System Routes

BACKGROUND

Introduce your business and what you do there.

I’m an executive at Floreva (Pvt) Ltd., a skincare brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with System Routes?

We wanted to migrate our site from Shopify to WooCommerce without losing our SEO gains.

SOLUTION

What was the scope of their involvement?

System Routes has migrated our website from Shopify to WooCommerce. The team has also been responsible for SEO, AEIO, the site's new design, and WhatsApp automation. System Routes has handled the full migration process and designed all the pages.

What is the team composition?

We've worked with 2–5 teammates from System Routes.

How did you come to work with System Routes?

Someone referred System Routes to me. I chose them because they were close to my geographic location, their pricing fit our budget, they offered good value for the cost, and their company values aligned with ours.

What is the status of this engagement?

We started working with System Routes in April 2026, and the project finished in July 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

System Routes has done a tremendous job migrating our website and even helped us grow our rankings. We've noticed that 47% of our traffic now comes from ChatGPT and other AI models. We also rank #1 for our most desired keywords, and System Routes runs the check every week.

How did System Routes perform from a project management standpoint?

System Routes delivers on time. The team is always available and explains everything if we ask.

What did you find most impressive about them?

I'm impressed by the depth of System Routes' work and their dedication.

Are there any areas they could improve?

System Routes could have a better payment gateway.

BACKGROUND

Please describe your company and position.

I am the CEO of Grow Aura

Describe what your company does in a single sentence.

GrowAura is a Pakistani hair care brand focused on helping people reduce hair fall and improve hair growth through effective, affordable hair care products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire System Routes to accomplish?

• Launch a new direct-to-consumer site with search and AI-assistant visibility built in from the first commit rather than bolted on later, and make the products findable in Google Shopping and local results.

SOLUTION

How did you find System Routes?

Other

Why did you select System Routes over others?

Referred to me

How many teammates from System Routes were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project included designing and developing a professional, conversion-focused e-commerce website for Grow Aura, a hair care brand specializing in hair growth products. The scope covered website structure and layout, responsive design, product presentation, persuasive website copy, clear calls-to-action, and an optimized customer journey.
Key deliverables included the homepage, product page, essential e-commerce sections, mobile-responsive design, and a user-friendly shopping experience designed to improve customer engagement and conversions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Site built server-rendered so AI crawlers can read it, with structured data, Google Merchant Center and Business Profile live from launch.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

the team consistently meet the deadlines

What was your primary form of communication with System Routes?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their ability to understand our brand and turn our ideas into a professional, user-friendly, and conversion-focused website. Their communication, attention to detail, creative approach, and responsiveness throughout the project made the entire process smooth and efficient. They were also proactive in suggesting improvements rather than simply following instructions, which added significant value to the final result.