Taillight

BACKGROUND

Please describe your company and position.

I am the Marine and Cargo Surveyor of Picolo & Associados, Ltda.

Describe what your company does in a single sentence.

Picolo & Associados, Ltda. specializes in providing comprehensive Marine and Cargo Surveying services, to Underwriters, P&I Clubs and Shipowners around the world, ensuring the highest standards of risk management, quality assurance, and client satisfaction in the maritime and offshore industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Taillight to accomplish?

• Branding a forthcoming offering, including naming and design

SOLUTION

How did you find Taillight?

• Online Search
• Referral

Why did you select Taillight over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Taillight were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As we prepare to launch a new service offering into the marketplace, we aimed to create something that would stand out. Having worked with Bruno and his team in the past, we knew that we could engage their help. 

The team helped us to develop a name that was legally and linguistically viable across multiple countries and languages, and to create a design to accompany it. Deliverables included two presentations of name options, a final name, legal and linguistic checks, logo, color palette, typography, and a style guide explaining it all.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

This offering is slated to launch in Q1 or Q2 of 2024, so while we don’t have any public reception information, those we have shared this with—both partners and employees—are all excited and optimistic about the offering.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was always delivered on time, and was always at the level of quality we expected. They are amazing at listening to what you need, and determining how to best address those needs. They are collaborative and knowledgeable.

What was your primary form of communication with Taillight?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Definitely their attention. We always felt like we were their only client. They were always available when we needed them and always made sure we were staying on track, even if that meant nudging us on certain things.

Are there any areas for improvement or something Taillight could have done differently?

None that I can think of. We’ve used this team in the past, and we look forward to using them in the future.

BACKGROUND

Please describe your company and position.

I am the Co-Founder/Information Architect of Fermly

Describe what your company does in a single sentence.

We are a quality control/assurance laboratory focusing on the craft beer industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Taillight to accomplish?

• To create messaging and help update our visual identity to align with some of our new services and internal objectives.

SOLUTION

How did you find Taillight?

Referral

Why did you select Taillight over others?

• Close to my geographic location
• Pricing fit our budget
• Referred to me

How many teammates from Taillight were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We started our lab as a response after pivoting from owning a brewing in Colorado to supporting an industry that needs outsourced lab services. Soon, we were helping many of our industry colleagues, using our lab to help them work out issues that were plaguing their batches. Next thing we knew, we were servicing clients all over the US. 

As our lab grew, we hired Bruno and his team to help us update how we were speaking to our prospective customers and partners. The team helped us update our company’s identity, articulate our positioning, including with externalized key messaging, and outline strategies for growth and recruitment, as it relates to brand.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Especially since our work with the Taillight team, we have experienced extremely fast growth, which has included major labs and other partners engaging us. I don’t think our success would have been impactful or far-reaching without this work.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Having known one of the founders, Bruno, for many years, he personally led our entire effort from beginning to end, and was always available to help, even if that meant jumping on a call (or, in at least a couple of cases, meeting us at a brewery!) at the last minute.

What was your primary form of communication with Taillight?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their friendliness. The team clearly enjoys working together and what they do, which is obvious to anyone who works with them.

Are there any areas for improvement or something Taillight could have done differently?

No! We’ve even engaged them on a second (and larger) initiative we’re currently working on.

BACKGROUND

Please describe your company and position.

I am the Attorney of a law firm

Describe what your company does in a single sentence.

We're a law firm specializing in Workers' Compensation and Personal Injury law.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Taillight to accomplish?

• To help update our firm’s visual identity, including website, business cards, ad templates, and other collateral.

SOLUTION

How did you find Taillight?

Referral

Why did you select Taillight over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Taillight were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our firm, which started with just the two founding partners, experienced incredible growth over the last few years. As we brought on additional staff, and added locations throughout New York, we needed to create a new visual identity for the firm that would help unify all the offices and employees under a single banner. 

In order to achieve that, we had to rethink everything about how we were seen. That included a new logo for the firm, and a completely new visual identity system, including new colors, typography, and other collateral.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The partners of the firm, along with all the staff and clients we’ve heard from have all been extremely pleased with our new identity. We were proud to hand out cards. It’s helped us to look as professional as we are.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had the same project manager throughout the engagement, which we appreciated because he knew us and our needs, so it made it easier to keep things moving, and for them to address things in the way we needed.

What was your primary form of communication with Taillight?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Definitely their responsiveness and willingness to explain things. We’re lawyers, not marketers, so it was refreshing that they’d explain why something would work, or why it wouldn’t, and they respected our time. They did all the work we needed, without any of the fluff.

Are there any areas for improvement or something Taillight could have done differently?

None. Our experience with them was perfect—we even joked that we wish we had more branding work for an agency to do because our work with them went so well.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at DG Matrix, an energy and AI infrastructure company. We’ve commercialized the world’s first multi-port solid-state transformer to solve the most urgent challenges in deploying power infrastructure for AI data centers and electrification.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Taillight?

