical device company that provides urinary catheter systems for men with chronic urinary retention.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Taylor Digital?

We needed a partner to manage our website, SEO, and marketing campaigns for our clinical studies patient recruitment program and business development surveys.

SOLUTION

What was the scope of their involvement?

Taylor Digital did a basic website redesign, integrating our social media and making the platform more useful and user-friendly. They created a landing page for our patient recruitment program and also did PPC advertising for the clinical study and business development surveys, including Google Ads. Currently, they help with SEO and optimize our social media posts, focusing on both organic and inorganic growth to increase our followers and clinical trial participants.

What is the team composition?

We interface with the project manager.

How did you come to work with Taylor Digital?

I worked with them at a previous company and had a good partnership, so I hired them here.

How much have you invested with them?

We’ve spent over $50,000.

What is the status of this engagement?

Our partnership began in October 2018, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve gone from zero followers to a strong cadence of Facebook ads that are repeatable, adjustable, and optimized.

How did Taylor Digital perform from a project management standpoint?

Taylor Digital is always responsive and looking for ways to improve our projects. They try to quickly solve our problems and hold regular phone calls to review metrics. We have monthly meetings to determine project progress, and they use various tools to keep track of the work.

What did you find most impressive about them?

They care about our success and what we’re trying to accomplish. They consistently help us overcome obstacles and work hard to build a positive relationship.

Are there any areas they could improve?

I can’t think of any ways they could improve. The type of work they do depends on your budget.

Do you have any advice for future clients of theirs?

They’ll want to help you accomplish your goals, so foster a close relationship.

BACKGROUND

Introduce your business and what you do there.

I’m the former IT manager of a medical device company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Taylor Digital?

Initially, we hired Taylor Digital to help create our website. We expanded the scope to include digital marketing and other services to improve our online presence.

SOLUTION

What was the scope of their involvement?

To start, Taylor Digital built our website using proprietary software. Once our company grew, they switched us over to a WordPress site with more functionality.

From there, we expanded their involvement to include social media marketing. These services included PPC, SEO, and search marketing campaigns. They did content marketing for us, which involved writing and posting blogs. To increase patient recruitment for one of our clinical trials, they ran efforts to improve our profile and connect us with the right audience.

What is the team composition?

Taylor Digital provided one project manager and an SEO lead. Lisa (Managing Director, Taylor Digital) was always available to support our needs, too.

How did you come to work with [XYZ Company]?

Taylor Digital was already working with our company before I was hired, so I’m unsure how they were chosen.

How much have you invested with them?

We spent in the $100,000–$250,000 range.

What is the status of this engagement?

The engagement ran from July 2008–May 2019. We had to stop the projects because our company closed down.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Although I don’t have any solid metrics, the website was fully functional and reliable. We received tons of compliments on the look and feel of the platform. The new WordPress site helped us present ourselves professionally within our industry.

How did Taylor Digital perform from a project management standpoint?

We’d meet occasionally, but most of our communication was through phone and email. They also provided reports on social media campaigns and all of their progress.

What did you find most impressive about them?

Their professionalism and approachable nature made them easy to work with—I could always count on them. Even in last-minute situations, I was still able to communicate with someone on their team directly.

Are there any areas they could improve?

I can’t think of anything to improve. We had a longstanding relationship—their work speaks for itself.

BACKGROUND

Introduce your business and what you do there.

I am one of the principals at Rocket Science Media Group, a marketing and public relations firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Taylor Digital?

One of our clients had just rebranded their company and wanted to build a new website that reflected their new image. We didn’t have the resources to develop the site, so we decided to outsource the project to an experienced web developer.

SOLUTION

What was the scope of their involvement?

We worked with Taylor Digital on numerous occasions, but the website renovation was the largest project that they helped us with. Our client was based in multiple locations, so Taylor Digital was tasked with linking numerous websites to one single platform. After they had a good understanding of what we wanted to achieve, they started mapping out the project’s scope and timeline. In addition to restructuring the backend and designing the frontend for optimal UX, they integrated SEO best practices in the web content. Their team also developed content for social media.

What is the team composition?

There was a decent-sized team working helping us with our project, but we only interacted with their project manager, their social media coordinator, and their SEO specialist.

