Tailwind.

BACKGROUND

Please describe your company and position.

I am the Business development assistant of Bridgehouse

Describe what your company does in a single sentence.

company secretarial and governance outsourcing services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tailwind. to accomplish?

• create a new video style for Bridgehouse
• take over the filming and editing of cosec quick fire video series
• create our new company video

SOLUTION

How did you find Tailwind.?

Online Search

Why did you select Tailwind. over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• good communication

How many teammates from Tailwind. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Tailwind have taken over the filming and editing of our cosec quick fire video series, an educational video series revolving around the work of company secretaries. They also created a new company video for us based on our needs and specifications as well as their creative ideas. We asked for professional yet relaxed style videos which were delivered. So far tailwind have delivered 4 x cosec quick fire videos and 1 x company video for Bridgehouse based on our needs and conversations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

we received high quality, satisfactory video content as requested.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management is fantastic, there is always clear and responsive communication. They listen well to what we need, always provide all information needed, always show up and deliver on time.

What was your primary form of communication with Tailwind.?

Email or Messaging App

What did you find most impressive or unique about this company?

• Very personable
• they produce high quality
• they're always willing to go above and beyond to please the customer.

Are there any areas for improvement or something Tailwind. could have done differently?

Tailwind impressed us in all aspects.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of an education company

Describe what your company does in a single sentence.

The go-to place for UK higher education, apprenticeships, and lifelong learning.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tailwind Group to accomplish?

• Creation of 3 talking heads videos

SOLUTION

How did you find Tailwind Group?

Referral

Why did you select Tailwind Group over others?

Referred to me

How many teammates from Tailwind Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Production of 3 talking heads style videos: 2 featuring our staff and 1 featuring a customer case study.
• Pre-production advice on scripting and requirements for filming.
• Filming at 2 locations: our offices and the customer offices.
• Editing of all 3 videos to include graphics and subtitles and backing music to meet a tight deadline.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Good engagement with the videos when we've shared these on social media. Really positive feedback from internal stakeholders.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I was really impressed with how Tailwind managed the project. In the run-up to the filming they were responsive and gave their input on how we could get the best out of the project.

On the filming days the crew were brilliant to work with, they helped make those in front of the camera feel at ease and they made sure we got the shots we needed. In post-production they got first drafts of the videos to me promptly and actioned amends really quickly so that we were able to make our final delivery deadline.

What was your primary form of communication with Tailwind Group?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Tailwind were a joy to work with as a team, both in person on the days of filming and via email communications. I found them to be responsive, collaborative and open to my suggestions/ comments, but equally they were happy to present their own ideas of how we could do things. The videos they produced for us looked really fresh, yet still in line with the look and feel of our branding.

Are there any areas for improvement or something Tailwind Group could have done differently?

Nothing I can identify

BACKGROUND

Please describe your company and your position there.

A Marketing Growth Agency, Director

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tailwind Group, and what were your goals?

To help us come up with a campaign content and produce quality video content as part of the campaign.

SOLUTION

How did you select this vendor and what were the deciding factors?

Past performance, quality, and the ability to help us manage the campaign from concept through to delivery.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

From an initial conference call where we described what we were looking and how video would fit into the overall campaign. We were then quoted with timescales, they made this stage quick and simple with no jargon. We met a few times online to help shape the content that we required. They managed the entire process from start to finish.

Who did you work with and what was the feedback process like?

I worked with their Production Director and we were given the opportunity at every stage to ask any questions and offer our input.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

A quality video asset that helps us deliver the message we requested perfectly. The campaign is still in development, therefore results are still pending.

Describe their project management style, including communication tools and timeliness.

Very professional project management, that is what attracted us to them in the first place. They were very transparent in their processes, which gave us confidence throughout. They were approachable at every stage.

What did you find most impressive or unique about this company?

Their experience handling complex projects and confidence to challenge us for better options were impressive.

Are there any areas for improvement or something they could have done differently?

I wished we had more budget from the outset to explore some of the further options suggested.

BACKGROUND

Introduce your business and what you do there.

I am the project manager at an event production company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tailwind Group?

We were putting together an event for a customer and they wanted to add on video production at the last minute, so we hired Tailwind Group. 

SOLUTION

What was the scope of their involvement?

This project with Tailwind Group was straightforward. My customer provided a brief highlighting what they wanted to achieve with the video. Tailwind Group spent two half-days filming the event using the camera equipment they provided. Then, they turned around the raw footage for my customer to edit and produce. 

What is the team composition?

We worked with Aaron (Creative Director) and Chris (Filmmaker). 

How did you come to work with Tailwind Group?

I found Tailwind Group through my personal network. 

How much have you invested with them?