We needed help with our positioning, naming, and visual identity to improve our brand visibility and awareness.

SOLUTION

What was the scope of their involvement?

Taillight has designed our logo, website, and style guide. They’ve also helped us with our naming and messaging templates.

What is the team composition?

We’ve worked with 2–5 members of Taillight’s team.

How did you come to work with Taillight?

A trusted executive-level advisor referred us to Taillight.

What is the status of this engagement?

We started working with Taillight in August 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Taillight’s work has significantly improved our brand clarity, awareness, and marketing growth. We’ve also seen better outcomes and received positive feedback from our customers, partners, and investors. Overall, we’ve seen strong brand equity growth and appeal to customers.

How did Taillight perform from a project management standpoint?

Taillight’s project management is extremely organized and detailed. They’ve delivered on time and within budget, exceeding our expectations. The team has made the process seamless and easy, involving us in the right ways for effective time management. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Taillight’s collaborative and in-depth style is impressive. They’ve conducted deep research to understand our industry and our company’s unique strengths and positioning. The team has talked with our customers, team members, investors, and partners, showing impressive depth and thoroughness.

Are there any areas they could improve?

I can’t think of anything for Taillight to improve.

BACKGROUND

Please describe your company and position.

I am the Director of Syndi App

Describe what your company does in a single sentence.

We are an online syndicate management platform for playing the national lottery

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Taillight to accomplish?

• Verbal identity (name)

SOLUTION

How did you find Taillight?

Referral

Why did you select Taillight over others?

Referred to me

How many teammates from Taillight were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Name for our brand that would communicate the idea in a snappy, friendly and memorable way. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Kick off call
• Presentations round 1
• Presentation round 2 (refinement)
• Naming recommendation

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, Bruno and Jaclyn have been super helpful, professional and timely. They did a great job of taking the brief and then delivering upon that. They came up with 50+ suggestions of names. Some of the names were very creatively and well thought. Presented well.

What was your primary form of communication with Taillight?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Both Bruno and Jaclyn are very knowledgable and articulate ideas well.

Are there any areas for improvement or something Taillight could have done differently?

I can't think of any.

BACKGROUND

Introduce your business and what you do there.

Anthony: I’m the marketing director of Lumelight, an insurance company. We handle the complexities of benefits compliance and administration, empowering our clients to focus on what they do best.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Taillight?

Anthony: We needed an entire rebrand. We had just merged six individual companies and needed to come up with a unified company brand.

SOLUTION

What was the scope of their involvement?

Anthony: Taillight handled everything from research to positioning, identity, and web design. The team delivered brand positioning, supporting brand pillars, brand story, tone of voice guidelines, messaging matrix, tagline, naming and design roadmap, and two rounds of name presentations.

Taillight presented logo options and refined them. The team also created visual identity elements, such as color palette, typography, and basic applications. Taillight delivered a brand book with a style guide, website content, design, coding, and launch. The team created presentation content and templates and developed an internal and external launch strategy, roadmap, and support.

Taillight also created marketing assets, such as e-newsletters, brochures, and social media templates.

What is the team composition?

Anthony: We had three main people from Taillight that we interfaced with. They were supported by a team that we didn’t interact with.

How did you come to work with Taillight?

Anthony: We found Taillight through a referral. We conducted a thorough RFP process with seven candidate firms. Taillight gave the best finalist presentation and was very competitive on price.

What is the status of this engagement?

Anthony: The project kicked off in October 2024, and we launched the new brand in June 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Anthony: The brand launched in June 2025, to near-universal acclaim from our internal and external stakeholders. Taillight built our website for less than half the cost of what was budgeted and about three months ahead of schedule.

The brand positioning has been mentioned by numerous external stakeholders to be exactly in line with what they need. Our net followers on social media have increased by 2,709% since the launch. The unified brand was a strategic necessity and one of the many integration steps happening at the same time. The biggest impact it has had so far is to be a rallying point for internal stakeholders to feel like they are all a part of one company.

How did Taillight perform from a project management standpoint?

Anthony: We were on a very tight timeline. We needed to build and launch the entire new brand in six months. Because of the nature of our legacy businesses, there were a lot of perspectives that needed to be taken into account as we advanced the project. Taillight was highly regarded by everyone and overachieved in helping to gain consensus and advance the project ahead of schedule.

Taillight’s project management was nothing short of stellar. I’m trying to poach our project manager at Taillight to come and work for me.

What did you find most impressive about them?

Anthony: Taillight delivered a top-notch work product when given often convoluted or incomplete input from our side. The team delivered more than was promised. Most importantly, they became a part of the team, helping sort through the politics and being a sounding board when things got heavy. I have a hard time believing this project would have been as successful — or as fun — if we had done it with anyone else.

Are there any areas they could improve?

Anthony: There’s nothing I can come up with.

Do you have any advice for potential customers?

Anthony: I couldn’t recommend Taillight highly enough. Through the process, they became a part of our team and were always willing to go above and beyond.

BACKGROUND

Please describe your company and position.