How did you come to work with Taylor Digital?

I have known their owner for many years, so they were one of the first companies that I reached out to. We received bids from a few other developers but ultimately decided to work with Taylor Digital because we knew that they were capable of delivering us a great product.

How much have you invested with them?

We spent between $175,000–$200,000 for their services. The cost was high due to our extended timeline.

What is the status of this engagement?

The project lasted from July 2016–December 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Taylor Digital transformed the outdated website into a fresh platform with cutting-edge features. Their web design aligned perfectly with our client’s new branding.

How did Taylor Digital perform from a project management standpoint?

It was a smooth process, which can be credited to their project manager’s competence and leadership skills. They were responsive to our needs and super supportive of our ideas.

What did you find most impressive about them?

Taylor Digital lived up to their reputation as a premier digital agency. The designs that they created for us were astonishingly beautiful. It is incredible what they can achieve with their talent.

Are there any areas they could improve?

Taylor Digital is not the most cost-effective option, which may hurt their business in the long run now that affordable websites are more accessible. Another weakness that I noticed is that they tend to follow requirements with no pushback or guidance.

Do you have any advice for potential customers?

They were able to execute our project with precision because we were clear about our goals, and we outlined our scope.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of Venthio, a branding agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Taylor Digital?

I was looking for a vendor to design and develop a functional, mobile-friendly website.

SOLUTION

What was the scope of their involvement?

Taylor Digital designed and developed our website from scratch, consulting us on different features and functionalities they could include helping us achieve our goals. I believe the site was built on WordPress, but it's very customized, editable, and includes motion graphics. They also continue to host and maintain both the website, as well as our G Suite platform. 

What is the team composition? 

I work directly with the president on overall strategy, as well as an account coordinator and project manager.

How did you come to work with Taylor Digital?

They were recommended to me by a friend.

How much have you invested with them?

We've invested in the range of $10,000–$50,000.

What is the status of this engagement?

We've been working with them since May 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Taylor Made developed a very user-friendly, clean website that's received a lot of positive feedback. Having a professional-looking website has also helped attract and impress visitors, leading to more business leads. 

How did Taylor Digital perform from a project management standpoint?

They're very responsive and organized. I can easily reach them by phone or email whenever I need to.

What did you find most impressive about them?

They've been flexible in accommodating us, but also honest about what would and wouldn't work well for the website. They've also taken the time to educate us throughout the entire process, which we've greatly appreciated.

Are there any areas they could improve?

No. I'm very pleased with everything they've done.

Do you have any advice for potential customers?

Not really–you're in good hands with this company. They're very productive and genuine in their approach. 

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Centercode. We provide a platform for technology companies to manage their customer testing programs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Taylor Digital?

We had several online marketing challenges and Taylor Digital served in an ongoing advisory role. They assist us with Google Ads, and they’ll be helping us with mobile development going forward.

SOLUTION

What was the scope of their involvement?         

They help with our digital marketing and optimized our SEM with Google Ads. The team also provides custom landing pages and general content for our site to support advertising.

What is the team composition?

I work with Randy (CEO, Taylor Digital), Adam (Head of Development, Taylor Digital), and Lisa (Managing Director, Taylor Digital).

How did you come to work with Taylor Digital?

Randy was referred to me by a colleague several years ago.

How much have you invested with them?

We’ve invested $50,000 – $200,000.

What is the status of this engagement?

Our work began in July 2007 and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since working with Taylor Digital, we’ve consistently produced successful Google Ads campaigns and growth with content marketing.

How did Taylor Digital perform from a project management standpoint?

The project management is phenomenal. I can text their team and have a response within minutes.

What did you find most impressive about them?

Their team's leadership is excellent. Randy is a great sounding board and he knows his space very well. He ensures that the team delivers and performs to our liking. At least twice in the past, they’ve given my team exhaustive overview reports on our website performance and how we could improve, which was very helpful.

Are there any areas they could improve?

No, none that I can think of.

Do you have any advice for potential customers?

Potential customers should ask for an introduction with Randy at the start of their engagement; he is the man behind the business and building a relationship with him early on would be beneficial.