We invested £2,000 (approximately $2,600 USD) with Tailwind Group for this project. 

What is the status of this engagement?

This project with Tailwind Group was in March 2022. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Tailwind Group was easy to work with and delivered everything I requested, despite the last-minute nature of the partnership. Our customer was really happy with the footage Chris shot, which I think our customer will post on their website once they produce the video. 

How did Tailwind Group perform from a project management standpoint?

Tailwind Group was proactive about sorting out every aspect of the project. We communicated with Tailwind Group through emails and phone calls. 

What did you find most impressive about them?

Tailwind Group was able to handle anything we asked of them. Our customer made a lot of project changes and approved project aspects quite late, but Tailwind Group was able to deliver despite those issues.  

Are there any areas they could improve?

I have nothing for Tailwind Group to improve; I was pleased with everything they did. 

Do you have any advice for potential customers?

I’d advise future customers to be open and honest with them about project expectations and provide a thorough brief. 

BACKGROUND

Introduce your business and what you do there.

I’m a capability manager for Tesco Stores Ltd. We’re one of the largest grocery retailers in the U.K.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tailwind Group?

We realized that we possess excellent training materials and courses for junior associates, but our program lacked educational resources for expert-level employees. However, the challenge with putting together a master class program is that it’s dependent on the schedules of both trainees and instructors. Our solution was to record the sessions and make them viewable on our website. This project required us to hire a video production company.

SOLUTION

What was the scope of their involvement?

Tailwind Group took part in filming around 20 different master classes. The lessons cover various topics and are taught by different speakers, but each one follows a similar format. The presentations take place in our large meeting room, are roughly 45 minutes in length, and are concluded with a Q&A session.

In addition to filming, Tailwind Group performs the initial editing process to meld together the key points of each lesson and highlight portions of the Q&A section. They also work with us to develop slides that complement the ideas presented in each video. The slides and videos combine to form finished articles that are posted to our site. They’re scheduled to help us produce more training videos on an ongoing basis.

What is the team composition?

Andrew (Producer, Tailwind Group) is our primary point of contact. They allocate a two-person camera crew to film each master class.

How did you come to work with Tailwind Group?

They were recommended to me by our procurement team and internal film crew. They’re relatively local and have the reputation of being a reliable firm, so we hired them.

What is the status of this engagement?

We started working in January 2018, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

A lot of our colleagues have communicated that they enjoy watching the product talks. Some of our central teams use the master classes to learn new skills and understand the challenges faced by internal customers. We’ve found that posting the videos to our site influences various departments company-wide by bringing awareness to the presented information. The lessons consistently receive new views each week.

How did Tailwind Group perform from a project management standpoint?

They work with us to establish the best way to approach each project. They’re engaging, accommodating, and professional. I’ve nothing but good things to say about them.

What did you find most impressive about them?

They’re flexible and understand that our plans tend to change frequently. As a retail company, we operate in a fast-paced environment and often have to augment our previously finalized decisions. Tailwind Group’s team is agile enough to keep up with us.

Are there any areas they could improve?

The only thing I can think of involves their delivery of editing comments. I prefer to address their feedback online, but that hasn’t always been possible. However, they still execute our requests flawlessly.

BACKGROUND

Introduce your business and what you do there.

I am the learning and communications manager for Tesco’s online platform. I am responsible for developing material to train our colleagues who work in stores and fulfillment centers across the United Kingdom and the Republic of Ireland.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tailwind Group?

Currently, all of our training processes are paper-based. Our goal was to create a new and engaging learning framework using instructional videos.

SOLUTION

What was the scope of their involvement?

Tailwind Group provided mainly production and graphic design services for our e-learning series of about 30 videos. We met to brief the team on the concepts we wanted to be captured in the videos. They offered possible solutions, and once we agreed on a path for the visual, they developed the scripts and began the production process.

Tailwind worked on multiple types of videos. We have three-minute videos that follow an employee as they complete their core role, with a corresponding explanatory interview. Other videos are more procedural, with a voiceover describing a certain task, which could be five or six minutes long. Our purely informative videos generally use graphic footage to illustrate a certain topic. Tailwind handled the shooting, editing, and producing processed for all of the visuals.

The videos have not gone live yet. We are still collaborating to finish some of them and make additional updates and finishing touches to some of the other ones. The team is also helping me embed these videos into PowerPoints for future training sessions.

What is the team composition?

The team composition varies depending on the task. I am normally assigned a producer, who helps with the preproduction and editing needs. That representative will be on set for filming, with a camera operator and a production assistant. We will also have additional producers if necessary.

How did you come to work with Tailwind Group?

We have an internal visual production team, but they didn’t have the capabilities necessary to complete this project. They recommended we partner with Tailwind based on a positive experience in the past.