I am an Executive of Jenner Media House

Describe what your company does in a single sentence.

Photography and Videography

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Taillight to accomplish?

• Rebranding and Consulting

SOLUTION

How did you find Taillight?

• Referral
• Other

Why did you select Taillight over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Taillight were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The Tailight Agency gave me key knowledge when it came to the expansion of my business. They were extremely supportive during the process of our rebranding and helped us with many different options when it came to strategy. I would highly recommend Tailight to anyone who is going through the rebranding process. Also, they were very affordable and provided exceptional service.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The professional advice and guidance that I received through the rebranding process.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• My communication was directly with Jaclyn via email and messenger apps. 
• Their workflow and time management were very professional. 
• Whenever I had questions I would receive very quick responses.

What was your primary form of communication with Taillight?

Email or Messaging App

What did you find most impressive or unique about this company?

• The workflow and efficiency were impeccable. 
• Their knowledge regarding every step of the process made me feel very comfortable about the rebrand as this was something our company was unsure how to do or had any knowledge about.

Are there any areas for improvement or something Taillight could have done differently?

No! Everything about Taillight's service was amazing. I'd recommend them to anyone looking for a professional rebranding. Thank you so much Taillight!

BACKGROUND

Please describe your company and position.

I am the Founder of a software company 

Describe what your company does in a single sentence.

We develop B2B2C software solutions that streamline operations for small retail businesses while enhancing their customer engagement.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Taillight to accomplish?

• To create a name and visual identity for a new digital product offering.

SOLUTION

How did you find Taillight?

• Online Search
• Referral
• Other

Why did you select Taillight over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Taillight were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As the leader of a small team charged with developing a new digital product offering, I enlisted Taillight's expertise for naming and visual identity creation.

The project started with a comprehensive discovery phase. This included Taillight conducting desk research to grasp our work methodology and approach, coupled with in-depth audits of competitive organizations and offerings to gain a thorough understanding of the industry
landscape.

Next, we collaboratively established a brief outlining the criteria for name selection and visual identity development.

Taillight then presented two rounds of approximately 25 name options, each crafted to align with our established brief, which demonstrated a profound understanding of our needs and vision.

After selecting a legally-approved name, Taillight proceeded to develop a complete visual identity, including a distinctive logo, color palette, and typography.

Throughout both the naming and design phases of the project, Taillight's innovative approach, coupled with their meticulous attention to detail, consistently surpassed our expectations. Their work not only met our objectives but elevated the entire branding process, setting a solid foundation for our new digital product offering.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Although the product is yet to launch, so no metrics are available as of yet, in our minds the project's success was evident in the team’s excitement with the work.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Taillight demonstrated excellent project management. They consistently met all milestones and kept us well-informed throughout the process. Their team was attentive and responsive, always addressing our needs promptly.

What was your primary form of communication with Taillight?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their attention to detail and ability to learn and understand what we do, which can be quite complex. They would go out of their way to help whenever we needed it.

Are there any areas for improvement or something Taillight could have done differently?

None that I can think of.

BACKGROUND

Please describe your company and position.

 I am the Design Director of a design company 

Describe what your company does in a single sentence.

We are a boutique design firm that helps businesses grow through strategic graphic design & brand identity.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Taillight to accomplish?
I engaged Taillight twice, both for brand positioning and strategy projects on behalf of my clients - one for an audio visual systems company and another for a luxury hotel.

SOLUTION

How did you find Taillight?

Other

Why did you select Taillight over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Taillight were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Taillight provided a range of branding services to set the foundation for our clients’ marketing. Their positioning and strategy work uncovered the who and the why, giving clarity and focus for the brands moving forward – a key obstacle to overcome prior to the design stage. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from our collaboration with Taillight were outstanding. For the audiovisual systems company, we saw a significant uptick in brand awareness and engagement metrics within the first quarter post-launch. Website traffic increased by 45%, and social media engagement rose by 60%. For the luxury hotel, the rebranding led to a 35% increase in direct bookings and a noticeable improvement in guest satisfaction scores. These tangible results reflect Taillight's expertise and strategic approach to branding and positioning.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Taillight's project management was impeccable. They consistently delivered items on time and maintained clear and open communication throughout the projects. Their team was incredibly responsive to our needs, always willing to go the extra mile to ensure that our vision was realized. Whether it was adjusting timelines or incorporating last-minute changes, they handled everything with professionalism and efficiency. Their ability to adapt and respond quickly to any situation was truly impressive.

What was your primary form of communication with Taillight?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about Taillight was the creativity with which they approach their projects. This creativity is an organic fit for how I conduct my client relationships and projects, and the results were outstanding. The innovative ideas and unique strategies they brought to the table significantly impacted the success of our projects. 
It's a polished partnership, and one that I look forward to growing for a long time through multiple collaborations. Their ability to seamlessly integrate their creative vision with our goals made the entire experience both enjoyable and highly productive.

Are there any areas for improvement or something Taillight could have done differently?

No, honestly none that I can think of.