How much have you invested with them?

We have spent between $50,000–$200,000 on this project.

What is the status of this engagement?

We started working together in May 2017 and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have piloted the new material with colleagues and the response has been overwhelmingly positive. Employees claim that the quality of the videos is higher than any of the other videos they’ve seen within our company. We are very excited to see the final product go live.

How did Tailwind Group perform from a project management standpoint?

The Tailwind team is organized by a client relationships manager, who assigns the representatives to each of our projects, plans the timeline, and determines the cost. The production team managed their workflow very well. They will hit the established deadline no matter how tight it is. They see each task from beginning to end.

What did you find most impressive about them?

I really appreciate Tailwind’s flexibility in all aspects of our project. They will bend over backward to accommodate our needs. They are adaptable in their approach to filming, setting a location, scaling the team, and any additional areas to assure we have the best possible experience.

Are there any areas they could improve?

No, I don’t think so. They are a great company to work with.

Any advice for potential customers?

Talking from one project manager to another, I would recommend that they stay involved in the project through pre-production, filming, editing, and post-production. This will result in the best possible outcome from the engagement.

BACKGROUND

Please describe your company and position.

I am the Marketing manager of a univeristy.

Describe what your company does in a single sentence.

Higher education

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tailwind Group to accomplish?

• Student recruitment
• Brand awareness
• Showcasing student life

SOLUTION

How did you find Tailwind Group?

• Online Search
• Clutch Site

Why did you select Tailwind Group over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Tailwind Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with Tailwind to create a brand video for student recruitment purposes. The video was to showcase student life and study at our institution, in the lead up to Clearing, the busiest and most important time in the recruitment cycle.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

An increase in web traffic and lead generation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Tailwind Group's team was great. Great communication and creative ideas, very professional on film days. We actually completed the project ahead of schedule. Super impressed.

What was your primary form of communication with Tailwind Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They listened to our goals and past experience and used their own knowledge of the sector to come up with some really creative ideas.

Are there any areas for improvement or something Tailwind Group could have done differently?

Nothing I can think of, this project ran really smoothly.

BACKGROUND

Please describe your company and your position there.

I am a partner at Visual Entity Video Production House Bangalore India.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tailwind Group, and what were your goals?

Video Production for Tesco.

SOLUTION

How did you select this vendor and what were the deciding factors?

Sheer professionalism and ease of working with them.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Planning, Pre-production and Shoot

Who did you work with and what was the feedback process like?

We worked with Andrew for this shoot. From the get-go, the communication and the whole process were super smooth.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since everything was so well planned the whole shoot was a breeze and we could get some really high quality fooatges.

Describe their project management style, including communication tools and timeliness.

The communications were prompt and without any delay that helped in a n overall pleasant experience.

What did you find most impressive or unique about this company?

Again, their sheer professionalism and approachability in terms of communication.

Are there any areas for improvement or something they could have done differently?

Just keep up with the amazing work that you guys are already doing.

BACKGROUND

Please describe your company and your position there.

I’m the owner of Upper Hand Digital. We pass our video work to Tailwind.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tailwind Group?

Although we don’t get directly involved in projects with Tailwind, they are a video supplier we can rely on for a smaller business clients.

SOLUTION

How did you select this vendor and what were the deciding factors?

Through recommendation.

Describe the project in detail and walk through the stages of the project.

We have referred business to them including for video training.

How many resources from the vendor's team worked with you, and what were their positions?

1 account director

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Happy clients.

How effective was the workflow between your team and theirs?

Very good I understand from clients.

What did you find most impressive or unique about this company?

They are very approachable and professional.

Are there any areas for improvement or something they could have done differently?

None .

BACKGROUND

Please describe your company and your position there.

I was a department Head at a small specialist Higher Education provider.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tailwind Group, and what were your goals?

We wanted to capture some interviews on graduation day to celebrate the students who were graduating and capture the essence of their learning and inspire future students.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had worked with Tailwind before, their project management and can do attitude make capturing beautiful content really easy.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Tailwind helped us with story boarding, shot lists, and running order. They were flexible on the day and captured all of the main plot points we

Who did you work with and what was the feedback process like?

We worked with the producer and the process was straightforward and simple. It had minimal impact on internal resource, which was key for me.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

All internal stakeholders were delighted with the finished product and commented on the warmth and professionalism of the onsite team.

Describe their project management style, including communication tools and timeliness.

All of the processes were smooth and simple, communicating through email/phone and online tools for editing and sign off.

What did you find most impressive or unique about this company?

We know that we can trust the team to deliver the product with minimal impact on internal resources. and that the results will be inline with the objectives we set out at the start of the project.

Are there any areas for improvement or something they could have done differently?

Nothing I can think of.